Google Share YouTube Revenue!
May 8, 2007. Google are starting to pay their top YouTube users for the video content they submit! The revenue sharing partner program will see creators getting a cut of the AdSense revenue generated by their videos. How to get a share of the profits!

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Google Enters Widget Business

Officials from Google have confirmed the company has been beta testing "Gadget Ads," according to a MediaPost report. The new product will allow advertisers to embed rich media into webpages.

Like widgets, Gadget Ads are small HTML-based applications that offer advertisers the option to ad flash, video, real-time feed and transaction functionality to ad displays.

According to Zal Bilimoria, product marketing manager for Google, Gadget Ads won't be complicated to use.

"Anyone who can build a website can have a Gadget Ad," he said.

The Gadgets will work in conjunction with AdSense and come in standard IAB ad formats.

Google plans to make Gadget Ads available sometime this summer.

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Yahoo Inc., the world's second-largest supplier of instant-messaging, has begun offering a new version that works inside a Web browser rather than requiring users to download a separate piece of software.

By dispensing with the need to install and run a separate IM program, Yahoo is looking to reach out to tens of millions of consumers around the world who use the Web in Internet cafes instead of on personal computers at work or at home.

The move also appeals to travelers, business professionals on the go and office workers whose companies block IM software downloads on their internal networks for security reasons.

Read rest of the article

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Google Announce “iGoogle” release

Google announced their new iGoogle Personalized Homepage service. This announcement includes a variety of new features, and more insight into where Google is going with personalized search.

A couple of example of how this might work is that search results can be personalized based on your recent search history. If you have recently searched on "maserati", and then type in "jaguar", the auto results will receive a boost over the animal. Or if you type in pizza, and you have set a default location in Google Maps, you will get information on pizza places near you.

This is very interesting stuff. Of course, it gets complicated in a few ways:

1. Benefiting from the functionality requires that you are logged in to your Google account. Not every one does that all the time.

2. If you are like me, I have multiple Google accounts. Which one am I logged into at the moment? Couldn't tell you.

3. Many machines have multiple users, such as family machines. When my daughter cames into use my computer, I am still logged in.

Now users are supposed to be able to use Gadget Maker without doing any programming all. Google's announcement states: "Anyone who can upload a photo or write an email can use one of Gadget Maker’s seven modules to create a personalized gadget without knowing how to write code".

Here is the list of gadgets that Google is allowing non-programming types to access:

1. A photo gadget

2. Google Gram greeting gadget

3. A mini-blog gadget

4. personal list gadget

5. personalized daily countdown gadget

6. YouTube video favorites gadget

7. Customizable free form gadget

There is a lot of great stuff in here, and its implications on SEO and web marketing will take quite some time to figure out.

The original Google home page is still very clean and simple - but note the "iGoogle" and "Sign in" links at the top right corner of the page. Yahoo, especially, should take note. For people who want a lot of customization of a personalized home page, those simple little links might lure away MyYahoo users in search of a bit more freedom

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Google Pays more than $1 Billion to people who use AdSense

Google have announced they paid over $1 billion to AdSense publishers in the first quarter of 2007. This figure was up from the $976 million they paid at the end of last year.

The earnings report also shows Google are now sharing more revenue with AdSense publishers than ever before, with 83.7% now given back to publishers. The graph below shows AdSense revenue sharing over the last 4 years.

So why are Google now sharing more revenue with publishers?

• Higher quality of publishers & partners
• More strategic partners with negotiated revenue share
• Higher share due to competition at Yahoo Publisher Network, Federated Media and other ad formulas
• The introduction of image and video advertising in Google AdSense

If you're keen to get your hands on some of this revenue, it's never been easier to start displaying Google Ads on your website or blog. Sign-up for an AdSense account, and let us know if you see an increase in your earnings.

OJV at ojvcentral

The title tag is important !

By O.J.Vik

One of the most important actions that you can take to make your site more visible to the search engines is to incorporate key words in your title tag. Sometimes you will find title tags "Welcome to our site" or something similar, while the content of the page is to f.eks, to sell IPOD’s or other elctronics.

In that situasjon, this is not a correct title tag as no one is searching for "Welcome to our site". Use the key words found in the research and strategy. If your site is about widgets, then the title would include your key words using widgets

title tag Definition

HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.

Explanation

A title tag belongs in the HEAD section of a Web page, above the BODY section. Technically, it may be above or below the META tags, but it is common practice to place the (very important) title tag above the (less important) meta tags.

The information contained in a title tag appears at the top of the Web browser when viewing a Web page, and at the top of (most) search listings.

Writing descriptive title tags is an important part of optimizing a site to rank well with the search engines (and get clicked by visitors). A well-crafted title tag can stand on its own without the benefit of the accompanying page content, as this is how it appears to Web searchers who know nothing about your site.

Include at least one targeted keyword or phrase, maybe more, instead of using all generic words that do not distinguish your page. If possible, keywords should be used early in the title to help search engines and visitors identify the main subject of the page, and also to avoid getting cut off by search engines that use relatively short titles. Search engines have limits as to how many characters are used from the title tag and typically display between 50 to 70 characters.

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The mobile advertising battle at the moment.

Google release a new mobile search service

New search engine makes it easier to find Web information using a handheld device

T hurl is: http://www.google.com/m?uipref=3 and can be accessed from a mobile browser and customized to feature pre-selected weather, news, stocks, and movies information.

By using improved algorithms and factoring in a user's location, the new mobile search engine delivers a more relevant list of Web results than its previous version

The unveiling of the new mobile search service comes on the same day that rival Yahoo launched new mobile publishing services along with a mobile advertising network. Earlier this year, Yahoo also introduced a revamped mobile search engine called OneSearch.

Google and Yahoo are busy retooling their search engines for mobile devices, recognizing that the needs of handset users are different from the needs of PC users. While Google has dominated the search engine PC market for years, leadership in the emerging mobile search space is up for grabs, as vendors experiment to develop useful layout designs and algorithms.

As mobile devices gain more powerful hardware and access to faster Internet connections, it is becoming more feasible to use them for online activities previously limited to PCs, including searching the Web, streaming videos, playing back songs and making e-commerce purchases. This mobile Internet frontier opens up new opportunities, as well as challenges, for Internet and traditional media companies, which recognize that handheld devices will become eventually the preferred vehicle for accessing the Web.

O.J.Vik at Advertising &SEO articles

New page released about Real Simple Syndication,

RSS

Describe how to make a feed in XML in details.

More and more companies are adding RSS feeds to their advertising policy. Combined with Blogs, News services and websites, RSS make the advertising strategy much stronger than without using it. RSS allows users the flexibility to regain control of their content. With RSS the content is not forced on customers. In fact with RSS consumers are able to choose the content they wish to view.
Go to RSS site

O. J. at Optimization and Advertising.

Google release Mini, a small business solution for search

The Google Mini offers this new feature for small businesses and is based on Google's enterprise search technology. It's an integrated hardware and software solution, the Mini offers true plug-and-play installation and can be purchased online. Whether you're looking to search your company's internal information or your public website, that means it can be used on the companies intranet also. the Mini has the features for your business. Read more here.

O. J. at Optimization and Advertising.

Yahoo Launches Personal Finance Website.

Yahoo has launched a new addition to its Finance site, seeking to increase its already sizeable lead as the internet's leading financial portal. This new tool is geared at helping users make more informed decisions concerning their personal finances.

Yahoo Finance has been, for the last ten years, the quintessential desitination for those looking to optimize their stock portfolios and increase the overall bottomline of their investments.

ojv.

The "So What?" principle.



About writing good headlines.

This princip will tell you whether you have written a good headline or a great stick of a bodycopy, and also vice versa.

Example of "So What?" in action: If you produce a headline that says something like: "Our tool works twise as fast as any other tool," and then you ask yourself, "So What?" , Because there is no obvious benefit to the potential cutomer. His unspoken question: "Whats it for me remains unanswered.

On the other hand, if you write: "Our tool works twise as fast as any other tool, so you do the job in half the time." Then the "So What? have been answered. Your customers can cut his production time with 50%.
Likevise, where you to write: "Our tool is so small, it fits into the palm of your hand". You simply invoke, "So What?" Which result in: "Out tool fits into the palm of your hand, so it goes wherever you go." In this chase, the benefits is portability.

O. J. Vik
http://ojvcentral.com

What is CSS, Ajax and Web 2.0

First to define what CSS, Ajax and Web 2.0 are and how they apply to web sites. For this I'll turn to the Wikipedia definitions of each term.

CSS, short for Cascading Style Sheets, is a style sheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can be applied to any kind of XML document, including SVG and XUL.

Ajax, (the programming language, not the cleanser) short for Asynchronous JavaScript and XML, is a web development technique for creating interactive web applications. The intent is to make web pages feel more responsive by exchanging small amounts of data with the server behind the scenes, so that the entire web page does not have to be reloaded each time the user makes a change.

Web 2.0 is a phrase coined by O'Reilly Media in 2004 which refers to a supposed second generation of Internet-based services - such as social networking sites, wikis, communication tools, and folksonomies - that emphasize online collaboration and sharing among users.

Google's Supplemental Results

What exactly are Google's supplemental results, why does everyone fear getting indexed in the supplemental index and how can you get out of the supplemental results again? Here is a quick summary of the most important facts regarding Google's supplemental results.

What Are Supplemental Results?

A supplemental result is just like a regular web result, except that it's pulled from our supplemental index. We're able to place fewer restraints on sites that we crawl for this supplemental index than we do on sites that are crawled for our main index. For example, the number of parameters in a URL might exclude a site from being crawled for inclusion in our main index; however, it could still be crawled and added to our supplemental index.

If you're a webmaster, please note that the index in which a site is included is completely automated; there's no way to select or change the index in which a site appears. Please also be assured that the index in which a site is included doesn't affect its PageRank.



 

Google and Yahoo! The battle and IE7

The battle between Google, Yahoo! and Microsoft has been going on for some time and the playing field has grown beyond just search. The competition now includes the fields of social media, communities, online software and the latest - internet browsers.

In what could be a brilliant move, Google and Yahoo! have taken the approach, "if you can't bet them - join them" by releasing their own version of the recently released Microsoft Internet Explorer 7 (IE7).

The features of all three versions are identical; the key difference is the services provided as defaults. Obviously the teams at Google and Yahoo! didn't want the world's top internet browser excluding their services, so they released their own versions.
Optimized versions of the IE7 browser will see users offered either Google or Yahoo! search as the default, the homepage will be set to their search engines, and their toolbars installed automatically.

While it appears that Microsoft hasn't stopped the roll out of the Google and Yahoo! IE7 versions, it seems they have had some say in the way they are marketed. If you visit the download pages for the two new versions, they look identical. So if Microsoft isn't setting the guidelines, then Google and Yahoo!'s marketing departments must be on holidays.

What these releases do mean for Microsoft is even more exposure for their Internet Explorer. Considering Google's very public support for Firefox (IE7's closest competitor), Microsoft execs would be seeing these new IE7 versions as the lesser of two evils.

Simplicity and Power (in Google's page creator)

Image Editing: Now you can make a pictoure look just right in the context of your webpage. You can crop, rotate, lighten, darken and add special effects to it right from whitin your browser.

Multipple sites: When you sign in to Google Page Creator, you will automatically be given a page with the same name as your Gmail address, so you dont worry about choosing a name when you're just trying to get started.

Pages for Mobile: This feature has an awesome power-to-compexity ratio: Now, every Google Page creator site automatically has a mobile edition. So when people visit your site from their mobile browser, they will see it optimized for their particular phone.
http://ojvcentral.com
exemple on a Google page created page

Google, Yahoo and MSN join forces in the sitemap tecnology.

The Sitemap protocol, Which was created by Google, nearly two years ago, will be adopted by Yahoo and MSN. Yahoo are using another protocol, whitch they will continue to support, but Nicrosoft will stop using its current protocol after Sitemap is fully implemented early in 2007.
A sitemap is a file that webmasters put their sites to guide the search engines automated web crawlers in properly indexing theis web pages.

The benefit for webmasters is less work and the content indexed more rapidly.

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Google looks to newspapers

After taking control of the Internet's advertising model with the advertising program AdWords, Google is now set to extend its reach to print. Google is helping more than 100 of its customers buy advertising space in over 50 daily newspapers, including The New York Times, The Washington Post, The Boston Globe, the Chicago Tribune, The Philadelphia Inquirer and The Denver Post.

If the three-month trial is successful, Google could extend the linkage between online and print advertising to all its customers.

"For advertisers, it gives them access to a network of newspapers through an online interface and the ability to potentially reach a new customer base.
ojvcentral.com

Google Mail and RSS goes mobile

Google is going more smarter about mobile devices. Google's search experience on PDA's and cellphones, has been, for quite a while, very different than it is on a full-sized screen.No Google is parsing Web pages it links to and tries to repackage them in a mobile friendly way.
Thought, Google's mail system Gmail, has not been a great experience on mobile devices. But now Google is releasing a mobile Java Gmail application for cell phones that makes using your Gmail account much easier. This new app will be pre loaded onto some new sprint phones, or avaliable for download for anyone else who has a Java-capable phone.The app gives Gmail its own custom menus system, which is much easier to navigate than a Web based app would be on a cell phone. Mail from the Gmail system shows up clearly, and the sites display attachments, like photos, Word doc's, in the app.

Google's new new RSS reader has also a mobile interface. It's subtly different appliacation from the full-sized Web version of Google Reader.
More here on the subject "Google goes mobile".