Thursday, December 20, 2007

Google wins OK to buy DoubleClick | Technology | Internet | Reuters

Google wins OK to buy DoubleClick

The Federal Trade Commission on Thursday approved Google's $3.1 billion purchase of DoubleClick, saying the much-criticized deal did not pose a threat to competition in Internet advertising.

The deal, which combines Google's dominance in pay-per-click Internet advertising with DoubleClick's market-leading position in flashier display ads, still faces scrutiny from European antitrust officials, who opened a four-month review in mid-November.

From Internet Marketing and Online Annonsering

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