YouTube, Now with Click-to-Buy
YouTube has begun placing click-to-buy links beneath videos. This is the beginning of a greater plan to offer YouTube as an e-commerce platform to interested companies.
Amazon, iTunes, EMI Music and Electronic Arts are among the first to get a crack at the new feature, which is currently only available in the United States.
Memo to Viacom: Instead of suing Google and YouTube, which is costing you undoubtedly large sums of money in legal fees, you might try advertising on the wildly popular online video network instead.