Thursday, June 07, 2007


Internet advertising continue the explosive growht

Figures shows that Internet advertising revenues continue to skyrocket, the tech wreck of six years ago just an insignificant correction. The 2007 first quarter revenues of US$4.9 billion represent a 26 percent increase over Q1 2006 at US$3.8 billion and a 2 percent increase over Q4 2006 at US$4.8 billion. “The continued growth of online ad revenues clearly illustrates marketers’ increased comfort with the extraordinary vitality and accountability of this medium,” commented IAB President and CEO Randall Rothenberg. “It reaches consumers with an unprecedented level of efficiency and measurability that provides marketers with actionable data. And the ever-changing landscape of new platforms and technologies that enrich interactive advertising guarantees that this growth trend will continue.”

“The recent results are particularly impressive when the size of the advertising revenue base is taken into account,” said Peter Petrusky, director, PricewaterhouseCoopers. “Given these results, we may expect continued strong revenue growth buoyed by an expanding broadband subscriber base, which could translate into more users spending more time online and offers a platform for rich media and video ads that dial-up connections can’t render.”

The continued growth of internet advertising, on top of the record growth of 2006 and despite advertising’s traditional sluggish first quarter, demonstrates the growing significance of interactive advertising to the overall advertising and marketing industry.

About the IAB

Founded in 1996, the Interactive Advertising Bureau represents over 300 interactive companies responsible for 86% of online advertising revenues in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices; fields interactive effectiveness research, and educates the advertising industry about interactive advertising.

By ojvcentral and ojv.no

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