Google feeds publishers with new AdSense option | Googling Google | ZDNet.com
No need for Feedburner anymore....
When most publishers use RSS feeds to syndicate their content, most are hoping readers click through to the original content, and then they can monetize it from there — unfortunately, consumers of this feed data are often just looking for a quick fix, and not really that interested in the actual source of the information. This has made monetizing content a bit tricky when providing full-text feeds.
When Google bought Feed Burner, they instantly got access to a whole bunch of new ad inventory — which has largely remained untapped. Google has finally publicly launched their solution to that problem — AdSense for Feeds.