Saturday, February 16, 2008

Newest Newspaper Ad Network Attempt Raises Same Old Questions - ClickZ

Newest Newspaper Ad Network Attempt Raises Same Old Questions - ClickZ

The newspaper industry is starting to look like the boy who cried "network." In the latest addition to a string of ad network related reports over the past couple years, Gannett Co., Hearst Corporation, Tribune Company, and The New York Times Company have launched a network dubbed quadrantOne. The goal, as it always has been, is to grab more national ad dollars from large brands.

In light of ongoing print revenue losses and previous stalled or failed attempts to create a network encompassing most local newspaper sites, quadrantOne Interim CEO Dana Hayes stressed the new entity's "well-funded startup" status, and hinted at more non-owner partners to come.

From Internet Marketing

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