Google Unifying And Putting More Emphasis On "Profiles":
Google Operating System discusses the integration of Google Profiles into most Google services and products and the unification of disparate profiles into a single master profile. Whether and how this might ultimately be integrated with Google's newly reinvigorated social network, Orkut, is unclear. Although they are much less extensive, Profiles may turn out to be to Orkut what Shopping became to Froogle -- a successor and repositioned product. As Google Operating System points out the new Profiles are already in use in several areas on Google, such as Maps and Reader.
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