Monday, June 04, 2007

Will Widgets apps bring advertising to our desktop?

Once only seen on Apple machines, now that Microsoft has installed them on Vista, advertising outfits want to hijack widgets for their own use.

Widgets are mini-applications that offer easy access to Internet-based content and information. Advertisers like widgets because they blur the line between an ad and a service and people are more likely to keep such branded content on their desktop.

Reuters quotes Jai Shen, co-founder and chief technology officer of widget developer RockYou as saying that widgets will be the new ring tone. Most of the widgets being created are music related.

But Reuters points out that one of the problems the industry needs to over come is that widget use is unmonitored by the tracking companies so it is impossible to tell how successful they are as an advertising option.

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