Bigger! Better! Richer! The golden age of advertising - Media, News - Independent.co.uk:
The admen (and most of them were men) of the Sixties, Seventies and Eighties created some of the most unforgettable images of modern times. Peter York celebrates the Golden Age of advertising.
Advertising was like that strap line The Rolling Stones' manager, Andrew Loog Oldham, used on their album covers, "The dividing line between art and commerce". But the real stuff, so insiders believed, still came from America. The country had invented TV-led consumerism – and particularly teenage-ism – and British mass-culture looked archaic and black and white by comparison until the 1980s.
From Internet Marketing and Online Annonsering
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Saturday, March 01, 2008
Friday, February 29, 2008
Are You An Agency SEM Pro? Take SEMPO's Salary Survey
Are You An Agency SEM Pro? Take SEMPO's Salary Survey
SEMPO is undertaking a salary survey of agency search engine marketing professionals, similar to its in-house SEM salary survey that we reported on in January. If you're an agency SEM pro, SEMPO would like to hear from you, whether you're a SEMPO member or not. To qualify for the survey, you must......
From Internet Marketing
SEMPO is undertaking a salary survey of agency search engine marketing professionals, similar to its in-house SEM salary survey that we reported on in January. If you're an agency SEM pro, SEMPO would like to hear from you, whether you're a SEMPO member or not. To qualify for the survey, you must......
From Internet Marketing
Tuesday, February 26, 2008
From SEO to Social Media: Content is Still King
From SEO to Social Media: Content is Still King
There was a time in social media, just as in search engine optimization (SEO), when everything was only about getting to the front page. Little attention was paid to what happened after you got there and for a while it seemed as if you could do it in your sleep. Over the last year social media has evolved and become a more common form of online marketing and link building.
With that evolution, it has become more difficult to push your content to the front page of top social communities, and the different communities’ algorithms have taken into account the various tricks and methods previously used. Marketers are also taking more time to evaluate and determine the value of success in social media.
Whether you are looking for increased RSS subscriptions, more page views and traffic, or inbound links, it is time to start looking at a real strategy for success with social media marketing.
From Online Annonsering
There was a time in social media, just as in search engine optimization (SEO), when everything was only about getting to the front page. Little attention was paid to what happened after you got there and for a while it seemed as if you could do it in your sleep. Over the last year social media has evolved and become a more common form of online marketing and link building.
With that evolution, it has become more difficult to push your content to the front page of top social communities, and the different communities’ algorithms have taken into account the various tricks and methods previously used. Marketers are also taking more time to evaluate and determine the value of success in social media.
Whether you are looking for increased RSS subscriptions, more page views and traffic, or inbound links, it is time to start looking at a real strategy for success with social media marketing.
From Online Annonsering
Online advertising to be new front in Google/Microsoft battle | The Industry Standard
Online advertising to be new front in Google/Microsoft battle
Microsoft will make its bid for online advertising dominance with Engagement Mapping, a new ad measurement system which will be available in testing mode in March.
The software giant says it’s created a new way to determine the success of online ads. Engagement Mapping will look at all ways the was users are exposed to and interact with ads before making a purchase, rather than just the last site or search result they visited. The measurement system will take into account “the impact that recency, frequency, size and ad format (such as rich media and video) have on a consumers’ path to action,” the company says, but it isn’t offering any more details.
From Internet Marketing
Microsoft will make its bid for online advertising dominance with Engagement Mapping, a new ad measurement system which will be available in testing mode in March.
The software giant says it’s created a new way to determine the success of online ads. Engagement Mapping will look at all ways the was users are exposed to and interact with ads before making a purchase, rather than just the last site or search result they visited. The measurement system will take into account “the impact that recency, frequency, size and ad format (such as rich media and video) have on a consumers’ path to action,” the company says, but it isn’t offering any more details.
From Internet Marketing
Monday, February 25, 2008
Online advertising to be new front in Google/Microsoft battle | The Industry Standard
Online advertising to be new front in Google/Microsoft battle | The Industry Standard
Microsoft will make its bid for online advertising dominance with Engagement Mapping, a new ad measurement system which will be available in testing mode in March.
The software giant says it’s created a new way to determine the success of online ads. Engagement Mapping will look at all ways the was users are exposed to and interact with ads before making a purchase, rather than just the last site or search result they visited. The measurement system will take into account “the impact that recency, frequency, size and ad format (such as rich media and video) have on a consumers’ path to action,” the company says, but it isn’t offering any more details.
From Internet Advertising and Online Annonsering
Microsoft will make its bid for online advertising dominance with Engagement Mapping, a new ad measurement system which will be available in testing mode in March.
The software giant says it’s created a new way to determine the success of online ads. Engagement Mapping will look at all ways the was users are exposed to and interact with ads before making a purchase, rather than just the last site or search result they visited. The measurement system will take into account “the impact that recency, frequency, size and ad format (such as rich media and video) have on a consumers’ path to action,” the company says, but it isn’t offering any more details.
From Internet Advertising and Online Annonsering
Friday, February 22, 2008
Google's Microsoft Yahoo Internet Doomsday Scenario: Google's Brin [SearchEngineWatch]
Google's Microsoft Yahoo Internet Doomsday Scenario: Google's Brin [SearchEngineWatch]
Yesterday Google co-founder Sergey Brin described the Internet doomsday scenario if Microsoft wins its Yahoo takeover bid. How does Google love thee, Microsoft? Let me count the ways:
Internet innovation? At risk.
Antitrust laws? Violated.
Internet users? Harmed.
From Internet Marketing
Yesterday Google co-founder Sergey Brin described the Internet doomsday scenario if Microsoft wins its Yahoo takeover bid. How does Google love thee, Microsoft? Let me count the ways:
Internet innovation? At risk.
Antitrust laws? Violated.
Internet users? Harmed.
From Internet Marketing
Is The Time Ripe For Search Marketing Standards?
Is The Time Ripe For Search Marketing Standards?
Over the past ten to twelve years, various SEM practitioners have brought up the need for industry standards. I started asking the question in 1998, and others have brought it up since, but the industry seems to have a laissez faire attitude.
Albeit, we've seen some standardization steps taken by the search engines themselves. Google, Yahoo!, and Microsoft got together on the Sitemaps protocol, and Google, Ask.com, and Microsoft are now anonymizing log file data. Subsequently, Google called for international privacy standards. The November 2007 FTC public forum on behavioral advertising also focused on privacy concerns. These are all steps toward industry standardization with regard to consumer privacy, an issue search engines must address to maintain public trust. But search engines are not as motivated to establish standards for search engine marketing tactics.
From Internet Marketing and Online Annonsering
Over the past ten to twelve years, various SEM practitioners have brought up the need for industry standards. I started asking the question in 1998, and others have brought it up since, but the industry seems to have a laissez faire attitude.
Albeit, we've seen some standardization steps taken by the search engines themselves. Google, Yahoo!, and Microsoft got together on the Sitemaps protocol, and Google, Ask.com, and Microsoft are now anonymizing log file data. Subsequently, Google called for international privacy standards. The November 2007 FTC public forum on behavioral advertising also focused on privacy concerns. These are all steps toward industry standardization with regard to consumer privacy, an issue search engines must address to maintain public trust. But search engines are not as motivated to establish standards for search engine marketing tactics.
From Internet Marketing and Online Annonsering
Thursday, February 21, 2008
Google to sell display ads in Web videos | Technology | Internet | Reuters
Google to sell display ads in Web videos | Technology | Internet | Reuters
Google Inc. plans to start selling ads to appear in Web videos after it agreed a partnership with YuMe, an online video advertising network.
YuMe, a Redwood City, California-based start-up, said on Thursday, it will serve InVideo overlay adverts as part of Google's AdSense for video beta advertising program.
Google has traditionally used AdSense for text-only advertising but said the video program extends its offer to targeted, contextually-relevant video graphical ads and text overlays.
Google has been working on ways of developing advertising revenue for online video since it bought YouTube, the video-sharing site, in November 2006.
As Internet access speeds become faster around the world more television and Hollywood-produced video content is moving to the Web on sites like Hulu.com, owned by News Corp and NBC Universal, and Fancast.com, owned by Comcast Corp.
From Internet Marketing
Google Inc. plans to start selling ads to appear in Web videos after it agreed a partnership with YuMe, an online video advertising network.
YuMe, a Redwood City, California-based start-up, said on Thursday, it will serve InVideo overlay adverts as part of Google's AdSense for video beta advertising program.
Google has traditionally used AdSense for text-only advertising but said the video program extends its offer to targeted, contextually-relevant video graphical ads and text overlays.
Google has been working on ways of developing advertising revenue for online video since it bought YouTube, the video-sharing site, in November 2006.
As Internet access speeds become faster around the world more television and Hollywood-produced video content is moving to the Web on sites like Hulu.com, owned by News Corp and NBC Universal, and Fancast.com, owned by Comcast Corp.
From Internet Marketing
Wednesday, February 20, 2008
SEOmoz | How to Track the Evolution of Search Engine Algorithms & Why It's Important to Do So
SEOmoz | How to Track the Evolution of Search Engine Algorithms & Why It's Important to Do So
Drive More Organic Traffic by Understanding Search Engine Algorithms
The Seattle-based blog SEOmoz, Rand Fishkin asks "What is an Algorithm? How does it apply to the Search Results at Google, Yahoo! & MSN/Live?" The post, How to Track the Evolution of Search Engine Algorithms & Why It's Important to Do So, amounts to a free clinic regarding the "whys" and "hows" for professionals seeking to garner more organic search traffic.
"The vast majority of search marketers operating in the organic space at least lay claim to "following the latest algorithms" at the search engines, and in 90% of the client pitches I've ever heard (or made, for that matter), the subject comes up at least once. However, I think this is still a topic about which there's not a lot of true understanding and for those new to the field, it's probably the most daunting aspect of the work. So, to help ease some pain, I figured I'd address many of the most common questions about keeping up with the search engines' ever-changing mathematical formulas that rank search results."
Rand Fishkin
The article gets to the algorithmic red meat: inherent trust in link metrics, domain trust over the importance of individual pages, temporal analysis of link growth, sandboxing of new websites, fixing blog comment spam, and Google's recent crackdown on reciprocal tactics.
From Internet Marketing and Online Annonsering
Drive More Organic Traffic by Understanding Search Engine Algorithms
The Seattle-based blog SEOmoz, Rand Fishkin asks "What is an Algorithm? How does it apply to the Search Results at Google, Yahoo! & MSN/Live?" The post, How to Track the Evolution of Search Engine Algorithms & Why It's Important to Do So, amounts to a free clinic regarding the "whys" and "hows" for professionals seeking to garner more organic search traffic.
"The vast majority of search marketers operating in the organic space at least lay claim to "following the latest algorithms" at the search engines, and in 90% of the client pitches I've ever heard (or made, for that matter), the subject comes up at least once. However, I think this is still a topic about which there's not a lot of true understanding and for those new to the field, it's probably the most daunting aspect of the work. So, to help ease some pain, I figured I'd address many of the most common questions about keeping up with the search engines' ever-changing mathematical formulas that rank search results."
Rand Fishkin
The article gets to the algorithmic red meat: inherent trust in link metrics, domain trust over the importance of individual pages, temporal analysis of link growth, sandboxing of new websites, fixing blog comment spam, and Google's recent crackdown on reciprocal tactics.
From Internet Marketing and Online Annonsering
Tuesday, February 19, 2008
Yahoo Block Google From Delicious Bookmarks
Yahoo Block Google From Delicious Bookmarks:
During the weekend, Yahoo!'s social bookmarking property del.icio.us seems to have prevented robots of other search engines including Google from spidering the website or fishing out fresh web pages, bookmarks and websites, observes Collin. It was clear that it was not a simple robots.txt exclusion, rather it was a 404 response that was being shown based on who the requesting User-Agent was.
From Internet Marketing
During the weekend, Yahoo!'s social bookmarking property del.icio.us seems to have prevented robots of other search engines including Google from spidering the website or fishing out fresh web pages, bookmarks and websites, observes Collin. It was clear that it was not a simple robots.txt exclusion, rather it was a 404 response that was being shown based on who the requesting User-Agent was.
From Internet Marketing
Web Advertising and Behavioral Targeting: Service Providers Strike Back
Web Advertising and Behavioral Targeting: Service Providers Strike Back: "In the quest for behavioral targeting, companies who control ad networks have been working as hard as possible to allow advertisers to reach Web surfers based on their online behavior and not just what page they happen to be on.
The company best positioned to take advantage of behavioral targeting without a doubt was once-mighty Yahoo!. The wealth of services the company offers is surely staggering; the company can ascertain what stocks you are considering, what content is in your e-mails, what sports teams you track, and much more."
From Internet Marketing and Online Annonsering
Monday, February 18, 2008
Virtual Blight & The Ten Commandments For Online Marketers
Virtual Blight & The Ten Commandments For Online Marketers
Among the most powerful trends of the last three years has been the emergence of community-social-media-social-networking sites with large user bases and incredible traffic. The traffic enjoyed by these successful virtual communities creates financial incentives for bad actors who want to hijack traffic for their own purposes. The open participation inherent in user generated content provides numerous opportunities for the parasitic marketer.
Exploits can take the form of spam posts, sock puppetry, trust fraud and scams that use social engineering to take advantage of the good faith users. The exploit may also be by way of paid advertising that promote illicit or illegal activities (porn, pills, casinos, and payday lenders) or ads that insert malware on users' computers. These anti-social and sometimes criminal activities are generally carried out despite the wishes of the site owners and community residents.
In the physical world, spam, scams and unsavory promotions have parallels: billboards, liquor stores and payday lenders on every street, and prostitutes and hustlers on every corner. These are the telltale signs of urban blight in a community and left unchecked lead to abandoned and neglected property and a spiral of decay. Urban blight creates flight; anyone who can afford to leaves.
From Internet Marketing
Among the most powerful trends of the last three years has been the emergence of community-social-media-social-networking sites with large user bases and incredible traffic. The traffic enjoyed by these successful virtual communities creates financial incentives for bad actors who want to hijack traffic for their own purposes. The open participation inherent in user generated content provides numerous opportunities for the parasitic marketer.
Exploits can take the form of spam posts, sock puppetry, trust fraud and scams that use social engineering to take advantage of the good faith users. The exploit may also be by way of paid advertising that promote illicit or illegal activities (porn, pills, casinos, and payday lenders) or ads that insert malware on users' computers. These anti-social and sometimes criminal activities are generally carried out despite the wishes of the site owners and community residents.
In the physical world, spam, scams and unsavory promotions have parallels: billboards, liquor stores and payday lenders on every street, and prostitutes and hustlers on every corner. These are the telltale signs of urban blight in a community and left unchecked lead to abandoned and neglected property and a spiral of decay. Urban blight creates flight; anyone who can afford to leaves.
From Internet Marketing
Sunday, February 17, 2008
Google Apps, Why use it?
The price is free, but no offline availability
The free suite of online applications from Google offers an alternative to the Microsoft universe and its Office productivity suite.
Adding some computers to the small business workplace entails making them useful for employees, while keeping the time to get people up to speed on them to a minimum. Google Apps may be helpful here.
In one swoop, a small business can add email, voice/text chat, word processing, spreadsheets, presentations, and a calendar to the enterprise. All for free, with support options and extra tools available for an annual per-user rate.
As long as the Internet connection stays up, Google Apps fulfills its role for computer users. What Google has not done is make an offline version of the service that would suit the roles of mobile workers like salespeople.
Help for that should be coming soon. "It's something we're actively working on solving," Google's Matt Glotzbach said in USA Today.
The short learning curve for Google Apps should please its adopters. For those looking for a richer feature set in a free set of productivity applications, small business people can choose traditional offline suites like OpenOffice or the relaunched Lotus Symphony for document needs.
From Internet Marketing
The price is free, but no offline availability
The free suite of online applications from Google offers an alternative to the Microsoft universe and its Office productivity suite.
Adding some computers to the small business workplace entails making them useful for employees, while keeping the time to get people up to speed on them to a minimum. Google Apps may be helpful here.
In one swoop, a small business can add email, voice/text chat, word processing, spreadsheets, presentations, and a calendar to the enterprise. All for free, with support options and extra tools available for an annual per-user rate.
As long as the Internet connection stays up, Google Apps fulfills its role for computer users. What Google has not done is make an offline version of the service that would suit the roles of mobile workers like salespeople.
Help for that should be coming soon. "It's something we're actively working on solving," Google's Matt Glotzbach said in USA Today.
The short learning curve for Google Apps should please its adopters. For those looking for a richer feature set in a free set of productivity applications, small business people can choose traditional offline suites like OpenOffice or the relaunched Lotus Symphony for document needs.
From Internet Marketing
A New Search Engine For Small Business Owners Offers information by location.
Small Business Administration has developed a new search engine for small business owners.
Users can search for information from state and local government Web sites, as well as federal Web sites, from a single search box. If a business owner types in a specific location, such as the name of a city and state the results returned will be for that geographic location. The new service improves general search services by providing results specific to doing business in a particular area.
"These new search offerings make it easier for businesses to learn about doing business in specific localities," said Nancy Sternberg, program manager of the Business Gateway Initiative.
"Try it yourself: Go to www.business.gov and find the box in the upper right that says 'Try Our New Search Engine' and click 'Read More About Search.' On the next page, type in 'business license,' type the name of your city, and see the results," said Sternberg.
Doing a brief test the search engine returned solid results. It will save time for small business owners while providing useful information.
From Internet marketing
Small Business Administration has developed a new search engine for small business owners.
Users can search for information from state and local government Web sites, as well as federal Web sites, from a single search box. If a business owner types in a specific location, such as the name of a city and state the results returned will be for that geographic location. The new service improves general search services by providing results specific to doing business in a particular area.
"These new search offerings make it easier for businesses to learn about doing business in specific localities," said Nancy Sternberg, program manager of the Business Gateway Initiative.
"Try it yourself: Go to www.business.gov and find the box in the upper right that says 'Try Our New Search Engine' and click 'Read More About Search.' On the next page, type in 'business license,' type the name of your city, and see the results," said Sternberg.
Doing a brief test the search engine returned solid results. It will save time for small business owners while providing useful information.
From Internet marketing
Saturday, February 16, 2008
Newest Newspaper Ad Network Attempt Raises Same Old Questions - ClickZ
Newest Newspaper Ad Network Attempt Raises Same Old Questions - ClickZ
The newspaper industry is starting to look like the boy who cried "network." In the latest addition to a string of ad network related reports over the past couple years, Gannett Co., Hearst Corporation, Tribune Company, and The New York Times Company have launched a network dubbed quadrantOne. The goal, as it always has been, is to grab more national ad dollars from large brands.
In light of ongoing print revenue losses and previous stalled or failed attempts to create a network encompassing most local newspaper sites, quadrantOne Interim CEO Dana Hayes stressed the new entity's "well-funded startup" status, and hinted at more non-owner partners to come.
From Internet Marketing
The newspaper industry is starting to look like the boy who cried "network." In the latest addition to a string of ad network related reports over the past couple years, Gannett Co., Hearst Corporation, Tribune Company, and The New York Times Company have launched a network dubbed quadrantOne. The goal, as it always has been, is to grab more national ad dollars from large brands.
In light of ongoing print revenue losses and previous stalled or failed attempts to create a network encompassing most local newspaper sites, quadrantOne Interim CEO Dana Hayes stressed the new entity's "well-funded startup" status, and hinted at more non-owner partners to come.
From Internet Marketing
Friday, February 15, 2008
Google To Test Video Ads With Search Results -- Google -- InformationWeek
Google To Test Video Ads With Search Results -- Google -- InformationWeek
Starting next week, advertisers will be given the option of running video links under the traditional text advertising that runs alongside search results. The new links would be a box with a plus sign next to the words "watch video." When the box is clicked, a window would drop down with the video playing inside.
A Google spokesman said the new offering is a test and would only be used with a "small percentage" of searches. "The vast majority of users probably won't see this," he said.
From Online Annonsering
Starting next week, advertisers will be given the option of running video links under the traditional text advertising that runs alongside search results. The new links would be a box with a plus sign next to the words "watch video." When the box is clicked, a window would drop down with the video playing inside.
A Google spokesman said the new offering is a test and would only be used with a "small percentage" of searches. "The vast majority of users probably won't see this," he said.
From Online Annonsering
Internet Marketing
Internet Marketing
AdWords – Conversion Optimizer
Google announced an expansion of the Conversion Optimizer bid management feature. The Conversion Optimizer is a new feature that allows advertisers to meet their ROI objectives by automatically managing their cost-per-click (CPC) bids according to a maximum cost-per-acquisition (CPA) goal. The AdWords system makes adjustments with the aim of keeping the cost of each conversion below the specified maximum CPA bid, showing ads when conversions are most likely to occur. Advertisers can save time while achieving more conversions and a lower CPA.
"The Conversion Optimizer is a great new bidding option for Steve Madden, as it's both time and cost-efficient in helping us manage our online advertising budget to meet specific ROI goals," said Frank Siano, internet marketing manager at Steve Madden. "Now that our bids are adjusted automatically, advertising with AdWords is even simpler than before. And because our ads only appear when they're likely to convert into sales, we've seen very high results, such as increasing our daily conversions by 60 percent."
Advertisers whose campaigns have enabled AdWords Conversion Tracking and accrued at least 200 conversions in the past 30 days will be eligible to use the Conversion Optimizer. The Conversion Optimizer is ideal for advertisers and agencies who want to manage their advertising costs around clear, defined conversion goals.
By using this free feature, advertisers gain more precision and greater control over their advertising budgets. It allows them to simultaneously increase ROI, receive more conversions and save time by automating the bidding process. Ads using the Conversion Optimizer participate in the standard ad auction and are able to show on both Google’s search and content networks.
To learn more about the Conversion Optimizer, which is now available to qualified advertisers worldwide, visit.
AdWords – Conversion Optimizer
Google announced an expansion of the Conversion Optimizer bid management feature. The Conversion Optimizer is a new feature that allows advertisers to meet their ROI objectives by automatically managing their cost-per-click (CPC) bids according to a maximum cost-per-acquisition (CPA) goal. The AdWords system makes adjustments with the aim of keeping the cost of each conversion below the specified maximum CPA bid, showing ads when conversions are most likely to occur. Advertisers can save time while achieving more conversions and a lower CPA.
"The Conversion Optimizer is a great new bidding option for Steve Madden, as it's both time and cost-efficient in helping us manage our online advertising budget to meet specific ROI goals," said Frank Siano, internet marketing manager at Steve Madden. "Now that our bids are adjusted automatically, advertising with AdWords is even simpler than before. And because our ads only appear when they're likely to convert into sales, we've seen very high results, such as increasing our daily conversions by 60 percent."
Advertisers whose campaigns have enabled AdWords Conversion Tracking and accrued at least 200 conversions in the past 30 days will be eligible to use the Conversion Optimizer. The Conversion Optimizer is ideal for advertisers and agencies who want to manage their advertising costs around clear, defined conversion goals.
By using this free feature, advertisers gain more precision and greater control over their advertising budgets. It allows them to simultaneously increase ROI, receive more conversions and save time by automating the bidding process. Ads using the Conversion Optimizer participate in the standard ad auction and are able to show on both Google’s search and content networks.
To learn more about the Conversion Optimizer, which is now available to qualified advertisers worldwide, visit.
Thursday, February 14, 2008
AdWords + Video: Video Ads Come To Google Search Results
AdWords + Video: Video Ads Come To Google Search Results
We've been expecting them -- now they've arrived, video ads on Google. Google Tests Video Ads on Search Results Pages from the New York Times has confirmation from Google that they are out there, though I haven't seen anyone reporting them live and in the wild yet.
Google has always had a love-hate relationship with advertising. Its power and wealth come from the $16 billion a year of advertising that it sells. Yet on its most important pages, the results from its Web search engine, it has limited ads to nothing more garish than a dozen words of text.
That is about to change. On Thursday, Google started testing video ads on some pages of search results. And it is developing ad formats with images, interactive maps and other more elaborate features.
From Internet Marketing and Online Annonsering
We've been expecting them -- now they've arrived, video ads on Google. Google Tests Video Ads on Search Results Pages from the New York Times has confirmation from Google that they are out there, though I haven't seen anyone reporting them live and in the wild yet.
Google has always had a love-hate relationship with advertising. Its power and wealth come from the $16 billion a year of advertising that it sells. Yet on its most important pages, the results from its Web search engine, it has limited ads to nothing more garish than a dozen words of text.
That is about to change. On Thursday, Google started testing video ads on some pages of search results. And it is developing ad formats with images, interactive maps and other more elaborate features.
From Internet Marketing and Online Annonsering
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