Wednesday, January 09, 2008

What's the truth behind green marketing?

When consumers buy carbon offset credits to balance out their use of emissions, where does that money go? The Federal Trade Commission is looking into the truth behind the advertising of all things "green," focusing on carbon offsets.

The New York Times has this report today, noting that consumers are bombarded with green-sounding offers at every turn, from Volkswagen, Bank of America, Dell, Continental Airlines and others. Even events like the Super Bowl and Academy Awards have claimed carbon neutrality.

From Internet Marketing

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