Wednesday, October 14, 2009

Tips to help link building

1. Shout it out. You are the link builder and maybe the client thinks that’s all you know how to do, but actively being engaged in the overall process of optimization makes you a better link builder, and makes the results more targeted. Many times, you’d be surprised at how receptive clients are when you say “hey, we think this keyword actually might work out really well, and this one…not so much.” Clients like honesty and straightforwardness, just like anyone else. If you notice that there’s no mention of the keywords in the page you’re trying to build links for, say something and press to get some changes made. You don’t have to write the content…just point out how things could be done in a better way.

2. Learn the basic about SEO. If you’re building links and that’s all you know how to do, you really need to start learning more about everything else. While I definitely don’t think that you can’t be a good link builder without knowing basic SEO techniques, I do believe that you can’t be a great one until you do.

3. Social media is growing, so use it. Remember that link building doesn’t just happen via email or press releases. Get on Twitter and use your keywords in your tweets about the newest blog post or bit of content. Submit the link to niche social media sites that seem relevant. Tell people about the site in any way possible, trying to get the point across that you have what they want.

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