Google-DoubleClick: The next phase | Tech news blog - CNET News.com
Now that Google has acquired DoubleClick--the display advertising feather in its proverbial cap--it's time to see if the hat fits.
The $3.1 billion acquisition, which finally closed last week upon European regulator approval, gives Google a much needed boost in the market for display advertising.
Google's AdSense serves up pay-per-click text ads to Web sites within its publisher network, while DoubleClick, which markets a product called Dart, places banner ads on Web sites. DoubleClick also runs an advertising exchange and a search-engine marketing business called Performics.
There are some basic conflict-of-interest questions with some of the additions to Google. As the largest search engine, Google has kept its distance from search engine optimization, or SEO, which is the science of increasing a Web page's rankings in search results. But with Performics, Google owns an SEO company.
From Internet Marketing and Online Annonsering
-
Google’s Begun Growing Very Fast - Profy.Com Russian contextual ad network Begun, purchased by Google from Rambler Media, saw a quick uptick...
-
Google AdSense to Be Migrated into Google Analytics A rumor circulating that Google Analytics will soon be adding Google AdSense data to the... -
Content Marketing, SEO and Lead Generation Search engine optimization is incredibly useful for generating new leads and sales 1. High-...
No comments:
Post a Comment