Web 2.0 scores success in the enterprise

Web 2.0 scores success in the enterprise

Incorporating Web 2.0 social networking concepts into enterprises offers great benefits but also challenges, said implementers of these technologies such as Best Buy, Serena Software and Oracle during an industry event Tuesday evening in Silicon Valley.

Social networking in corporate environments, also referred to as Enterprise 2.0, increases collaboration and idea-sharing among employees as well as customers and can even lower employee turnover, panelists said at a Churchill Club presentation entitled "From 'Dilbert' to Dude: Succeeding with Web 2.0 Within the Enterprise," given in Santa Clara, Calif.