Thursday, February 14, 2008

AdWords + Video: Video Ads Come To Google Search Results

AdWords + Video: Video Ads Come To Google Search Results

We've been expecting them -- now they've arrived, video ads on Google. Google Tests Video Ads on Search Results Pages from the New York Times has confirmation from Google that they are out there, though I haven't seen anyone reporting them live and in the wild yet.

Google has always had a love-hate relationship with advertising. Its power and wealth come from the $16 billion a year of advertising that it sells. Yet on its most important pages, the results from its Web search engine, it has limited ads to nothing more garish than a dozen words of text.

That is about to change. On Thursday, Google started testing video ads on some pages of search results. And it is developing ad formats with images, interactive maps and other more elaborate features.

From Internet Marketing and Online Annonsering

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