The price of coddling Google - how Yahoo lost its way - San Jose Mercury News
Almost eight years ago, Yahoo decided to lend a little start-up a helping hand, featuring its search technology on the Yahoo home page and giving it money at a critical juncture.
In cut-throat Silicon Valley, no good deed goes unpunished.
The start-up was Google, and Yahoo's generosity helped launch the most formidable competitor it had ever encountered. Now facing a takeover attempt by Microsoft, Yahoo is coming to terms with the punishing consequences of its complex relationship with Google, including a futile attempt to copy Google's extraordinarily profitable advertising model at significant cost to Yahoo's own business.
From Internet Marketing