We have an official saying when it comes to yearly predictions and it goes like this: 2008 will not be like the year before it. The only thing that is certain is that it will be significantly different from 2007.
We all see it coming, and it will seriously impact consumers and businesses, thus slowing the spend on broad online marketing activities. This upcoming recession will be the biggest news of 2008 and will encourage serious growth in the number of online consumers in the coming year. Companies that can get online early and support international audiences will have an advantage, especially those that have developed SEO to displace PPC expenditures. Comparative price shopping and saving time and gas will be the rule and not the exception.
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