Officials from Google have confirmed the company has been beta testing "Gadget Ads," according to a MediaPost report. The new product will allow advertisers to embed rich media into webpages.
Like widgets, Gadget Ads are small HTML-based applications that offer advertisers the option to ad flash, video, real-time feed and transaction functionality to ad displays.
According to Zal Bilimoria, product marketing manager for Google, Gadget Ads won't be complicated to use.
"Anyone who can build a website can have a Gadget Ad," he said.
The Gadgets will work in conjunction with AdSense and come in standard IAB ad formats.
Google plans to make Gadget Ads available sometime this summer.