Tuesday, February 19, 2008

Web Advertising and Behavioral Targeting: Service Providers Strike Back



Web Advertising and Behavioral Targeting: Service Providers Strike Back
: "In the quest for behavioral targeting, companies who control ad networks have been working as hard as possible to allow advertisers to reach Web surfers based on their online behavior and not just what page they happen to be on.

The company best positioned to take advantage of behavioral targeting without a doubt was once-mighty Yahoo!. The wealth of services the company offers is surely staggering; the company can ascertain what stocks you are considering, what content is in your e-mails, what sports teams you track, and much more."

From Internet Marketing and Online Annonsering

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