Saturday, August 11, 2007

About online advertising, what advantages does it have compared to print?

In most ways that impact the bottom line, online outperforms print media. That is not to say print media is without value, but as the marketplace grows more digital (and therefore more accountable) the ability to track, measure, and optimize the results generated by media are difficult to beat. Print's strengths include highly targeted or niche audiences and the business-to-business sector--though search is impacting that as well.

ojvcentral

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