Having a huge network of friends on Facebook or tons of followers on Twitter is just a fraction of the power behind social marketing. Yet the full leveraging of power is often misunderstood. Automatic tweets and links on the Facebook wall end up buried in a stream of constant information. There is certainly a few clicks, but it is hardly an impact. Understanding why people use specific social networks is important.
Twitter is a fine place to post links and even make quick comments towards a follower. In fact, Twitter is often the new way to make a press release and even has replaced RSS feeds for many.
But Facebook is different. It is a lot of f.eks vacation photos, random updates, and sometimes serious thoughts. For every friend made, there is a News Feed of fun, emotional concerns, and life related incidents to compete with. Just posting links on a profile hardly matters in the scheme of things. In fact, this often leads to being completely focused on using the social network and abandons the real goal, getting people to the website and interacting with the content.
Real world connections matter. Social networks provide great tools for getting people to complete the deal. For instance, on Facebook it is possible to build a Friends List to specifically target information to relevant connections. When providing new content on a website, use the Friend List to send out the information. Messages do not get lost in the constant stream.
Targeting an audience is the marketing. Search Engine Optimization comes from those who follow the link. If the information is relative to their interests, people stick around, even repost, Retweet, or do any number of things to help create more relevant traffic.
This is why so many articles online have conveniently placed ways to Retweet, Like, and any other number of social connection buttons on a post. It is usually a simple click for the reader to create a link to all the rest of the people in their network. This is link building going far beyond the power of one person's own ability.
The importance of social marketing is not the social network. It is the power to target a relevant audience. Understanding this single fact makes it far easier to put together a strategy centered bringing people to a website rather than substituting it with a social network. After all the web itself is the biggest social network out there. Having high quality traffic, the kind that does not bounce, the kind that reads more than one page, can only strengthen search resul.
Friday, September 10, 2010
Monday, August 30, 2010
Home Business
An alternative to ordinary jobb?
You have probably noticed several advertisements posted on local or even national newspapers of different companies that are in need of employees, and several to hundred thousands of individuals will respond to this job vacancy advertisements, getting into interview, yet a small percentage will get hired. But there are thousands of workers who are getting laid off and add to the growing number of unemployed population. They will undergo the same old process, trying their luck in getting employed.
But there are still alternatives of getting employed without playing the the game of employment where many are looking for a job but the number of jobs are to few. There are individuals who have heard of various business opportunities over the Internet, brought courage and self confidence to face this unique challenge, and luckily achieved their business goals. In other words, these individuals achieved success in the game of Internet marketing where losing is almost impossible.
If you know how to play the game and adopt an effective marketing system, this could be an alternative.
But these people who are known as Internet marketers, experienced the benefits on this home-based business opportunity, and they know the game. The benefits they gain is that they are free from the hassle and pressure of working on office or factory, enjoy the flexibility of their working hours and stress-free environment of their homes, and spend most of their time with their respective families. Many of them started their new home business, run it, and produced revenues which sometimes make them decide to either quit their regular job for good or do not look for a regular job in an office or factory at all.
Some benefits of starting a home business through different Internet marketing opportunities:
• The earning and growth potential of income and the business itself is far great. Think about the growing numbers of individuals who prefer online shopping as well as the increasing availability of the Internet all over the world.
• There are low risk once the Internet marketer masters the skills and expertise needed in running his home business on the Internet.
• To be successful in this area you need to work hard and long hours, days/nights are waiting for you to use on your home business.
• Running business, especially within the comforts of your home, offers endless challenges as well as learning opportunities that you can use on other businesses.
• In the end you are what most working individuals want to be, you are the boss.
When you have your home-based Internet marketing business, you need to join the pool of online-based entrepreneurs who enjoy the benefits of working from their homes and be their own bosses. With the market being competitive and the demands are constantly changing together with the employment, the trend of starting a home-based business through Internet marketing is increasing not just on a rapid but also on a fantastic rate, as more and more individuals realize that the opportunity is jut around the corner, within their reach.
Internet marketing is one of the popular and legitimate ways of creating sales with cost-efficient and time-saving measures and expanding their clientele base. The Internet marketing provides a wide array of home business opportunity for everyone affiliate businesses, online advertising, and other ventures. Working at home in front of your computer or laptop, with Internet marketing, home-based business and large income is always possible.
You have probably noticed several advertisements posted on local or even national newspapers of different companies that are in need of employees, and several to hundred thousands of individuals will respond to this job vacancy advertisements, getting into interview, yet a small percentage will get hired. But there are thousands of workers who are getting laid off and add to the growing number of unemployed population. They will undergo the same old process, trying their luck in getting employed.
But there are still alternatives of getting employed without playing the the game of employment where many are looking for a job but the number of jobs are to few. There are individuals who have heard of various business opportunities over the Internet, brought courage and self confidence to face this unique challenge, and luckily achieved their business goals. In other words, these individuals achieved success in the game of Internet marketing where losing is almost impossible.
If you know how to play the game and adopt an effective marketing system, this could be an alternative.
But these people who are known as Internet marketers, experienced the benefits on this home-based business opportunity, and they know the game. The benefits they gain is that they are free from the hassle and pressure of working on office or factory, enjoy the flexibility of their working hours and stress-free environment of their homes, and spend most of their time with their respective families. Many of them started their new home business, run it, and produced revenues which sometimes make them decide to either quit their regular job for good or do not look for a regular job in an office or factory at all.
Some benefits of starting a home business through different Internet marketing opportunities:
• The earning and growth potential of income and the business itself is far great. Think about the growing numbers of individuals who prefer online shopping as well as the increasing availability of the Internet all over the world.
• There are low risk once the Internet marketer masters the skills and expertise needed in running his home business on the Internet.
• To be successful in this area you need to work hard and long hours, days/nights are waiting for you to use on your home business.
• Running business, especially within the comforts of your home, offers endless challenges as well as learning opportunities that you can use on other businesses.
• In the end you are what most working individuals want to be, you are the boss.
When you have your home-based Internet marketing business, you need to join the pool of online-based entrepreneurs who enjoy the benefits of working from their homes and be their own bosses. With the market being competitive and the demands are constantly changing together with the employment, the trend of starting a home-based business through Internet marketing is increasing not just on a rapid but also on a fantastic rate, as more and more individuals realize that the opportunity is jut around the corner, within their reach.
Internet marketing is one of the popular and legitimate ways of creating sales with cost-efficient and time-saving measures and expanding their clientele base. The Internet marketing provides a wide array of home business opportunity for everyone affiliate businesses, online advertising, and other ventures. Working at home in front of your computer or laptop, with Internet marketing, home-based business and large income is always possible.
Friday, July 09, 2010
You need to Rank Higher In Google's New Search Engines
Recent changes to Google makes it seem like Google is no longer just one search engine but a combination of 6 or 7 different search engines all rolled into one. Your SEO efforts should now be geared to ranking high in these search engines as well as in traditional organic search.
Google has done a whole re-structuring of its SERPs interface or landing page. It really is a whole new Google with not just one search engine but a combination of 6 or 7 search engines all competing for your attention.
The new left side column with its new functions and displays, opens up new opportunities for webmasters to get their listings within Google on that all important first page. In addition there are many new ways to view the results such as view everything or you can view with more or less shopping links. Plus you can also view Google results for books, maps, blogs, updates and discussions - all new ways to get your site or links into Google. Things are looking very different within the new Google SERPs.
Google has implemented major updates before. Some of them very disruptive like the Florida update, but with Google Caffeine, MayDay Update, new layout and the recent shakeup of its Algorithm, Google has fundamentally changed how its organic search are ranked and used.
These recent changes seem to be a "coming together" of all the different types of searches in Google which have been released earlier.
Now it seems with the new interface architecture, each type of search is given more importance or rather more of an equal billing or footing within Google. There are now multiple ways to get your links viewed and hopefully clicked within the most important search engine on the planet.
For some years now, Google has been presenting results for not just static webpages but also for videos, images, news, blogs and shopping/products - but recent changes have shaken up things significantly. With these changes Google seems to be placing more importance on these new ways to search. Videos have taken a big step forward and can now pop up on the first page and stay there. Producing a video is now one of the fastest ways to get on the first page of Google, even for very competitive keywords.
While many online marketers are taking advantage of this fact, it is relatively new and you can have a much better chance of ranking for a video instead of an ordinary web page in Google. It can happen almost instantly.
In other words, Google has always favored ways to make their SERPs more democratic and user generated/rated videos are the perfect fit, and so too are blog posts and entries, these can be easily monitored and (comment spam aside) are more democratic since it's harder to fake Diggs or Re-tweets.
The social bookmarking sites provide the search engines, especially Google, with some very helpful user-generated rankings and ratings. Blogs now also have two subcategories - Twitter/FaceBook Updates and Forum Discussions, and they are now being displayed separately. Google seems to be placing more importance on popular Posts, Diggs, Tweets... in their SERPs. And by using a simple Google owned program like Blogger is an effective way of ranking high in Google
Another way to get your content onto the first page of Google is to use a News Release.
Google has always listed News Items on the first page but this now seems to play a more important role, especially when you consider all the new features in the left side column. Surfers will probably stay on that first page longer and you have a better chance of getting your news item read.
Images and image search is an important feature of Google Search, and online marketers and webmasters have taken advantage of this by creating images to match the main products or keywords of their sites.
For those who are dealing with online marketing, this must probably be the most important listing as you're sure to attract specific buyers who are in the right mind-set to purchase.
How to submit your products to Google Product Search
All these options do present different ways to get on that first page in Google search. And while the number one spot in organic search will always be your main goal, ranking for the top spot in the shopping results, video results, news results, blog results, update results, discussion results and image results are all worth aiming for in your SEO efforts. Some of these are temporary or fast moving, but there are certain tactics you can use which will increase your presence in the most important search engine which delivers the most search traffic on the web.
Have a holistic approach to both your content and SEO. Create videos and images geared towards your site's topic and keywords. Make sure you have a blog and a forum on your site to take advantage of these types of listings.
Bookmarking
Likewise, fully integrate your site with all the social bookmarking sites like Facebook, MySpace, Twitter, Google Buzz, and also need to become an active part of those sites.
Make sure you're creating news related items for your site or keywords, to keep your site in the whole mix of things on the web. Make sure you have a steady flow of fresh content being added to your site regularly and link this content to the "Q&A" types of sites; there is a growing emphasis being placed on these help-based sites by the search engines.
Marketing Social
Something as simple as using a Google Profile to list ALL your online programs and sites is one way of making them ALL reachable by your visitors and Google. But go for the overkill, do the same thing for your Facebook page, your MySpace page, your Linkedin page and Twitter. Interconnect all your different content by referencing your videos in your News Releases, your Twitter profile in your articles, your Facebook page in your posts... well, you get the picture.
Recent changes to Google makes it seem like Google is no longer just one search engine but a combination of 6 or 7 different search engines all rolled into one. Your SEO efforts should now be geared to ranking high in these search engines as well as in traditional organic search.
Google has done a whole re-structuring of its SERPs interface or landing page. It really is a whole new Google with not just one search engine but a combination of 6 or 7 search engines all competing for your attention.
The new left side column with its new functions and displays, opens up new opportunities for webmasters to get their listings within Google on that all important first page. In addition there are many new ways to view the results such as view everything or you can view with more or less shopping links. Plus you can also view Google results for books, maps, blogs, updates and discussions - all new ways to get your site or links into Google. Things are looking very different within the new Google SERPs.
Google has implemented major updates before. Some of them very disruptive like the Florida update, but with Google Caffeine, MayDay Update, new layout and the recent shakeup of its Algorithm, Google has fundamentally changed how its organic search are ranked and used.
These recent changes seem to be a "coming together" of all the different types of searches in Google which have been released earlier.
Now it seems with the new interface architecture, each type of search is given more importance or rather more of an equal billing or footing within Google. There are now multiple ways to get your links viewed and hopefully clicked within the most important search engine on the planet.
For some years now, Google has been presenting results for not just static webpages but also for videos, images, news, blogs and shopping/products - but recent changes have shaken up things significantly. With these changes Google seems to be placing more importance on these new ways to search. Videos have taken a big step forward and can now pop up on the first page and stay there. Producing a video is now one of the fastest ways to get on the first page of Google, even for very competitive keywords.
While many online marketers are taking advantage of this fact, it is relatively new and you can have a much better chance of ranking for a video instead of an ordinary web page in Google. It can happen almost instantly.
In other words, Google has always favored ways to make their SERPs more democratic and user generated/rated videos are the perfect fit, and so too are blog posts and entries, these can be easily monitored and (comment spam aside) are more democratic since it's harder to fake Diggs or Re-tweets.
The social bookmarking sites provide the search engines, especially Google, with some very helpful user-generated rankings and ratings. Blogs now also have two subcategories - Twitter/FaceBook Updates and Forum Discussions, and they are now being displayed separately. Google seems to be placing more importance on popular Posts, Diggs, Tweets... in their SERPs. And by using a simple Google owned program like Blogger is an effective way of ranking high in Google
Another way to get your content onto the first page of Google is to use a News Release.
Google has always listed News Items on the first page but this now seems to play a more important role, especially when you consider all the new features in the left side column. Surfers will probably stay on that first page longer and you have a better chance of getting your news item read.
Images and image search is an important feature of Google Search, and online marketers and webmasters have taken advantage of this by creating images to match the main products or keywords of their sites.
For those who are dealing with online marketing, this must probably be the most important listing as you're sure to attract specific buyers who are in the right mind-set to purchase.
How to submit your products to Google Product Search
All these options do present different ways to get on that first page in Google search. And while the number one spot in organic search will always be your main goal, ranking for the top spot in the shopping results, video results, news results, blog results, update results, discussion results and image results are all worth aiming for in your SEO efforts. Some of these are temporary or fast moving, but there are certain tactics you can use which will increase your presence in the most important search engine which delivers the most search traffic on the web.
Have a holistic approach to both your content and SEO. Create videos and images geared towards your site's topic and keywords. Make sure you have a blog and a forum on your site to take advantage of these types of listings.
Bookmarking
Likewise, fully integrate your site with all the social bookmarking sites like Facebook, MySpace, Twitter, Google Buzz, and also need to become an active part of those sites.
Make sure you're creating news related items for your site or keywords, to keep your site in the whole mix of things on the web. Make sure you have a steady flow of fresh content being added to your site regularly and link this content to the "Q&A" types of sites; there is a growing emphasis being placed on these help-based sites by the search engines.
Marketing Social
Something as simple as using a Google Profile to list ALL your online programs and sites is one way of making them ALL reachable by your visitors and Google. But go for the overkill, do the same thing for your Facebook page, your MySpace page, your Linkedin page and Twitter. Interconnect all your different content by referencing your videos in your News Releases, your Twitter profile in your articles, your Facebook page in your posts... well, you get the picture.
Saturday, June 12, 2010
You can analyze your competitors in AdWords
Google has now a new beta AdWords feature that gives your more insight into your AdWords competitors. This new beta feature is currently a limited beta and is named analyze competition. You can check under the Opportunities tab to see if you have this feature.
But what does it do? The tool looks at the past two weeks of your campaigns and lists categories that represent the products or services you’re advertising. Google will then add a bar graph of your individual performance compared to the average performance of other advertisers in the same category. You can hover your mouse over the ‘Competitive Range’ column to dig deeper into the numbers, showing you the mean and median performance levels for this range, as well as data on the absolute top and bottom performers.
For more information, see this help document
Google has now a new beta AdWords feature that gives your more insight into your AdWords competitors. This new beta feature is currently a limited beta and is named analyze competition. You can check under the Opportunities tab to see if you have this feature.
But what does it do? The tool looks at the past two weeks of your campaigns and lists categories that represent the products or services you’re advertising. Google will then add a bar graph of your individual performance compared to the average performance of other advertisers in the same category. You can hover your mouse over the ‘Competitive Range’ column to dig deeper into the numbers, showing you the mean and median performance levels for this range, as well as data on the absolute top and bottom performers.
For more information, see this help document
Wednesday, March 03, 2010
Some Guidelines On How to Get High PR Backlinks
You need to check all website blogs for the no-follow attribute on their comment url links, before posting your comments and links, this becauce you need to avoid wasting your time. The easiest way to check for a no-follow attribute is to view the code source of a webpage and scroll to the comments coding (make sure there’s actually a comment on the page). In the hyperlink code for the comment, if it says rel=”no follow” then the link is no-follow.
Even if the blog is on a do-follow list, it is essential you check if the blog is do-follow. The reason being these lists are often never updated and were current at the time of being posted. Webmasters can change their blog to no-follow with a simple plug in so the best is to check every website.
Read more at: Internet Marketing Blog
You need to check all website blogs for the no-follow attribute on their comment url links, before posting your comments and links, this becauce you need to avoid wasting your time. The easiest way to check for a no-follow attribute is to view the code source of a webpage and scroll to the comments coding (make sure there’s actually a comment on the page). In the hyperlink code for the comment, if it says rel=”no follow” then the link is no-follow.
Even if the blog is on a do-follow list, it is essential you check if the blog is do-follow. The reason being these lists are often never updated and were current at the time of being posted. Webmasters can change their blog to no-follow with a simple plug in so the best is to check every website.
Read more at: Internet Marketing Blog
Sunday, November 15, 2009
Friday, November 13, 2009
Wednesday, November 11, 2009
Monday, November 09, 2009
Google Wave Development
You can now watch your RSS feeds from Google Wave. This incredibly simple robot could not be more useful! You have to add it to a wave, and enter the link to the RSS feed you want to subscribe to and wait for new posts to appear in your inbox as unread blips.
You can now watch your RSS feeds from Google Wave. This incredibly simple robot could not be more useful! You have to add it to a wave, and enter the link to the RSS feed you want to subscribe to and wait for new posts to appear in your inbox as unread blips.
Friday, November 06, 2009
Twitter Blog: Get to the Point: Twitter Trends
Twitter Blog: Get to the Point: Twitter Trends
Twitter Blog has a short blog post mentioning that they have added technology “to show higher quality results for trend queries by returning tweets that are more useful.” Clearly, this is Twitter’s first step in improving Twitter Search by adding relevancy and search quality factors to the search algorithm.
Until now, Twitter Search returns results based on keyword match and the most recent tweet. Trending Topics is the first of Twitter’s search areas to get the relevancy filter, to reduce the “noise” that Twitter Search has. We knew Twitter was working on adding relevancy factors with linkage data, and I assume this is the first signs of it. In the Twitter blog post, Twitter said it might be very noticeable right now, but they hope to improve it over time.
Twitter Blog has a short blog post mentioning that they have added technology “to show higher quality results for trend queries by returning tweets that are more useful.” Clearly, this is Twitter’s first step in improving Twitter Search by adding relevancy and search quality factors to the search algorithm.
Until now, Twitter Search returns results based on keyword match and the most recent tweet. Trending Topics is the first of Twitter’s search areas to get the relevancy filter, to reduce the “noise” that Twitter Search has. We knew Twitter was working on adding relevancy factors with linkage data, and I assume this is the first signs of it. In the Twitter blog post, Twitter said it might be very noticeable right now, but they hope to improve it over time.
Monday, November 02, 2009
Tuesday, October 27, 2009
Friday, October 23, 2009
Thursday, October 22, 2009
Wednesday, October 21, 2009
Thursday, October 15, 2009
Wednesday, October 14, 2009
Tips to help link building
1. Shout it out. You are the link builder and maybe the client thinks that’s all you know how to do, but actively being engaged in the overall process of optimization makes you a better link builder, and makes the results more targeted. Many times, you’d be surprised at how receptive clients are when you say “hey, we think this keyword actually might work out really well, and this one…not so much.” Clients like honesty and straightforwardness, just like anyone else. If you notice that there’s no mention of the keywords in the page you’re trying to build links for, say something and press to get some changes made. You don’t have to write the content…just point out how things could be done in a better way.
2. Learn the basic about SEO. If you’re building links and that’s all you know how to do, you really need to start learning more about everything else. While I definitely don’t think that you can’t be a good link builder without knowing basic SEO techniques, I do believe that you can’t be a great one until you do.
3. Social media is growing, so use it. Remember that link building doesn’t just happen via email or press releases. Get on Twitter and use your keywords in your tweets about the newest blog post or bit of content. Submit the link to niche social media sites that seem relevant. Tell people about the site in any way possible, trying to get the point across that you have what they want.
1. Shout it out. You are the link builder and maybe the client thinks that’s all you know how to do, but actively being engaged in the overall process of optimization makes you a better link builder, and makes the results more targeted. Many times, you’d be surprised at how receptive clients are when you say “hey, we think this keyword actually might work out really well, and this one…not so much.” Clients like honesty and straightforwardness, just like anyone else. If you notice that there’s no mention of the keywords in the page you’re trying to build links for, say something and press to get some changes made. You don’t have to write the content…just point out how things could be done in a better way.
2. Learn the basic about SEO. If you’re building links and that’s all you know how to do, you really need to start learning more about everything else. While I definitely don’t think that you can’t be a good link builder without knowing basic SEO techniques, I do believe that you can’t be a great one until you do.
3. Social media is growing, so use it. Remember that link building doesn’t just happen via email or press releases. Get on Twitter and use your keywords in your tweets about the newest blog post or bit of content. Submit the link to niche social media sites that seem relevant. Tell people about the site in any way possible, trying to get the point across that you have what they want.
Thursday, September 24, 2009
New Keyword Research Tool from Google
A new beta version of a new keyword tool from Google is available in the AdWords console. To get to it, login to adwords.google.com, go to a campaign, click on opportunities (if you have that tab), then on the left bar, click on keyword tool. A “beta” link should be available for you to click on in the top paragraph.
If you don’t see it, below is a big screen shot of the tool. The keyword tool integrates some of the other tools that Google has been releasing. It links to the Google Insights for Search tool and it brings in data from industry segments. It also gives more advanced break down of filter options, from showing country specific data, mobile data, setting your own CPC prices, allows you to add keyword filters, you can filter by industry category, break out by word and filter by match type. This tool seems pretty neat off the bat, but you should really dig deeper into it yourself.
A new beta version of a new keyword tool from Google is available in the AdWords console. To get to it, login to adwords.google.com, go to a campaign, click on opportunities (if you have that tab), then on the left bar, click on keyword tool. A “beta” link should be available for you to click on in the top paragraph.
If you don’t see it, below is a big screen shot of the tool. The keyword tool integrates some of the other tools that Google has been releasing. It links to the Google Insights for Search tool and it brings in data from industry segments. It also gives more advanced break down of filter options, from showing country specific data, mobile data, setting your own CPC prices, allows you to add keyword filters, you can filter by industry category, break out by word and filter by match type. This tool seems pretty neat off the bat, but you should really dig deeper into it yourself.
Monday, September 21, 2009
The Keyword Tag; Google don’t use it.
Google tells the world what every seasoned webmaster and search marketer should already know: The keywords meta tag has no impact whatsoever on how Google’s search engine ranks pages. None. Zilch. Nada. And while Google often needs to be somewhat ambiguous when talking about how it ranks pages, the message in today’s blog post is perfectly clear:
“Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.”
Google’s blog post also talks about an imagined clash between two web site owners, Bob and Alice, over Bob’s use of Alice’s business name in his keywords tag and copying of other words from her keywords tag. Although Google doesn’t mention actual companies and doesn’t reference a specific lawsuit, the video that accompanies the blog post does mention lawsuits that involve the keywords tag and Google’s search rankings. About the keywords meta tag, Matt Cutts says:
“It’s really not worth suing someone over because, at least for Google, we don’t use that information in our rankings even the least little bit.”
Google tells the world what every seasoned webmaster and search marketer should already know: The keywords meta tag has no impact whatsoever on how Google’s search engine ranks pages. None. Zilch. Nada. And while Google often needs to be somewhat ambiguous when talking about how it ranks pages, the message in today’s blog post is perfectly clear:
“Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.”
Google’s blog post also talks about an imagined clash between two web site owners, Bob and Alice, over Bob’s use of Alice’s business name in his keywords tag and copying of other words from her keywords tag. Although Google doesn’t mention actual companies and doesn’t reference a specific lawsuit, the video that accompanies the blog post does mention lawsuits that involve the keywords tag and Google’s search rankings. About the keywords meta tag, Matt Cutts says:
“It’s really not worth suing someone over because, at least for Google, we don’t use that information in our rankings even the least little bit.”
Wednesday, September 02, 2009
YouTube will Share Ad Revenue with Users
YouTube want to share profits with users who post popular videos on the site, the company announced on its blog. By extending the YouTube Partnership Program, the company offers more individuals with one off popular videos a chance to earn thousands of dollars a month.
In the past amateur videos on YouTube never earned a dime for the creator, even if they clocked millions of views. But YouTube is now rewarding authors of videos that keep YouTube popular and is offering to spread the wealth it generates with the authors.
YouTube will monitor the popularity of user-submitted videos and some users will get invited to start earning revenue through the Partnership Program. To determine with videos are worth it, YouTube will look at the number of views the video has so far and its compliance with the site's terms of service (read no copyright infringements).
Once the revenue sharing scheme is enabled on a user's video, YouTube will do the rest of the work, selling advertising against the video and paying the user a share monthly into their AdSense account. This option is available only to users in the U.S. for now, but YouTube says is hoping to roll this feature internationally.
Up until now, only users producing videos that reached a wide audience were able to join the YouTube Partnership Program. Launched initially in 2007, the program included over time regular content producers.
Full guidelines, contest rules and tips and tricks are available on the TV for All.
YouTube want to share profits with users who post popular videos on the site, the company announced on its blog. By extending the YouTube Partnership Program, the company offers more individuals with one off popular videos a chance to earn thousands of dollars a month.
In the past amateur videos on YouTube never earned a dime for the creator, even if they clocked millions of views. But YouTube is now rewarding authors of videos that keep YouTube popular and is offering to spread the wealth it generates with the authors.
YouTube will monitor the popularity of user-submitted videos and some users will get invited to start earning revenue through the Partnership Program. To determine with videos are worth it, YouTube will look at the number of views the video has so far and its compliance with the site's terms of service (read no copyright infringements).
Once the revenue sharing scheme is enabled on a user's video, YouTube will do the rest of the work, selling advertising against the video and paying the user a share monthly into their AdSense account. This option is available only to users in the U.S. for now, but YouTube says is hoping to roll this feature internationally.
Up until now, only users producing videos that reached a wide audience were able to join the YouTube Partnership Program. Launched initially in 2007, the program included over time regular content producers.
Full guidelines, contest rules and tips and tricks are available on the TV for All.
Tuesday, August 18, 2009
How easy is it for search engine to crawl your site?
URLs are like the bridges between your website and a search engine’s crawler: crawlers need to be able to find and cross those bridges in order to get to your site’s content. If your URLs are complicated or redundant, crawlers are going to spend time tracing and retracing their steps; if your URLs are organized and lead directly to distinct content, crawlers can spend their time accessing your content rather than crawling through empty pages, or crawling the same content over and over via different URLs.
Google also shares some best practice tips for ensuring your URLs are fully optimized to be crawled and indexed by the Google crawler.
There are a few things that Google recommends you follow when ensuring your URLs are set-up correctly, which will help the crawlers find and crawl your content faster. These include:
• Remove user-specific details from URLs.
URL parameters that don’t change the content of the page—like session IDs or sort order—can be removed from the URL and put into a cookie.
• Disallow actions Googlebot can’t perform.
Using your robots.txt file, you can disallow crawling of login pages, contact forms, shopping carts, and other pages whose sole functionality is something that a crawler can’t perform.
• One URL, one set of content
Her is a presentasjon made in Google docs and is an explanation on the subject.
URLs are like the bridges between your website and a search engine’s crawler: crawlers need to be able to find and cross those bridges in order to get to your site’s content. If your URLs are complicated or redundant, crawlers are going to spend time tracing and retracing their steps; if your URLs are organized and lead directly to distinct content, crawlers can spend their time accessing your content rather than crawling through empty pages, or crawling the same content over and over via different URLs.
Google also shares some best practice tips for ensuring your URLs are fully optimized to be crawled and indexed by the Google crawler.
There are a few things that Google recommends you follow when ensuring your URLs are set-up correctly, which will help the crawlers find and crawl your content faster. These include:
• Remove user-specific details from URLs.
URL parameters that don’t change the content of the page—like session IDs or sort order—can be removed from the URL and put into a cookie.
• Disallow actions Googlebot can’t perform.
Using your robots.txt file, you can disallow crawling of login pages, contact forms, shopping carts, and other pages whose sole functionality is something that a crawler can’t perform.
• One URL, one set of content
Her is a presentasjon made in Google docs and is an explanation on the subject.
Monday, August 17, 2009
Now you can use Twitter in Search
Twitter has changed the look of its public homepage , now it look more like a search engine. And last week we found out that Twitter’s new search guru is Doug Cook, who was formerly of Yahoo and inktomi
This means that Twitter is now effectively competing in search with not only the major players but all the third parties that are using the site’s API as the backbone of their own engines
Twitter has changed the look of its public homepage , now it look more like a search engine. And last week we found out that Twitter’s new search guru is Doug Cook, who was formerly of Yahoo and inktomi
This means that Twitter is now effectively competing in search with not only the major players but all the third parties that are using the site’s API as the backbone of their own engines
Internet marketing articles
Internet marketing articles: "Semantic Web Marketing"
As you are aware the Internet continues to change the way we search, purchase and market product and services forcing us to evolve both as customers and as business owners.
We learn how to leverage the change in our favor as consumers, and as business people we investigate how best to monetize it. Regardless of which side of the commercial equation we’re on, evolution is a survival imperative and failure to adapt is bound to have grave consequences.
The semantic Web is an evolution in the way the Internet stores, recalls and displays information, and has been continuing to evolve for the last couple years. The semantic web is no longer as speculation about the future of the net, the semantic web is almost here, and something forward thinking business’s should be considering in their marketing strategies.
As you are aware the Internet continues to change the way we search, purchase and market product and services forcing us to evolve both as customers and as business owners.
We learn how to leverage the change in our favor as consumers, and as business people we investigate how best to monetize it. Regardless of which side of the commercial equation we’re on, evolution is a survival imperative and failure to adapt is bound to have grave consequences.
The semantic Web is an evolution in the way the Internet stores, recalls and displays information, and has been continuing to evolve for the last couple years. The semantic web is no longer as speculation about the future of the net, the semantic web is almost here, and something forward thinking business’s should be considering in their marketing strategies.
Friday, August 14, 2009
Wednesday, August 12, 2009
Compare Google Caffeine to plain old Google - Google Caffeine Compare
Compare Google Caffeine to plain old Google - Google Caffeine Compare
Facesaerch Caffeine Compare
This new tool from the makers of the facesaerch image search engine shows both “old Google” results and Caffeine results side-by-side in frames. You can test it here.
Facesaerch Caffeine Compare
This new tool from the makers of the facesaerch image search engine shows both “old Google” results and Caffeine results side-by-side in frames. You can test it here.
Tuesday, August 11, 2009
Official Google Webmaster Central Blog: Help test some next-generation infrastructure
Official Google Webmaster Central Blog: Help test some next-generation infrastructure
Google has just unveiled a “secret project” of “next-generation architecture for Google’s web search“. This new architecture appears to include crawling, indexing, and ranking changes.
Google has just unveiled a “secret project” of “next-generation architecture for Google’s web search“. This new architecture appears to include crawling, indexing, and ranking changes.
Monday, August 03, 2009
Google and Bing
If you can't choose default search engine, And you want to compare Bing & Google results? This is the right place to be. Just put your query in the search box and press Enter. You'll see results from both engines side by side.
Try it out here.
If you can't choose default search engine, And you want to compare Bing & Google results? This is the right place to be. Just put your query in the search box and press Enter. You'll see results from both engines side by side.
Try it out here.
Wednesday, July 29, 2009
SEOmoz | Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO
Yahoo and Microsoft have announced a long-rumoured internet search deal that will help the two companies take on chief rival Google.
Microsoft's Bing search engine will power the Yahoo website and Yahoo will in turn become the advertising sales team for Microsoft's online offering.
Yahoo and Microsoft have announced a long-rumoured internet search deal that will help the two companies take on chief rival Google.
Microsoft's Bing search engine will power the Yahoo website and Yahoo will in turn become the advertising sales team for Microsoft's online offering.
Sunday, July 26, 2009
A New Local Ad Strategy for AdWords
Google has announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads. If you're a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account. If you're not the primary business owner of the locations you're advertising, you can manually enter addresses directly into AdWords.
Video about Google Local Business Center Introduction
Google matches business locations to users' search terms and shows the address with advertisers' text ads. When Google can't determine a location or if the address isn't relevant, users will just see the ad without the address.
Advertisers also have the option of not making the address dynamic. If they prefer, they can simply show a specific address for an individual ad.
Ads can show with their relevant extensions on Google and Google Maps. They will show as regular text ads without the extensions on partner sites.
Location extensions will become fully available in the coming weeks. Some advertisers already have access to the feature. Local business ads will no longer be a separate format. Advertisers who already have local business ads, however, will be happy to know that their ads will continue to run as long as they're not edited.
Information about the local extensions can be found here.
Google has announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads. If you're a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account. If you're not the primary business owner of the locations you're advertising, you can manually enter addresses directly into AdWords.
Video about Google Local Business Center Introduction
Google matches business locations to users' search terms and shows the address with advertisers' text ads. When Google can't determine a location or if the address isn't relevant, users will just see the ad without the address.
Advertisers also have the option of not making the address dynamic. If they prefer, they can simply show a specific address for an individual ad.
Ads can show with their relevant extensions on Google and Google Maps. They will show as regular text ads without the extensions on partner sites.
Location extensions will become fully available in the coming weeks. Some advertisers already have access to the feature. Local business ads will no longer be a separate format. Advertisers who already have local business ads, however, will be happy to know that their ads will continue to run as long as they're not edited.
Information about the local extensions can be found here.
Saturday, July 25, 2009
Inside AdWords: Location extensions, a new way to run local ads
Inside AdWords: Location extensions, a new way to run local ads
Google AdWords To Add Addresses On Ads: Location Extensions
Google AdWords To Add Addresses On Ads: Location Extensions
Sunday, June 21, 2009
AdWords Conversion Optimization
Link Your Analytics Goals and Transactions to AdWords
AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface, and the new one is now avaliable.
Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they can just follow these steps:
1. Sign in to your Google Analytics account.
2. Click "Edit Account and Data Sharing Settings."
3. Make sure you've selected at least the "With other Google products only" options under "Share my Google Analytics data."
4. Click "Save Changes" to finish.
5. Go to your AdWords account
6. Navigate to the "Conversion Tracking" page from within your AdWords account.
7. Click "Link your Analytics goals and transactions" from the Conversion Tracking table.
8. Select the Goals or Transactions you want from the list.
9. Edit the action name so you can identify the goals in your AdWords reports.
10. Select "Link" from the bottom of the table to finish.
"The big benefit of importing your Google Analytics Goals and Transactions into AdWords is that you can use them with theConversion Optimizer, an AdWords CPA bidding tool that has been shown to help advertisers get more conversions from AdWords," saysEmel Mutlu of Google's Inside AdWordsCrew. "Conversion Optimizer makes it a lot easier to manage your AdWords bidding and maximize results."
More tips form Google.
Link Your Analytics Goals and Transactions to AdWords
AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface, and the new one is now avaliable.
Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they can just follow these steps:
1. Sign in to your Google Analytics account.
2. Click "Edit Account and Data Sharing Settings."
3. Make sure you've selected at least the "With other Google products only" options under "Share my Google Analytics data."
4. Click "Save Changes" to finish.
5. Go to your AdWords account
6. Navigate to the "Conversion Tracking" page from within your AdWords account.
7. Click "Link your Analytics goals and transactions" from the Conversion Tracking table.
8. Select the Goals or Transactions you want from the list.
9. Edit the action name so you can identify the goals in your AdWords reports.
10. Select "Link" from the bottom of the table to finish.
"The big benefit of importing your Google Analytics Goals and Transactions into AdWords is that you can use them with theConversion Optimizer, an AdWords CPA bidding tool that has been shown to help advertisers get more conversions from AdWords," saysEmel Mutlu of Google's Inside AdWordsCrew. "Conversion Optimizer makes it a lot easier to manage your AdWords bidding and maximize results."
More tips form Google.
Thursday, June 11, 2009
Google AdWords Testing “Opportunities” Tab?
AdWords accounts Google is testing a new tab in the AdWords interface named “opportunities.” The new tab seems to include “ideas” for adding new campaigns, keywords and ad groups to your Google AdWords campaign
Do note, adding the “opportunities” tab meant removing the “tools” tab from the top navigation. More on AdWords help expert blog.
AdWords accounts Google is testing a new tab in the AdWords interface named “opportunities.” The new tab seems to include “ideas” for adding new campaigns, keywords and ad groups to your Google AdWords campaign
Do note, adding the “opportunities” tab meant removing the “tools” tab from the top navigation. More on AdWords help expert blog.
Friday, June 05, 2009
Cloud Computing
Ten companies to watch
Cloud computing is spreading through the IT world at the moment, with innovative start-ups and established vendors alike clamoring for customer attention.
Generally speaking, cloud providers fall into three categories: software-as-a-service providers; infrastructure-as-a-service vendors that offer Web-based access to storage and computing power; and platform-as-a-service vendors that give developers the tools to build and host Web applications. Here are 10 cloud companies that are worth watching.
Ten companies to watch
Cloud computing is spreading through the IT world at the moment, with innovative start-ups and established vendors alike clamoring for customer attention.
Generally speaking, cloud providers fall into three categories: software-as-a-service providers; infrastructure-as-a-service vendors that offer Web-based access to storage and computing power; and platform-as-a-service vendors that give developers the tools to build and host Web applications. Here are 10 cloud companies that are worth watching.
Thursday, June 04, 2009
Google Search Appliance 6.0
Now Searches Documents by the Billions.
They are releasing a new version of the software that runs on Search Appliance.
Version 6.0 can search billions of documents. They're also releasing a new hardware Search Appliance that can search 30 million documents.
Google Search Appliance can be deployed to search billions of documents in 5 racks of about 10-12 GSA's each. A little over a year ago, it took a 5 box rack to search 10 million documents. So, you can see how the progress is coming fast and furious.
Google Search Appliance is an enterprise solution that enables companies to search internal documents or provide site search for websites.
The announcement of Version 6.0 comes with a Google-made video that has the look and feel of a Spanish-language soap opera.
Now Searches Documents by the Billions.
They are releasing a new version of the software that runs on Search Appliance.
Version 6.0 can search billions of documents. They're also releasing a new hardware Search Appliance that can search 30 million documents.
Google Search Appliance can be deployed to search billions of documents in 5 racks of about 10-12 GSA's each. A little over a year ago, it took a 5 box rack to search 10 million documents. So, you can see how the progress is coming fast and furious.
Google Search Appliance is an enterprise solution that enables companies to search internal documents or provide site search for websites.
The announcement of Version 6.0 comes with a Google-made video that has the look and feel of a Spanish-language soap opera.
Wednesday, May 27, 2009
A New Search Engine (Wolfram Alfa)
Wolfram Alfa is a "computational knowledge engine". It made its debut last week and, despite the fact it's been commonly compared to other search engines -- everyone's looking for the next Google -- it isn't really that similar at all. While Google indexes and searches the web, Wolfram Alpha is able to process factual data that's been curated by the Wolfram team and converted into forms that can be run through computations. Wolfram Alfa
Wolfram Alfa is a "computational knowledge engine". It made its debut last week and, despite the fact it's been commonly compared to other search engines -- everyone's looking for the next Google -- it isn't really that similar at all. While Google indexes and searches the web, Wolfram Alpha is able to process factual data that's been curated by the Wolfram team and converted into forms that can be run through computations. Wolfram Alfa
Monday, May 25, 2009
Why Would Twitter Kill RSS? | WebProNews
Will Twitter Kill RSS? | WebProNews
Twitter and RSS have some things in common. However, they are not the same, and Twitter will not kill the feed reader.(As written in some blogs lately). This is a concept I have seen come up a number of times, and frankly, I just don't see it happening, at least not without some dramatic changes in how Twitter is presented to its users.
Twitter and RSS have some things in common. However, they are not the same, and Twitter will not kill the feed reader.(As written in some blogs lately). This is a concept I have seen come up a number of times, and frankly, I just don't see it happening, at least not without some dramatic changes in how Twitter is presented to its users.
14 Key Requirements For A Search Friendly CMS
14 Key Requirements For A Search Friendly CMS
The most important SEO decisions you make is the selection of your content management system. Your CMS can make SEO easy, or, in some cases, make SEO virtually impossible, or cost you a lot of money. Here are 14 crucial elements you should verify in a CMS before you commit to using it.
The most important SEO decisions you make is the selection of your content management system. Your CMS can make SEO easy, or, in some cases, make SEO virtually impossible, or cost you a lot of money. Here are 14 crucial elements you should verify in a CMS before you commit to using it.
Friday, May 22, 2009
Yahoo Helping Newspapers Sell More Ads Online
Yahoo Helping Newspapers Sell More Ads Online
Here’s a change of pace: Some newspapers are making money online and crediting a search engine with making it happen. AdAge writes about the Yahoo-Newspaper consortium, and cites multiple cases where individual papers or newspaper groups are using Yahoo’s ad targeting technology to increase online-only ad sales.
Here’s a change of pace: Some newspapers are making money online and crediting a search engine with making it happen. AdAge writes about the Yahoo-Newspaper consortium, and cites multiple cases where individual papers or newspaper groups are using Yahoo’s ad targeting technology to increase online-only ad sales.
Wednesday, May 13, 2009
Twitter Has Plans to Launch Ranking Algorithm
Twitter will try to become a Google competitor in real time search by announcing plans to build a search ranking algorithm. The algorithm will assign a “reputation” score to certain tweets and use this to deliver the most relevant results to searches.
Currently, search.twitter.com simply performs a text match and returns all posts that mention the keyword you’ve searched for. The down side of this is that for popular terms, many times you will just see re-tweets and low value content from hundreds or thousands of users. By assigning a ranking system to these results, you’ll be able to see the most meaningful results first.
The changes were announced by Santosh Jayaram, who recently joined Twitter after managing search quality operations at Google. Jayaram said that not only will Twitter launch a ranking algorithm; they will also begin scanning the links included within tweets and start indexing this content.
This could see Twitter become a serious competitor to Google in the field of real time search. By indexing external links it will help to make twitter a more complete index about what’s happening in real time across the web.
For more info, check out the post on news.com.
Tuesday, May 12, 2009
Google Getting Twitterpated
Google Getting Twitterpated
check out what Marissa Mayer said in a press conference last week.
"We are interested in being able to offer, for example, micro-blogging and micro-messaging in our search. Particularly in Blog Search and possibly in Web Search, but we dont have any particular plans to announce."
check out what Marissa Mayer said in a press conference last week.
"We are interested in being able to offer, for example, micro-blogging and micro-messaging in our search. Particularly in Blog Search and possibly in Web Search, but we dont have any particular plans to announce."
Sunday, May 10, 2009
Google will Change Ranking Algorithm
Google will make changes to its search ranking algorithm to combat the spate of links leading to malicious web pages appearing at the top of Google’s search results, according to an inside source.
Over the past few months, cybercriminals have been using blackhat SEO techniques to manipulate search rankings. When it first began, they were marginally successful at following Google Trends to find buzzy search queries and elevating a newly created targeted webpage.
But after a short period of time, these same gangs appear to have become disturbingly effective. Last week, when researching a news story, I found the top five results all led to fake scareware pages.
Obviously if Google fails to do something about this manipulation, users will lose trust and the good ole days of Google will be over fast. A Googler speaking on condition of anonymity told WebProNews a ranking change is pending that tackles spam of this kind. Once the change goes live, users shouldn’t see it “nearly as often.”
The freshness or buzzy nature of a query also aided in this pursuit, and cybercriminals merely have to follow Google Trends and Google News to know which keywords and phrases to target.
Saturday, May 09, 2009
Thursday, April 23, 2009
Keywords are the most important to the Internet Marketing?
Why should you care about your Keywords when you do your Internet Marketing?
Keywords are essential to your online success. You must get your keywords right or it's game over before you even get started. This is because keywords are the most important element of your online marketíng. It can't be emphasized enough, especially to beginning online webmasters or marketers, choosing the right profitable keywords will largely determine whether or not you succeed with your online endeavors.
What are Keywords?
Keywords are the words or phrases someone types into a search engine to find what they're looking for on the web. Some keywords or phrases are valuable/profitable, while others are virtually worthless. Profitable keywords are the ones that convert into a sale, a lead or potential client for your company or product. These are the words someone is searching in order to buy a product. Someone searching for "iPhone from Appl" is probably in the market to buy a iPhone and could turn out to be very profitable for the right website or business.
Profitable keywords are the ones where the searcher is in the right "mind-set" or frame of mind to buy what they're searching for on the web. Tailor your marketing online to target these profitable keywords and it can turn into a success.
So what's the whole process for finding or choosing profitable keywords to use in your marketing? Lets look at some ways to proceed:
Number of Keyword Searches?
What you need to do is to find out how many searches are made for your chosen keywords each month. Simply use WordTracker or a site like SEOBook. These will give you a preliminary number of searches made each month for your keyword. Highly popular, well-searched keywords with hundreds of thousands of searches each month will be extremely hard to rank for because you will have stiff competition from major companies with limitless resources.
You have to pick less popular keywords that get only a couple of hundred of searches each day because your chances of getting on the first page greatly increases. But don't get fixated on the number of searches, some keyword phrases that only get four or five searches daily, can still be very profitable.
For serious keyword research in a particular niche market You cøuld use Brad Callen's Keyword Elite which is professionally designed software that makes all your keyword research so much easier. But there are plenty of free keyword tools you can use. One handy keyword tool is Google Adwords external suggestion tool which will help you find valuable keywords.
Commercial Intent of Keywords?
But how do you know if a keyword is profitable? One convenient tool is from MSN which helps you with "Detecting Online Commercial Intention" of keywords. Just type in a keyword and it will give you a percentage or probability your keyword query has commercial benefit or intent.
Conversion Rate of Keywords?
Once you have your chosen keywords in place, next you want to have a landing page that converts those keywords or traffic from those keywords into buyers or leads for your online business. This is another crucial element of your online marketíng - you must have a landing page or content/site that converts into a sale or you obviously won't make any revenue.
Keep in mind, if you're into affiliate marketing, you main goal is not to sell but to "pre-sell" your products or services. One effective way I have found to do this is to give potential customers/clients valuable information they can use in making their final purchasing choice. Comparison sites do well, as do review sites, top ten sites... potential customers use the Internet and keywords to not only find products but more so, to find information on those products. Your goal should be to provide this valuable information to make their task a little bit easier for them and they will reward you with a sale.
Long-Tail Keywords?
Long-Tail keywords are simply that: long three or four word phrases that searchers use to find what they're looking for on the web. Because they are highly specific, long-tail keywords have proven to have better conversion rates than general keywords. This is also just common sense, someone searching for a "2005 ford mustang convertible" may just be in the right mind-set to buy such a vehicle; as compared to someone searching for a more general keyword phrase such as "sports cars."
Study your website traffic logs religiously to find long-tail keywords that turn into a sale. Target these long-tail keywords in your marketing. Even buy PPC (Pay Per Click) advertising in the three major search engines - Google Adwords, Yahoo! Marketing and MicroSoft AdCenter - for these valuable/profitable keywords.
And build higher rankings in organic search for these long-tail keyword phrases. It's really not that difficult for long phrases, especially if they're related to your site; many times you can reach the top spot in a matter of days, especially in Google.
How to Rank High for Your Chosen Profitable Keywords?
Of course, the million dollar question is: HOW do you rank in the top spot for your chosen keywords? I believe the key to ranking high in the search engines (especially Google) is to be persistent in building your rankings for your keywords. Take a long-term view or approach, sometimes it may take months, even years, to rank in the top Five for your highly competitive keywords.
The best strategy is to "stick to it" and keep building relevant links to your keyword landing page. Create related blogs with valuable content linking back to your keywords. Write keyword related articles and distribute them all over the web. Create Google Alerts for your keywords and then place comments/links in the newly formed pages on the web that Google is indexing.
Be pro-active, download the SEOQuake toolbar and find your main keyword competitors. Check out their links and then go out and get the same links. Write better, higher quality content than your main competitors because Google always rewards great content. Plus, use the free Addthis.com button and let your visitors bookmark your great content in all the social bookmark sites and build your keyword links for you.
Do keyworded Press Releases with your embedded links and spread them all over the web. Get these Press Releases into Google news and other important places on the web. PRWeb.com is really a great place for your press releases since you can embed your keywords in your links.
If you can try to get your most important keywords in your domain name. Many SEO experts argue the merits of this but from my own experience and marketing - it is much easier to rank high for your keywords if you have them in the domain name. Again, it is just common sense, if you have your main keyword in the domain, this keyword is obviously telling the search engines this is what your site is all about. I have even bought domains and created sites specifically around certain keywords just to rank high.
Always remember, you have to be persistent, I have been fighting some keyword battles for over four or five years! For really profitable keywords, it can be a constant struggle to remain on the first page, but the trick is not to give up, just keep fighting away at your competitors. Persistence usually pays off in the end and those profitable keywords will have your links in the top spot. Make ranking high for those profitable keywords your number one marketing strategy. Concentrate all your marketing efforts towards getting plenty of quality traffic for those keywords and you will succeed online
Why should you care about your Keywords when you do your Internet Marketing?
Keywords are essential to your online success. You must get your keywords right or it's game over before you even get started. This is because keywords are the most important element of your online marketíng. It can't be emphasized enough, especially to beginning online webmasters or marketers, choosing the right profitable keywords will largely determine whether or not you succeed with your online endeavors.
What are Keywords?
Keywords are the words or phrases someone types into a search engine to find what they're looking for on the web. Some keywords or phrases are valuable/profitable, while others are virtually worthless. Profitable keywords are the ones that convert into a sale, a lead or potential client for your company or product. These are the words someone is searching in order to buy a product. Someone searching for "iPhone from Appl" is probably in the market to buy a iPhone and could turn out to be very profitable for the right website or business.
Profitable keywords are the ones where the searcher is in the right "mind-set" or frame of mind to buy what they're searching for on the web. Tailor your marketing online to target these profitable keywords and it can turn into a success.
So what's the whole process for finding or choosing profitable keywords to use in your marketing? Lets look at some ways to proceed:
Number of Keyword Searches?
What you need to do is to find out how many searches are made for your chosen keywords each month. Simply use WordTracker or a site like SEOBook. These will give you a preliminary number of searches made each month for your keyword. Highly popular, well-searched keywords with hundreds of thousands of searches each month will be extremely hard to rank for because you will have stiff competition from major companies with limitless resources.
You have to pick less popular keywords that get only a couple of hundred of searches each day because your chances of getting on the first page greatly increases. But don't get fixated on the number of searches, some keyword phrases that only get four or five searches daily, can still be very profitable.
For serious keyword research in a particular niche market You cøuld use Brad Callen's Keyword Elite which is professionally designed software that makes all your keyword research so much easier. But there are plenty of free keyword tools you can use. One handy keyword tool is Google Adwords external suggestion tool which will help you find valuable keywords.
Commercial Intent of Keywords?
But how do you know if a keyword is profitable? One convenient tool is from MSN which helps you with "Detecting Online Commercial Intention" of keywords. Just type in a keyword and it will give you a percentage or probability your keyword query has commercial benefit or intent.
Conversion Rate of Keywords?
Once you have your chosen keywords in place, next you want to have a landing page that converts those keywords or traffic from those keywords into buyers or leads for your online business. This is another crucial element of your online marketíng - you must have a landing page or content/site that converts into a sale or you obviously won't make any revenue.
Keep in mind, if you're into affiliate marketing, you main goal is not to sell but to "pre-sell" your products or services. One effective way I have found to do this is to give potential customers/clients valuable information they can use in making their final purchasing choice. Comparison sites do well, as do review sites, top ten sites... potential customers use the Internet and keywords to not only find products but more so, to find information on those products. Your goal should be to provide this valuable information to make their task a little bit easier for them and they will reward you with a sale.
Long-Tail Keywords?
Long-Tail keywords are simply that: long three or four word phrases that searchers use to find what they're looking for on the web. Because they are highly specific, long-tail keywords have proven to have better conversion rates than general keywords. This is also just common sense, someone searching for a "2005 ford mustang convertible" may just be in the right mind-set to buy such a vehicle; as compared to someone searching for a more general keyword phrase such as "sports cars."
Study your website traffic logs religiously to find long-tail keywords that turn into a sale. Target these long-tail keywords in your marketing. Even buy PPC (Pay Per Click) advertising in the three major search engines - Google Adwords, Yahoo! Marketing and MicroSoft AdCenter - for these valuable/profitable keywords.
And build higher rankings in organic search for these long-tail keyword phrases. It's really not that difficult for long phrases, especially if they're related to your site; many times you can reach the top spot in a matter of days, especially in Google.
How to Rank High for Your Chosen Profitable Keywords?
Of course, the million dollar question is: HOW do you rank in the top spot for your chosen keywords? I believe the key to ranking high in the search engines (especially Google) is to be persistent in building your rankings for your keywords. Take a long-term view or approach, sometimes it may take months, even years, to rank in the top Five for your highly competitive keywords.
The best strategy is to "stick to it" and keep building relevant links to your keyword landing page. Create related blogs with valuable content linking back to your keywords. Write keyword related articles and distribute them all over the web. Create Google Alerts for your keywords and then place comments/links in the newly formed pages on the web that Google is indexing.
Be pro-active, download the SEOQuake toolbar and find your main keyword competitors. Check out their links and then go out and get the same links. Write better, higher quality content than your main competitors because Google always rewards great content. Plus, use the free Addthis.com button and let your visitors bookmark your great content in all the social bookmark sites and build your keyword links for you.
Do keyworded Press Releases with your embedded links and spread them all over the web. Get these Press Releases into Google news and other important places on the web. PRWeb.com is really a great place for your press releases since you can embed your keywords in your links.
If you can try to get your most important keywords in your domain name. Many SEO experts argue the merits of this but from my own experience and marketing - it is much easier to rank high for your keywords if you have them in the domain name. Again, it is just common sense, if you have your main keyword in the domain, this keyword is obviously telling the search engines this is what your site is all about. I have even bought domains and created sites specifically around certain keywords just to rank high.
Always remember, you have to be persistent, I have been fighting some keyword battles for over four or five years! For really profitable keywords, it can be a constant struggle to remain on the first page, but the trick is not to give up, just keep fighting away at your competitors. Persistence usually pays off in the end and those profitable keywords will have your links in the top spot. Make ranking high for those profitable keywords your number one marketing strategy. Concentrate all your marketing efforts towards getting plenty of quality traffic for those keywords and you will succeed online
Tuesday, April 21, 2009
Software Pirates Tell Their Stories in BSA Campaign by PC Magazine: Yahoo! Tech
Software Pirates Tell Their Stories in BSA Campaign by PC Magazine: Yahoo! Tech
What does a software pirate look like? Anyone. And that's the new message of the Business Software Alliance, which asked five convicted software pirates to tell their stories.
What does a software pirate look like? Anyone. And that's the new message of the Business Software Alliance, which asked five convicted software pirates to tell their stories.
Monday, April 20, 2009
Sunday, April 19, 2009
15 Essential Checks Before Launching Your Website | How-To | Smashing Magazine
15 Essential Checks Before Launching Your Website | How-To | Smashing Magazine
What to do when your CMS system is ready for launch. Check some more important tasks...
What to do when your CMS system is ready for launch. Check some more important tasks...
Sunday, March 22, 2009
New feature from Linkedin.
LinkedIn launched a new feature that would allow members of groups to share and discuss news articles. Last week, the professional social network offered group owners and managers another way to provide relevant news to their group by way of sharing feeds.
Managers can now create customs news feeds by adding an RSS feed, an Atom feed, or just a Web site URL.
According to a recent blog post, the idea is to give group members a "comprehensive news digest" on LinkedIn that will potentially help them discover new blogs and sources.
While at first glance the idea of incorporating feeds into the professional networking service doesn't seem particularly interesting - many other networks have already enabled this sharing and communicating option, it may just be a great way to introduce feeds to a more mainstream market.
Sites like Twitter, Digg, Facebook, etc., have always relied on participation from a tech savvy audience; those who are already familiar with feeds, and who for the most part have already created their own customized feeds, so that the content, more than the technology is the most important component.
LinkedIn however is a little different. Its audience doesn't comprise solely of the tech or Web savvy; many are just ordinary folk wanting to find other like minded folk for professional purposes. With this new feature, it just may be that LinkedIn will bring the feed to the masses.
Saturday, February 21, 2009
SEO is Becoming More Important In Long Terms
It's a small business owner's dream to be the first result in Google when someone types in a word like "shoes." The resulting traffic stats and sales numbers would be incredible. However, it seems that small businesses might do much better by optimizing for queries involving more than one word.
Cost and feasibility need to be considered, of course - it's a rare small business that can pay for a site capable of competing with those owned by big corporations. But there's more to the situation than that.
It's in the land of three-, four-, and five-word searches that more and more people are spending their time, and together, 45.4 percent of the searches Hitwise has tracked so far this year fall into these categories.
Focusing your search engine optimization efforts on longer queries is something to think about instead of straining to create interesting one-word product names, then. Heck, attain a high ranking now, and maybe you'll even have a hold on it when the Reeboks of the world branch out.
It's a small business owner's dream to be the first result in Google when someone types in a word like "shoes." The resulting traffic stats and sales numbers would be incredible. However, it seems that small businesses might do much better by optimizing for queries involving more than one word.
Cost and feasibility need to be considered, of course - it's a rare small business that can pay for a site capable of competing with those owned by big corporations. But there's more to the situation than that.
It's in the land of three-, four-, and five-word searches that more and more people are spending their time, and together, 45.4 percent of the searches Hitwise has tracked so far this year fall into these categories.
Focusing your search engine optimization efforts on longer queries is something to think about instead of straining to create interesting one-word product names, then. Heck, attain a high ranking now, and maybe you'll even have a hold on it when the Reeboks of the world branch out.
SEO is Becoming More Important In Long Terms
It's a small business owner's dream to be the first result in Google when someone types in a word like "shoes." The resulting traffic stats and sales numbers would be incredible. However, it seems that small businesses might do much better by optimizing for queries involving more than one word.
Cost and feasibility need to be considered, of course - it's a rare small business that can pay for a site capable of competing with those owned by big corporations. But there's more to the situation than that.
It's in the land of three-, four-, and five-word searches that more and more people are spending their time, and together, 45.4 percent of the searches Hitwise has tracked so far this year fall into these categories.
Focusing your search engine optimization efforts on longer queries is something to think about instead of straining to create interesting one-word product names, then. Heck, attain a high ranking now, and maybe you'll even have a hold on it when the Reeboks of the world branch out.
It's a small business owner's dream to be the first result in Google when someone types in a word like "shoes." The resulting traffic stats and sales numbers would be incredible. However, it seems that small businesses might do much better by optimizing for queries involving more than one word.
Cost and feasibility need to be considered, of course - it's a rare small business that can pay for a site capable of competing with those owned by big corporations. But there's more to the situation than that.
It's in the land of three-, four-, and five-word searches that more and more people are spending their time, and together, 45.4 percent of the searches Hitwise has tracked so far this year fall into these categories.
Focusing your search engine optimization efforts on longer queries is something to think about instead of straining to create interesting one-word product names, then. Heck, attain a high ranking now, and maybe you'll even have a hold on it when the Reeboks of the world branch out.
Sunday, February 08, 2009
Google Offers A Peek Into Its Internal Eye-Tracking Studies
Google Offers A Peek Into Its Internal Eye-Tracking Studies
There’s an interesting post today on the Official Google Blog that gives a glimpse inside the company’s usability and eye-tracking studies — tests that help Google determine what their search results pages should look like.
There’s an interesting post today on the Official Google Blog that gives a glimpse inside the company’s usability and eye-tracking studies — tests that help Google determine what their search results pages should look like.
Tuesday, February 03, 2009
Travel companies are going for Twitter.
Hotels, airlines, airports and other travel companies are joining the Twitter community, to pitch services, update travel conditions and respond directly to the individual needs of customers. They're finding the mobile nature of the technology is ideal for talking to travelers. Read More..
Hotels, airlines, airports and other travel companies are joining the Twitter community, to pitch services, update travel conditions and respond directly to the individual needs of customers. They're finding the mobile nature of the technology is ideal for talking to travelers. Read More..
Monday, February 02, 2009
PPC marketing in a down Economy
The economy’s downturn has finally reached the online advertising world.
When you stop marketing, you lose touch with your clients. You stop understanding what is important to your consumer base. Many believe that customer service and marketing is more important in a recession than at any other time. If you lose touch with our client base, how can you see the trends your clients are facing? Red More....
The economy’s downturn has finally reached the online advertising world.
When you stop marketing, you lose touch with your clients. You stop understanding what is important to your consumer base. Many believe that customer service and marketing is more important in a recession than at any other time. If you lose touch with our client base, how can you see the trends your clients are facing? Red More....
Wednesday, January 21, 2009
Google and Niche Services
Google and Niche Services: "Google continues to end projects, the most recent one being AdWords for Print. The blog post that explains the decision shows the big picture at Google:"
Friday, January 16, 2009
Microsoft and their missed opportunities With paid search.
Microsoft Bid to Beat Google Builds on a History of Misses from the Wall Street Journal has a very detailed look at some of the mistakes Microsoft made early on in the paid search space. The piece goes through the failure of Microsoft’s original Keyword ad platform, named bCentral Keywords, which was discontinued in early 2000. It then discusses the fact that they did not purchase Overture, which Yahoo acquired in 2003. Followed by the failed attempts at buying Yahoo this past year.
we all know Microsoft has made many mistakes in the past with search opportunities. But the most interesting pieces of the article is that Ballmer still wants the deal with Yahoo. It is also very interesting to see that Microsoft’s new search ad platform, adCenter, was code named “Moonshot.” Many advertisers love the feature set within adCenter, so the technology is not the reason adCenter is not competing. As Andrew Goodman notes, it is about market share. Advertisers go where the customers are and the customers are at Google, not Microsoft.
Tuesday, January 13, 2009
Google is testing new AdWords budget option
Google have been offering selected clients a new AdWords budgeting option called "Timeframe". This allows advertisers to choose a monthly budgeting option which allocates budgets across a calendar month according to traffic demands. The monthly budgeting option has only been made available to selected advertisers during a beta testing period.
Most advertisers would be familiar with how daily budgets work, where a set spending limit is applied each day. One of the shortfalls of this approach means that on lower traffic days, you might have some unused budget leftover that could have been used on higher traffic days.
Monthly budgeting eliminates this issue by automatically adjusting your budget each day to match traffic demands. From the AdWords Help Center:
With a monthly budget, Google will adjust your budget automatically each day to meet traffic demand while still respecting your budget for the calendar month. If you've seen this on your AdWords account, let us know what you think!
Friday, January 09, 2009
Google Releases Top Tactics for difficult Times
As we continue to hear news about an economic recession, the good folks at Google have decided to help you out.
They have recently announced the release of the "Top Tactics for Tough Times" centered around making the most of Google Adwords.
Here are the Google AdWords experts' top recommendations for making the most out of Adwords.
1. Focus your ads on low prices and savings.
2. Use value-related keywords
3. Make sure your ad groups are targeted and relevant
4. Do not waste money on irrelevant clicks
5. Make it easy for customers to buy
6. Focus your money on your high performers.
The article goes into more details on these points, so if you would like to read more, then check it out here.
http://www.google.com/adwords/tactics2008/
Thursday, January 01, 2009
Friday, December 26, 2008
Predictions for 2009
Each year, the blogosphere is flooded with predictions for the next. It’s time to look into 2009 for one of the most exciting, and unpredictable, companies in existence — Google.
Google Apps will continue to gain momentum in the Enterprise
The longer the economy stays bad, the more attractive Google Apps begins to look for businesses that currently license Microsoft products. It costs an incredible amount of money to legally run things like Microsoft Exchange and Office in-house. Google’s Enterprise business will grow at Microsoft’s expense this coming year.
Google Chrome makes deal with OEM’s, and snags a significant chunk of the browser market
It would be almost impossible for Google to dethrone Internet Explorer in 2009 (or even Firefox for that matter). Google will, however, make a deal with OEM’s to have Google Chrome installed, and set as the “default” browser on new computers. If this happens, it will have a significant impact on Chrome usage in 2009. We could see Google snag as much as 10 to 15 percent of the browser market in the coming year.
GOOG will gain some of the ground it lost on wall street
Overall, this was a terrible year for Google — just as it was with almost every other company because of the economy. As investors become more comfortable with Google’s dominant position, and the need for companies to keep their online marketing budgets relatively static, the share price should close in the green for 2009 (but of course, if I could accurately predict this type of thing, I’d probably be on a beach somewhere, so take it with a grain of salt).
Each year, the blogosphere is flooded with predictions for the next. It’s time to look into 2009 for one of the most exciting, and unpredictable, companies in existence — Google.
Google Apps will continue to gain momentum in the Enterprise
The longer the economy stays bad, the more attractive Google Apps begins to look for businesses that currently license Microsoft products. It costs an incredible amount of money to legally run things like Microsoft Exchange and Office in-house. Google’s Enterprise business will grow at Microsoft’s expense this coming year.
Google Chrome makes deal with OEM’s, and snags a significant chunk of the browser market
It would be almost impossible for Google to dethrone Internet Explorer in 2009 (or even Firefox for that matter). Google will, however, make a deal with OEM’s to have Google Chrome installed, and set as the “default” browser on new computers. If this happens, it will have a significant impact on Chrome usage in 2009. We could see Google snag as much as 10 to 15 percent of the browser market in the coming year.
GOOG will gain some of the ground it lost on wall street
Overall, this was a terrible year for Google — just as it was with almost every other company because of the economy. As investors become more comfortable with Google’s dominant position, and the need for companies to keep their online marketing budgets relatively static, the share price should close in the green for 2009 (but of course, if I could accurately predict this type of thing, I’d probably be on a beach somewhere, so take it with a grain of salt).
Thursday, December 25, 2008
Monday, December 08, 2008
A New Redesign of Google Reader
Google Reader has just launched a major redesign to its interface, addressing many of the top concerns of users of the popular RSS reader.
In addition to simply looking way more clean and inviting, Google has introduced more collapsible navigation options, a new section for friends, additional feed bundles, and perhaps most welcoming to power users: the option to hide those intimidating unread items counts, which can quickly swell to hundreds or the dreaded “1,000+” when one spends more than a few hours away from the service.
The “hide” options are handled on a per subscription basis, creating a lot of flexibility in terms of deciding how overwhelmed you want to feel inside of Google Reader. When there are new items to see, the links will still be bold, but the number will not show.
The Google Reader team has a full explanation of the changes available on their blog.
Google Reader has just launched a major redesign to its interface, addressing many of the top concerns of users of the popular RSS reader.
In addition to simply looking way more clean and inviting, Google has introduced more collapsible navigation options, a new section for friends, additional feed bundles, and perhaps most welcoming to power users: the option to hide those intimidating unread items counts, which can quickly swell to hundreds or the dreaded “1,000+” when one spends more than a few hours away from the service.
The “hide” options are handled on a per subscription basis, creating a lot of flexibility in terms of deciding how overwhelmed you want to feel inside of Google Reader. When there are new items to see, the links will still be bold, but the number will not show.
The Google Reader team has a full explanation of the changes available on their blog.
Monday, December 01, 2008
Google’s New PPC Keyword Tool
The tool helps AdWords advertisers identify new keyword opportunities that aren’t currently being used in their AdWords ad campaigns.
Based on the URL and initial keywords you enter, the Search-Based Keyword Tool generates keyword and landing page ideas that are relevant and specific to your website. I’ve only been playing around with it for a few days, but it’s already helped me pinpoint some keywords I’ve been overlooking in our PPC campaigns.
Two lists of keywords are generated when you enter your details. The first one is a list of keywords related to your page, meaning keywords that Google has extracted from your page copy. The second list relates to the specific search words and phrases that you entered in the search field.
For each list, the tool displays the following:
The average amount of traffic a search term receives each month on Google.com (and other Google search properties, such as google.co.uk)
The approximate amount of competition you face for ad placement on these queries
A suggested bid amount for the keyword/s that may place your ad in the top three spots of the page
The frequency with which an ad for your website appeared for a given query
The frequency with which your ad appeared in the first page of search results for a given query
The page on your website that best matched the keyword suggestion (if applicable)
The tool is better than prior versions of both the Yahoo Keyword Selector Tool and the Google AdWords Keyword Tool, for two major reasons:
1) The bid suggestions give you an instant ballpark cost of adding keywords to your campaign based on actual competitor bids and you can pick, choose and export the ones you like into an Excel spreadsheet from the main report area. This time-saving functionality has been sorely missing from other PPC keyword tools.
2) By displaying the pages on your site that best match the search queries, the tool helps you choose the best landing pages for your ads without tiresome allocation by hand.
The tool helps AdWords advertisers identify new keyword opportunities that aren’t currently being used in their AdWords ad campaigns.
Based on the URL and initial keywords you enter, the Search-Based Keyword Tool generates keyword and landing page ideas that are relevant and specific to your website. I’ve only been playing around with it for a few days, but it’s already helped me pinpoint some keywords I’ve been overlooking in our PPC campaigns.
Two lists of keywords are generated when you enter your details. The first one is a list of keywords related to your page, meaning keywords that Google has extracted from your page copy. The second list relates to the specific search words and phrases that you entered in the search field.
For each list, the tool displays the following:
The average amount of traffic a search term receives each month on Google.com (and other Google search properties, such as google.co.uk)
The approximate amount of competition you face for ad placement on these queries
A suggested bid amount for the keyword/s that may place your ad in the top three spots of the page
The frequency with which an ad for your website appeared for a given query
The frequency with which your ad appeared in the first page of search results for a given query
The page on your website that best matched the keyword suggestion (if applicable)
The tool is better than prior versions of both the Yahoo Keyword Selector Tool and the Google AdWords Keyword Tool, for two major reasons:
1) The bid suggestions give you an instant ballpark cost of adding keywords to your campaign based on actual competitor bids and you can pick, choose and export the ones you like into an Excel spreadsheet from the main report area. This time-saving functionality has been sorely missing from other PPC keyword tools.
2) By displaying the pages on your site that best match the search queries, the tool helps you choose the best landing pages for your ads without tiresome allocation by hand.
Tuesday, November 25, 2008
Linkedins Search Platform
Suggestive Search - When you type into the search box, a list of suggested names from your contacts pops up. You can select one of the names without having to type in the whole thing. I think this might come in handy when you're having a hard time remembering a name. Maybe you remember the first letter or the first name, but the rest of it just isn't coming to you - this can help.
Streamlined Search Results - LinkedIn changed the design to make it easier to scan the results. They also added photos. Results can be sorted by relevance, which includes the social graph, or by relationship, relationship + recommendations, and keyword.
Customizable Views Users can determine what info they want returned in their search results. Just click the "Views" drop down menu (next to the "Sort" drop down menu at the top of the results). You can decide whether you want to view headlines, photos, locations and more of the people returned in a search.
Take Action Straight from the Search Results When you mouse over a result, you'll notice links that let you take action. You can send InMail, get introduced (through a common contact), or add that person to your network.
Modify Your Search On the right hand side of the results, you'll notice a form where you can type in additional information to narrow your search down and pinpoint it to more exact specifications. You can search by name, job title, company location, and school.
Save Your Search If you want to return to the results, you can save your search. This is a good idea if you've modified your search or customized your view.
Suggestive Search - When you type into the search box, a list of suggested names from your contacts pops up. You can select one of the names without having to type in the whole thing. I think this might come in handy when you're having a hard time remembering a name. Maybe you remember the first letter or the first name, but the rest of it just isn't coming to you - this can help.
Streamlined Search Results - LinkedIn changed the design to make it easier to scan the results. They also added photos. Results can be sorted by relevance, which includes the social graph, or by relationship, relationship + recommendations, and keyword.
Customizable Views Users can determine what info they want returned in their search results. Just click the "Views" drop down menu (next to the "Sort" drop down menu at the top of the results). You can decide whether you want to view headlines, photos, locations and more of the people returned in a search.
Take Action Straight from the Search Results When you mouse over a result, you'll notice links that let you take action. You can send InMail, get introduced (through a common contact), or add that person to your network.
Modify Your Search On the right hand side of the results, you'll notice a form where you can type in additional information to narrow your search down and pinpoint it to more exact specifications. You can search by name, job title, company location, and school.
Save Your Search If you want to return to the results, you can save your search. This is a good idea if you've modified your search or customized your view.
Saturday, November 22, 2008
Google SearchWiki 101: An Illustrated Guide
Google SearchWiki 101: An Illustrated Guide
A new feature that allows you to move and comment on search results — has been out for less than a day, and it’s amazing to see how much confusion (as well as commentary) there is already developing. So below, some clarification on how it works, opportunities search marketers should consider, some privacy issues and ideas for improving it.
It allows you to move a listing higher in the search results, or move a listing lower in the results or delete a listing altogether. You can also comment about search results you see, and others can view your comments.
A new feature that allows you to move and comment on search results — has been out for less than a day, and it’s amazing to see how much confusion (as well as commentary) there is already developing. So below, some clarification on how it works, opportunities search marketers should consider, some privacy issues and ideas for improving it.
It allows you to move a listing higher in the search results, or move a listing lower in the results or delete a listing altogether. You can also comment about search results you see, and others can view your comments.
Wednesday, November 19, 2008
Google’s Relase New Search-Based Keyword Tool and Tells You What Keywords You’re Missing.
Google released a new keyword tool tonight, named the Search-Based Keyword Tool. This tool goes beyond what the other Google tools provide and tells you what keywords you are currently missing out on based on search query data from your site’s content.
Beyond the advertisers point of view, you can use this as a nice competitive analysis tool. You can see data about which keywords are relevant to any site on the Internet — so, if you are getting into a new line of business and want keyword data, just plug in the site’s domain and click go.
Google released a new keyword tool tonight, named the Search-Based Keyword Tool. This tool goes beyond what the other Google tools provide and tells you what keywords you are currently missing out on based on search query data from your site’s content.
Beyond the advertisers point of view, you can use this as a nice competitive analysis tool. You can see data about which keywords are relevant to any site on the Internet — so, if you are getting into a new line of business and want keyword data, just plug in the site’s domain and click go.
Tuesday, November 18, 2008
On Demand indexing
Now you can ensure your new pages or updated content is indexed by Google with 24 hours.
Well Google's new on-demand indexing service offers site owners just that. Via your Google Webmaster area, you can request that Google index new pages or content on your site - which will be scheduled for indexing within 24 hours.
The catch: The service is only available to site owners who use Google Site Search.
It makes sense that if you're using Google Site Search on your website, you want to be confident that all your content is available. On-demand indexing has been created to ensure Google Site Search users have confidence that searchers will find all their newest content.
Anyone with a website can take advantage of on-demand indexing by signing up to Google Site Search, even if you don't plan on using the search facility. Find out more about Google Site Search
Now you can ensure your new pages or updated content is indexed by Google with 24 hours.
Well Google's new on-demand indexing service offers site owners just that. Via your Google Webmaster area, you can request that Google index new pages or content on your site - which will be scheduled for indexing within 24 hours.
The catch: The service is only available to site owners who use Google Site Search.
It makes sense that if you're using Google Site Search on your website, you want to be confident that all your content is available. On-demand indexing has been created to ensure Google Site Search users have confidence that searchers will find all their newest content.
Anyone with a website can take advantage of on-demand indexing by signing up to Google Site Search, even if you don't plan on using the search facility. Find out more about Google Site Search
Google AdPlanner now for everyone.
Google Ad Planner is available to anyone with a Google account, and the system has been given some useful improvements.
So what is Google Ad Planner? According to the original release post back in June, Ad Planner is:-
"a research and media planning tool that connects advertisers and publishers. When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit."
There are three key enhancements to the service:
1. Improved Audience Definitions:
Define your audience by likeliness to search using particular keywords and drill down by state / metro geographical levels.
2. New Site Ranking Methods
Rank sites based their likelihood to attract your desired audience, the sites’ popularity or a mix of both.
3. Interactive Media Plan Analysis
A new interactive bubble chart allows you to compare sites in your media plan by demographics, frequency, traffic, and unique visitors.
If you're looking to expand your campaign, or checking that you're maximizing your potential coverage, this could be a very handy tool. It's especially useful that Ad Planner includes sites outside Google's content network which means you get a healthy view of the available online ad inventory.
Google Ad Planner is available to anyone with a Google account, and the system has been given some useful improvements.
So what is Google Ad Planner? According to the original release post back in June, Ad Planner is:-
"a research and media planning tool that connects advertisers and publishers. When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit."
There are three key enhancements to the service:
1. Improved Audience Definitions:
Define your audience by likeliness to search using particular keywords and drill down by state / metro geographical levels.
2. New Site Ranking Methods
Rank sites based their likelihood to attract your desired audience, the sites’ popularity or a mix of both.
3. Interactive Media Plan Analysis
A new interactive bubble chart allows you to compare sites in your media plan by demographics, frequency, traffic, and unique visitors.
If you're looking to expand your campaign, or checking that you're maximizing your potential coverage, this could be a very handy tool. It's especially useful that Ad Planner includes sites outside Google's content network which means you get a healthy view of the available online ad inventory.
Sunday, November 16, 2008
Google Updates Site Search
Google has introduced some new functionality to its Site Search product, which allows customers to search within your own site. The feature that everyone is talking about is the ability to add pages on-demand to be indexed by site search, so customers have access to these new pages as soon as they're ready.
In this world, that is full of all kinds of hustle and bustle, people demand speed! It was the game of yesterday years, when people used to wait for hours to get the things done. Now everything is instant! Google has made everything look so simple for us. Everything is available at our fingertips.
Google is there to answer our questions, it is there to provide us with minute directions and no matter what. You name it, and it has it!
On-Demand Indexing ensures that site visitors have access to a site's freshest content, and that businesses have the flexibility to share news, product releases and promotions as they happen.
According to the Google Press Center
"With On-Demand Indexing:
• Site owners get an "Index Now" button to quickly and easily update their site search results with new and updated content.
• New pages are searchable within hours " taking no longer than a day to appear within site search results.
Google Site Search, our cloud-based search solution for business, helps thousands of organizations harness the power of Google.com, and fully customize search to suit their website. Along with the greater control of On-Demand Indexing, site owners get the same ease of use and fast results of Google Site Search, including:
• Set up that takes minutes and results returned in less than a second
• The ability to promote new or certain types of pages at the top of results
• Full customization controls over the look and feel of search
• A range of options for phone and email support"
Google has introduced some new functionality to its Site Search product, which allows customers to search within your own site. The feature that everyone is talking about is the ability to add pages on-demand to be indexed by site search, so customers have access to these new pages as soon as they're ready.
In this world, that is full of all kinds of hustle and bustle, people demand speed! It was the game of yesterday years, when people used to wait for hours to get the things done. Now everything is instant! Google has made everything look so simple for us. Everything is available at our fingertips.
Google is there to answer our questions, it is there to provide us with minute directions and no matter what. You name it, and it has it!
On-Demand Indexing ensures that site visitors have access to a site's freshest content, and that businesses have the flexibility to share news, product releases and promotions as they happen.
According to the Google Press Center
"With On-Demand Indexing:
• Site owners get an "Index Now" button to quickly and easily update their site search results with new and updated content.
• New pages are searchable within hours " taking no longer than a day to appear within site search results.
Google Site Search, our cloud-based search solution for business, helps thousands of organizations harness the power of Google.com, and fully customize search to suit their website. Along with the greater control of On-Demand Indexing, site owners get the same ease of use and fast results of Google Site Search, including:
• Set up that takes minutes and results returned in less than a second
• The ability to promote new or certain types of pages at the top of results
• Full customization controls over the look and feel of search
• A range of options for phone and email support"
Thursday, November 13, 2008
SEO Starter Guide from Google
Google is getting into the SEO consulting business. Well, not quite. But, Google is now formally offering an “SEO Starter Guide” with practical advice for webmasters about improving search engine visibility and increasing traffic to a web site.
It is a 22-page PDF announced today on the Webmaster Central blog. This is the same guide Google uses internally for its own sites (YouTube, etc.).
The guide is well written and geared toward webmasters and business owners who need a basic training in SEO. Topics covered include:
• Page Titles
• Description Meta Tag
• URL Structure
• Site Navigation
• Creating Quality Content
• Anchor Text
• Heading Tags (H1s, H2s, etc.)
• Image Optimization
• Robots.txt
• Rel=”nofollow”
• Website Promotion
• Webmaster Tools
• Analytics
• More Resources
How to use the rel=”nofollow” attribute on individual links. Many in the SEO industry have thought this attribute is a red flag, something that tells Google that a professional SEO has been tweaking the page, and not something that an average webmaster would even know about. That’s clearly not the case anymore; rel=”nofollow” is more mainstream now thanks to a full page of explanation in this SEO guide.
Google is getting into the SEO consulting business. Well, not quite. But, Google is now formally offering an “SEO Starter Guide” with practical advice for webmasters about improving search engine visibility and increasing traffic to a web site.
It is a 22-page PDF announced today on the Webmaster Central blog. This is the same guide Google uses internally for its own sites (YouTube, etc.).
The guide is well written and geared toward webmasters and business owners who need a basic training in SEO. Topics covered include:
• Page Titles
• Description Meta Tag
• URL Structure
• Site Navigation
• Creating Quality Content
• Anchor Text
• Heading Tags (H1s, H2s, etc.)
• Image Optimization
• Robots.txt
• Rel=”nofollow”
• Website Promotion
• Webmaster Tools
• Analytics
• More Resources
How to use the rel=”nofollow” attribute on individual links. Many in the SEO industry have thought this attribute is a red flag, something that tells Google that a professional SEO has been tweaking the page, and not something that an average webmaster would even know about. That’s clearly not the case anymore; rel=”nofollow” is more mainstream now thanks to a full page of explanation in this SEO guide.
Wednesday, November 12, 2008
Google adding new tools to Gmail
Google is introducing new tools that will convert its free email service into a video and audio channel for people who want to see and hear each other while they communicate.
Activating the features, introduced on Tuesday, will require a free piece of software as well as a Webcam, which are becoming more commonplace as computer manufacturers embed video equipment into laptops.
Once the additional software is installed, Gmail users will be given the option to see and hear each other without leaving the email application.
The video feature will work only if all the participants have Gmail accounts. It's supposed to be compatible with computers running the Windows operating system or Apple's Mac computers.
Google also modified Google Reader, a popular tool for setting up Really Simple Syndication (RSS) feeds from favorite websites, to feature automatic translation of content into users' chosen languages.
An RSS feed can be set up using Google Reader, for example, to pull articles from a Turkish blog or website, and the content can be automatically translated into English or any of the other nearly 20 languages available.
Google has been adding more bells and whistles to Gmail as part of its effort to gain ground on the longtime leaders in free email, Yahoo and Microsoft.
Google is introducing new tools that will convert its free email service into a video and audio channel for people who want to see and hear each other while they communicate.
Activating the features, introduced on Tuesday, will require a free piece of software as well as a Webcam, which are becoming more commonplace as computer manufacturers embed video equipment into laptops.
Once the additional software is installed, Gmail users will be given the option to see and hear each other without leaving the email application.
The video feature will work only if all the participants have Gmail accounts. It's supposed to be compatible with computers running the Windows operating system or Apple's Mac computers.
Google also modified Google Reader, a popular tool for setting up Really Simple Syndication (RSS) feeds from favorite websites, to feature automatic translation of content into users' chosen languages.
An RSS feed can be set up using Google Reader, for example, to pull articles from a Turkish blog or website, and the content can be automatically translated into English or any of the other nearly 20 languages available.
Google has been adding more bells and whistles to Gmail as part of its effort to gain ground on the longtime leaders in free email, Yahoo and Microsoft.
Monday, November 10, 2008
LinkedIn Events Bring Conference Networking Online
LinkedIn has launched a new events feature, letting you know about upcoming conferences and other functions in your industry. Smartly, LinkedIn Events pulls information from sites like Eventbrite and then builds features around it as opposed to re-creating the wheel by asking users to build a new event database from scratch.
The features that LinkedIn has built are much as you’d expect: search for events using a variety of filters, indicate that you plan on attending, and see who else is going to so you can do some pre and post event networking using the site. There are some other interesting LinkedIn-specific features, like integration with LinkedIn’s version of the News Feed so activities are broadcast, as well as event recommendations based on your profile information.
LinkedIn has launched a new events feature, letting you know about upcoming conferences and other functions in your industry. Smartly, LinkedIn Events pulls information from sites like Eventbrite and then builds features around it as opposed to re-creating the wheel by asking users to build a new event database from scratch.
The features that LinkedIn has built are much as you’d expect: search for events using a variety of filters, indicate that you plan on attending, and see who else is going to so you can do some pre and post event networking using the site. There are some other interesting LinkedIn-specific features, like integration with LinkedIn’s version of the News Feed so activities are broadcast, as well as event recommendations based on your profile information.
Sunday, November 09, 2008
Optimize your Adsense AD's
Google has kicked off a series of videos for AdSense tips at the Inside AdSense blog. This is an effort to help publishers get the most out of their AdSense accounts. After all, the better publishers make out from the program, the better the program will continue to perform for Google right?
Google start Video series
The first video looks at ad sizes, and Google recommends them big. They suggest using the following sizes:
- 300x250 medium rectangle
- 728x90 leaderboard
- 160x600 skyscraper
These ad units have proven in the past to deliver better results for both publishers and advertisers. Advertisers favour these formats, and if you've receiving all ad types, you'll find that advertisers will specifically target your sites more often. If you position your ad units well, users will be more likely to see these ad formats and find an ad that they're interested in.
Google has kicked off a series of videos for AdSense tips at the Inside AdSense blog. This is an effort to help publishers get the most out of their AdSense accounts. After all, the better publishers make out from the program, the better the program will continue to perform for Google right?
Google start Video series
The first video looks at ad sizes, and Google recommends them big. They suggest using the following sizes:
- 300x250 medium rectangle
- 728x90 leaderboard
- 160x600 skyscraper
These ad units have proven in the past to deliver better results for both publishers and advertisers. Advertisers favour these formats, and if you've receiving all ad types, you'll find that advertisers will specifically target your sites more often. If you position your ad units well, users will be more likely to see these ad formats and find an ad that they're interested in.
Tuesday, November 04, 2008
Google AdWords Quality Score Changes
The Google 'Inside AdWords' blog has announced changes to how they calculate quality score and rank ads. The changes will remove the bias of ad.
Quality Score Update: Google have confirmed that click-through rate (CTR) remains the most significant component of the quality score, because it directly indicates which ads are the most relevant to their users, but they have now removed the influence of ad position on this calculation.
This is because ads higher on the page are more visible and usually get more clicks over those in lower positions for this reason alone, not necessarily because it's a more relevant ad. In an effort to show the most relevant ads, Google will adjust its calculations to remove the influence "position has on the CTR.
Ads Above Search Results: Google have also tweaked for formula to determine which ads are displayed in the yellow section above search results. Previously, ads displayed in this area had to meet a certain quality threshold, and if the first listing didn't have a high enough AdRank (quality score x CPC), no ads were displayed in this section.
Now, Google are allowing ads in position 2 and 3 to leapfrog over position 1 and appear in the yellow section if they have a high enough quality score.
The changes appear to be placing less importance on how much your bidding, but rather what your quality score is.
For those of you who are unsure, quality score is Google's version of PageRank for AdWords. It takes into account a range of factors to rate the quality of each keyword in your ad group/s.
These enhancements will be released shortly by Google, so keep an eye on your ad position, spend and performance over the next few weeks!
Included link: Inside AdWords
The Google 'Inside AdWords' blog has announced changes to how they calculate quality score and rank ads. The changes will remove the bias of ad.
Quality Score Update: Google have confirmed that click-through rate (CTR) remains the most significant component of the quality score, because it directly indicates which ads are the most relevant to their users, but they have now removed the influence of ad position on this calculation.
This is because ads higher on the page are more visible and usually get more clicks over those in lower positions for this reason alone, not necessarily because it's a more relevant ad. In an effort to show the most relevant ads, Google will adjust its calculations to remove the influence "position has on the CTR.
Ads Above Search Results: Google have also tweaked for formula to determine which ads are displayed in the yellow section above search results. Previously, ads displayed in this area had to meet a certain quality threshold, and if the first listing didn't have a high enough AdRank (quality score x CPC), no ads were displayed in this section.
Now, Google are allowing ads in position 2 and 3 to leapfrog over position 1 and appear in the yellow section if they have a high enough quality score.
The changes appear to be placing less importance on how much your bidding, but rather what your quality score is.
For those of you who are unsure, quality score is Google's version of PageRank for AdWords. It takes into account a range of factors to rate the quality of each keyword in your ad group/s.
These enhancements will be released shortly by Google, so keep an eye on your ad position, spend and performance over the next few weeks!
Included link: Inside AdWords
Sunday, November 02, 2008
Google Offers Migration Service to Transfer Content from AOL
AOL has recently decided to go for a more open and social approach, not unlike Yahoo. They've opened up their homepage to third party content, and are allowing users to update social network profiles right from there as well.
Ironically, AOL dropped its blogging service AOL Journals (among other services). I find this interesting because I consider blogs to be one of the top forms of social media, in the respect that they give people a voice, and their own community via readership and commentary.
Google sees this as an opportunity to get plenty of those AOL Journals users on board with its own service - Blogger. A post on Blogger Buzz welcomes those people with open arms providing links to a Blogger Tour, help resources, and a user group. But it doesn't stop there.
https://www.google.com/accounts/ServiceLogin?service=blogger&naui=8<mpl=aol&continue=http://www.blogger.com/aj-import.g&skipvpage=true
Google is being proactive in the matter, and going so far as to offer a migration tool so that AOL Journals users can easily transport their content to Blogger. To use the tool, follow these steps as outlined by Google:
1. Sign in with the Google Account you would like associated with your blog. If you don't have a Google Account, make one.
2. Once you've signed in with your Google Account, you'll be asked to enter your AOL Journal URL. Do so and click "continue."
3. On the next page you'll be asked to sign in with your AOL OpenID screen name or email address.
4. The import process will then begin and may take a few minutes to complete.
5. After your blog finishes importing, you'll be asked to choose a title for your new Blogger blog as well as a new address.
6. Once you've chosen a new title and address, you can then select one of their blog templates.
7. Click "view your imported posts" to visit your blog at its new address.
Sounds easy enough right?
This is a smart move on Google's part. They knew bloggers would want to continue, and would be forced to find a new service to use. The easier the transition for the user, the more likely they are to use that new service. I wonder how many have gone the Blogger route.
Saturday, November 01, 2008
You can now create and embed presentations in your Likedin Profile
You are now able to embed a Google Docs presentation in your LinkedIn profile, allowing you to enhance your professional profile with text, images, and videos.
LinkedIn, it's the world's largest online professional network. LinkedIn allows you to create a profile that showcases your skills and talents, and helps you find and connect with your trusted contacts and share ideas and opportunities.
Who might benefit from an embedded presentation in their profile? Graphic designers and photographers can showcase examples of their work or even their entire portfolios. Musicians and media producers can display performances and videos using embedded YouTube videos in their slides. But these are just a few ideas.
LinkedIn application was built on OpenSocial, an open standard for building social applications across the web, which means that in the future, it will be easy to run this app on any site that supports OpenSocial.
Add our app in LinkedIn to display your own Google Docs presentation in your profile.
Add your app:
You are now able to embed a Google Docs presentation in your LinkedIn profile, allowing you to enhance your professional profile with text, images, and videos.
LinkedIn, it's the world's largest online professional network. LinkedIn allows you to create a profile that showcases your skills and talents, and helps you find and connect with your trusted contacts and share ideas and opportunities.
Who might benefit from an embedded presentation in their profile? Graphic designers and photographers can showcase examples of their work or even their entire portfolios. Musicians and media producers can display performances and videos using embedded YouTube videos in their slides. But these are just a few ideas.
LinkedIn application was built on OpenSocial, an open standard for building social applications across the web, which means that in the future, it will be easy to run this app on any site that supports OpenSocial.
Add our app in LinkedIn to display your own Google Docs presentation in your profile.
Add your app:
Monday, October 27, 2008
Google Ads and Expandable Product Listings
Reports have been coming through about a new Google AdWords format being tested on the search engine results pages (SERPs). Google is exploring the idea of offering a plus box option for sponsored ads, where users can expand the ad to view actual product listings (with pictures) by the advertiser.
Reports have been coming through about a new Google AdWords format being tested on the search engine results pages (SERPs).
Google is now exploring the idea of offering a plus box option for sponsored ads, where users can expand the ad to view actual product listings, with pictures, by the advertiser.
Many SEO purists are concerned that the expanding ads in the top position will push organic listings too far down the page. In my opinion, its "much ado about nothing" as the default when the results page loads is the contracted version of the ads.
If a user chooses to expand the ads, then they've made the decision to view the product listings, and accordingly focus on the sponsored listings over the organic ones.
A similar AdWords test which include product listings in ads was reported at the start of this year. But the new version with images could be a sign that Google is closer to launching the format as a permanent option.
At this stage, it seems that the advertisers will need to submit their products to Google via Google base, with the listings somehow linked to their AdWords campaign/s.
No official release has been made by Google with specifications and details on the new ad format, but should it generate enough interest from advertisers, I'm sure we'll see it added to the constantly evolving Google AdWords platform.
Wednesday, October 22, 2008
Google Analytics Upgrade:
AdSense Reporting, Visualization Tools,.....More
Google Analytics is rolling out what it calls a “significant upgrade” to its feature set. The new tools include AdSense integration, Motion Charts, advanced segmentation, an API, custom reports, and an updated user interface to highlight these new tools better.
Online publishers may be most interested in the AdSense integration tools coming to Google Analytics. After linking an AdSense and Analytics account, you’ll be able to see AdSense data including:
• total revenue, impressions, clicks, and click-through ratio
• revenue per day, per hour, etc.
• revenue per page (what pages are most profitable)
• revenue per referral (what other sites bring you profitable traffic)
The Google Analytics API, which is currently in private beta, will open up analytics data for developers to export and use however they want. Advanced segmentation allows users to dig deeper into subsets of traffic, such as “visits with conversions,” or create their own segment types. Custom reporting lets users create their own comparisons of metrics.
Google has created a series of videos showing how some of these new tools work.
AdSense Reporting, Visualization Tools,.....More
Google Analytics is rolling out what it calls a “significant upgrade” to its feature set. The new tools include AdSense integration, Motion Charts, advanced segmentation, an API, custom reports, and an updated user interface to highlight these new tools better.
Online publishers may be most interested in the AdSense integration tools coming to Google Analytics. After linking an AdSense and Analytics account, you’ll be able to see AdSense data including:
• total revenue, impressions, clicks, and click-through ratio
• revenue per day, per hour, etc.
• revenue per page (what pages are most profitable)
• revenue per referral (what other sites bring you profitable traffic)
The Google Analytics API, which is currently in private beta, will open up analytics data for developers to export and use however they want. Advanced segmentation allows users to dig deeper into subsets of traffic, such as “visits with conversions,” or create their own segment types. Custom reporting lets users create their own comparisons of metrics.
Google has created a series of videos showing how some of these new tools work.
Sunday, October 19, 2008
Google Warning Sites About Security Issues
Patrick Chapman explained on the Webmaster Central Blog, "We will be leaving messages for owners of potentially vulnerable sites in the Google Message Center that we provide as a free service as part of Webmaster Tools." An old version of WordPress will get singled out in a first test involving five or six thousand webmasters.
Here's the really interesting part, though: "If you manage a website but haven't signed up for Webmaster Tools, don't worry. The messages will be saved and if you sign up later on, you'll still be able to access any messages that Google has left for your site."
So we wind up with unsolicited advice that's stuck in a time capsule. This seems a little Big Brother-ish of Google, but it's hard to argue with something that improves sites' security. As most experts will agree, security tends to become more of a problem with every passing month.
Patrick Chapman explained on the Webmaster Central Blog, "We will be leaving messages for owners of potentially vulnerable sites in the Google Message Center that we provide as a free service as part of Webmaster Tools." An old version of WordPress will get singled out in a first test involving five or six thousand webmasters.
Here's the really interesting part, though: "If you manage a website but haven't signed up for Webmaster Tools, don't worry. The messages will be saved and if you sign up later on, you'll still be able to access any messages that Google has left for your site."
So we wind up with unsolicited advice that's stuck in a time capsule. This seems a little Big Brother-ish of Google, but it's hard to argue with something that improves sites' security. As most experts will agree, security tends to become more of a problem with every passing month.
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