Friday, April 25, 2008

Yahoo to radically open its platforms, boost social networking strategy

Yahoo to radically open its platforms, boost social networking strategy

Yahoo Inc. is swinging the doors of its Web platforms wide open to let outside developers create applications across its network of sites and is radically stitching together its online services under the social profile concept.

The idea is to let the hundreds of millions of people who use its Web mail, instant messaging, calendar, photo management and other online services replicate the social experience that social networks like MySpace and Facebook have made so popular.

This means that Yahoo users will have profiles under which their Yahoo services will fall. They will be able to customize the profiles by adding applications. The profile is also intended to simplify the map of connections among Yahoo users so that they can find one another and interact more easily and efficiently.

From Internet Marketing and Online Annonsering

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