Abonnementskoblinger

Subscribed Liks:

Subscribed Links let you create custom search results that users can add to their Google search pages. You can display links to your services for your customers, provide news and status information updated in near-real-time, answer questions, calculate useful quantities, and more.

From Internet Marketing With PPC

Google Turning My Maps Into Social Mapping Platform With Collaboration, Ratings And Comments

Google Turning My Maps Into Social Mapping Platform With Collaboration, Ratings And Comments:

After core search, without question Google Maps (including Earth) is the company's most successful and popular product. And lately Google has taken the product in very interesting directions. Among the most interesting things Google has done with Maps was the launch of My Maps in April of this year. Since that time more than 7 million maps have been created according to Google. Then last month, Google introduced community editing and collaboration for My Maps. And today, Google is introducing comments and ratings for My Maps.

From My RSS Page

Google Doubles Sitelinks Merges Subdomains

Google Doubles Sitelinks Merges Subdomains:

Google making some changes to the way it handles big websites. First off, Google has doubled the number of sitelinks that can be shown after the top search result, that being the site navigation links it adds when it knows the top result is exactly what you might be looking for. Now, Google will show 8, up from 4.

From Internet Marketing

SEOmoz | A Visual Tour Through the Basics of Social Media Marketing

SEOmoz | A Visual Tour Through the Basics of Social Media Marketing

What is Social Media Marketing?

What Social Media Marketing Can Help you with.

From Website Optimization

Google News Updates Algorithm: Sourcing Story Updates & Local Context To News

Google News Updates Algorithm: Sourcing Story Updates & Local Context To News:

The Google News Blog announced they have updated their algorithms to become more relevant and fresh with news.
The first update Google told us about is that they are not offering news from the original source, but now they will update the news cluster to show updated information from a new source that adds updated or new information to that story. The second update is that Google will try to find the local source of the story and place that as the top story in the cluster.

From Internet Marketing and Online Annonsering

Search Engine Marketing Blog by ineedhits: Google Testing Vote Based Search Rankings

Search Engine Marketing Blog by ineedhits: Google Testing Vote Based Search Rankings:

Google's efforts to introduce social elements into its search results seem to be gathering steam, and their latest test is 'voting buttons' in their organic web results (SERPs).

According to the Google Experimental page for the new vote functionality:

'This experiment lets you influence your search experience by adding, moving, and removing search results. When you search for the same keywords again, you'll continue to see those changes. If you later want to revert your changes, you can undo any modifications you've made. Note that this is an experimental feature and may be available for only a few weeks.'"

From Internet Marketing and Online Annonsering

Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total

Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total:

Using an expansive definition of the marketplace, Borrell Associates says that 'local online advertising' is worth $8.5 billion today. That number consists of local search, 'local banners' and local video. Banners is the biggest spending category and video the smallest. But Borrell expects local search to grow substantially and to reach almost 50% of the total local online spend next year, which is projected to reach $12.6 billion.

From Internet Marketing and Online Annonsering

Inside AdWords: Google Content Network Tips: Part 3 – Optimizing your keywords for the content network

Inside AdWords: Google Content Network Tips: Part 3 – Optimizing your keywords for the content network

Google recommend keeping separate campaigns for advertising on content and search. These tips are specific to contexual targeting and advertising on the content network and may be different from your search network strategies.

From Internet Marketing and Online Annonsering

Google AdWords Improves Target By Location Feature With Maps

Google AdWords Improves Target By Location Feature With Maps:

Google has quietly improved the 'target customers by location' feature in the AdWords console. You can see old screen captures of the multi-step process at the Search Engine Roundtable, but the new method is much more intuitive.

From Website Optimization

Inside AdWords: Update to the Ads Diagnostic Tool

Inside AdWords: Update to the Ads Diagnostic Tool

Inside AdWords: Template Center now available

Inside AdWords: Template Center now available.

Template Center is a free tool available via My Client Center (MCC). It allows MCC account managers to create templates for pre-defined AdWords campaigns and share them with their directly linked AdWords accounts.

Internet Marketing

Google Launches AdWords Local Plus Box

Google Launches AdWords Local Plus Box:

Google announced the launch of the AdWords Local Plus box. When you conduct some local searches, the sponsored listings may contain a plus sign, which you can click and expand into a map. We have reported tests of this feature months ago, but now it is live.

From Internet Marketing and Online Annonsering

Google Reveals 2008 Plans For Google Apps:

Google is usually fairly tight lipped about future product releases. But they were surprisingly revealing about upcoming plans for Google Apps at an event in Ann Arbor earlier this week. Blogger Andrew Miller took some great notes from a presentation by Googler Scott Johnston, the VP of Product Development at wiki startup Jotspot prior to their acquisition by Google a little over a year ago.

By Web Optimization and Søkemotor Optimalisering

Internet advertising expected to overtake magazines by 2010 - Times Online

Internet advertising expected to overtake magazines by 2010 - Times Online:

The internet will overtake magazines to become the world’s third-largest advertising medium by 2010, according to Steve King, chief executive of ZenithOptimedia. The head of the media-buying firm also believes that China will become the fourth-largest market for advertisers.

From Internet Marketing

Advertising gets social foothold | The Australian

Advertising gets social foothold | The Australian: "

OPTUS and Vodafone are among the first local brands to buy advertising banners on social networking website Facebook, following the launch of the first display ad packages to be sold by Ninemsn. The digital media company would not reveal the cost of packages, which it aims to sell to a limited number of brands for the two-month December-January period.

From Internet Marketing and Online Annonsering

Tracking Santa: NORAD & Google Team Up For Christmas:

This year, Google's getting in on the action. You'll be able to track Santa in Google Earth on Christmas Eve with the help of special file. You can also download a countdown for your iGoogle home page that Google offers here.

From Website Optimization

Is Google s Master Plan to Dominate Google SERPs

Is Google s Master Plan to Dominate Google SERPs:

Is this Google's overall plan to do battle with social networking sites?
In order to rank in many cases, your only option is to be a part of the Google 'social network' with popular videos that can be dished out by way of YouTube, news that shows up in Google News, optimized images that can show up (frequently at the top of the search results page), local maps and so forth.

From Internet Marketing and Online Annonsering

PC World - Yahoo and Adobe Team Up to Put Online Ads in PDFs

PC World - Yahoo and Adobe Team Up to Put Online Ads in PDFs:

Yahoo and Adobe will partner to allow publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail, opening up a new frontier in online advertising.

From Internet Marketing

Inside AdWords: Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats

Inside AdWords: Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats

To ensure that the advertisers have increased flexibility and control across all aspects of their campaign, Google offer multiple targeting options, a variety of ad formats, and hundreds of thousands of sites on which your ads can show.

From Internet marketing with PPC

Google Allows Group Collaboration On My Maps

Google Allows Group Collaboration On My Maps

Maps can be edited by only selected friends and family or by Google Maps users at large. The benefits of this are fairly straightforward: group travel planning, collective favorites, better overall data (wisdom of crowds), and so on.

From Internet Marketing and Online Annonsering

Google plans service to store users' data: report | Technology | Internet | Reuters

Google plans service to store users' data: report | Technology | Internet | Reuters

Google Inc is preparing a service that would enable users to store data from their personal hard drives on its computers, the Wall Street Journal reported Tuesday in its online edition.

Users would be able to house files they would normally store on personal computers -- such as word-processing documents, digital music, video clips and images -- on Google's computers, the Journal said, citing sources familiar with the matter.

From Internet Marketing

MySpace plans Facebook-style news feeds | Technology | Internet | Reuters

MySpace plans Facebook-style news feeds | Technology | Internet | Reuters

News Corp's popular online social network, MySpace, plans to launch Facebook-style "news feeds" in the next 30 to 45 days, Fox Interactive Media President Peter Levinsohn said on Monday.

News feeds, which alert a user to what their friends and colleagues are doing, have been one of the most popular features of MySpace rival Facebook.

From Internet Marketing and Online annonsering

SEOmoz | How PageRank Works & Why the Original PR Formula May be Flawed

SEOmoz | How PageRank Works & Why the Original PR Formula May be Flawed

A simple and general explanation of PageRank.

From Internet Marketing

Ian Rogers » Google Page Rank - Whitepaper

Ian Rogers » Google Page Rank - Whitepaper
Page Rank is a topic much discussed by Search Engine Optimisation (SEO) experts. At the heart of PageRank is a mathematical formula that seems scary to look at but is actually fairly simple to understand.

From Website Optimization and Søkemotor Optimalisering

Web advertising to come under EU scrutiny | Special Coverage | Reuters

Web advertising to come under EU scrutiny | Special Coverage | Reuters

Targeted online advertising is set to face increased scrutiny from European Union regulators concerned about invasion of privacy, threatening the growth of a potentially big online revenue-booster for media companies.

From Internet Marketing and Online Annonsering

Firefox 3 Beta 1 Arrives in Fighting Shape

Firefox 3 Beta 1 Arrives in Fighting Shape

Inside AdWords: A change to text ads on the content network

Inside AdWords: A change to text ads on the content network

Google release Webmaster Tools for GoDaddy customers

Go Daddy customers can opt-in to the integration for their hosted sites directly from their control centers. This jump starts account creation, site submission, and the verification process, and customers will then gain access to the tools and statistics available through Webmaster Tools and Go Daddy will automatically submit Sitemaps for those sites.

From Internet Marketing and Online Annonsering

Inside AdWords: Google content network tips: Part 1 - Recent improvements

Inside AdWords: Google content network tips: Part 1 - Recent improvements

NEW - Google AdWords Offering Targeted Placement

According to the Inside AdWords blog, Google has introduced two new enhancements to site targeting on their content network.

The changes allow for specific placement targeting on sites and the service now offers a CPC (cost per click) pricing model.

Until now, Google advertisers have been restricted to simply selecting the site they want theirs ads to appear on through the site targeting option. The renamed "Placement Targeting" service now allows advertisers to specify areas within a website for their ad placement and which types of AdWords ad to use.

Now, advertisers can target not only websites but also precise subsections of sites, such as the football pages of a news site, the show times section of a movie site, and even a specific ad unit (a block of Google ads) on a particular webpage.

The new Cost per Click (CPC) pricing model will also be a welcome enhancement to the service, with advertisers better able to control their spending on the content network.

Where the content network has often been a great way to target immense amounts of traffic, the new changes will hopefully allow advertisers to get more qualified traffic and better ROI on their online advertising.

From Internet Marketing and Online Annonsering

Adsense: A Click is No Longer a Click.

This morning it was reported that Google is changing what constitutes a click on an AdSense ad. In the past, a click on the URL, title or background of the ad would trigger a click and earn an AdSense publisher money. In the future, a click on the background of the ad will no longer trigger a click event and an AdSense publisher will not make money.

In short, a click occurs only if a user clicks on the title or URL of the AdSense ad.

Google has implemented this click behavior requirement for their paid search ads on Google.com back April. Google has now decided to use the same criteria for their contextual ads.

The reason Google is implementing this change for their contextual ads are to "reduce accidental clicks and increase value for advertisers."

From Internet Advertising & Marketing and
Online annonsering

IBM Predicts the End of Advertising as We Know It.

Global Business Services unveiled its new report, "The End of Advertising as We Know It," forecasting greater disruption for the advertising industry in the next five years than occurred in the previous 50.

Distributors will need to deliver targeted, interactive advertising for a range of multimedia devices. Advertising agencies must become brokers of consumer insights and guide allocation of advertising dollars amid exploding choices. All players must adapt to a world where advertising inventory is increasingly bought and sold in open exchanges vs. traditional channels.

From Internet Advertising and Online annonsering

Inside AdWords: Min CPC, Max CPC and Avg CPC clarified

Inside AdWords: Min CPC, Max CPC and Avg CPC clarified

Yahoo's not sitting on the fence

Mobile Moves by Yahoo

Google isnt the only one tearing up the airwaves wireless spectrum. After Google announced its new open source mobile platform, Android, last week, Yahoo is once again in the position of playing catchup. However, as Reuters states, they may still be able to garner millions of advertising customers before Google does.

And that, Yahoo says, is where the real money is:

Unlike Google, which said on Monday it was building a mobile phone operating system, Yahoo is focusing on mobile advertising deals and has no intention of getting into software design of phones like its Silicon Valley rival.

The race is going to be who builds the biggest arsenal of partners and numbers of page views, said -Marco- Boerries, executive vice president of Yahoos Connected Life division. . . .

Google risks being distracted by technology rather than being focused on advertising revenue, the lifeblood of both Internet players, Boerries said.

The first phones based on Googles mobile software, dubbed Android, are not due to appear until the second half of 2008. Google signed 33 initial partners, with Deutsche Telekoms T-Mobile network operator and Taiwanese handset maker High Tech Computer Corp so far the only ones committed to offering some phones next year.

Yahoo already has deals to feature a package of services like search, e-mail and mapping on limited handsets from major phone makers, including Nokia, Motorola, Samsung Electronics, LG Electronics and HTC " every top name except Sony Ericsson

If Android is truly open source, we can take everything out there, Boerries said of the outside possibility Yahoo might use Google phone software and run Yahoo services over the devices. Nothing prevents me from taking it, he said.

Internet marketing and Internet Annonsering

The Google Red Hat and Linux Platform

In a great move, red hat, Google, and other interested Linux folks have gotten together to develop a mobile phone operating system called Android. While the world is abuzz with this one, the question is with Palm, Apple, Symbian, Blackberry and Microsoft operating systems for phones, do we need another one...

We also are looking at a Google Mono Culture that will have some interesting consequences on what we do next. We have a heavy reliance on Google, and just like our dependence on Microsoft, we will have our rewards and risks by the dominance of one group over technology.

Not pinging on anyone, but the cell phone manufactures will be the ones that drive the adoption of the new OS. Consumers will have their say as well, which is something to think about as well. Moreover, given what we already have in the market, do we really need an open handset group when we have people who rip, fold, and otherwise make what were formerly closed systems into nice open systems as we have seen with just about every cell phone OS to date?

Google says:

It's important to recognize that the Open Handset Alliance and Android have the potential to be major changes from the status quo -- one which will take patience and much investment by the various players before you'll see the first benefits. But we feel the potential gains for mobile customers around the world are worth the effort. If you're a developer and this approach sounds exciting, give us a week or so and we'll have an SDK available. If you're a mobile user, you'll have to wait a little longer, but some of our partners are targeting the second half of 2008 to ship phones based on the Android platform. And if you already have a phone you know and love, check out mobile.google.com and make sure you have Google Maps for mobile, Gmail and our other great applications on your phone. We'll continue to make these services better and add plenty of exciting new features, applications and services, too. Source: Google

Is Google on the same path as Microsoft, probably not yet, but it will not be surprising to see more and more anti-Google press, with calls to break up the monopoly, nor do we think that Google will be laboring under the same kind of restrictions that Microsoft finds itself under.

Internet marketing and Online Annonsering

Inside AdWords: Advertise on more than 1,700 AM/FM radio stations

Inside AdWords: Advertise on more than 1,700 AM/FM radio stations

Inside AdWords: Two updates to site targeting

Inside AdWords: Two updates to site targeting

Now you can tell Google what Georgraphics region to associate with your site.

Google has just introduced a way for webmasters to inform them what country their site should be associated with.

To use this tool, simply follow these instructions:

1) Login to your Google Webmaster Tools account
2) Click on the Tools tab and then choose "set geographic target"
3) Choose your country/region from the drop-down list

Please note: you can only change your domain location association if you aren't using a country specific TLD. For example, if your site is mysite.com.au, the country Google automatically associates it with is Australia and you cannot change that.

Although you can't specify multiple countries for a site, you can specify a different country for each sub-domain or folder.

To do this, simply add each sub-domain or sub-folder to your Webmaster Tools account and specify the location for each one.

This is a great addition to Webmaster Tools and should solve a LOT of the webmaster questions I've seen about how to tell Google about a site's geographic market. It should also have a big impact on the way webmasters structure their sites from now on.

From Internet Marketing and Online Annonsering

Facebook unveils ad platform.

After Myspace’s new advertising system a week ago, no it’s MS and Facebook on the wagon.

Facebook Inc. today announced plans for its own new advertising system aimed at allowing businesses to target advertising to users of the popular social networking site

More than 60 companies, have already signed up to use the new Facebook advertising system. Facebook ads have three parts, the company announced at an event in New York. The first will allow businesses to build pages on Facebook to connect with the consumers they are targeting. The second will include a system that supports the spread of marketing messages virally through Facebook Social Ads. Finally, the system will allow the businesses to gather insights into users' activity on Facebook, according to Mark Zuckerberg, founder and CEO of Facebook.

More than 100,000 new Facebook pages will be launched Tuesday by various advertisers, he added. On these pages, businesses will be able to add any content they want, including photos, videos and music. In addition, developers have already created a variety of applications for booking reservations or providing restaurant reviews that can be used on the commercial profile pages.

Facebook users will be able to share information about a business directly with the company by adding reviews or other information to that business' page.

Going beyond just profile matching of advertisements, Facebook allows consumers to self-identify with brands and becoming fans. In turn, brands can use these 'Fan-Sumers' as endorsers to their own trusted networks, resulting in trusted word of mouth.

From Internet Marketing and Online Annonsering

Small Businesses and individuals will also be able to Advertise at MySpace.

Starting early next year, small businesses and individuals will be able to use templates to put together banner ads and specify the characteristics of the audiences they want to reach, MySpace executives said.

The ad buyers will be charged only for the viewers who click through to be taken to the advertisers' profiles.
The move takes advantage of MySpace's continuing effort to group its users into increasingly specific categories. For the last few months, the company has let dozens of big companies aim ads at users that MySpace has identified as sports fans or movie fans, for example

The announcement comes a day ahead of the planned introduction of a new advertising system by MySpace's chief rival, Facebook Inc. MySpace is larger by most measures, but Facebook is growing faster and lately has attracted more attention from technology companies.
Facebook's plan also is expected to use information from user profiles and may target ads to those users even as they view pages elsewhere on the Web.

MySpace's so-called hyper-targeting takes into account the obvious -- such as hobbies and interests posted by MySpace's 110 million registered users -- but also more subtle clues, such as the pictures they use in the background of their pages and what they blog about.

From Internet Advertising and Online annonsering

Google's Latest Update Causes Websites Lose PageRank Overnight

Google PageRank update has resulted in some popular blogs and news websites suddenly losing their PageRank. The PageRank penalization looks to be a reaction to websites that use link-building strategies that conflict with Google's webmaster guidelines.

Google does not approve of the use of paid links to raise rank, but until the latest release, has yet to punish any websites that use them. Some of the websites that experienced a drop were the Washington Post and Forbes.com who both had a PageRank of 7.5, now both are on 5.

Not all of the websites that experienced a drop were using paid links. Some of the blogs that lost PageRank are a part of blog networks, which have plenty of internal links between sites. This is a legitimate linking technique, but can in the automated eyes of Google look like an inappropriate linking strategy. Google's stance on link building communities is somewhat ambiguous,

"Don't participate in link schemes designed to increase your site's ranking or PageRank"

It should be noted that there are a variety of different linking techniques, most of which are accepted by Google. The update looks to be Google vigorously enforcing its webmaster guidelines, which previously the misuse of, only resulted in sporadic punishment for a few websites.

The enforcement of the webmaster guidelines is happening, without any distinction being made between a website that blatantly manipulates the search algorithms, and those that use some paid links and appropriate link building strategies to deliver traffic.

In the case of some blogs losing PageRank, Google looks to have punished those who have used appropriate link building techniques. Controversy still reigns over the use of paid links, the latest response from Google is bound create even more.

From Internet Marketing and Online annonsering

Yahoo! Opens Up Homepage Exposure to External Sites

The sacred space that is the Yahoo! homepage is now providing exposure to websites outside of the Yahoo! network. This provides an invaluable traffic opportunity for websites with feature worthy content.

According to reports, Yahoo! started publishing links to external content in the "featured" section last Thursday. This is a significant move considering they have kept such exposure solely for Yahoo! content in the past.

The move is a part of Yahoo!'s attempts to become the gateway to the "entire" internet (well at least what Yahoo! has indexed) for more online users. This is an important move aimed at encouraging more people to start their online journey at Yahoo! and more than likely boost their search volumes.

"We are the only one of the old portals to do that... We are linking to the best stuff around the Web." said Tapan Bhat (VP of Front Doors at Yahoo!).

Information featured on the homepage will be selected by editors, with content from Forbes, Time, and the Wall Street Journal already receiving prime exposure. Yahoo! suggests that smaller sites will be featured as related links to avoid traffic overload.

Getting exposure on the Yahoo! homepage will be fairly difficult for the "average joe" website, but at least the opportunity now exists for sites that publish important news and content. It will also be a major attempt to draw users back - especially those who have reverted to search engines and other new portals for their browser homepage.

From Internet Marketing and Online Annonsering

Google to war against link farms.

A major Google page rank update has punished large scale blog link farms and similar sites indulging in heavy cross linking by dramatically cutting their Google page rank scores.

There is some suggestion that the changes may be related to the sale of text link ads, but at this stage this is not backed by evidence, and a range of sites I checked that are selling text link ads were showing no change in page rank.

The only clear change appears to be among large scale blog networks and similar link farms, where each site in the network provides hundreds of outgoing links on each page of the blog to other blogs in the network, in some cases creating tens, even hundred of thousands of cross links. Previously such behavior has been rewarded by Google with high page rank, although it would now appear that this loop hole may now be shut.

The move by Google could well cause many smaller blog networks, including a number with funding, to close given their heavy reliance on text link ads and related sales that depend on strong Google page ranks for each site. Although traffic alone can and does sell ads on bigger sites, a drop from say PR7 to PR4 in one example makes the ad sell that much more difficult, particularly on blogs with little traffic.

From Internet marketing and Online annonsering

Online Seminars For Website Optimizers

Google announced that it will be offering online seminars about their new Website Optimizer program. The first two seminars are scheduled for next week.

The Introduction To Website Optimizer will be given Tuesday October 30 and registration can be done here.

The second on Creating and Launching Experiments will be held Thursday November 1 and can be registered for here.

From Internet Marketing and Online Annonsering

Google AdSense is soon launching Code Free Ad Changes

The Inside AdSense blog announced that they will be releasing a new ad management solution to enable code-free ad changes.

Currently, if you want to change your AdSense layout to a different color, format, channel or whatever, after you make that change in the AdSense console, you need to copy and paste new AdSense code into your site. In the future, all you will need to do is make the change in the AdSense console and the changes will be automatically applied to your live ads.

This can be a huge time saver for many AdSense publishers. It is currently not live but Google promises to roll it out to publishers over the "next few weeks.

By Internet Marketing and Online Annonsering

Mac OS X Leopard. Arriving October 26.th

Mac OS X v10.5 Leopard

Mac OS X v10.5 Leopard, the biggest Mac OS X upgrade ever, is packed with over 300 new features, installs easily, and works with the software and accessories users already have.

Users can choose a single-user license for home or office. Or if they have more than one Mac at home, users can choose the five-user Family Pack.

Customers can place pre-orders on Apple?s online store now.

For more information, please refer to: Apple

From Internet Marketing and Online Annonsering

Google adds sitelinks control to Webmaster Tools and more.

From OJV 10.18.2007

Google has informed that today they are releasing a new update to Google Webmaster Tools. The new features include a way to manage your Google Sitelinks.Historical query statistics, an extension of Sitemaps to support code search, an improved message center and a duplicate content type of tool.

Google has also extended their query stats to give you a break down by date range. You can view data from the past 7 days, 2 weeks ago, 3 weeks ago, 1 month ago, 2 months ago, 3 months ago, 4 months ago, 5 months ago and even 6 months ago.

the improved message center will now send you a confirmation of receipt for your spam reports, paid link reports, reconsideration requests, and crawl rate change requests.

Google has also added a form of a duplicate content tool. Google said they will now notify you of "high URL counts." High URL counts are often caused by duplicate content issues, such as calendars. Google says these types of pages "could result in Googlebot consuming more of a site's bandwidth than necessary."

By Website Optimization and Internet Annonsering

Google will launche a video-blocking tool for YouTube

The tool is still in beta, and will allows content owners to block copyrighted material

October 16, 2007

Google Inc. has launched a video-blocking tool that will allow content owners to intercept copyrighted clips as they're uploaded to YouTube, its video-sharing site.

"Video Identification is the next step in a long list of content policies and tools that we have provided copyright owners so that they can more easily identify their content and manage how it is made available on YouTube,"

The Video Identification tool will help copyright holders identify their works that have been uploaded to YouTube, the company said. YouTube said it worked with Google to develop technology that can recognize videos based on a number of factors. The tool, which has shown promising results during testing, will eventually be available to copyright holders around the world.

In order for the technology to work, copyright holders will have to provide YouTube with the information necessary to allow the system to recognize their material.

By Internet Optimization and Online Marketing

Yahoo is launching Blocked Domains for their advertisers

• As Google AdWords has done before.

As expected, Yahoo has just informed that they will be launching a new advertiser feature named "Blocked Domains" this month. Blocked Domains will allow Yahoo advertisers to block their ads from showing on up to 250 domains within the Yahoo Publisher Network and distribution network.

Advertisers can control the domains and pages they do not want their ads to show up on.They are expecting to roll out this feature mid-October.More details will be posted at the Yahoo Search Marketing Blog shortly.

The new Blocked Domains feature, which launches later this month, is just the latest among several initiatives Yahoo are undertaking in order to in order to provide increased value.

By Internet Marketing

and Online Annonsering

Google start to show videos from YouTube as ads.

Google is expanding its AdSense program so that Web site publishers can display and make money off embedded video clips from YouTube content partners that have targeted banner or text ads, in addition to the traditional text ads that Google offers.

Pretty soon Web sites will be able to get any kind of content they want on their sites and get a cut of the revenue from accompanying ads. This will boost Google's already successful online ad business and give publishers a way to earn more money on their sites. Soon, we'll see Google distributing all of the content a Web site could want.

The new AdSense content distribution program is launching on Tuesday with a new product called video units. Other types of media will be added to the program in the future, including audio, articles and games, said Christian Oestlien, a business product manager at Google.

Until recently, Google, for the most part, has focused on distributing text ads to Web sites through its auction-based AdWords system in which advertisers bid on keywords. You see the ads on sites across the Web with an "Ads by Google" tag. When someone clicks on the ad the Web site gets a share of the revenue, as does Google.

In this new model, site publishers can appeal to the Internet's current fixation on video by essentially syndicating their video content.

Under the new AdSense program, Web sites owners can choose whether they want a static banner ad that sits on top of the video player or a text overlay ad that appears 10 seconds into the clip and covers up 20 percent of the bottom of the screen. Those ads are site or keyword targeted. Users have the option of minimizing such ads. Advertisers are charged on a cost-per-click or a cost-per-impression basis.

By Internet Marketing and Online Annonsering

Now it’s official; Selleing paid links can hurt your pagerank

From: Search Engine Land.

However, Google's generally never penalized sites for link selling. If spotted, in most cases all Google would do is prevent links from a site or pages in a site from passing Pagerank.

Now that's changing. If you sell links, Google might indeed penalize your site plus drop the PageRank score that shows for it.

Google says that most people hit with a PageRank decrease will likely notice this, and then they can request a review. Eventually, it may be something flagged within the Google Webmaster Central system.

Read More at: Searchengineland.

By Internet Marketing

And Online annonsering

Google Spam Violation Notifications

Google have updated their Webmaster Central service to alert you of spam violations in your website. You will be notified of pages that have been removed from the Google index, the reason why, and how you can get reconsidered for inclusion.
The new Message Centre in your Webmaster Central account will contain correspondence from Google in the event that Google has spotted some hidden text or other violation on your website.

Currently, you need to be a verified owner of the site and logged in to your account in order to receive this information. Google are planning to resume sending out email notifications shortly.

The spam violation service had been around since 2005, with notifications provided via email. But with spoof messages flying around, Google decided to halt the service.

Once you have made any necessary corrections to your site, then you need to go through Google's Reinclusion process. I think it is well worth noting that Google asks what search engine optimisation (SEO) company you are working with that led to the violation.

By Internet marketing and Online annonsering

Microsoft will support small businesses with Search Engine Marketing.

Microsoft Office Live Small Business will partner The Search Agency Inc. 'to deliver a new range of services designed to help small businesses get up to speed on search engine marketing. The Search Agency will design keyword advertising campaigns for Microsoft Office Live Small Business customers and lead courses that teach the essentials of search engine marketing.

The Search Agency is an industry leader in search engine marketing (SEM) and search engine optimization (SEO),' informs a press release called 'New Microsoft Office Live Small Business Offering Helps Small Businesses Get Started With Search Engine Marketing.

By Internet Marketing and Online Annonsering

YouTube start up with Adsense advertising

Google has launched YouTube Adsense video units that let users monetize a YouTube video embed with text or image ads.

The product is not dissimilar to one of the multitude of slide products currently on the market, essentially you use the unit as a display point for your favorite content (in this case from YouTube). Site visitors get to play videos from your list with the ads displayed when these videos are played, and like Adsense you get paid when people click on the ads.

As Google Operating System points out, it’s not clear as yet exactly what videos will be available; whether it’s a run of site option excluding premium videos that don’t allow embedding, or just particular content partners, like the creators currently part of the YouTube advertising program.

According to Google, the YouTube units can be delivered by category or perhaps more interestingly: contextually, “Bringing users to your site more often and keep them there longer with highly relevant, frequently refreshed video from popular content providers.”

By Internet Advertising an Online annonsering

Google Alerts adds Google Video Alerts

From GoogleBlog 27.09.2007

The Google Blog announced they have added Google Video into the bundle of search verticals that Google Alerts will work with.

Google Alerts will send you an email when a keyword match occurs on one of the 6 types of alerts you configure. The alerts are supported for News, Web, Blogs, Comprehensive (News, Web & Blogs combined), Video and Groups. To add Google Video to your email alerts, you can either do a search at Google Video, scroll down to the bottom and click on "Get the latest videos on [keyword phrase] with Google Alerts," or you can go to Google Alerts and fill out the form.

Now you can change the time intervals you want for the notifications by selecting the "How often" drop down and picking either "once a day," "as it happens" or "once a week."

This works with all 6 types of alert verticals. The Google Alerts FAQs explains what each alert vertical does:

· A 'News' alert is an email aggregate of the latest news articles that contain the search terms of your choice and appear in the top ten results of your Google News search.

· A 'Web' alert is an email aggregate of the latest web pages that contain the search terms of your choice and appear in the top twenty results of your Google Web search.

· A 'Blogs' alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search.

· A 'Comprehensive' alert is an aggregate of the latest results from multiple sources (News, Web and Blogs) into a single email to provide maximum coverage on the topic of your choice.

· A 'Video' alert is an email aggregate of the latest videos that contain the search terms of your choice and appear in the top ten results of your Google Video search.

· A 'Groups' alert is an email aggregate of new posts that contain the search terms of your choice and appear in the top fifty results of your Google Groups search.

If you are an RSS guy like me, Google Video also has an RSS feed. The format is http://video.google.com/videofeed?type=search&q=keyword+phrase&so=0&num=20&output=rss if you prefer that route.

By Online Advertising and Online Annonsering

Google is Expanding Gadgets Ads For Advertisers. (Still in Beta)

http://www.google.com/adwords/gadgetads.

Google has announced they are expanding Gadget Ads Beta to AdWords advertisers worldwide. Before now, Gadget Ads was a very limited beta, but now, Google is expanding this program to more advertisers.

Google Gadget Ads are interactive ads that contain rich media capabilities. Gadget Ads can contain data feeds, images, and videos, plus they can be developed in Flash and HTML. These ads will run on Google's content network and the pricing model will be both a cost-per-click and cost-per-impression pricing. For more information on Google Gadget Ads, visit it here.

By ojv at Internet Advertising and Online Annonsering

Google expand their mobile advertising network

After a period of beta testing Google is rolling out AdSense for Mobile. Much like AdSense on the desktop, it's aimed at publishers and site owners and intended to extend Google ad penetration farther into the mobile Internet.

The company said that now any mobile interface compatible website would be able to apply for their advertising platform.

This would mean that they are now ready to serve any kind of publisher who is running a mobile version of their websites.

The company is offering their mobile AdSense network to publishers in 13 nations including United States, England, Germany, Spain, China, India, Frence, Italy, Russia, Netherland, Ireland, Austria and Japan

Till now, they were only allowing partner sites to participate in this network which is expected to see a major boost in subscriber base in the coming months.

They are not alone however. MSN, Yahoo and AOL are other companies which are working on mobile advertising platform. Popularity: 1%

By Internet Marketing and Optimization / Online Annonsering.

Yahoo and Bebo = True

Google has MySpace, Microsoft has Facebook and now Yahoo has become the exclusive display ad provider for popular social networking site Bebo. Bebo reportedly has 38 million users globally, with its most popular sites in the UK and Ireland, although the company is based in San Francisco. Bebo search has been "powered by Yahoo" since roughly June of this year. And there are been several rumors of attempts to acquire Bebo, for up to $1 billion, including by Yahoo. I would imagine that these deals (search, display ads) now would make Yahoo a likely front runner in any new acquisition scenarios.

09/12/07
From ojvcentral and ojv

Google Mobile to Start Running AdWords

Google will shortly begin showing AdWords ads within Google Mobile Search. According to the email I received, this will start up in the next few days, and will be free to users of the service through November 18th. Google indicated that they will only show ads for sites whose landing pages that can be adapted for showing on a mobile phone screen.

The announcement made it clear that AdWords account holders could opt out of the service at any time. This is reitirated in the AdWords on Google Mobile FAQ. As a result, it seems that if you want this new service, there is really nothing you need to do. However, if you don't want it, you need to go into your AdWords account and turn the feature off. This will be something you need to remember to do.

The other interesting thing to speculate on is how and where the ads will show up on the mobile devices. All that the FAQ indicated is that the ads will show up on Google Mobile Search pages. The FAQ does indicate that "Ad displays with more than 70 characters are adapted so that only the Headline and URL is displayed when the ad appears on a mobile browser".

09/12-07

By Odd J. Vik at ojvcentral and ojv

Targeted advertising on Facebook?

Until now, Facebook has not allowed external websites to trawl its member database, which includes about 5 million UK users.

Owen Van Natta, the company's chief revenue officer, said making advertisements more personal was a priority for Facebook.

But Chris Kelly, chief privacy officer, defended the move, saying the site had always made it clear to users that their personal information may be used to target advertisements and promotions.

The announcement comes amid growing disquiet over targeted advertising online.

There are concerns that in the race to learn more about their users, and translate that data into advertising revenue, websites may risk infringing privacy rights.

Keith Reed, of internet security group Trend Micro, said criminals may be able to find information online that could help them carry out identity theft.

However, Mr Kelly told the Times the company was "very comfortable" with its position on privacy protection.

He said internet users no longer expected to remain anonymous online.

With rapidly expanding membership, which grew by more than sixty per cent in the past three months, Facebook has database which is regarded as a lucrative marketing, business research and advertising tool.

Facebook plans to use its information on users' social and professional relationships to create a highly-profitable database or "Social Graph".

The demographic information will then be used to transform the site into a "massive distribution network" for services and advertising.

ojvcentral and ojv

What about selling in Web 2.0 environment, does it sells your products?

The thrut is nothing has really changed. Web 2.0 will not sell your product or service for you. Web 2.0 will not negate the importance of salesmanship in print, in video, in audio, or any permutation or combination not yet assembled. But the fact is, you have more channels to work with in your promotions.

All the "old" requirements and admonitions about how to sell, and sell well, are still in full force

The Top 10 Steps to Sell Your product – Even When Using Web 2.0

1. You need to identify a qualified market – those who are ravenously hungry for your product or service. Throwing mud on the wall and praying it will stick, won't work – nevër has, nevër will.

2. You need a hi-quality product or service that will satisfy your market's hunger, or fix their pain. No snake-oil scams permitted.

3. You need to know how to grab your market's attention in a stimulating and compelling way, so they know your product or service exists. Waiting for the telephone to ring is not a marketing strategy.

4. You need to prove your product or service's value, unequivocally detailing at length – why and how your product is worth the price asked. Nothing is obvious when it comes to selling.

5. You need to make an irresistible offër. Why must your target market buy your product or service – and buy it now. Not to buy and not to believe is everyone's natural first choice.

6. You need to remove all risk – by offering a solid, confidence-building guarantëe. "Trust me" is not a guarantëe.

7. You need to anticipate all possible objections, and overcome them. And don't think for a moment there won't be any. There will always be objections and concerns – especially for a first-to-market product or service.

8. You need to ask for the order! Bashfulness and timidity has no place in sales. Ask, and only then shall you receive. Forget this, and you can forget the sale.

9. You need to clearly explain what your prospect must do, step by step, in order to buy, subscribe or inquire. Lead them to your order page.

10. Take nothing for granted.

Web 2.0 is a tool – another road to get you to market. It will not replace salesmanship. It can though make online marketing and sales more effective... if you know what it takes to wrap up a sale in the first place.

By O.J.V
ojvcentral and ojv

Google Maps now in HTML

Google announced today that they have simplified the method for integrating Google Maps on to your web site. The new method allows Google Maps to be integrated using simple HTML. As a result, integrating Google Maps no longer requires a knowledge of Java Script, and you no longer need an API key to do it.

This should enable smaller site owners without programming expertise to leverage Google Maps. For example, a business could integrate dricing directions onto their site. The process now consists of 3 steps:

1. Pull up the Google Map you want

2. Click on the "Link to this page" link

3. Copy and paste the resulting HTML into their site

I don't think that this is an announcement that will impact users of Google Maps that have already mastered the Java Script and Google API Key challenges, but it should enable a lot of new sites with less programming expertise to take advantage of Google Maps

By ojv and ojvcentral

Google start a Click Fraud Website.

Google has unveiled a Web site resource center focused on the issue of click fraud, which many consider a potential threat to the company's main source of revenue: pay-per-click advertising.

Google developed the new Ad Traffic Quality Resource Center to give its advertisers a single place to find Google's information about click fraud, said Shuman Ghosemajumder, business product manager for trust and safety at Google, on Friday.

In the pay-per-click format, advertisers pay every time someone clicks on their ads, which are linked to a Web page. Click fraud happens when companies click on competitors' ads to drive up their ad spending. Another common click-fraud practice is for Web publishers to click on their sites' ads to increase their commissions.

With some organizations estimating click-fraud incidents at more than 30%, Google has gone on the offensive in researching the issue and stating publicly what it is doing and the extent of the problem in its own ad network.

For example, Google proactively monitors its network for what it calls invalid clicks, which include not only malicious clicks but also innocent practices that may look like click fraud, such as clicking on an ad twice.

It has concluded that less than 10% of clicks on Google ads are invalid, and that only 0.02% are declared invalid as a result of advertisers' complaints.

Click fraud has led advertisers to sue Google, Yahoo Inc. and other providers of pay per click ads. Google reached a landmark settlement of a click-fraud class-action lawsuit last year which many described as a big victory for the company. A loss could have likely cost the company hundreds of millions of dollars, but Google managed to settle the case for $90 million.

ojvcentral and ojv