Monday, May 07, 2007

Google Enters Widget Business

Officials from Google have confirmed the company has been beta testing "Gadget Ads," according to a MediaPost report. The new product will allow advertisers to embed rich media into webpages.

Like widgets, Gadget Ads are small HTML-based applications that offer advertisers the option to ad flash, video, real-time feed and transaction functionality to ad displays.

According to Zal Bilimoria, product marketing manager for Google, Gadget Ads won't be complicated to use.

"Anyone who can build a website can have a Gadget Ad," he said.

The Gadgets will work in conjunction with AdSense and come in standard IAB ad formats.

Google plans to make Gadget Ads available sometime this summer.


No comments:

Create Content To #drawthecrowds

Create content to #drawthecrowds Content need to be relevant. If you’re looking to (#drawthecrowd) to your site this year, you ...