Google to sell display ads in Web videos | Technology | Internet | Reuters
Google Inc. plans to start selling ads to appear in Web videos after it agreed a partnership with YuMe, an online video advertising network.
YuMe, a Redwood City, California-based start-up, said on Thursday, it will serve InVideo overlay adverts as part of Google's AdSense for video beta advertising program.
Google has traditionally used AdSense for text-only advertising but said the video program extends its offer to targeted, contextually-relevant video graphical ads and text overlays.
Google has been working on ways of developing advertising revenue for online video since it bought YouTube, the video-sharing site, in November 2006.
As Internet access speeds become faster around the world more television and Hollywood-produced video content is moving to the Web on sites like Hulu.com, owned by News Corp and NBC Universal, and Fancast.com, owned by Comcast Corp.
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