Google To Test Video Ads With Search Results -- Google -- InformationWeek
Starting next week, advertisers will be given the option of running video links under the traditional text advertising that runs alongside search results. The new links would be a box with a plus sign next to the words "watch video." When the box is clicked, a window would drop down with the video playing inside.
A Google spokesman said the new offering is a test and would only be used with a "small percentage" of searches. "The vast majority of users probably won't see this," he said.
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