The companies have married Samsung’s LCD digital signage display technology with Reactrix’ immersive interactive technology to create an entirely new form of advertising that compels consumers to engage in an unforgettable “hands-on” experience. The technology will engage consumers, technology buffs and advertisers alike, allowing them to literally immerse themselves in an ad. Reactrix’ strategic alliance with Samsung further strengthens its brand-to-consumer offerings and solidifies its position as the leading innovator in interactive, digital out-of-home advertising.
As traditional forms of advertising become more fragmented and less effective at maintaining the attention of consumers, Reactrix’ new-age interactive signage technology provides a compelling way for leading brands to enhance their global images. Unlike competitive offerings, the Reactrix and Samsung solution, available exclusively on Samsung’s large-format-display 570DX products, features configurable levels of interactivity that are heightened as a consumer moves closer to the display.