Google looks to newspapers
After taking control of the Internet's advertising model with the advertising program AdWords, Google is now set to extend its reach to print. Google is helping more than 100 of its customers buy advertising space in over 50 daily newspapers, including The New York Times, The Washington Post, The Boston Globe, the Chicago Tribune, The Philadelphia Inquirer and The Denver Post.
If the three-month trial is successful, Google could extend the linkage between online and print advertising to all its customers.
"For advertisers, it gives them access to a network of newspapers through an online interface and the ability to potentially reach a new customer base.