Monday, February 04, 2008
Sunday, February 03, 2008
Official Google Blog: Yahoo! and the future of the Internet
Official Google Blog: Yahoo! and the future of the Internet
Google blasted the Microsoft bid for Yahoo on the official Google Blog this afternoon. SVP Corporate Development and Chief Legal Officer David Drummond, characterized Microsoft's proposed acquisition as a "hostile bid" that threatened the underlying principles of the Internet: "openness and innovation."
Google then went nuclear, dropping the "A-bomb" -- invoking anti-trust concerns and citing as evidence Microsoft's "unfair practices" and "legacy of serious legal and regulatorty offenses" in the Netscape browser wars.
From Internet Marketing and Online Annonsering
Google blasted the Microsoft bid for Yahoo on the official Google Blog this afternoon. SVP Corporate Development and Chief Legal Officer David Drummond, characterized Microsoft's proposed acquisition as a "hostile bid" that threatened the underlying principles of the Internet: "openness and innovation."
Google then went nuclear, dropping the "A-bomb" -- invoking anti-trust concerns and citing as evidence Microsoft's "unfair practices" and "legacy of serious legal and regulatorty offenses" in the Netscape browser wars.
From Internet Marketing and Online Annonsering
Microsoft plus Yahoo! Strategic Assets in Email
Microsoft plus Yahoo! Strategic Assets in Email
So much of the chatter around Microsoft's proposed acquisition of Yahoo! revolves around competition with Google in the online advertising market. While that is a huge market, one that Google now dominates, and one that Microsoft has a jones for, that's a very narrow way to view the combination. And for Microsoft, it could be a fatal mistake to take the battle to Google on its own ground. That's the very mistake that companies like Netscape made in competing with Microsoft.
Remember that the key advantage in Web 2.0 applications comes from data assets built via network effects (and then ultimately, the ability to monetize those data assets). Thinking that way changes the calculus of this deal. Where is the high ground for Microsoft plus Yahoo!? I don't think it's in the combined advertising heft, despite the fact that advertising is currently the bulk of the monetization value
From Internet Marketing
So much of the chatter around Microsoft's proposed acquisition of Yahoo! revolves around competition with Google in the online advertising market. While that is a huge market, one that Google now dominates, and one that Microsoft has a jones for, that's a very narrow way to view the combination. And for Microsoft, it could be a fatal mistake to take the battle to Google on its own ground. That's the very mistake that companies like Netscape made in competing with Microsoft.
Remember that the key advantage in Web 2.0 applications comes from data assets built via network effects (and then ultimately, the ability to monetize those data assets). Thinking that way changes the calculus of this deal. Where is the high ground for Microsoft plus Yahoo!? I don't think it's in the combined advertising heft, despite the fact that advertising is currently the bulk of the monetization value
From Internet Marketing
AdSense Earnings Down? | WebProNews
AdSense Earnings Down?
A small poll at Search Engine Roundtable (43 participants as of this writing) shows just over half reporting a decrease in AdSense earnings, the other half reporting that things are on the level or increasing.
It's hard to say that's a representative sample with just 40 respondents, but it does match a bit with the reports at Webmaster World: some are losing, some aren't.
Many plausible explanations have been proffered without any real, thorough site examinations, as no URLs have been given by those complaining. The center of conversation though, has been around Google's "smart pricing," and whether that is the cause of lower returns on ad clicks.
-------------------------------------------
Anyone who claims to have his/her Adsense increase in the last 90 days either 1. isn't paying attention, 2. is deliberately misleading others or 3. just opened his account and started with zero.
Sad truth is that, on or about November 15th of 2007, practically all publishers saw a large drop when Google made it so that the only clickable part of the Adsense banner is either the hyperlinked title or the URL itself. Prior to that, the entire banner was a big juicy hot spot. For practically all publishers, that alone caused a huge income droppage. Big G called it a safety measure to prevent accidental clicks. Ok, whatever. Go argue with that.
Next came this smart pricing concept on or about the same time. Clicks that previously brought in significantly more now pay only $0.05-$0.10 -- if you are lucky. Sure some categories still pay a little more, but practically all took a beating.
Take a moment and think about this from Google's point of view, though. With the previously higher payouts, they got publishers to use their product in droves, they established themselves as the de facto place for companies to allocate advertising dollars, and they kicked the corporate tushies of MSN and Yahoo. Great strategy.
From Internet Marketing and Online Annonsering
A small poll at Search Engine Roundtable (43 participants as of this writing) shows just over half reporting a decrease in AdSense earnings, the other half reporting that things are on the level or increasing.
It's hard to say that's a representative sample with just 40 respondents, but it does match a bit with the reports at Webmaster World: some are losing, some aren't.
Many plausible explanations have been proffered without any real, thorough site examinations, as no URLs have been given by those complaining. The center of conversation though, has been around Google's "smart pricing," and whether that is the cause of lower returns on ad clicks.
-------------------------------------------
Anyone who claims to have his/her Adsense increase in the last 90 days either 1. isn't paying attention, 2. is deliberately misleading others or 3. just opened his account and started with zero.
Sad truth is that, on or about November 15th of 2007, practically all publishers saw a large drop when Google made it so that the only clickable part of the Adsense banner is either the hyperlinked title or the URL itself. Prior to that, the entire banner was a big juicy hot spot. For practically all publishers, that alone caused a huge income droppage. Big G called it a safety measure to prevent accidental clicks. Ok, whatever. Go argue with that.
Next came this smart pricing concept on or about the same time. Clicks that previously brought in significantly more now pay only $0.05-$0.10 -- if you are lucky. Sure some categories still pay a little more, but practically all took a beating.
Take a moment and think about this from Google's point of view, though. With the previously higher payouts, they got publishers to use their product in droves, they established themselves as the de facto place for companies to allocate advertising dollars, and they kicked the corporate tushies of MSN and Yahoo. Great strategy.
From Internet Marketing and Online Annonsering
Saturday, February 02, 2008
reportonbusiness.com: Microsoft, Yahoo would create advertising titan
reportonbusiness.com: Microsoft, Yahoo would create advertising titan
If the blockbuster takeover of Yahoo Inc. by Microsoft Corp. is allowed to proceed, the combined company could rival Google Inc. for clout in the advertising world.
Though Google holds the undisputed crown in terms of online advertising, Yahoo and Microsoft would together form the biggest challenge to its dominance over Internet ad dollars since the industry began to explode over the past decade.
While Google focuses on connecting marketers with audiences through its online search terms, Yahoo and Microsoft's MSN portal represent mass audiences.
Like Google, people make the sites a default Internet address on millions of computers around the world.
From Online Annonsering
If the blockbuster takeover of Yahoo Inc. by Microsoft Corp. is allowed to proceed, the combined company could rival Google Inc. for clout in the advertising world.
Though Google holds the undisputed crown in terms of online advertising, Yahoo and Microsoft would together form the biggest challenge to its dominance over Internet ad dollars since the industry began to explode over the past decade.
While Google focuses on connecting marketers with audiences through its online search terms, Yahoo and Microsoft's MSN portal represent mass audiences.
Like Google, people make the sites a default Internet address on millions of computers around the world.
From Online Annonsering
Windows Connected
Microsoft clearly smelt blood in the water in the Yahoo! deal with the recent poor earnings, the lagging stock price, and the announcement that it was laying off employees added up to an all out attack.
Everyone on the sideline seems to be very excited about possible Yahoo and Microsoft merger, but I’m not so sure it’s going to turn out pretty. Microsoft has a history of making acquisitions, and few comes to mind of anywhere close to a success. The recent exception being Bungie, and only because Microsoft left them alone.
But what does it mean, how can this work?
Take a look and see for yourself
From Internet marketing
Microsoft clearly smelt blood in the water in the Yahoo! deal with the recent poor earnings, the lagging stock price, and the announcement that it was laying off employees added up to an all out attack.
Everyone on the sideline seems to be very excited about possible Yahoo and Microsoft merger, but I’m not so sure it’s going to turn out pretty. Microsoft has a history of making acquisitions, and few comes to mind of anywhere close to a success. The recent exception being Bungie, and only because Microsoft left them alone.
But what does it mean, how can this work?
Take a look and see for yourself
From Internet marketing
Friday, February 01, 2008
Microsoft Makes $45 Billion Bid To Buy Yahoo
Microsoft Makes $45 Billion Bid To Buy Yahoo
Posting fast -- news just in that Microsoft is to bid $31 per share to Yahoo's board of directors to purchase the company. Release below. I'll update this post with analysis in a bit, and we'll have a separate post linked from this when the conference call starts.
From Internet Marketing
Posting fast -- news just in that Microsoft is to bid $31 per share to Yahoo's board of directors to purchase the company. Release below. I'll update this post with analysis in a bit, and we'll have a separate post linked from this when the conference call starts.
From Internet Marketing
Google Revenues Up 51 Percent, Social Networking Monetization "Disappointing"
Google Revenues Up 51 Percent, Social Networking Monetization "Disappointing"
Google posted Q4, 2007 revenues that represented 51 percent growth vs. 2006. Quarterly revenues were $4.83 billion, compared with $3.21 billion a year ago. However, earnings and revenue per share fell short of analyst consensus estimates. The headline that everyone is repeating is that social network monetization is not performing as well as hoped by Google (interpreted chiefly as MySpace traffic).
From Online Annonsering
Google posted Q4, 2007 revenues that represented 51 percent growth vs. 2006. Quarterly revenues were $4.83 billion, compared with $3.21 billion a year ago. However, earnings and revenue per share fell short of analyst consensus estimates. The headline that everyone is repeating is that social network monetization is not performing as well as hoped by Google (interpreted chiefly as MySpace traffic).
From Online Annonsering
Thursday, January 31, 2008
Report: Click Fraud Up 15% In 2007
Report: Click Fraud Up 15% In 2007
Click Forensics, the company that maintains the Click Fraud Index, a network that monitors and reports on data gathered from more than 4,000 online advertisers and their agencies, has released its most recent quarterly report on click fraud.
The company found that the overall industry average click fraud rate rose to 16.6 percent for Q4 2007. That’s up from the 14.2 percent click fraud rate for the same quarter in 2006, and 16.2 percent for Q3 2007.
From Online annonsering and Internet Marketing
Click Forensics, the company that maintains the Click Fraud Index, a network that monitors and reports on data gathered from more than 4,000 online advertisers and their agencies, has released its most recent quarterly report on click fraud.
The company found that the overall industry average click fraud rate rose to 16.6 percent for Q4 2007. That’s up from the 14.2 percent click fraud rate for the same quarter in 2006, and 16.2 percent for Q3 2007.
From Online annonsering and Internet Marketing
Google News Blog: We want to hear from you!
Google News Blog: We want to hear from you!
Google News Creates Feature Request Form
Lots and lots of people use Google News. Yet extremely few use one of its major features, the expert comments section. Now, perhaps as a way of ensuring that the next news-related update is better received, Google is asking for users' suggestions.
Like the recently launched Suggest a feature for Google Checkout, the Suggest a feature for Google News form isn't blank - a list of ideas from which users can choose is provided. There's also an "I have another idea" space, if you feel like thinking a bit outside the box.
From Internet Marketing
Google News Creates Feature Request Form
Lots and lots of people use Google News. Yet extremely few use one of its major features, the expert comments section. Now, perhaps as a way of ensuring that the next news-related update is better received, Google is asking for users' suggestions.
Like the recently launched Suggest a feature for Google Checkout, the Suggest a feature for Google News form isn't blank - a list of ideas from which users can choose is provided. There's also an "I have another idea" space, if you feel like thinking a bit outside the box.
From Internet Marketing
Wednesday, January 30, 2008
Google Universal Search: 2008 Edition
Google Universal Search: 2008 Edition
Google launched Universal Search six month's ago, and its method of blending results from its own various topically-focused or "vertical" search engines. Since that time, the system has evolved. In particular, Google Universal Search now fills more than just 10 spots on the page, while shopping and blog search results are among new resources being included. Below, a look at these and related changes.
The Big Picture: Comparative Ranking & Blending
With Universal Search, Google promised that two major things would happen:
* Comparative Ranking
* Blending
Before Universal Search, Google gave a list of 10 web search results -- the best 10 selected by measuring those pages against all the web pages in the Google index of billions. Separately, Google decided if other information should be added to the search results page using different mechanisms.
From Internet Marketing and Online Annonsering
Google launched Universal Search six month's ago, and its method of blending results from its own various topically-focused or "vertical" search engines. Since that time, the system has evolved. In particular, Google Universal Search now fills more than just 10 spots on the page, while shopping and blog search results are among new resources being included. Below, a look at these and related changes.
The Big Picture: Comparative Ranking & Blending
With Universal Search, Google promised that two major things would happen:
* Comparative Ranking
* Blending
Before Universal Search, Google gave a list of 10 web search results -- the best 10 selected by measuring those pages against all the web pages in the Google index of billions. Separately, Google decided if other information should be added to the search results page using different mechanisms.
From Internet Marketing and Online Annonsering
Tuesday, January 29, 2008
Google Experimenting New Search Views
Google Experimenting New Search Views
Google started promoting their Experimental Search product more actively last week. This week, theyre making the formal announcement of new views in Experimental Search"with a familiar-sounding rationale. Now, Experimental Search isnt new news"and neither is a search interface thats not just a list of 10 blue links.
Google started promoting their Experimental Search product more actively last week. This week, theyre making the formal announcement of new views in Experimental Search"with a familiar-sounding rationale. Now, Experimental Search isnt new news"and neither is a search interface thats not just a list of 10 blue links.
Monday, January 28, 2008
Ad nauseam - Jan. 28, 2008
Ad nauseam - Jan. 28, 2008
It wasn't long ago that it dawned on media experts that information technology - and in particular the Internet - would profoundly transform the business of advertising. Here was a new medium that could not only tell you when someone was looking at your ad but also indicate what that someone was interested in. How could old media's gray columns of classifieds compete with that?
Now it's dawning on me that advertising is in turn profoundly transforming IT. Google was the first company to really cash in on so-called targeted advertising. And thanks to Google's breathtaking revenue growth and market valuation, the rest of the IT industry - especially the venture capital machinery that creates new companies in Silicon Valley - now sees advertising as the key to "monetizing" IT innovations.
From Internet Marketing and Online Annonsering
It wasn't long ago that it dawned on media experts that information technology - and in particular the Internet - would profoundly transform the business of advertising. Here was a new medium that could not only tell you when someone was looking at your ad but also indicate what that someone was interested in. How could old media's gray columns of classifieds compete with that?
Now it's dawning on me that advertising is in turn profoundly transforming IT. Google was the first company to really cash in on so-called targeted advertising. And thanks to Google's breathtaking revenue growth and market valuation, the rest of the IT industry - especially the venture capital machinery that creates new companies in Silicon Valley - now sees advertising as the key to "monetizing" IT innovations.
From Internet Marketing and Online Annonsering
SEOmoz | Choosing the Right CMS Platform for Your Website (from an SEO perspective)
SEOmoz | Choosing the Right CMS Platform for Your Website (from an SEO perspective)
I'm starting a new site and have no idea what I should do for software. Do I need to use a content management system, and if so, how do I make sure it's SEO-friendly?
The Answer: It depends...
From Internet Marketing and Online Annonsering
I'm starting a new site and have no idea what I should do for software. Do I need to use a content management system, and if so, how do I make sure it's SEO-friendly?
The Answer: It depends...
From Internet Marketing and Online Annonsering
Sunday, January 27, 2008
Google to kill Domain Tasting
Google to kill Domain Tasting
confidential informant says Google will stop monetizing all domains if they are less then five days old. This potential new policy change by Google could stop all Domain Tasting in its tracks. The Add Grace Period (AGP) is a time period when registrars can delete a domain at no cost, but in this time frame a registrant could register millions of these temporary domains and place Google Adsense for Domains on them. The result is the ability to produce millions of temporary websites that literally generate millions of dollars in income per week for Google. It was disclosed in court that one partner that Google had was generating as much as $3 million dollars a month from the practice and that was after Google’s revenue share. Oversee.net and other companies have been using this practice for years and it will have a direct impact on them. The gravy train of free money might be coming to a halt very fast. This policy change at Google should be announced to the channel partners soon and it will have a huge echoing impact on the Industry.
From Internet Marketing and Online annonsering
confidential informant says Google will stop monetizing all domains if they are less then five days old. This potential new policy change by Google could stop all Domain Tasting in its tracks. The Add Grace Period (AGP) is a time period when registrars can delete a domain at no cost, but in this time frame a registrant could register millions of these temporary domains and place Google Adsense for Domains on them. The result is the ability to produce millions of temporary websites that literally generate millions of dollars in income per week for Google. It was disclosed in court that one partner that Google had was generating as much as $3 million dollars a month from the practice and that was after Google’s revenue share. Oversee.net and other companies have been using this practice for years and it will have a direct impact on them. The gravy train of free money might be coming to a halt very fast. This policy change at Google should be announced to the channel partners soon and it will have a huge echoing impact on the Industry.
From Internet Marketing and Online annonsering
Saturday, January 26, 2008
When is Usability More Important than SEO?
When is Usability More Important than SEO?
Stoney DeGeyter has written over at Search Engine Guide that not every client needs SEO. Sometimes the usability needs to be tackled first. Using an analogy, he explains that your website is like a restaurant. If the restaurant isn't accessible, people might not hang around. He drives the point home with:
By fixing usability issues you can sell more while without having to spend a lot of money always trying to bring in a lot of new traffic. A little goes a long way. Once you are able to increase your conversion rates, every dollar you spend on marketing and SEO will be more effective and have a much bigger impact on your profit margins.
From Internet Marketing and Online Annonsering
Stoney DeGeyter has written over at Search Engine Guide that not every client needs SEO. Sometimes the usability needs to be tackled first. Using an analogy, he explains that your website is like a restaurant. If the restaurant isn't accessible, people might not hang around. He drives the point home with:
By fixing usability issues you can sell more while without having to spend a lot of money always trying to bring in a lot of new traffic. A little goes a long way. Once you are able to increase your conversion rates, every dollar you spend on marketing and SEO will be more effective and have a much bigger impact on your profit margins.
From Internet Marketing and Online Annonsering
Thursday, January 24, 2008
Taking The Fear Factor Out Of Paid Search For Small Businesses
Taking The Fear Factor Out Of Paid Search For Small Businesses
Many SMBs with limited budgets run paid campaigns with great success. Small campaigns with a few long-tail, niche keywords may bring all the traffic you want. There is no rule that says you have to have a large campaign and whopping budget for PPC to work for you. The engines will encourage you to spend more, but the ultimate decision about the right amount of traffic and the extent of your budget lies with you.
From Internet Marketing PPC
Many SMBs with limited budgets run paid campaigns with great success. Small campaigns with a few long-tail, niche keywords may bring all the traffic you want. There is no rule that says you have to have a large campaign and whopping budget for PPC to work for you. The engines will encourage you to spend more, but the ultimate decision about the right amount of traffic and the extent of your budget lies with you.
From Internet Marketing PPC
Wednesday, January 23, 2008
Tuesday, January 22, 2008
SEOmoz | Advice for Startup CEOs
SEOmoz | Advice for Startup CEOs
Particularly in the world of web startups, an all-consuming need to have information has been a boon. It means that I'm not only ahead of the curve in seeing trends or being able to blog about what's coming, but also that I've helped to make SEOmoz a source for those seeking to learn more. It's also a positive for when the press comes calling and needs a comment on the latest algorithm change or vertical search inclusion at Google.
From Online Annonsering
Particularly in the world of web startups, an all-consuming need to have information has been a boon. It means that I'm not only ahead of the curve in seeing trends or being able to blog about what's coming, but also that I've helped to make SEOmoz a source for those seeking to learn more. It's also a positive for when the press comes calling and needs a comment on the latest algorithm change or vertical search inclusion at Google.
From Online Annonsering
Monday, January 21, 2008
Official Google Mobile Blog: Videos and Pictures from the Google Mobile Team at Macworld
Official Google Mobile Blog: Videos and Pictures from the Google Mobile Team at Macworld
Pitting Apple against Blackberry, AT&T will offer a corporate plan for iPhone users, Engadget reported today.
The iPhone Google AT&T alliance made news at MacWorld with the launch of new Google apps and features for the iPhone.
From Internet Marketing
Pitting Apple against Blackberry, AT&T will offer a corporate plan for iPhone users, Engadget reported today.
The iPhone Google AT&T alliance made news at MacWorld with the launch of new Google apps and features for the iPhone.
From Internet Marketing
Welcome To The Local Search Jungle
Welcome To The Local Search Jungle
Welcome to the jungle. As the first column from the Yellow Pages Association and the local search Guide, it is very exciting to join the Locals Only forum with some of the most notable local search contributors in the industry. Representing more than 150 Yellow Pages publishers, we are looking forward to sharing the internet Yellow Pages perspective—from research to challenges—on the jungle we all know as local search.
From Our CMS system
Welcome to the jungle. As the first column from the Yellow Pages Association and the local search Guide, it is very exciting to join the Locals Only forum with some of the most notable local search contributors in the industry. Representing more than 150 Yellow Pages publishers, we are looking forward to sharing the internet Yellow Pages perspective—from research to challenges—on the jungle we all know as local search.
From Our CMS system
Sunday, January 20, 2008
SEO Newsletter - FEATURE: 2008: The Year in Preview
We have an official saying when it comes to yearly predictions and it goes like this: 2008 will not be like the year before it. The only thing that is certain is that it will be significantly different from 2007.
We all see it coming, and it will seriously impact consumers and businesses, thus slowing the spend on broad online marketing activities. This upcoming recession will be the biggest news of 2008 and will encourage serious growth in the number of online consumers in the coming year. Companies that can get online early and support international audiences will have an advantage, especially those that have developed SEO to displace PPC expenditures. Comparative price shopping and saving time and gas will be the rule and not the exception.
From Our CMS System
We all see it coming, and it will seriously impact consumers and businesses, thus slowing the spend on broad online marketing activities. This upcoming recession will be the biggest news of 2008 and will encourage serious growth in the number of online consumers in the coming year. Companies that can get online early and support international audiences will have an advantage, especially those that have developed SEO to displace PPC expenditures. Comparative price shopping and saving time and gas will be the rule and not the exception.
From Our CMS System
Saturday, January 19, 2008
Online Ads Hit $50 Billion By 2011; Local Reaches $9B By 2012; Pre-Roll, Embeds Gain In '08 - Forbes.com
Online ad spend doubles in five years: According to the Yankee Group, the U.S. online ad market will hit $50.3 billion in revenue by 2011 - more than double 2007’s revenue. The underlying reasons for this rosy picture rests on the disparity between current media usage and spending by marketers. The web claims roughly 20% of overall media consumption in the U.S. right now - but advertisers currently invest only 7.5% of their budget online. The gap will start to be bridged by 2011, when Yankee predicts that online will comprise nearly 25% of all media consumption and 15% of the ad spend.
Internet Marketing and CMS
Internet Marketing and CMS
Friday, January 18, 2008
Advertising: Now a Conversation
It's no secret the Internet has changed the way consumers get information about products and the companies that provide them. Because so much intelligence about a potential transaction is so readily available from independent sources, the message provided by conventional advertising has declined in value to consumers, who even question its trustworthiness.
None of this is to say that traditional one-way advertising—say, the kind you find on TV or in print publications and even banner ads on a Web page—can't play an important role in communicating with customers. At its best, the mission of the marketer is the creation of meaning. Taking a common product and imbuing it with the aspiration of adventure, achievement, or beauty was one of the amazing feats of the 20th century.
From Content Managemet
None of this is to say that traditional one-way advertising—say, the kind you find on TV or in print publications and even banner ads on a Web page—can't play an important role in communicating with customers. At its best, the mission of the marketer is the creation of meaning. Taking a common product and imbuing it with the aspiration of adventure, achievement, or beauty was one of the amazing feats of the 20th century.
From Content Managemet
Thursday, January 17, 2008
Searchable Social Media and Adding to the Global Conversation [SearchEngineWatch]
Rising Voices, a citizen media outreach initiative of the Global Voices, has just released the first of a series of planned guides, An Introduction to Citizen Media. This brief guide offers context and case studies which show how ordinary citizens across the world are using blogs, podcasts, online video, and digital photography to engage in an unmediated conversation which transcends borders, cultures, and differing languages. This unmediated conversation is of course available to the world through search. As search marketers, we have witnessed the growth of alternative media and the need to consider it in our search campaigns. This gives a global perspective.
From Internet Marketing
From Internet Marketing
Tuesday, January 15, 2008
Google Directory Update Showing "Real" PR Scores?
Google PageRank Directory Clanger by Andy Beard informs us that Google recently pushed out an update to the Google Directory on the 8th of January. What that means is that Google pulled the most recent ODP RDF dump file and updated the Google Directory with that file. But more importantly, Andy also notes that the little PageRank scores found on the left side of each listing in the Google directly have also been updated -- and may be showing the "unpenalized" PR scores for sites.
From Internet Marketing
From Internet Marketing
Sunday, January 13, 2008
Google Hacking Not Fun For You | WebProNews
We have seen this numerous times. Searching for controllable webcams and songs comes to mind right away. The Royal Pingdom blog says it isn't a good idea to let Google have your secrets, though.
"You want Google to index your site and make you visible and searchable," said Pingdom, an uptime monitoring firm. "Google can also index more sensitive information that was never meant to be public, and can therefore be a useful tool for hackers if they want to probe your site for vulnerabilities."
Online crimes mirror offline crimes, in that criminals look for the easiest way into a place. We've heard most burglaries happen where the criminals come in the front door.
Leaving username/password files, even if they are encrypted, available for public search isn't much better than putting a key under the doormat and hoping for the best. People who do this, in the view of the Google Hacking Database, are "googledorks, inept or foolish people as revealed by Google."
From Internet Marketing and Online Annonsering
"You want Google to index your site and make you visible and searchable," said Pingdom, an uptime monitoring firm. "Google can also index more sensitive information that was never meant to be public, and can therefore be a useful tool for hackers if they want to probe your site for vulnerabilities."
Online crimes mirror offline crimes, in that criminals look for the easiest way into a place. We've heard most burglaries happen where the criminals come in the front door.
Leaving username/password files, even if they are encrypted, available for public search isn't much better than putting a key under the doormat and hoping for the best. People who do this, in the view of the Google Hacking Database, are "googledorks, inept or foolish people as revealed by Google."
From Internet Marketing and Online Annonsering
Thursday, January 10, 2008
TV Is Dead, Long Live Distributed Video
Almost since its mainstream introduction in the 1940s and 1950s, television has been the dominant mass medium. Today, television ad revenues in the US are estimated to be between $60 and $70 billion. But the internet, like cable TV and DVRs before it, is shaking up the industry and fundamentally changing consumer behavior. There are what might be called "structural shifts" happening in viewing habits. The TV itself isn't going away but TV as we have known it may be.
From Website Optimization
From Website Optimization
Wednesday, January 09, 2008
What's the truth behind green marketing?
When consumers buy carbon offset credits to balance out their use of emissions, where does that money go? The Federal Trade Commission is looking into the truth behind the advertising of all things "green," focusing on carbon offsets.
The New York Times has this report today, noting that consumers are bombarded with green-sounding offers at every turn, from Volkswagen, Bank of America, Dell, Continental Airlines and others. Even events like the Super Bowl and Academy Awards have claimed carbon neutrality.
From Internet Marketing
The New York Times has this report today, noting that consumers are bombarded with green-sounding offers at every turn, from Volkswagen, Bank of America, Dell, Continental Airlines and others. Even events like the Super Bowl and Academy Awards have claimed carbon neutrality.
From Internet Marketing
Tuesday, January 08, 2008
Microsoft Offers $1.2 Billion For Norwegian Search Company [SearchEngineWatch]
Microsoft Offers $1.2 Billion For Norwegian Search Company
They may not have Google's market share but Microsoft does not seem to be stopping its acquisition of more properties in the search space, having offered $1.2 billion for Norwegian company, Fast Search and Transfer, according to the New York Times.
The Olso-based company "is a specialist in search technology used inside companies and government agencies to cull for information in documents, databases and software applications. Its software helps teams of workers quickly search the corporate storehouse of information for answers about procurement, marketing, manufacturing and product design," the NYTimes.com reported.
From Online Annonsering and Internet Marketing
They may not have Google's market share but Microsoft does not seem to be stopping its acquisition of more properties in the search space, having offered $1.2 billion for Norwegian company, Fast Search and Transfer, according to the New York Times.
The Olso-based company "is a specialist in search technology used inside companies and government agencies to cull for information in documents, databases and software applications. Its software helps teams of workers quickly search the corporate storehouse of information for answers about procurement, marketing, manufacturing and product design," the NYTimes.com reported.
From Online Annonsering and Internet Marketing
Monday, January 07, 2008
Search Wikia: Not Even A Remote Threat To Google
Search Wikia, the open source search engine from Wikipedia co-founder Jimmy Wales' Wikia, Inc. organization, launched today in an alpha version. Widely hyped, typically portrayed as a heroic David vs. Goliath struggle, it's really just yet another crappy search service that may, potentially, if all goes well, eventually turn into something useful.
For now, though, Search Wikia is essentially useless as a search engine. What makes it interesting are some of the ideas and approaches that the service is exploring. I'll not bother bashing the search results that even Search Wikia itself admits are poor. Instead, I'll take a look at some of the problems and issues with the current state of web search today that Search Wikia is attempting to address.
From Internet Marketing and Online Annonsering
For now, though, Search Wikia is essentially useless as a search engine. What makes it interesting are some of the ideas and approaches that the service is exploring. I'll not bother bashing the search results that even Search Wikia itself admits are poor. Instead, I'll take a look at some of the problems and issues with the current state of web search today that Search Wikia is attempting to address.
From Internet Marketing and Online Annonsering
What Does 2008 Have In Store For Local?
Many people ask the familiar question, "Is this going to be the breakout year for local?" while expressing frustration or disappointment that "local hasn't yet lived up to expectations." But local is a marathon, not a sprint. It's also more complex than the general search market, which features an ecosystem built around a small number of large and highly visible companies. Even though many of those same companies are focused on local, one could almost flip that equation when discussing the local internet: it's about a very large number of mostly small companies.
From Internet Marketing and Online Annonsering
From Internet Marketing and Online Annonsering
Googler's Bet Goobles On Predictive Markets During Their Free Lunch
A predictive markets is an exchange that predicts events based on the amount of money wagered on a specific outcome. Google uses Goobles, fake money, to let employees bet on certain outcomes. Why does Google encourage such activity from their employees? Google believes it generated creative ideas from their employees. It also helps stimulate an "optimism bias," which in turn encourages Google employees to work harder to achieve a certain outcome they have predicted in the predictive market. Finally, this game helps the company executives gage ideas that may come from a lower person on the Google food channel.
From Website Optimization and Søkemotor Optimalisering
From Website Optimization and Søkemotor Optimalisering
Web Worker Daily » Archive So Much To Read So Little Time «
So Much To Read So Little Time
In a syndication world we are often overwhelmed with information. It is incredible that information once far away has been brought near, but we need to find some order for the chaos. There are a few ways that I’ve learned to manage my reading material to be digested in an organized manner.
From Internet Marketing
In a syndication world we are often overwhelmed with information. It is incredible that information once far away has been brought near, but we need to find some order for the chaos. There are a few ways that I’ve learned to manage my reading material to be digested in an organized manner.
From Internet Marketing
Sunday, January 06, 2008
Enterprise RSS: Open Social Developers Journal - Show Me the Money
It’s nice to be able to remember mistakes so that we can hopefully avoid repeating them. Back in the “Web 1.0” days, there was a period of euphoria where everything related to the internet was certain to be incredibly profitable. And now we are in the era of “Web 2.0”…
So how does anyone make money in the OpenSocial world? We’ll be chatting more about the business perspective for this in an upcoming webinar, but let’s just focus on the developer’s side for a moment here. Advertisements stand out as the clearest path to dollars in most scenarios. What does it take to include advertisements in an OpenSocial Gadget?
From Internet Marketing and Online Annonsering
So how does anyone make money in the OpenSocial world? We’ll be chatting more about the business perspective for this in an upcoming webinar, but let’s just focus on the developer’s side for a moment here. Advertisements stand out as the clearest path to dollars in most scenarios. What does it take to include advertisements in an OpenSocial Gadget?
From Internet Marketing and Online Annonsering
Enterprise RSS
Whatever is in store for us in the year ahead, RSS as an infrastructure technology is achieving critical mass. In the blogosphere we take for granted the omnipresence of RSS but the vast majority of the market is still untapped and ripe for disruption.
From RSS How To
Whatever is in store for us in the year ahead, RSS as an infrastructure technology is achieving critical mass. In the blogosphere we take for granted the omnipresence of RSS but the vast majority of the market is still untapped and ripe for disruption.
From RSS How To
Saturday, January 05, 2008
PC World - The 25 Most Innovative Products of the Year
PC World - The 25 Most Innovative Products of the Year:
Make no mistake, the Web is taking over. Applications are moving to browsers en masse, and technology to take Web apps offline promises to smooth the road ahead. And let's not forget breakthrough devices advancing the Web-anywhere world.
From Internet Marketing
Make no mistake, the Web is taking over. Applications are moving to browsers en masse, and technology to take Web apps offline promises to smooth the road ahead. And let's not forget breakthrough devices advancing the Web-anywhere world.
From Internet Marketing
Friday, January 04, 2008
New Search Engine Trends, Old SEO Troubles in 2007 - Search Engine Watch
With advances such a universal search and the explosion of social media, 2007 was quite a landmark year for search marketers. For all of its breakthroughs, a few bad habits still remain from years past. In today's New Search Engine Trends, Old SEO Troubles in 2007, " William Flaiz reminds us that it's the human component that matters most, and clients are finally beginning to understand the value of SEO.
From Website Optimization and Søkemotor Optimalisering
From Website Optimization and Søkemotor Optimalisering
Wednesday, January 02, 2008
Reactrix Systems, Inc., a leading digital out-of-home media company, today announced it has joined with Samsung to launch a revolutionary interactive large-format advertising platform — WAVEscape™, which will be featured in Samsung’s booth during the Consumer Electronics Show (CES) in Las Vegas, January 7-10.
The companies have married Samsung’s LCD digital signage display technology with Reactrix’ immersive interactive technology to create an entirely new form of advertising that compels consumers to engage in an unforgettable “hands-on” experience. The technology will engage consumers, technology buffs and advertisers alike, allowing them to literally immerse themselves in an ad. Reactrix’ strategic alliance with Samsung further strengthens its brand-to-consumer offerings and solidifies its position as the leading innovator in interactive, digital out-of-home advertising.
As traditional forms of advertising become more fragmented and less effective at maintaining the attention of consumers, Reactrix’ new-age interactive signage technology provides a compelling way for leading brands to enhance their global images. Unlike competitive offerings, the Reactrix and Samsung solution, available exclusively on Samsung’s large-format-display 570DX products, features configurable levels of interactivity that are heightened as a consumer moves closer to the display.
Sunday, December 30, 2007
Google The Stealth Social Network?
Google The Stealth Social Network?
Google's plan to socialize its various applications continues. Google Operating System has spotted code in Gmail that may lead to a Facebook-style news feed of status updates from your Gmail contacts. More about this and Google's continued 'stealth social network' moves below.
Back in September, Google launched a friends update feature on Orkut. Activity Streams & Other Social Nuggets From Leaked Google Video covers this plus how Google is working to create "activity streams" for all of its products, as a way to make them more social and akin to Facebook.
From Internet Marketing and Online Annonsering
Google's plan to socialize its various applications continues. Google Operating System has spotted code in Gmail that may lead to a Facebook-style news feed of status updates from your Gmail contacts. More about this and Google's continued 'stealth social network' moves below.
Back in September, Google launched a friends update feature on Orkut. Activity Streams & Other Social Nuggets From Leaked Google Video covers this plus how Google is working to create "activity streams" for all of its products, as a way to make them more social and akin to Facebook.
From Internet Marketing and Online Annonsering
Saturday, December 29, 2007
Google in search to sell its advertising to newspapers - Times Online
Google in search to sell its advertising to newspapers.
AFTER colonising cyberspace, Google is going into the newspaper business. The search engine giant is in talks with several newspaper publishers to sell space in their pages to its online clients.
This expansion will worry bosses of rival media companies, including ITV chairman Michael Grade, who has already called for greater regulation on the fast-growing Google.
Google Print Ads is an extension of Google AdWords, the auction system that lets companies bid for a slot that appears alongside specific online word searches.
Instead of an auction, advertisers pick a newspaper online through Google and enter a bid for available advertising space on a given page and day.
From Free SEO Tools
AFTER colonising cyberspace, Google is going into the newspaper business. The search engine giant is in talks with several newspaper publishers to sell space in their pages to its online clients.
This expansion will worry bosses of rival media companies, including ITV chairman Michael Grade, who has already called for greater regulation on the fast-growing Google.
Google Print Ads is an extension of Google AdWords, the auction system that lets companies bid for a slot that appears alongside specific online word searches.
Instead of an auction, advertisers pick a newspaper online through Google and enter a bid for available advertising space on a given page and day.
From Free SEO Tools
Friday, December 28, 2007
Comparing Search Popularity Ratings Services: June To Nov. 2007
Comparing Search Popularity Ratings Services
Search Engine Land have now compiled the latest search popularity stats from Nielsen, comScore, Hitwise and Compete. That means it's time to put them all together, to see what a 'panel' of ratings services agree on -- and don't agree on -- in terms of search engine popularity.
From Website Optimization
Search Engine Land have now compiled the latest search popularity stats from Nielsen, comScore, Hitwise and Compete. That means it's time to put them all together, to see what a 'panel' of ratings services agree on -- and don't agree on -- in terms of search engine popularity.
From Website Optimization
Nielsen Online: Nov. 2007 Search Search Sees Google On Top
Nov. 2007 Search Search Sees Google On Top:
It's search popularity stats time, now that the figures are in from all the major ratings services. I'm starting off with those from Nielsen Online, the former Nielsen NetRatings. For November 2007, they show the usual picture -- Google leading the pack, followed by Yahoo and Microsoft.
It's search popularity stats time, now that the figures are in from all the major ratings services. I'm starting off with those from Nielsen Online, the former Nielsen NetRatings. For November 2007, they show the usual picture -- Google leading the pack, followed by Yahoo and Microsoft.
You'll find the press release here (PDF format), showing the top ten most popular services. Here are the top five:
- Google: 57.7%
- Yahoo: 17.9%
- Microsoft: 12.0%
- AOL: 4.5%
- Ask: 2.7%
Thursday, December 27, 2007
2007: The Year in RSS - ReadWriteWeb
2007: The Year in RSS
This past year was a big one for RSS. RSS, or Really Simple Syndication, was the backbone of all early developments in the new era of the internet. It made blogs readable, podcasts subscribable, wikis trackable and search persistent. While explicit, knowing adoption of RSS is often said to be dismal ('it's too complicated, it's just more info overload' etc.) - I think we may be underestimating the extent of adoption
From RSS How To
This past year was a big one for RSS. RSS, or Really Simple Syndication, was the backbone of all early developments in the new era of the internet. It made blogs readable, podcasts subscribable, wikis trackable and search persistent. While explicit, knowing adoption of RSS is often said to be dismal ('it's too complicated, it's just more info overload' etc.) - I think we may be underestimating the extent of adoption
From RSS How To
By Odd J. Vik
Why Blog? Better Listings On Google
• Blogs are updated frequently and visited often by Search Engines
• Blogs gain PageRank quickly
• Blogs easily acquire an abundance of inbound links
• Blogs are content-rich and topic-focused
• Blogs can attract an intensely loyal readership
• Blogs Establish Credibility and Trust
Running an online business on the cold, anonymous and impersonal internet is a real challenge to the entrepreneur. How can you persuade your website visitors to take out their credit cards and buy from you? How do you gain their trust and build credibility in their eyes? The answer is Blogs.
When you blog, you allow visitors, prospects, and customers who read your blog a chance to know you, to interact with you. It’s a chance for you to build a relationship, and to establish credibility and trust with your visitors, subscribers and potential customers. As we’ve mentioned before in our articles – the most important asset in your business is Credibility and Trust!
What makes blogs different from other websites?
There are a few important ways that blogs differ from traditional web pages. First, blogs are designed to be frequently and easily updated. Creating a new blog post usually involves nothing more than entering some text into a form and clicking Submit. No HTML or programming skills are required.
This is great from a search engine point of view because search engines love frequently updated pages. If a search engine finds that your page is being updated every day, it’ll return to re-index your page every day to ensure that it always has the most recent copy of your site.
What’s a
Wednesday, December 26, 2007
Year in review: Apple and Google, telecom's new stars | CNET News.com
Year in review: Apple and Google, telecom's new stars
It was Apple and Google--not the traditional phone companies AT&T and Verizon Communications--that took center stage in the telephony market in 2007.
In January, Apple announced the iPhone and named AT&T its exclusive carrier in the U.S. For almost six months, anticipation and hype surrounding the iPhone grew into a frenzy until the June 30 launch.
With an innovative touch screen that allows people to shrink and magnify Web pages with the pinch of their fingers, the iPhone has set the bar for future mobile devices in terms of usability, functionality, and design.
From Internet Marketing
It was Apple and Google--not the traditional phone companies AT&T and Verizon Communications--that took center stage in the telephony market in 2007.
In January, Apple announced the iPhone and named AT&T its exclusive carrier in the U.S. For almost six months, anticipation and hype surrounding the iPhone grew into a frenzy until the June 30 launch.
With an innovative touch screen that allows people to shrink and magnify Web pages with the pinch of their fingers, the iPhone has set the bar for future mobile devices in terms of usability, functionality, and design.
From Internet Marketing
Monday, December 24, 2007
Design News - Microsoft & Viacom Announce Long-Term Digital Content & Advertising Partnership - TAXI Design Network
Microsoft & Viacom Announce Long-Term Digital Content & Advertising Partnership
Viacom Inc. and Microsoft Corp. announced a broad-based, strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years.
The comprehensive agreement spans across the two companies and includes a number of significant components.
From Interent Marketing
Viacom Inc. and Microsoft Corp. announced a broad-based, strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years.
The comprehensive agreement spans across the two companies and includes a number of significant components.
From Interent Marketing
Sunday, December 23, 2007
Try A Little Social Media In 2008 [SearchEngineWatch]
Try A Little Social Media In 2008
Make a resolution: Try participating in social media next year. While your site remains important, your visitors aren't only finding you through search. There's definitely enough audience ready to discover you through social media too.
Why bother? “The Internet lets all stuff fall apart in really useful ways” says David Weinberger, the author of Content Is Miscellaneous.
Your success depends on thinking more like Weinberger. All your stuff has already fallen apart, when people find you on search engines. When your content gets further disaggregated and shared through social media, that's another opportunity.
From Internet Marketing and Online Annonsering
Saturday, December 22, 2007
Microsoft lands Viacom advertising, content deal | Reuters
Microsoft lands Viacom advertising, content deal
Microsoft Corp won an estimated $500 million, 5-year Internet advertising deal with MTV Networks owner Viacom Inc, giving the software giant a boost against rivals Google Inc and Yahoo Inc.
Microsoft will help Viacom place advertising on its network of entertainment Web sites in the U.S., such as MTV.com. Microsoft will also be the exclusive seller in the U.S. of remnant display advertising, which is ad space that Viacom has been unable to sell, company executives said on Wednesday.
From Internet Marketing and Online Annonnsering
Microsoft Corp won an estimated $500 million, 5-year Internet advertising deal with MTV Networks owner Viacom Inc, giving the software giant a boost against rivals Google Inc and Yahoo Inc.
Microsoft will help Viacom place advertising on its network of entertainment Web sites in the U.S., such as MTV.com. Microsoft will also be the exclusive seller in the U.S. of remnant display advertising, which is ad space that Viacom has been unable to sell, company executives said on Wednesday.
From Internet Marketing and Online Annonnsering
Thursday, December 20, 2007
Google wins OK to buy DoubleClick | Technology | Internet | Reuters
Google wins OK to buy DoubleClick
The Federal Trade Commission on Thursday approved Google's $3.1 billion purchase of DoubleClick, saying the much-criticized deal did not pose a threat to competition in Internet advertising.
The deal, which combines Google's dominance in pay-per-click Internet advertising with DoubleClick's market-leading position in flashier display ads, still faces scrutiny from European antitrust officials, who opened a four-month review in mid-November.
From Internet Marketing and Online Annonsering
The Federal Trade Commission on Thursday approved Google's $3.1 billion purchase of DoubleClick, saying the much-criticized deal did not pose a threat to competition in Internet advertising.
The deal, which combines Google's dominance in pay-per-click Internet advertising with DoubleClick's market-leading position in flashier display ads, still faces scrutiny from European antitrust officials, who opened a four-month review in mid-November.
From Internet Marketing and Online Annonsering
SEOmoz | Technology Sites Receive an Overwhelming Majority of Search Traffic from Google
Technology Sites Receive an Overwhelming Majority of Search Traffic from Google
Google is the King of delivering traffic.
Google is the King of delivering traffic.
Wednesday, December 19, 2007
Google s new Reader Features
Google s new Reader Features:
Google has added a bunch of new features to its RSS Reader over the past week. What are the big ones? Theres now a social network. Along the left side.
From RSS How to and RSS Glossary
Google has added a bunch of new features to its RSS Reader over the past week. What are the big ones? Theres now a social network. Along the left side.
From RSS How to and RSS Glossary
Google Removes RSS Feeds From Search Results
Google Removes RSS Feeds From Search Results:
The Google Webmaster Central Blog announced that Google will no longer include RSS feed results in their search results with the exception of podcast feeds.
The reasoning behind Google dropping RSS feeds from the results is that it is very likely that the RSS feed is a text duplication of an html document and when users view RSS feeds they may not be able to render the XML format in their browsers.
From RSS How To
The Google Webmaster Central Blog announced that Google will no longer include RSS feed results in their search results with the exception of podcast feeds.
The reasoning behind Google dropping RSS feeds from the results is that it is very likely that the RSS feed is a text duplication of an html document and when users view RSS feeds they may not be able to render the XML format in their browsers.
From RSS How To
SEOmoz | New Features in Google AdWords & Google Analytics
New Features in Google AdWords & Google Analytics:
There have been a number of updates to Google Adwords and Google Analytics lately, so I thought the SEOmoz community might want a summary of them. For the most part, I am impressed with the new features and Google should be applauded for listening to their user base and responding with these additions.
From Internet Marketing and Online Annonsering
There have been a number of updates to Google Adwords and Google Analytics lately, so I thought the SEOmoz community might want a summary of them. For the most part, I am impressed with the new features and Google should be applauded for listening to their user base and responding with these additions.
From Internet Marketing and Online Annonsering
Tuesday, December 18, 2007
Google Allows Publishers to Block Ads on Websites
Google is in the process of releasing the Ad Review Center, which allows you to easily control what Google Ads show up on your website. It allows publishers to manually approve or block ads that show on their site, so that only the most relevant ads appear. This means no more advertisements which are offensive or poorly targeted or even ads from your competitors.
The default setting in this feature will be "auto-allow" so ads will run unless you block them. Inside the Ad Review Center you can review all your ads at one time. Alternatively, you can manually review ads before they appear on your site; you'll then have 24 hours to review ads before they are automatically allowed to run on your site.
If you decide to block an ad you'll be asked for a reason and Google will give the feedback to advertisers, so they can use it to improve the quality and relevance of future ad campaigns.
The Ad Review Center will gradually be released to all publishers over the next few months. You'll know you have the feature when you see a green box at the top of your 'Competitive Ad Filter' page, which is located under the 'AdSense Setup' tab.
From Internet Marketing and Online Annonsering
Monday, December 17, 2007
Inside AdWords: Show the right ad for each keyword
Inside AdWords: Show the right ad for each keyword
From Google's official Blog for news, information and tips on AdWords.
Internet marketing
From Google's official Blog for news, information and tips on AdWords.
Internet marketing
Google Unifying And Putting More Emphasis On "Profiles"
Google Unifying And Putting More Emphasis On "Profiles":
Google Operating System discusses the integration of Google Profiles into most Google services and products and the unification of disparate profiles into a single master profile. Whether and how this might ultimately be integrated with Google's newly reinvigorated social network, Orkut, is unclear. Although they are much less extensive, Profiles may turn out to be to Orkut what Shopping became to Froogle -- a successor and repositioned product. As Google Operating System points out the new Profiles are already in use in several areas on Google, such as Maps and Reader.
From Website optimization and coop se
Google Operating System discusses the integration of Google Profiles into most Google services and products and the unification of disparate profiles into a single master profile. Whether and how this might ultimately be integrated with Google's newly reinvigorated social network, Orkut, is unclear. Although they are much less extensive, Profiles may turn out to be to Orkut what Shopping became to Froogle -- a successor and repositioned product. As Google Operating System points out the new Profiles are already in use in several areas on Google, such as Maps and Reader.
From Website optimization and coop se
Umbrella News - Science - All
Umbrella News - Science - All:
"Google Inc. is working on a new Internet encyclopedia that will consist of material submitted by people who want to be identified as experts and possibly profit from their knowledge.
The concept, outlined late Thursday in a posting on Google's Web site, poses a potential challenge to the nonprofit Wikipedia, which has drawn upon the collective wisdom of unpaid, anonymous contributors to emerge as a widely used reference tool."
From Internet Marketing and Online Annonsering
"Google Inc. is working on a new Internet encyclopedia that will consist of material submitted by people who want to be identified as experts and possibly profit from their knowledge.
The concept, outlined late Thursday in a posting on Google's Web site, poses a potential challenge to the nonprofit Wikipedia, which has drawn upon the collective wisdom of unpaid, anonymous contributors to emerge as a widely used reference tool."
From Internet Marketing and Online Annonsering
Sunday, December 16, 2007
AdSense Ad Review: Good for Advertisers? [SearchEngineWatch]
AdSense Ad Review: Good for Advertisers?
AdSense publishers will be able to view ads that advertisers have directed to their sites via Placement Targeting, and choose to block ads they don't feel are 'relevant' to their site visitors.
This will certainly be used by AdSense publishers to (attempt to) maximize AdSense revenues - - publishers will block ads that they deem 'low-revenue' in favor of ads that visitors will click on more frequently.
From Internet Marketing and Online Annonsering
AdSense publishers will be able to view ads that advertisers have directed to their sites via Placement Targeting, and choose to block ads they don't feel are 'relevant' to their site visitors.
This will certainly be used by AdSense publishers to (attempt to) maximize AdSense revenues - - publishers will block ads that they deem 'low-revenue' in favor of ads that visitors will click on more frequently.
From Internet Marketing and Online Annonsering
Friday, December 14, 2007
Inside AdSense: Introducing the Ad Review Center
Inside AdSense: Introducing the Ad Review Center
Google has added the ability to preview the ads that will run on a publisher's site and to block those they don't want to appear, the AdSense blog annouced today.
This effort at improving transparency could help publishers and avoid sites advertising on a publisher's site that they do not feel are a good fit.
From Internet MarketingThink Beyond The Click: How To Build Landing Pages That Convert
Think Beyond The Click: How To Build Landing Pages That Convert:
Landing pages are an important tool in any online marketing campaign. They are one of the best ways to convert web clicks into clients, and can help to maximize your online performance. Here are some tips for getting started and building an effective landing page that meets the needs of your clients.
From Internet Marketing and Online Annonsering
Landing pages are an important tool in any online marketing campaign. They are one of the best ways to convert web clicks into clients, and can help to maximize your online performance. Here are some tips for getting started and building an effective landing page that meets the needs of your clients.
From Internet Marketing and Online Annonsering
Google's Webmaster Tools Adds More Diagnostic Features and Video Sitemaps
Google's Webmaster Tools Adds More Diagnostic Features and Video Sitemaps:
Today, Google's Webmaster Tools have been updated with new diagnostic features that alert site owners to problems Google may have extracting content from pages. In addition, they've added Video Sitemaps. They've also added Hungarian and Czech to the 20 languages already supported. Below more about these features and how best to use them.
From Internet Marketing
and Online Annonsering
Today, Google's Webmaster Tools have been updated with new diagnostic features that alert site owners to problems Google may have extracting content from pages. In addition, they've added Video Sitemaps. They've also added Hungarian and Czech to the 20 languages already supported. Below more about these features and how best to use them.
From Internet Marketing
and Online Annonsering
Wednesday, December 12, 2007
Google Toolbar - Features
Google Toolbar - Features
Google released a new version of the Google Toolbar for Internet Explorer.
From: Internet Marketing
Google released a new version of the Google Toolbar for Internet Explorer.
From: Internet Marketing
Abonnementskoblinger
Subscribed Liks:
Subscribed Links let you create custom search results that users can add to their Google search pages. You can display links to your services for your customers, provide news and status information updated in near-real-time, answer questions, calculate useful quantities, and more.
From Internet Marketing With PPC
Subscribed Links let you create custom search results that users can add to their Google search pages. You can display links to your services for your customers, provide news and status information updated in near-real-time, answer questions, calculate useful quantities, and more.
From Internet Marketing With PPC
Google Turning My Maps Into Social Mapping Platform With Collaboration, Ratings And Comments
Google Turning My Maps Into Social Mapping Platform With Collaboration, Ratings And Comments:
After core search, without question Google Maps (including Earth) is the company's most successful and popular product. And lately Google has taken the product in very interesting directions. Among the most interesting things Google has done with Maps was the launch of My Maps in April of this year. Since that time more than 7 million maps have been created according to Google. Then last month, Google introduced community editing and collaboration for My Maps. And today, Google is introducing comments and ratings for My Maps.
From My RSS Page
After core search, without question Google Maps (including Earth) is the company's most successful and popular product. And lately Google has taken the product in very interesting directions. Among the most interesting things Google has done with Maps was the launch of My Maps in April of this year. Since that time more than 7 million maps have been created according to Google. Then last month, Google introduced community editing and collaboration for My Maps. And today, Google is introducing comments and ratings for My Maps.
From My RSS Page
Monday, December 10, 2007
Google Doubles Sitelinks Merges Subdomains
Google Doubles Sitelinks Merges Subdomains:
Google making some changes to the way it handles big websites. First off, Google has doubled the number of sitelinks that can be shown after the top search result, that being the site navigation links it adds when it knows the top result is exactly what you might be looking for. Now, Google will show 8, up from 4.
From Internet Marketing
Google making some changes to the way it handles big websites. First off, Google has doubled the number of sitelinks that can be shown after the top search result, that being the site navigation links it adds when it knows the top result is exactly what you might be looking for. Now, Google will show 8, up from 4.
From Internet Marketing
SEOmoz | A Visual Tour Through the Basics of Social Media Marketing
SEOmoz | A Visual Tour Through the Basics of Social Media Marketing
What is Social Media Marketing?
What Social Media Marketing Can Help you with.
From Website Optimization
What is Social Media Marketing?
What Social Media Marketing Can Help you with.
From Website Optimization
Google News Updates Algorithm: Sourcing Story Updates & Local Context To News
Google News Updates Algorithm: Sourcing Story Updates & Local Context To News:
The Google News Blog announced they have updated their algorithms to become more relevant and fresh with news.
The first update Google told us about is that they are not offering news from the original source, but now they will update the news cluster to show updated information from a new source that adds updated or new information to that story. The second update is that Google will try to find the local source of the story and place that as the top story in the cluster.
From Internet Marketing and Online Annonsering
The Google News Blog announced they have updated their algorithms to become more relevant and fresh with news.
The first update Google told us about is that they are not offering news from the original source, but now they will update the news cluster to show updated information from a new source that adds updated or new information to that story. The second update is that Google will try to find the local source of the story and place that as the top story in the cluster.
From Internet Marketing and Online Annonsering
Sunday, December 09, 2007
Search Engine Marketing Blog by ineedhits: Google Testing Vote Based Search Rankings
Search Engine Marketing Blog by ineedhits: Google Testing Vote Based Search Rankings:
Google's efforts to introduce social elements into its search results seem to be gathering steam, and their latest test is 'voting buttons' in their organic web results (SERPs).
According to the Google Experimental page for the new vote functionality:
'This experiment lets you influence your search experience by adding, moving, and removing search results. When you search for the same keywords again, you'll continue to see those changes. If you later want to revert your changes, you can undo any modifications you've made. Note that this is an experimental feature and may be available for only a few weeks.'"
From Internet Marketing and Online Annonsering
Google's efforts to introduce social elements into its search results seem to be gathering steam, and their latest test is 'voting buttons' in their organic web results (SERPs).
According to the Google Experimental page for the new vote functionality:
'This experiment lets you influence your search experience by adding, moving, and removing search results. When you search for the same keywords again, you'll continue to see those changes. If you later want to revert your changes, you can undo any modifications you've made. Note that this is an experimental feature and may be available for only a few weeks.'"
From Internet Marketing and Online Annonsering
Friday, December 07, 2007
Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total
Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total:
Using an expansive definition of the marketplace, Borrell Associates says that 'local online advertising' is worth $8.5 billion today. That number consists of local search, 'local banners' and local video. Banners is the biggest spending category and video the smallest. But Borrell expects local search to grow substantially and to reach almost 50% of the total local online spend next year, which is projected to reach $12.6 billion.
From Internet Marketing and Online Annonsering
Using an expansive definition of the marketplace, Borrell Associates says that 'local online advertising' is worth $8.5 billion today. That number consists of local search, 'local banners' and local video. Banners is the biggest spending category and video the smallest. But Borrell expects local search to grow substantially and to reach almost 50% of the total local online spend next year, which is projected to reach $12.6 billion.
From Internet Marketing and Online Annonsering
Thursday, December 06, 2007
Inside AdWords: Google Content Network Tips: Part 3 – Optimizing your keywords for the content network
Inside AdWords: Google Content Network Tips: Part 3 – Optimizing your keywords for the content network
Google recommend keeping separate campaigns for advertising on content and search. These tips are specific to contexual targeting and advertising on the content network and may be different from your search network strategies.
From Internet Marketing and Online Annonsering
Google recommend keeping separate campaigns for advertising on content and search. These tips are specific to contexual targeting and advertising on the content network and may be different from your search network strategies.
From Internet Marketing and Online Annonsering
Wednesday, December 05, 2007
Google AdWords Improves Target By Location Feature With Maps
Google AdWords Improves Target By Location Feature With Maps:
Google has quietly improved the 'target customers by location' feature in the AdWords console. You can see old screen captures of the multi-step process at the Search Engine Roundtable, but the new method is much more intuitive.
From Website Optimization
Google has quietly improved the 'target customers by location' feature in the AdWords console. You can see old screen captures of the multi-step process at the Search Engine Roundtable, but the new method is much more intuitive.
From Website Optimization
Tuesday, December 04, 2007
Inside AdWords: Template Center now available
Inside AdWords: Template Center now available.
Template Center is a free tool available via My Client Center (MCC). It allows MCC account managers to create templates for pre-defined AdWords campaigns and share them with their directly linked AdWords accounts.
Internet Marketing
Template Center is a free tool available via My Client Center (MCC). It allows MCC account managers to create templates for pre-defined AdWords campaigns and share them with their directly linked AdWords accounts.
Internet Marketing
Monday, December 03, 2007
Google Launches AdWords Local Plus Box
Google Launches AdWords Local Plus Box:
Google announced the launch of the AdWords Local Plus box. When you conduct some local searches, the sponsored listings may contain a plus sign, which you can click and expand into a map. We have reported tests of this feature months ago, but now it is live.
From Internet Marketing and Online Annonsering
Google announced the launch of the AdWords Local Plus box. When you conduct some local searches, the sponsored listings may contain a plus sign, which you can click and expand into a map. We have reported tests of this feature months ago, but now it is live.
From Internet Marketing and Online Annonsering
Google Reveals 2008 Plans For Google Apps:
Google is usually fairly tight lipped about future product releases. But they were surprisingly revealing about upcoming plans for Google Apps at an event in Ann Arbor earlier this week. Blogger Andrew Miller took some great notes from a presentation by Googler Scott Johnston, the VP of Product Development at wiki startup Jotspot prior to their acquisition by Google a little over a year ago.
By Web Optimization and Søkemotor Optimalisering
Google is usually fairly tight lipped about future product releases. But they were surprisingly revealing about upcoming plans for Google Apps at an event in Ann Arbor earlier this week. Blogger Andrew Miller took some great notes from a presentation by Googler Scott Johnston, the VP of Product Development at wiki startup Jotspot prior to their acquisition by Google a little over a year ago.
By Web Optimization and Søkemotor Optimalisering
Sunday, December 02, 2007
Internet advertising expected to overtake magazines by 2010 - Times Online
Internet advertising expected to overtake magazines by 2010 - Times Online:
The internet will overtake magazines to become the world’s third-largest advertising medium by 2010, according to Steve King, chief executive of ZenithOptimedia. The head of the media-buying firm also believes that China will become the fourth-largest market for advertisers.
From Internet Marketing
The internet will overtake magazines to become the world’s third-largest advertising medium by 2010, according to Steve King, chief executive of ZenithOptimedia. The head of the media-buying firm also believes that China will become the fourth-largest market for advertisers.
From Internet Marketing
Advertising gets social foothold | The Australian
Advertising gets social foothold | The Australian: "
OPTUS and Vodafone are among the first local brands to buy advertising banners on social networking website Facebook, following the launch of the first display ad packages to be sold by Ninemsn. The digital media company would not reveal the cost of packages, which it aims to sell to a limited number of brands for the two-month December-January period.
From Internet Marketing and Online Annonsering
OPTUS and Vodafone are among the first local brands to buy advertising banners on social networking website Facebook, following the launch of the first display ad packages to be sold by Ninemsn. The digital media company would not reveal the cost of packages, which it aims to sell to a limited number of brands for the two-month December-January period.
From Internet Marketing and Online Annonsering
Tracking Santa: NORAD & Google Team Up For Christmas:
This year, Google's getting in on the action. You'll be able to track Santa in Google Earth on Christmas Eve with the help of special file. You can also download a countdown for your iGoogle home page that Google offers here.
From Website Optimization
This year, Google's getting in on the action. You'll be able to track Santa in Google Earth on Christmas Eve with the help of special file. You can also download a countdown for your iGoogle home page that Google offers here.
From Website Optimization
Thursday, November 29, 2007
Is Google s Master Plan to Dominate Google SERPs
Is Google s Master Plan to Dominate Google SERPs:
Is this Google's overall plan to do battle with social networking sites?
In order to rank in many cases, your only option is to be a part of the Google 'social network' with popular videos that can be dished out by way of YouTube, news that shows up in Google News, optimized images that can show up (frequently at the top of the search results page), local maps and so forth.
From Internet Marketing and Online Annonsering
Is this Google's overall plan to do battle with social networking sites?
In order to rank in many cases, your only option is to be a part of the Google 'social network' with popular videos that can be dished out by way of YouTube, news that shows up in Google News, optimized images that can show up (frequently at the top of the search results page), local maps and so forth.
From Internet Marketing and Online Annonsering
PC World - Yahoo and Adobe Team Up to Put Online Ads in PDFs
PC World - Yahoo and Adobe Team Up to Put Online Ads in PDFs:
Yahoo and Adobe will partner to allow publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail, opening up a new frontier in online advertising.
From Internet Marketing
Yahoo and Adobe will partner to allow publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail, opening up a new frontier in online advertising.
From Internet Marketing
Wednesday, November 28, 2007
Inside AdWords: Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats
Inside AdWords: Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats
To ensure that the advertisers have increased flexibility and control across all aspects of their campaign, Google offer multiple targeting options, a variety of ad formats, and hundreds of thousands of sites on which your ads can show.
From Internet marketing with PPC
To ensure that the advertisers have increased flexibility and control across all aspects of their campaign, Google offer multiple targeting options, a variety of ad formats, and hundreds of thousands of sites on which your ads can show.
From Internet marketing with PPC
Google Allows Group Collaboration On My Maps
Google Allows Group Collaboration On My Maps
Maps can be edited by only selected friends and family or by Google Maps users at large. The benefits of this are fairly straightforward: group travel planning, collective favorites, better overall data (wisdom of crowds), and so on.
From Internet Marketing and Online Annonsering
Maps can be edited by only selected friends and family or by Google Maps users at large. The benefits of this are fairly straightforward: group travel planning, collective favorites, better overall data (wisdom of crowds), and so on.
From Internet Marketing and Online Annonsering
Tuesday, November 27, 2007
Google plans service to store users' data: report | Technology | Internet | Reuters
Google plans service to store users' data: report | Technology | Internet | Reuters
Google Inc is preparing a service that would enable users to store data from their personal hard drives on its computers, the Wall Street Journal reported Tuesday in its online edition.
Google Inc is preparing a service that would enable users to store data from their personal hard drives on its computers, the Wall Street Journal reported Tuesday in its online edition.
Users would be able to house files they would normally store on personal computers -- such as word-processing documents, digital music, video clips and images -- on Google's computers, the Journal said, citing sources familiar with the matter.
From Internet Marketing
MySpace plans Facebook-style news feeds | Technology | Internet | Reuters
MySpace plans Facebook-style news feeds | Technology | Internet | Reuters
News Corp's popular online social network, MySpace, plans to launch Facebook-style "news feeds" in the next 30 to 45 days, Fox Interactive Media President Peter Levinsohn said on Monday.
News Corp's popular online social network, MySpace, plans to launch Facebook-style "news feeds" in the next 30 to 45 days, Fox Interactive Media President Peter Levinsohn said on Monday.
News feeds, which alert a user to what their friends and colleagues are doing, have been one of the most popular features of MySpace rival Facebook.
From Internet Marketing and Online annonsering
Monday, November 26, 2007
SEOmoz | How PageRank Works & Why the Original PR Formula May be Flawed
SEOmoz | How PageRank Works & Why the Original PR Formula May be Flawed
A simple and general explanation of PageRank.
From Internet Marketing
A simple and general explanation of PageRank.
From Internet Marketing
Ian Rogers » Google Page Rank - Whitepaper
Ian Rogers » Google Page Rank - Whitepaper
Page Rank is a topic much discussed by Search Engine Optimisation (SEO) experts. At the heart of PageRank is a mathematical formula that seems scary to look at but is actually fairly simple to understand.
From Website Optimization and Søkemotor Optimalisering
Page Rank is a topic much discussed by Search Engine Optimisation (SEO) experts. At the heart of PageRank is a mathematical formula that seems scary to look at but is actually fairly simple to understand.
From Website Optimization and Søkemotor Optimalisering
Saturday, November 24, 2007
Web advertising to come under EU scrutiny | Special Coverage | Reuters
Web advertising to come under EU scrutiny | Special Coverage | Reuters
Targeted online advertising is set to face increased scrutiny from European Union regulators concerned about invasion of privacy, threatening the growth of a potentially big online revenue-booster for media companies.
From Internet Marketing and Online Annonsering
Targeted online advertising is set to face increased scrutiny from European Union regulators concerned about invasion of privacy, threatening the growth of a potentially big online revenue-booster for media companies.
From Internet Marketing and Online Annonsering
Wednesday, November 21, 2007
Friday, November 16, 2007
Tuesday, November 13, 2007
Google release Webmaster Tools for GoDaddy customers
Go Daddy customers can opt-in to the integration for their hosted sites directly from their control centers. This jump starts account creation, site submission, and the verification process, and customers will then gain access to the tools and statistics available through Webmaster Tools and Go Daddy will automatically submit Sitemaps for those sites.
From Internet Marketing and Online Annonsering
NEW - Google AdWords Offering Targeted Placement
According to the Inside AdWords blog, Google has introduced two new enhancements to site targeting on their content network.
The changes allow for specific placement targeting on sites and the service now offers a CPC (cost per click) pricing model.
Until now, Google advertisers have been restricted to simply selecting the site they want theirs ads to appear on through the site targeting option. The renamed "Placement Targeting" service now allows advertisers to specify areas within a website for their ad placement and which types of AdWords ad to use.
Now, advertisers can target not only websites but also precise subsections of sites, such as the football pages of a news site, the show times section of a movie site, and even a specific ad unit (a block of Google ads) on a particular webpage.
The new Cost per Click (CPC) pricing model will also be a welcome enhancement to the service, with advertisers better able to control their spending on the content network.
Where the content network has often been a great way to target immense amounts of traffic, the new changes will hopefully allow advertisers to get more qualified traffic and better ROI on their online advertising.
Adsense: A Click is No Longer a Click.
This morning it was reported that Google is changing what constitutes a click on an AdSense ad. In the past, a click on the URL, title or background of the ad would trigger a click and earn an AdSense publisher money. In the future, a click on the background of the ad will no longer trigger a click event and an AdSense publisher will not make money.
In short, a click occurs only if a user clicks on the title or URL of the AdSense ad.
Google has implemented this click behavior requirement for their paid search ads on Google.com back April. Google has now decided to use the same criteria for their contextual ads.
The reason Google is implementing this change for their contextual ads are to "reduce accidental clicks and increase value for advertisers."
Online annonsering
Sunday, November 11, 2007
IBM Predicts the End of Advertising as We Know It.
Global Business Services unveiled its new report, "The End of Advertising as We Know It," forecasting greater disruption for the advertising industry in the next five years than occurred in the previous 50.
Distributors will need to deliver targeted, interactive advertising for a range of multimedia devices. Advertising agencies must become brokers of consumer insights and guide allocation of advertising dollars amid exploding choices. All players must adapt to a world where advertising inventory is increasingly bought and sold in open exchanges vs. traditional channels.From Internet Advertising and Online annonsering
Subscribe to:
Posts (Atom)