Wednesday, June 27, 2007


The iPhone Could Boost Mobile Advertising


Apples iPhone might be the first platform to truly make mobile advertising popular. The Apple touch in making videos available and enjoyable to view could make mobile advertising mainstream, depending on how aggressive Apple pursues advertising, and how successful the iPhone is.

The iPhone should enhance the mobile video experience by playing
YouTube videos and the quality of the videos, encoded using the H.264 standard.

Advertisers will flock to the iCrowd, a demographic of people willing to spend more for technology and to live on the bleeding edge. The question is how quickly will Apple and AT&T incorporate video ads? Advertisers could offer iTunes content for free in exchange for watching some ads, but Apple has traditionally focused on paid rather than ad-supported content.
It could be a whole new iBallgame.

By ojvcentral and ojv.no

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