Google Ads Gain Scroll Buttons | WebProNews
When the average person sees an advertisement, what do they most want to do? Well, "see more ads" isn't a common answer, but new "next" and "previous" buttons created by Google make some sense.
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Sunday, April 06, 2008
People Increasingly Turn To Computers For TV | WebProNews
People Increasingly Turn To Computers For TV | WebProNews
A new report from the Convergence Consulting Group states, "We estimate online viewing of full-episode Broadcast/Cable Network TV as a percentage of the traditional TV base was 9% in 2007 (6% in 2006), and we forecast 14% for 2008, 19% for 2009, and 23% for 2010."
Or, in other words: by the end of the decade, about one out of every four times somebody sits down to watch a show, they'll be facing either a computer monitor or a television connected to a computer.
Assuming the report is reliable ("[s]ources include hundreds of company interviews, quarterly, annual reports & presentations," and Convergence contacted around 1,000 consumers), this stat is something content creators will want to keep in mind. Advertisers should also pay attention to the trend, of course. It even seems they can get a deal, since "US online TV advertising . . . revenues represented 2% ($1.4 billion) of US Broadcast/Cable Network TV advertising revenue in 2007."
Internet marketing
A new report from the Convergence Consulting Group states, "We estimate online viewing of full-episode Broadcast/Cable Network TV as a percentage of the traditional TV base was 9% in 2007 (6% in 2006), and we forecast 14% for 2008, 19% for 2009, and 23% for 2010."
Or, in other words: by the end of the decade, about one out of every four times somebody sits down to watch a show, they'll be facing either a computer monitor or a television connected to a computer.
Assuming the report is reliable ("[s]ources include hundreds of company interviews, quarterly, annual reports & presentations," and Convergence contacted around 1,000 consumers), this stat is something content creators will want to keep in mind. Advertisers should also pay attention to the trend, of course. It even seems they can get a deal, since "US online TV advertising . . . revenues represented 2% ($1.4 billion) of US Broadcast/Cable Network TV advertising revenue in 2007."
Internet marketing
Thursday, April 03, 2008
Recent Google Updates Have SEOs Scrambling [SearchEngineWatch]
Recent Google Updates Have SEOs Scrambling [SearchEngineWatch]
Google News has decided to clear up rumors surrounding how articles are included and ranked. In a post on the official Google News blog, software engineer Andy Golding addressed some assumptions floating around about how articles are indexed.
Google News has decided to clear up rumors surrounding how articles are included and ranked. In a post on the official Google News blog, software engineer Andy Golding addressed some assumptions floating around about how articles are indexed.
Tuesday, April 01, 2008
Microsoft's $1 Million Guarantee Program To Win Searchers
Microsoft's $1 Million Guarantee Program To Win Searchers
Microsoft executives, worried that the plan to acquire Yahoo for an estimated $40 billion might not happen, have hatched an alternative plan that might bring about success over Google at a much cheaper cost. To win in search, Microsoft may pay people not to use Google. And pay a premium, up to $1 million per year, over the next three years, to anyone within the United States.
Microsoft executives, worried that the plan to acquire Yahoo for an estimated $40 billion might not happen, have hatched an alternative plan that might bring about success over Google at a much cheaper cost. To win in search, Microsoft may pay people not to use Google. And pay a premium, up to $1 million per year, over the next three years, to anyone within the United States.
Monday, March 31, 2008
Will You Be Sued Over Your Ad Copy Usage?
Will You Be Sued Over Your Ad Copy Usage?
Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy.
There are ads running on Google right now using the exact trademarked term. In fact, a substantial number of ads use various trademarked terms. From the people I talk to, the vast majority of them rely on Google to tell them which words they should not use. This case could set a dangerous precedent of advertiser suing advertiser and ignoring Google's trademark complaint process.
Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy.
There are ads running on Google right now using the exact trademarked term. In fact, a substantial number of ads use various trademarked terms. From the people I talk to, the vast majority of them rely on Google to tell them which words they should not use. This case could set a dangerous precedent of advertiser suing advertiser and ignoring Google's trademark complaint process.
Mobile broadband subscribers increase by 850%
Mobile broadband subscribers increase by 850%
he number of mobile broadband subscribers using 3G HSPA has increased by 850% worldwide in the past year, according to the GSM Association. But carriers are also running the risk of becoming a victim of their own success, according to some analysts.
HSPA (High-Speed Packet Access) is an advanced form of 3G deployed by cellular operators that use GSM (Global System for Mobile Communications) technology. Worldwide, GSM is the most widely-used cellular technology; it is used by AT&T Inc. and T-Mobile in the U.S. HSPA currently offers speeds ranging from 1.8Mbit/sec. to 7.2Mbit/sec.
he number of mobile broadband subscribers using 3G HSPA has increased by 850% worldwide in the past year, according to the GSM Association. But carriers are also running the risk of becoming a victim of their own success, according to some analysts.
HSPA (High-Speed Packet Access) is an advanced form of 3G deployed by cellular operators that use GSM (Global System for Mobile Communications) technology. Worldwide, GSM is the most widely-used cellular technology; it is used by AT&T Inc. and T-Mobile in the U.S. HSPA currently offers speeds ranging from 1.8Mbit/sec. to 7.2Mbit/sec.
Google + DoubleClick = 69% of Online Advertising Market [SearchEngineWatch]
Google + DoubleClick = 69% of Online Advertising Market [SearchEngineWatch]
When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to new stats released by Attributor, Google's acquisition of DoubleClick gives them a whopping 69% of the online advertising market share. This comes in the wake of news that Google saw 59.2 percent of all US searches in February.
Furthermore, DoubleClick has 48% share of sites with 1 million unique visitors per month, while Google enjoys a whopping 71.38% share of sites with less than 100,000 unique visitors per month.
When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to new stats released by Attributor, Google's acquisition of DoubleClick gives them a whopping 69% of the online advertising market share. This comes in the wake of news that Google saw 59.2 percent of all US searches in February.
Furthermore, DoubleClick has 48% share of sites with 1 million unique visitors per month, while Google enjoys a whopping 71.38% share of sites with less than 100,000 unique visitors per month.
SEOmoz | Ask Yourself... Do You Feel Lucky (about getting those links)? Well Do You?
SEOmoz | Ask Yourself... Do You Feel Lucky (about getting those links)? Well Do You?
High quality directory link building may seem dreary and time-consuming, but it's still one of the best methods to build credibility with the search engines (remember the importance of trust distance?). Today, while adding resources to our list of valuable directories, I stumbled across three webpages with valuable insight into the process of link building. Both are from universities, providing directives on how to evaluate a link - it doesn't get much more relevant than this.
Read more here:
High quality directory link building may seem dreary and time-consuming, but it's still one of the best methods to build credibility with the search engines (remember the importance of trust distance?). Today, while adding resources to our list of valuable directories, I stumbled across three webpages with valuable insight into the process of link building. Both are from universities, providing directives on how to evaluate a link - it doesn't get much more relevant than this.
Read more here:
Local Store And Inventory Data Poised To Transform "Online Shopping"
Local Store And Inventory Data Poised To Transform "Online Shopping"
The neglected part of the local story is about products. Often local search is discussed exclusively in terms of finding service businesses or small businesses in one's own area.
The expressed purpose of the study, completed in February, 2008, was to "better understand the mindset of consumers who research online products that lend themselves to purchase at a local store.
The neglected part of the local story is about products. Often local search is discussed exclusively in terms of finding service businesses or small businesses in one's own area.
The expressed purpose of the study, completed in February, 2008, was to "better understand the mindset of consumers who research online products that lend themselves to purchase at a local store.
Friday, March 28, 2008
Google Adwords targeted in phishing attacks
Google Adwords targeted in phishing attacks
Google Adwords customers are being warned to watch out for fake emails claiming to be from Google Adwords, which attempt to steal login details.
Google Adwords has become the latest service to be targeted by phishers, using spoof emails to steal user login data.
Normally targeted at banks and online financial providers, the aim is to capture user login details by using a link to a fake website, which then records the login details and allows criminals to clean out the users bank account.
From Online Annonsering
Google Adwords customers are being warned to watch out for fake emails claiming to be from Google Adwords, which attempt to steal login details.
Google Adwords has become the latest service to be targeted by phishers, using spoof emails to steal user login data.
Normally targeted at banks and online financial providers, the aim is to capture user login details by using a link to a fake website, which then records the login details and allows criminals to clean out the users bank account.
From Online Annonsering
Thursday, March 27, 2008
Google Launches YouTube Insight - Google Analytics Lite [SearchEngineWatch]
Google Launches YouTube Insight - Google Analytics Lite [SearchEngineWatch]
Anyone can be a star on YouTube. Now, with tools released on Wednesday for charting the popularity of clips posted to the popular video-sharing site, video creators can analyze their own celebrity potential.
The analytics service, called YouTube Insight, is a free software tool that lets video creators see detailed statistics about the videos that they upload to the site, giving them a glimpse of chronological and demographic audience trends.
"Whether a YouTube video has 10 views or 10 million, people always want to know the same thing: Who's watching this? Where do viewers come from? How did they find my video?," YouTube, a unit of Google Inc said in a blog post.
YouTube had 269 million monthly visitors worldwide in February, up 84 percent from the same month a year ago, according to Web traffic measurement firm comScore Inc.
From Internet Marketing and Online Annonsering
Anyone can be a star on YouTube. Now, with tools released on Wednesday for charting the popularity of clips posted to the popular video-sharing site, video creators can analyze their own celebrity potential.
The analytics service, called YouTube Insight, is a free software tool that lets video creators see detailed statistics about the videos that they upload to the site, giving them a glimpse of chronological and demographic audience trends.
"Whether a YouTube video has 10 views or 10 million, people always want to know the same thing: Who's watching this? Where do viewers come from? How did they find my video?," YouTube, a unit of Google Inc said in a blog post.
YouTube had 269 million monthly visitors worldwide in February, up 84 percent from the same month a year ago, according to Web traffic measurement firm comScore Inc.
From Internet Marketing and Online Annonsering
Tuesday, March 25, 2008
Stupid SEO Spammers [SearchEngineWatch]
Stupid SEO Spammers [SearchEngineWatch]
Som people/companies never give up, but their advertise as they still are in the 90's
General rules are:
Lesson #1: Don’t spam people with your SEO services.
Lesson #2: Definitely don’t spam people who write for SEW and have close relations with spam blacklist owners about your SEO services.
"This morning I got an email (my tenth) from a company that hadn’t read my rules: National Positions, an “SEO” firm out of California, promising me “five times the RELEVANT traffic at a substantially reduced cost.” The site, which I’ve linked to above using a 302 redirect so as not to give out any of my link juice, said they could place my “website on top of the Natural Listings on Google, Yahoo and MSN” using their “proprietary techniques” and “valuable closely held trade secrets,” without using “link farms or black hat methods.” And they charge “less than half of what other companies charge!” Awesome.
From Internet Marketing and Online Annonsering
Som people/companies never give up, but their advertise as they still are in the 90's
General rules are:
Lesson #1: Don’t spam people with your SEO services.
Lesson #2: Definitely don’t spam people who write for SEW and have close relations with spam blacklist owners about your SEO services.
"This morning I got an email (my tenth) from a company that hadn’t read my rules: National Positions, an “SEO” firm out of California, promising me “five times the RELEVANT traffic at a substantially reduced cost.” The site, which I’ve linked to above using a 302 redirect so as not to give out any of my link juice, said they could place my “website on top of the Natural Listings on Google, Yahoo and MSN” using their “proprietary techniques” and “valuable closely held trade secrets,” without using “link farms or black hat methods.” And they charge “less than half of what other companies charge!” Awesome.
From Internet Marketing and Online Annonsering
Monday, March 24, 2008
Google-DoubleClick: The next phase | Tech news blog - CNET News.com
Google-DoubleClick: The next phase | Tech news blog - CNET News.com
Now that Google has acquired DoubleClick--the display advertising feather in its proverbial cap--it's time to see if the hat fits.
The $3.1 billion acquisition, which finally closed last week upon European regulator approval, gives Google a much needed boost in the market for display advertising.
Google's AdSense serves up pay-per-click text ads to Web sites within its publisher network, while DoubleClick, which markets a product called Dart, places banner ads on Web sites. DoubleClick also runs an advertising exchange and a search-engine marketing business called Performics.
There are some basic conflict-of-interest questions with some of the additions to Google. As the largest search engine, Google has kept its distance from search engine optimization, or SEO, which is the science of increasing a Web page's rankings in search results. But with Performics, Google owns an SEO company.
From Internet Marketing and Online Annonsering
Now that Google has acquired DoubleClick--the display advertising feather in its proverbial cap--it's time to see if the hat fits.
The $3.1 billion acquisition, which finally closed last week upon European regulator approval, gives Google a much needed boost in the market for display advertising.
Google's AdSense serves up pay-per-click text ads to Web sites within its publisher network, while DoubleClick, which markets a product called Dart, places banner ads on Web sites. DoubleClick also runs an advertising exchange and a search-engine marketing business called Performics.
There are some basic conflict-of-interest questions with some of the additions to Google. As the largest search engine, Google has kept its distance from search engine optimization, or SEO, which is the science of increasing a Web page's rankings in search results. But with Performics, Google owns an SEO company.
From Internet Marketing and Online Annonsering
Saturday, March 22, 2008
Yahoo! Search Blog: The Yahoo! Search Open Ecosystem
Yahoo! Search Blog: The Yahoo! Search Open Ecosystem
By supporting semantic web standards, Yahoo! Search and site owners can bring a far richer and more useful search experience to consumers. For example, by marking up its profile pages with microformats, LinkedIn can allow Yahoo! Search and others to understand the semantic content and the relationships of the many components of its site. With a richer understanding of LinkedIn's structured data included in our index, we will be able to present users with more compelling and useful search results for their site. The benefit to LinkedIn is, of course, increased traffic quality and quantity from sites like Yahoo! Search that utilize its structured data.
From Internet Marketing and Online Annonsering
By supporting semantic web standards, Yahoo! Search and site owners can bring a far richer and more useful search experience to consumers. For example, by marking up its profile pages with microformats, LinkedIn can allow Yahoo! Search and others to understand the semantic content and the relationships of the many components of its site. With a richer understanding of LinkedIn's structured data included in our index, we will be able to present users with more compelling and useful search results for their site. The benefit to LinkedIn is, of course, increased traffic quality and quantity from sites like Yahoo! Search that utilize its structured data.
From Internet Marketing and Online Annonsering
Friday, March 21, 2008
The Inconvienent Truth About Social Media Marketing
The Inconvienent Truth About Social Media Marketing
Social media is hot. Everyone wants to be on Digg's home page. Link baiting, especially using things like numbered lists, imperative rules, or controversial hooks is the SEM strategy du jour. There's just one -- major -- problem with spending so much time and effort on capturing the eyeballs of social media users.
Social media traffic does not monetize.
Social media is easy to hype because there is a lot of traffic on social media sites. But if you try to do anything with social media traffic to convert it to revenue, you will be hard-pressed -- unless you are selling CPM-based advertising.
From Internet Maketing and Online Annonsering
Social media is hot. Everyone wants to be on Digg's home page. Link baiting, especially using things like numbered lists, imperative rules, or controversial hooks is the SEM strategy du jour. There's just one -- major -- problem with spending so much time and effort on capturing the eyeballs of social media users.
Social media traffic does not monetize.
Social media is easy to hype because there is a lot of traffic on social media sites. But if you try to do anything with social media traffic to convert it to revenue, you will be hard-pressed -- unless you are selling CPM-based advertising.
From Internet Maketing and Online Annonsering
Tuesday, March 18, 2008
Yahoo Buzz Introduces Social Media to the Masses
Yahoo Buzz Introduces Social Media to the Masses
Some of the latest buzz in social media happens to be Yahoos newest social media venture: Yahoo Buzz, which is currently in closed beta. In case you are unfamiliar: this site has been compared to the social media site Digg as far as functionality, but is particularly capturing attention in the social media landscape for Yahoos ability to tap mainstream audiences.
From Online Annonsering
Some of the latest buzz in social media happens to be Yahoos newest social media venture: Yahoo Buzz, which is currently in closed beta. In case you are unfamiliar: this site has been compared to the social media site Digg as far as functionality, but is particularly capturing attention in the social media landscape for Yahoos ability to tap mainstream audiences.
From Online Annonsering
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