Google Alerts adds Google Video Alerts

From GoogleBlog 27.09.2007

The Google Blog announced they have added Google Video into the bundle of search verticals that Google Alerts will work with.

Google Alerts will send you an email when a keyword match occurs on one of the 6 types of alerts you configure. The alerts are supported for News, Web, Blogs, Comprehensive (News, Web & Blogs combined), Video and Groups. To add Google Video to your email alerts, you can either do a search at Google Video, scroll down to the bottom and click on "Get the latest videos on [keyword phrase] with Google Alerts," or you can go to Google Alerts and fill out the form.

Now you can change the time intervals you want for the notifications by selecting the "How often" drop down and picking either "once a day," "as it happens" or "once a week."

This works with all 6 types of alert verticals. The Google Alerts FAQs explains what each alert vertical does:

· A 'News' alert is an email aggregate of the latest news articles that contain the search terms of your choice and appear in the top ten results of your Google News search.

· A 'Web' alert is an email aggregate of the latest web pages that contain the search terms of your choice and appear in the top twenty results of your Google Web search.

· A 'Blogs' alert is an email aggregate of the latest blog posts that contain the search terms of your choice and appear in the top ten results of your Google Blog search.

· A 'Comprehensive' alert is an aggregate of the latest results from multiple sources (News, Web and Blogs) into a single email to provide maximum coverage on the topic of your choice.

· A 'Video' alert is an email aggregate of the latest videos that contain the search terms of your choice and appear in the top ten results of your Google Video search.

· A 'Groups' alert is an email aggregate of new posts that contain the search terms of your choice and appear in the top fifty results of your Google Groups search.

If you are an RSS guy like me, Google Video also has an RSS feed. The format is http://video.google.com/videofeed?type=search&q=keyword+phrase&so=0&num=20&output=rss if you prefer that route.

By Online Advertising and Online Annonsering

Google is Expanding Gadgets Ads For Advertisers. (Still in Beta)

http://www.google.com/adwords/gadgetads.

Google has announced they are expanding Gadget Ads Beta to AdWords advertisers worldwide. Before now, Gadget Ads was a very limited beta, but now, Google is expanding this program to more advertisers.

Google Gadget Ads are interactive ads that contain rich media capabilities. Gadget Ads can contain data feeds, images, and videos, plus they can be developed in Flash and HTML. These ads will run on Google's content network and the pricing model will be both a cost-per-click and cost-per-impression pricing. For more information on Google Gadget Ads, visit it here.

By ojv at Internet Advertising and Online Annonsering

Google expand their mobile advertising network

After a period of beta testing Google is rolling out AdSense for Mobile. Much like AdSense on the desktop, it's aimed at publishers and site owners and intended to extend Google ad penetration farther into the mobile Internet.

The company said that now any mobile interface compatible website would be able to apply for their advertising platform.

This would mean that they are now ready to serve any kind of publisher who is running a mobile version of their websites.

The company is offering their mobile AdSense network to publishers in 13 nations including United States, England, Germany, Spain, China, India, Frence, Italy, Russia, Netherland, Ireland, Austria and Japan

Till now, they were only allowing partner sites to participate in this network which is expected to see a major boost in subscriber base in the coming months.

They are not alone however. MSN, Yahoo and AOL are other companies which are working on mobile advertising platform. Popularity: 1%

By Internet Marketing and Optimization / Online Annonsering.

Yahoo and Bebo = True

Google has MySpace, Microsoft has Facebook and now Yahoo has become the exclusive display ad provider for popular social networking site Bebo. Bebo reportedly has 38 million users globally, with its most popular sites in the UK and Ireland, although the company is based in San Francisco. Bebo search has been "powered by Yahoo" since roughly June of this year. And there are been several rumors of attempts to acquire Bebo, for up to $1 billion, including by Yahoo. I would imagine that these deals (search, display ads) now would make Yahoo a likely front runner in any new acquisition scenarios.

09/12/07
From ojvcentral and ojv

Google Mobile to Start Running AdWords

Google will shortly begin showing AdWords ads within Google Mobile Search. According to the email I received, this will start up in the next few days, and will be free to users of the service through November 18th. Google indicated that they will only show ads for sites whose landing pages that can be adapted for showing on a mobile phone screen.

The announcement made it clear that AdWords account holders could opt out of the service at any time. This is reitirated in the AdWords on Google Mobile FAQ. As a result, it seems that if you want this new service, there is really nothing you need to do. However, if you don't want it, you need to go into your AdWords account and turn the feature off. This will be something you need to remember to do.

The other interesting thing to speculate on is how and where the ads will show up on the mobile devices. All that the FAQ indicated is that the ads will show up on Google Mobile Search pages. The FAQ does indicate that "Ad displays with more than 70 characters are adapted so that only the Headline and URL is displayed when the ad appears on a mobile browser".

09/12-07

By Odd J. Vik at ojvcentral and ojv

Targeted advertising on Facebook?

Until now, Facebook has not allowed external websites to trawl its member database, which includes about 5 million UK users.

Owen Van Natta, the company's chief revenue officer, said making advertisements more personal was a priority for Facebook.

But Chris Kelly, chief privacy officer, defended the move, saying the site had always made it clear to users that their personal information may be used to target advertisements and promotions.

The announcement comes amid growing disquiet over targeted advertising online.

There are concerns that in the race to learn more about their users, and translate that data into advertising revenue, websites may risk infringing privacy rights.

Keith Reed, of internet security group Trend Micro, said criminals may be able to find information online that could help them carry out identity theft.

However, Mr Kelly told the Times the company was "very comfortable" with its position on privacy protection.

He said internet users no longer expected to remain anonymous online.

With rapidly expanding membership, which grew by more than sixty per cent in the past three months, Facebook has database which is regarded as a lucrative marketing, business research and advertising tool.

Facebook plans to use its information on users' social and professional relationships to create a highly-profitable database or "Social Graph".

The demographic information will then be used to transform the site into a "massive distribution network" for services and advertising.

ojvcentral and ojv

What about selling in Web 2.0 environment, does it sells your products?

The thrut is nothing has really changed. Web 2.0 will not sell your product or service for you. Web 2.0 will not negate the importance of salesmanship in print, in video, in audio, or any permutation or combination not yet assembled. But the fact is, you have more channels to work with in your promotions.

All the "old" requirements and admonitions about how to sell, and sell well, are still in full force

The Top 10 Steps to Sell Your product – Even When Using Web 2.0

1. You need to identify a qualified market – those who are ravenously hungry for your product or service. Throwing mud on the wall and praying it will stick, won't work – nevër has, nevër will.

2. You need a hi-quality product or service that will satisfy your market's hunger, or fix their pain. No snake-oil scams permitted.

3. You need to know how to grab your market's attention in a stimulating and compelling way, so they know your product or service exists. Waiting for the telephone to ring is not a marketing strategy.

4. You need to prove your product or service's value, unequivocally detailing at length – why and how your product is worth the price asked. Nothing is obvious when it comes to selling.

5. You need to make an irresistible offër. Why must your target market buy your product or service – and buy it now. Not to buy and not to believe is everyone's natural first choice.

6. You need to remove all risk – by offering a solid, confidence-building guarantëe. "Trust me" is not a guarantëe.

7. You need to anticipate all possible objections, and overcome them. And don't think for a moment there won't be any. There will always be objections and concerns – especially for a first-to-market product or service.

8. You need to ask for the order! Bashfulness and timidity has no place in sales. Ask, and only then shall you receive. Forget this, and you can forget the sale.

9. You need to clearly explain what your prospect must do, step by step, in order to buy, subscribe or inquire. Lead them to your order page.

10. Take nothing for granted.

Web 2.0 is a tool – another road to get you to market. It will not replace salesmanship. It can though make online marketing and sales more effective... if you know what it takes to wrap up a sale in the first place.

By O.J.V
ojvcentral and ojv

Google Maps now in HTML

Google announced today that they have simplified the method for integrating Google Maps on to your web site. The new method allows Google Maps to be integrated using simple HTML. As a result, integrating Google Maps no longer requires a knowledge of Java Script, and you no longer need an API key to do it.

This should enable smaller site owners without programming expertise to leverage Google Maps. For example, a business could integrate dricing directions onto their site. The process now consists of 3 steps:

1. Pull up the Google Map you want

2. Click on the "Link to this page" link

3. Copy and paste the resulting HTML into their site

I don't think that this is an announcement that will impact users of Google Maps that have already mastered the Java Script and Google API Key challenges, but it should enable a lot of new sites with less programming expertise to take advantage of Google Maps

By ojv and ojvcentral

Google start a Click Fraud Website.

Google has unveiled a Web site resource center focused on the issue of click fraud, which many consider a potential threat to the company's main source of revenue: pay-per-click advertising.

Google developed the new Ad Traffic Quality Resource Center to give its advertisers a single place to find Google's information about click fraud, said Shuman Ghosemajumder, business product manager for trust and safety at Google, on Friday.

In the pay-per-click format, advertisers pay every time someone clicks on their ads, which are linked to a Web page. Click fraud happens when companies click on competitors' ads to drive up their ad spending. Another common click-fraud practice is for Web publishers to click on their sites' ads to increase their commissions.

With some organizations estimating click-fraud incidents at more than 30%, Google has gone on the offensive in researching the issue and stating publicly what it is doing and the extent of the problem in its own ad network.

For example, Google proactively monitors its network for what it calls invalid clicks, which include not only malicious clicks but also innocent practices that may look like click fraud, such as clicking on an ad twice.

It has concluded that less than 10% of clicks on Google ads are invalid, and that only 0.02% are declared invalid as a result of advertisers' complaints.

Click fraud has led advertisers to sue Google, Yahoo Inc. and other providers of pay per click ads. Google reached a landmark settlement of a click-fraud class-action lawsuit last year which many described as a big victory for the company. A loss could have likely cost the company hundreds of millions of dollars, but Google managed to settle the case for $90 million.

ojvcentral and ojv

What are the opportunities for specific markets, such as the real estate industry?

Real estate is a big opportunity, and the majority of decisions today are already influenced by online content and advertising. The challenge here is in capturing and organizing oceans of data, images, and entities in a super fragmented industry that is eminently localized. Sounds like a sweet market for a Google invasion, but upstarts like Zillow are doing a great job.

What areas of online advertising would be smart to invest in?

Online video is growing fast, but barely tapped. Online music and audio advertising opportunities are also hot. While Apple and pirated music dominate, upstarts like Soundpedia are taking the music world in a new direction and have a real plan to optimally leverage online music (which is likely to converge with online video as an ad vehicle). Another area is specialized local price and quality shopping engines--at least those that the major search engines
index favorably--generally due to strong focus and a good SEO (search engine optimization) team.

What online advertising listings do you predict will be popular in 2008?

Yahoo, already a monster in the category, will make significant strides in 2008 and 2009. Despite some organizational issues, they have some excellent people as well as the wherewithal to pull together a high-performing set of online advertising vehicles in an exceedingly scalable manner. Also, Yahoo Search is improving, but is still not as easy as Google AdWords. Yahoo's acquisition of Right Media was a boost for smaller shops, as the auction model they implement allows savvier online advertising buyers to potentially outperform larger rivals cost effectively.

ojvcentral and ojv

About online advertising, what advantages does it have compared to print?

In most ways that impact the bottom line, online outperforms print media. That is not to say print media is without value, but as the marketplace grows more digital (and therefore more accountable) the ability to track, measure, and optimize the results generated by media are difficult to beat. Print's strengths include highly targeted or niche audiences and the business-to-business sector--though search is impacting that as well.

ojvcentral

When will online advertising really start to take off?

It's already taken off, most dramatically a year or so ago. It was also consumed by entrepreneurial direct marketers--Endai Worldwide was among the first--that figured out economic models after the easy money exited the marketplace. Many of these upstarts have had to evolve into far more sophisticated players, as the market and competition have grown and matured. A company such as Endai Worldwide had to invest heavily in technologies to stay competitive and provide clients with increasing value.

ojv

About online advertising, what are some of the major trends?

Search is becoming the dominant form of online advertising, increasing the sophistication of search engine results and content as well as the consolidation of industry players. Market pricing will function more like network television, although the web still remains the great equalizer: Small business will continue to buy a significant share of online advertising because it's effective, easy to buy and the same medium used by the big boys. Because of its inherent measurability, online advertising is already having an effect on the accountability of all advertising.

ojvcentral and ojv

Google Louches Campaign Optimizer?

It is a free AdWords tool designed to help you fine-tune your advertising campaigns. When you run the Campaign Optimizer, we automatically analyze your budget, keywords, and landing page, and create a customized proposal for your campaign. You can then review the proposed changes and accept the ones you want to apply.

You can reach the Campaign Optimizer via the Optimize Campaign link on your campaign details page. You can also go to the Tools page of the Campaign Management tab and click Campaign Optimizer.

By ojvcentral and ojv.no

The iPhone Could Boost Mobile Advertising

Apples iPhone might be the first platform to truly make mobile advertising popular. The Apple touch in making videos available and enjoyable to view could make mobile advertising mainstream, depending on how aggressive Apple pursues advertising, and how successful the iPhone is.

The iPhone should enhance the mobile video experience by playing YouTube videos and the quality of the videos, encoded using the H.264 standard.

Advertisers will flock to the iCrowd, a demographic of people willing to spend more for technology and to live on the bleeding edge. The question is how quickly will Apple and AT&T incorporate video ads? Advertisers could offer iTunes content for free in exchange for watching some ads, but Apple has traditionally focused on paid rather than ad-supported content. It could be a whole new iBallgame.

By ojvcentral and ojv.no

Internet advertising continue the explosive growht

Figures shows that Internet advertising revenues continue to skyrocket, the tech wreck of six years ago just an insignificant correction. The 2007 first quarter revenues of US$4.9 billion represent a 26 percent increase over Q1 2006 at US$3.8 billion and a 2 percent increase over Q4 2006 at US$4.8 billion. “The continued growth of online ad revenues clearly illustrates marketers’ increased comfort with the extraordinary vitality and accountability of this medium,” commented IAB President and CEO Randall Rothenberg. “It reaches consumers with an unprecedented level of efficiency and measurability that provides marketers with actionable data. And the ever-changing landscape of new platforms and technologies that enrich interactive advertising guarantees that this growth trend will continue.”

“The recent results are particularly impressive when the size of the advertising revenue base is taken into account,” said Peter Petrusky, director, PricewaterhouseCoopers. “Given these results, we may expect continued strong revenue growth buoyed by an expanding broadband subscriber base, which could translate into more users spending more time online and offers a platform for rich media and video ads that dial-up connections can’t render.”

The continued growth of internet advertising, on top of the record growth of 2006 and despite advertising’s traditional sluggish first quarter, demonstrates the growing significance of interactive advertising to the overall advertising and marketing industry.

About the IAB

Founded in 1996, the Interactive Advertising Bureau represents over 300 interactive companies responsible for 86% of online advertising revenues in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices; fields interactive effectiveness research, and educates the advertising industry about interactive advertising.

By ojvcentral and ojv.no

Make money from your website with Google advertising program

Will Widgets apps bring advertising to our desktop?

Once only seen on Apple machines, now that Microsoft has installed them on Vista, advertising outfits want to hijack widgets for their own use.

Widgets are mini-applications that offer easy access to Internet-based content and information. Advertisers like widgets because they blur the line between an ad and a service and people are more likely to keep such branded content on their desktop.

Reuters quotes Jai Shen, co-founder and chief technology officer of widget developer RockYou as saying that widgets will be the new ring tone. Most of the widgets being created are music related.

But Reuters points out that one of the problems the industry needs to over come is that widget use is unmonitored by the tracking companies so it is impossible to tell how successful they are as an advertising option.

ojvcentral and ojv.no

Google Buys GreeBorder

Google bought GreenBorder, a Mountain View-based company that creates security software designed to protect a computer as you surf the web. According to Silicon Valley Watcher, GreenBorder developed "an easy solution to virus, spyware, and trojan threats by isolating each Internet session from the rest of the PC and earlier Internet sessions. The beauty of the Green Border Pro software is it doesn't need to be updated to guard against new virus signatures or new types of malware. It creates a secluded, virtual Internet session and when you are done, it flushes everything away, in your cache and in temporary files."

It supported Internet Explorer, but now it also supports Firefox and lets you open files downloaded from the Internet in a virtual environment. Each application protected by GreenBorder has a colored border around the window, so you know you're safe.

By ojv at ojvcentral and ojv.no

Google deal with Feedburner worth of $100 million

Rumors about Google acquiring RSS management company Feedburner from last week, started by ex-TechCrunch UK editor Sam Setui , are accurate and are now confirmed according to a source close to the deal. Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years.

The information we have is that the deal is now under a binding term sheet and will close in 2-3 weeks, and there is nothing that can really derail it at this point.

Huge congratulations to Feedburner. The company was founded in 2003 and has raised just $10 million in capital over two rounds. Portage Ventures funded their $1 million Series A round in 2004. The $9 million Series B round was closed in mid 2005 (second close in 2006), from Mobius Venture Capital and Union Square Ventures.

By O.J.V at ojvcentral and ojv.no

Google Website Optimizer

Website Optimizer is a free multivariate testing application from Google. It allows users to test different combinations of content on a site or landing page with the goal of increased conversion rates. It is available to all AdWords users and provides analytic power on par with any website optimization software package out there.

If you are using PPC or email campaigns to drive users to a landing page with the goal of conversion, Website Analyzer is a godsend. Through well thought out landing page design and testing you can get feedback that will significantly impact conversion rates.

By O.J.V at ojvcentral and ojv.no

Google release a New Beta Version - Google Analytics.

If you are still measuring your website success using a hit counter or similar archaic system (hopefully none of you are?) Then you should take a look at the Google’s Analytics programme.

Google unveiled the latest enhancement to their free website analytics service (Google Analytics) at the recent Emetrics Summit in San Francisco. The improvements are based around better controls and sharing of data, and should be visible to Google Analytics users in the coming weeks.

When Google launched the free Google Analytics service, it was a great way for newbie website owners to gain an understanding of what their visitors were doing on their sites. By continually developing the strong analytics platform, Google Analytics is now more than just a basic service for newbies, with useful traffic and conversion data and a intuitive user interface.

The enhancements were summed up well at the Google Analytics Blog

What's different?
We've redesigned the reporting interface for greater customization and collaboration. This should make it easier for businesses and website owners to find and share the data you need to make informed decisions. The new version presents data more clearly and in context, so you can look at a single report to gain insights rather than having to pull up several reports to understand what action to take.

...here are some of the improvements:

• Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
• Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
• Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
• Contextual help tips: Context sensitive Help and Conversion University tips are available from every report

Google Analytics' improvements will continue to place increasing pressure on their paid
rivals. As they are now embracing the data needs of both experts and non experts
in a simple way, it starts to beg the question - "why pay for an expensive analytics
package?"

By ojvcentral

Web 2.0 distracts good design.

Hype about Web 2.0 is making web firms neglect the basics of good design, web usability. sites peppered with personalisation tools were in danger of resembling the "glossy but useless" sites at the height of the dotcom boom. Research into website use shows that sites were better off getting the basics righ. Good practices include making a site easy to use, good search tools, the use of text free of jargon, usability testing and a consideration of design even before the first line of code is written. Read more here.

Ojvcentral

The World and Widgets on the Internet.

The web has seen an explosion in the use of widgets over the past year. Let's explore what a widget is and its uses. We are discussing Web-based widgets only, not the desktop widgets such as those provided by Yahoo Widgets or Microsoft's Vista widgets.

A Web widget can be described as a mini application that can add functionality to your web page, blog, social profile etc. If you find a widget that you like, you simply copy and paste some code and add it to the HTML of your web page. Photo galleries, news, videos, advertising, mp3 players and pregnancy countdown tickers! You name it, there is probably a widget that does it.

Google Adsense has made a lot of money for website owners since its inception. It is probably the most widely distributed widget around. You can sign up for an Adsense account and relevant adverts are shown where you place the widget on your site. You then get a share of the revenue generated with Google. Whole sites and services exist today on the web that are solely funded by their share of revenue from displaying the Adsense widget. Estimated value? Billions!

By ojvcentral

Google Share YouTube Revenue!
May 8, 2007. Google are starting to pay their top YouTube users for the video content they submit! The revenue sharing partner program will see creators getting a cut of the AdSense revenue generated by their videos. How to get a share of the profits!

ojvcentral

Google Enters Widget Business

Officials from Google have confirmed the company has been beta testing "Gadget Ads," according to a MediaPost report. The new product will allow advertisers to embed rich media into webpages.

Like widgets, Gadget Ads are small HTML-based applications that offer advertisers the option to ad flash, video, real-time feed and transaction functionality to ad displays.

According to Zal Bilimoria, product marketing manager for Google, Gadget Ads won't be complicated to use.

"Anyone who can build a website can have a Gadget Ad," he said.

The Gadgets will work in conjunction with AdSense and come in standard IAB ad formats.

Google plans to make Gadget Ads available sometime this summer.

ojvcentral

Yahoo Inc., the world's second-largest supplier of instant-messaging, has begun offering a new version that works inside a Web browser rather than requiring users to download a separate piece of software.

By dispensing with the need to install and run a separate IM program, Yahoo is looking to reach out to tens of millions of consumers around the world who use the Web in Internet cafes instead of on personal computers at work or at home.

The move also appeals to travelers, business professionals on the go and office workers whose companies block IM software downloads on their internal networks for security reasons.

Read rest of the article

ojvcentral

Google Announce “iGoogle” release

Google announced their new iGoogle Personalized Homepage service. This announcement includes a variety of new features, and more insight into where Google is going with personalized search.

A couple of example of how this might work is that search results can be personalized based on your recent search history. If you have recently searched on "maserati", and then type in "jaguar", the auto results will receive a boost over the animal. Or if you type in pizza, and you have set a default location in Google Maps, you will get information on pizza places near you.

This is very interesting stuff. Of course, it gets complicated in a few ways:

1. Benefiting from the functionality requires that you are logged in to your Google account. Not every one does that all the time.

2. If you are like me, I have multiple Google accounts. Which one am I logged into at the moment? Couldn't tell you.

3. Many machines have multiple users, such as family machines. When my daughter cames into use my computer, I am still logged in.

Now users are supposed to be able to use Gadget Maker without doing any programming all. Google's announcement states: "Anyone who can upload a photo or write an email can use one of Gadget Maker’s seven modules to create a personalized gadget without knowing how to write code".

Here is the list of gadgets that Google is allowing non-programming types to access:

1. A photo gadget

2. Google Gram greeting gadget

3. A mini-blog gadget

4. personal list gadget

5. personalized daily countdown gadget

6. YouTube video favorites gadget

7. Customizable free form gadget

There is a lot of great stuff in here, and its implications on SEO and web marketing will take quite some time to figure out.

The original Google home page is still very clean and simple - but note the "iGoogle" and "Sign in" links at the top right corner of the page. Yahoo, especially, should take note. For people who want a lot of customization of a personalized home page, those simple little links might lure away MyYahoo users in search of a bit more freedom

ojvcentral

Google Pays more than $1 Billion to people who use AdSense

Google have announced they paid over $1 billion to AdSense publishers in the first quarter of 2007. This figure was up from the $976 million they paid at the end of last year.

The earnings report also shows Google are now sharing more revenue with AdSense publishers than ever before, with 83.7% now given back to publishers. The graph below shows AdSense revenue sharing over the last 4 years.

So why are Google now sharing more revenue with publishers?

• Higher quality of publishers & partners
• More strategic partners with negotiated revenue share
• Higher share due to competition at Yahoo Publisher Network, Federated Media and other ad formulas
• The introduction of image and video advertising in Google AdSense

If you're keen to get your hands on some of this revenue, it's never been easier to start displaying Google Ads on your website or blog. Sign-up for an AdSense account, and let us know if you see an increase in your earnings.

OJV at ojvcentral

The title tag is important !

By O.J.Vik

One of the most important actions that you can take to make your site more visible to the search engines is to incorporate key words in your title tag. Sometimes you will find title tags "Welcome to our site" or something similar, while the content of the page is to f.eks, to sell IPOD’s or other elctronics.

In that situasjon, this is not a correct title tag as no one is searching for "Welcome to our site". Use the key words found in the research and strategy. If your site is about widgets, then the title would include your key words using widgets

title tag Definition

HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.

Explanation

A title tag belongs in the HEAD section of a Web page, above the BODY section. Technically, it may be above or below the META tags, but it is common practice to place the (very important) title tag above the (less important) meta tags.

The information contained in a title tag appears at the top of the Web browser when viewing a Web page, and at the top of (most) search listings.

Writing descriptive title tags is an important part of optimizing a site to rank well with the search engines (and get clicked by visitors). A well-crafted title tag can stand on its own without the benefit of the accompanying page content, as this is how it appears to Web searchers who know nothing about your site.

Include at least one targeted keyword or phrase, maybe more, instead of using all generic words that do not distinguish your page. If possible, keywords should be used early in the title to help search engines and visitors identify the main subject of the page, and also to avoid getting cut off by search engines that use relatively short titles. Search engines have limits as to how many characters are used from the title tag and typically display between 50 to 70 characters.

ojvcentral

The mobile advertising battle at the moment.

Google release a new mobile search service

New search engine makes it easier to find Web information using a handheld device

T hurl is: http://www.google.com/m?uipref=3 and can be accessed from a mobile browser and customized to feature pre-selected weather, news, stocks, and movies information.

By using improved algorithms and factoring in a user's location, the new mobile search engine delivers a more relevant list of Web results than its previous version

The unveiling of the new mobile search service comes on the same day that rival Yahoo launched new mobile publishing services along with a mobile advertising network. Earlier this year, Yahoo also introduced a revamped mobile search engine called OneSearch.

Google and Yahoo are busy retooling their search engines for mobile devices, recognizing that the needs of handset users are different from the needs of PC users. While Google has dominated the search engine PC market for years, leadership in the emerging mobile search space is up for grabs, as vendors experiment to develop useful layout designs and algorithms.

As mobile devices gain more powerful hardware and access to faster Internet connections, it is becoming more feasible to use them for online activities previously limited to PCs, including searching the Web, streaming videos, playing back songs and making e-commerce purchases. This mobile Internet frontier opens up new opportunities, as well as challenges, for Internet and traditional media companies, which recognize that handheld devices will become eventually the preferred vehicle for accessing the Web.

O.J.Vik at Advertising &SEO articles

New page released about Real Simple Syndication,

RSS

Describe how to make a feed in XML in details.

More and more companies are adding RSS feeds to their advertising policy. Combined with Blogs, News services and websites, RSS make the advertising strategy much stronger than without using it. RSS allows users the flexibility to regain control of their content. With RSS the content is not forced on customers. In fact with RSS consumers are able to choose the content they wish to view.
Go to RSS site

O. J. at Optimization and Advertising.

Google release Mini, a small business solution for search

The Google Mini offers this new feature for small businesses and is based on Google's enterprise search technology. It's an integrated hardware and software solution, the Mini offers true plug-and-play installation and can be purchased online. Whether you're looking to search your company's internal information or your public website, that means it can be used on the companies intranet also. the Mini has the features for your business. Read more here.

O. J. at Optimization and Advertising.

Yahoo Launches Personal Finance Website.

Yahoo has launched a new addition to its Finance site, seeking to increase its already sizeable lead as the internet's leading financial portal. This new tool is geared at helping users make more informed decisions concerning their personal finances.

Yahoo Finance has been, for the last ten years, the quintessential desitination for those looking to optimize their stock portfolios and increase the overall bottomline of their investments.

ojv.

The "So What?" principle.



About writing good headlines.

This princip will tell you whether you have written a good headline or a great stick of a bodycopy, and also vice versa.

Example of "So What?" in action: If you produce a headline that says something like: "Our tool works twise as fast as any other tool," and then you ask yourself, "So What?" , Because there is no obvious benefit to the potential cutomer. His unspoken question: "Whats it for me remains unanswered.

On the other hand, if you write: "Our tool works twise as fast as any other tool, so you do the job in half the time." Then the "So What? have been answered. Your customers can cut his production time with 50%.
Likevise, where you to write: "Our tool is so small, it fits into the palm of your hand". You simply invoke, "So What?" Which result in: "Out tool fits into the palm of your hand, so it goes wherever you go." In this chase, the benefits is portability.

O. J. Vik
http://ojvcentral.com

What is CSS, Ajax and Web 2.0

First to define what CSS, Ajax and Web 2.0 are and how they apply to web sites. For this I'll turn to the Wikipedia definitions of each term.

CSS, short for Cascading Style Sheets, is a style sheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can be applied to any kind of XML document, including SVG and XUL.

Ajax, (the programming language, not the cleanser) short for Asynchronous JavaScript and XML, is a web development technique for creating interactive web applications. The intent is to make web pages feel more responsive by exchanging small amounts of data with the server behind the scenes, so that the entire web page does not have to be reloaded each time the user makes a change.

Web 2.0 is a phrase coined by O'Reilly Media in 2004 which refers to a supposed second generation of Internet-based services - such as social networking sites, wikis, communication tools, and folksonomies - that emphasize online collaboration and sharing among users.

Google's Supplemental Results

What exactly are Google's supplemental results, why does everyone fear getting indexed in the supplemental index and how can you get out of the supplemental results again? Here is a quick summary of the most important facts regarding Google's supplemental results.

What Are Supplemental Results?

A supplemental result is just like a regular web result, except that it's pulled from our supplemental index. We're able to place fewer restraints on sites that we crawl for this supplemental index than we do on sites that are crawled for our main index. For example, the number of parameters in a URL might exclude a site from being crawled for inclusion in our main index; however, it could still be crawled and added to our supplemental index.

If you're a webmaster, please note that the index in which a site is included is completely automated; there's no way to select or change the index in which a site appears. Please also be assured that the index in which a site is included doesn't affect its PageRank.



 

Google and Yahoo! The battle and IE7

The battle between Google, Yahoo! and Microsoft has been going on for some time and the playing field has grown beyond just search. The competition now includes the fields of social media, communities, online software and the latest - internet browsers.

In what could be a brilliant move, Google and Yahoo! have taken the approach, "if you can't bet them - join them" by releasing their own version of the recently released Microsoft Internet Explorer 7 (IE7).

The features of all three versions are identical; the key difference is the services provided as defaults. Obviously the teams at Google and Yahoo! didn't want the world's top internet browser excluding their services, so they released their own versions.
Optimized versions of the IE7 browser will see users offered either Google or Yahoo! search as the default, the homepage will be set to their search engines, and their toolbars installed automatically.

While it appears that Microsoft hasn't stopped the roll out of the Google and Yahoo! IE7 versions, it seems they have had some say in the way they are marketed. If you visit the download pages for the two new versions, they look identical. So if Microsoft isn't setting the guidelines, then Google and Yahoo!'s marketing departments must be on holidays.

What these releases do mean for Microsoft is even more exposure for their Internet Explorer. Considering Google's very public support for Firefox (IE7's closest competitor), Microsoft execs would be seeing these new IE7 versions as the lesser of two evils.

Simplicity and Power (in Google's page creator)

Image Editing: Now you can make a pictoure look just right in the context of your webpage. You can crop, rotate, lighten, darken and add special effects to it right from whitin your browser.

Multipple sites: When you sign in to Google Page Creator, you will automatically be given a page with the same name as your Gmail address, so you dont worry about choosing a name when you're just trying to get started.

Pages for Mobile: This feature has an awesome power-to-compexity ratio: Now, every Google Page creator site automatically has a mobile edition. So when people visit your site from their mobile browser, they will see it optimized for their particular phone.
http://ojvcentral.com
exemple on a Google page created page

Google, Yahoo and MSN join forces in the sitemap tecnology.

The Sitemap protocol, Which was created by Google, nearly two years ago, will be adopted by Yahoo and MSN. Yahoo are using another protocol, whitch they will continue to support, but Nicrosoft will stop using its current protocol after Sitemap is fully implemented early in 2007.
A sitemap is a file that webmasters put their sites to guide the search engines automated web crawlers in properly indexing theis web pages.

The benefit for webmasters is less work and the content indexed more rapidly.

http://ojvcentral.com/

Google looks to newspapers

After taking control of the Internet's advertising model with the advertising program AdWords, Google is now set to extend its reach to print. Google is helping more than 100 of its customers buy advertising space in over 50 daily newspapers, including The New York Times, The Washington Post, The Boston Globe, the Chicago Tribune, The Philadelphia Inquirer and The Denver Post.

If the three-month trial is successful, Google could extend the linkage between online and print advertising to all its customers.

"For advertisers, it gives them access to a network of newspapers through an online interface and the ability to potentially reach a new customer base.
ojvcentral.com

Google Mail and RSS goes mobile

Google is going more smarter about mobile devices. Google's search experience on PDA's and cellphones, has been, for quite a while, very different than it is on a full-sized screen.No Google is parsing Web pages it links to and tries to repackage them in a mobile friendly way.
Thought, Google's mail system Gmail, has not been a great experience on mobile devices. But now Google is releasing a mobile Java Gmail application for cell phones that makes using your Gmail account much easier. This new app will be pre loaded onto some new sprint phones, or avaliable for download for anyone else who has a Java-capable phone.The app gives Gmail its own custom menus system, which is much easier to navigate than a Web based app would be on a cell phone. Mail from the Gmail system shows up clearly, and the sites display attachments, like photos, Word doc's, in the app.

Google's new new RSS reader has also a mobile interface. It's subtly different appliacation from the full-sized Web version of Google Reader.
More here on the subject "Google goes mobile".

Google COOP
Make your own version of Google Search. Coop allow companies or individual users to set up pesonalized online searces - on topics ranging from proframming to sports.
This is really a way to make your own search engine as a value to offer your customers on your pages.
The service allows users to choose which pages they whish to include in a tailored Web search index, what the search results will look like on their own Web sites and whether other users can contribute their own favorite links to the index.
Custom Search Engines generate revenue through Adsense advertising revenue-charing program with Websites. Commercial users will be required to carry Google ads to pay for the free service.
Customized Web search should result in more relevant search results for specific users which in turn is likely to entice advertisers to pay more as ads become more targeted.
Privacy is protected because Google hosts searches on its own computers.
Sites employing custom search can choose whether users see results only from their site, from a selected list of related Web sites or across tens of thousands of others. They may also give priority to certain sites over others, in contrast to Google's classic pabe-rank system based on popularity.
Custom search engines empower communities everywhere to organize their own information and make it searchable.

http://ojvcentral.com/coop

Windows for mobile; Do it on your cell phone

 

Windows Live for mobile brings together all the ways you talk to your friends and connect with information.

E-mail, blogging, Web search, maps, and driving directions - you'll be amazed at how easy it is to get it all on the go.

Use your mobile phone to easily access your Windows Live world when on the go.

http://mobile.live.com/GoLive/

 

Advertising

Choosing An Online Business Is A Tricky Business
Read this article posted 14-10.2006. About to choose an online Business. Learn how to not get trapped by the hype: "To good to be true"

Communication changes


Younger email users are favoring other newer forms of communication like social networking sites, IM (Instant Messaging) and text messaging, and they see email as a "goog way to reach an elder, a parent, teacher or a boss, of to receive an attached file".There is a very strong sense that the migration away from email continues.

What about IE7

Monday, 11 September 2006

Seen from the user, improvements iclude tabbed browsing, better printing, RSS feed integration, more advanced searching, and better security, as well as plenty of add.ons to enhace the user experience.However, the most important changes that will have a more direct impact on how your site is loaded and displayed are:
RSS integration - IE7 automatically detects RSS feeds and asks you to subscribe. It also gives you the option to have IE7 auto-check for feed updates. Is your feed properly recognized by IE7?

Updated CSS behavior - the IE7 team worked very closely with the W3C workgroup to ensure standard compliance. They made over 200 changes from IE6 to become compliant with CSS2.1. Even if your site is standard compliant, it may not be renderd exactly the same as it is in IE6 of Firefox.

AJAX XMLHTTP Request changes - the IE blog states: "to have your cross browser AJAX work better with IE7, you really should be invoking the native XMLHttpRequest first to see if it's avaliable before instantiating the ActiveX control, instead of the other way around."
Added security features - everything from more secure SSL defaults to disabling most ActiveX controls by default has beed changed to help make the user's browsing more secure. These changes could drastically change your users browsing and purchasing experience.
Online Marketing