What to do in 2017!

Content Marketing, SEO and Lead Generation

Search engine optimization is incredibly useful for generating new leads and sales

1. High-quality traffic to your website

The goal of content marketing is? To provide solutions to your customers, and drive engagement. To put this into work, you’ll need to have an audience-centric approach, by producing educational and customized content through various formats: blog posts, eBooks, links to social media, white papers, webinars, and therefore, your website visitors are naturally qualified by your content and decide by themselves to consume it. Also, you will notice that these visitors will better match the buyer personas you defined in your strategy.

2. Lead generation results through Content Marketing and an effective on page Optimizaton.

Lead generation is one of the main goals of content marketers. As your prospects visit your website and see content that meet several of their needs, they are more likely to leave their info through effective CTAs.
A study that an inbound marketing strategy helps generating 54% more leads than outbound marketing techniques, old stuff like: cold calling, adwords, display ads etc.

3. Control your budget and get proper visibility of your ROI.

Content marketing allows you to have a highly accurate approach of your ROI, thanks to an in-depth analysis of the number of leads generated per published post. This allows you to understand precisely the impact on your sales strategy. And furthermore, a lead’s cost of acquisition is lower with a content marketing strategy, in comparison to other marketing campaigns. This leaves an extra budget space for your other marketing actions!

Increase Your On-Page SEO
External factors often take the spotlight when people talk about SEO. But while links, social interactions and other outside signals are important for rankings, one cannot ignore the role played by on-page SEO.
On-page SEO is the practice of optimizing individual web pages (their content and source code especially) to rank higher in the SERPs and earn more traffic. Follow the simple tips below:

• Title: The title tag should capture what the page is about. For best results, include the target keyword, make sure it reads well, and keep it to 70 characters or fewer.
  
• Description: A page's description doesn't count for rankings, but it's not useless. The description can make a huge difference in the click-through rate, so keep it relevant and optimized.
  
• User-Friendly URLs: Keep your URLs short and easy to read. Include your primary keyword so readers have a better idea what's on the page before they click.
  
• Keyword Frequency: Google may not use keyword density, but it does look at the number of times a keyword appears on a piece of content. Use the target phrase a couple of times in the body of your post. So don't exaggerate it.
  

RETARGETING

Retarget Advertising

It allows you to display ads to specific prospects who have completed a certain action online. This is a form of what’s called “behavioral advertising” because you’re targeting your ads based on your prospects’ previous online browsing behavior.
The most common forms of retargeting is to display ads to prospects who have already visited certain pages on your website. For example, you could advertise to only the prospects who visited the landing page, but did not complete their orders. Or you could advertise to the prospects who requested a demo or a quote, but did not end up signing up for your service.
Since the ads are only targeting prospects who have already expressed interest in your product or service, retargeting advertising tends to have a lower cost per lead or sale than other forms of advertising.

How Does it Work?

Retargeting is actually fairly simple once you understand browser cookies. (A browser cookie is just a small file that is stored on your computer and it can include information like which webpages you have visited).Retargeting ad networks can read these cookies, determine within a split second if you have visited a certain webpage in the past, and then display the correct ad. If you have ever noticed a certain ad “following you” as you surf around online, then you’ve experienced retargeting ads.

Learn To Use Retargeting?

If you already advertising, We recommend launching a retargeting campaign for the following reason:

1. It increase conversion rates of all of your marketing
2. It increase your digital marketing reach

Rising The Conversion Rates

Retargeting advertising is a tool to follow up, We all know the importance of follow_up in order to close more sales. The vast majority of website visitors are not going to purchase right away, so it’s absolutely critical to follow up in order to increase your conversion rates.
The benefit of retargeting advertising is that you can use it to increase conversions across all of your marketing channels. If you’re using SEO, web marketing, social media, TV, radio, and/or any other channel to drive website traffic, then you can add retargeting to get better performance.

Increase Marketing Reach

More benefits is f.eks to increase your marketing reach with minimal additional investment. With traditional online advertising, your ads are displayed on a limited number of contextually relevant websites. And if you’re using search advertising, then you’re targeting a small handful of relevant keywords.

But clearly your prospects are visiting other websites and searching other keywords.  With retargeting ads, you can profitably expand your reach to more websites and more search keywords because you’re taking into account the fact that the prospect has already expressed interest by visiting your website in the past. This is how small businesses can get premium ad placement on large, popular websites at a fraction of the cost of traditional media buys.

Video Marketing

You Need To Start ASAP!

The goal of advertising has always been to have your business stand out in your marketplace from your competition and be chosen by consumers. Most small to medium size businesses constantly have the struggle of wanting to do everything to stand out, while keeping a mindful eye of staying within a budget for their marketing efforts. Advertising your business in such a fragmented marketspace today can get costly and without measures in place to determine what the best mediums to market with, it's hard to figure out how you can capture a low-cost marketing ROI?

The answer is Video Marketing.

In social and online marketing, video marketing has taken its place as a leader in attracting new customers. According to comScore, just over 48% of internet users viewed at least one video per month, and the average user is exposed to more than 35 videos per month. Companies are realizing that video has a dominant role to play in your content marketing-mix strategy. Video marketing captures the users attention and gives you the opportunity to deliver your message in an easy format that everyone can understand.

Statistics on Video marketing

• 90% of information transmitted to the brain is visual, and visuals are processed 60K times faster in the brain than text according to Zabisco. Invisia reports that viewers also retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  
• 52% of consumers say that watching a video makes them more confident in online purchase decisions according to Invodo.
  
• 92% of mobile users share videos with others according to Invodo.
  
• 87% of online marketers use video content according to Outbrain.
  
• 46% of users take ACTION after viewing a video according to Online Publishers Association
  
• 59% of executives would rather watch a video than read text according to Forbes.
  
• 800% increase in conversion on websites that have videos on their landing pages vs. websites without
  
• Blogs that incorporate video attract 3-times as many inbound links as blogs without video.
  

It seems like the attention span for desktop and mobile users capacity to watch a single video is about 2 minutes. The "sweet spot" for most custom video marketing pieces should be one minute.

Most individuals host their video's on YouTube. Google owns Youtube. Videos hosted on Youtube appear in more than half of all searches on Google. Makes sense to put your video on Youtube.

You can also separately upload your video to social media networks like Facebook. Once they are uploaded, create or add these videos to your website through an embedding process. This can create a valuable link for your SEO on your website and increase your position on search engines over time

How do I take advantage of video marketing?

The best thing about video marketing can be the ability to connect consumers with your business without them even contacting you yet! They will understand who you are, what you do, what the inside of your shop looks like, and who might be answering the phone when they call.

If your business is on a tight budget, however, there are still great ways to take advantage of video marketing. Businesses can use their own smartphone cameras and create a video marketing campaign in their store or "on-location" for services businesses.
Micro-videos have been a great tool for businesses to create a 10-second commercial, promotion or testimonial from their consumers and using that on social media websites like Facebook, Twitter, G+, Linkedin and Instagram. Customers can quickly view messages on their social media feeds.

Video Marketing will be powerful, and by 2017 video marketing will take up 74% of all online traffic according to Syndacast. Video marketing can be a cost-effective way to market your business with professionally created content as well as DIY marketing. Take advantage of a medium that reaches customers in an easy to understand format with statistically proven success rate!

PPC will not disappear

PPC will be a great source of leads for a long time

If you use PPC, you can launch a campaign and, almost immediately, your ads will start appearing on page one of Google. But SEO, by comparison, is a long-term investment. You have to wait at least two to five months to typically start seeing any type of results, and in a very competitive market, it could take more than a year.


PPC will probabely stay for a long time. Google is a publicly traded company with a responsibility to their shareholders to increase profits, and they're constantly rolling out new things that get more people to click on ads. Every year they roll`s out new improvements, such as callout extensions, that make their ads take up more space on the page.


But Google doesn’t make any money on SEO. They make money on Google PPC system, AdWords. They're constantly rolling out new products for advertisers, and they love local business advertisers. Thats because your business is very relevant to searchers. If someone is searching for an injury lawyer in your town, Google wants people to find an injury lawyer in your town, ------- they want relevant search results.


So the fastest, most reliable, and most profitable way to generate an ROI on Google comes probably from running PPC ads. You just have to make sure you’re approaching PPC the right way for your local business.

SEO Basic

It’s not really necessary for all of us to be SEO experts. But as internet users and professionals, we should all have a basic idea on how websites earn a high ranking position in Google searches.

• The fact that websites that are in the top organic results of Google searches are there because they’ve established themselves as a legitimate and reliable, over time.
• Google punishes websites that use cheap shortcuts to try to rank quickly.
• How to spot an ad versus an organic result in search results.
• The more reputable websites that link to a website, the higher its ranking.
• The more people share links to a site on social media, the better it does in rankings.
• New businesses need to work hard to establish themselves online – no one will find your new website if you don’t put in serious work to build a presence.
• For content to get better SEO, it needs to use popular search key terms naturally.
• One easy way to climb the rankings is to consistently add original content to your site in the form of blog posts.

Improve your SEO

Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you.

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included.


Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers.


Social media is a big part of SEO now and it’s only going to get more important. So if you don’t at least have a Facebook and Twitter page for your business, get on it.
Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t.

Google Plus and SEO

Trust - Reputation - Authority

Search engine optimization (SEO) is changing. It has now become an integral part of your business practices and is closely integrated in your business structure.

You can no longer simply ‘buy links’ and think of that as your SEO strategy. The world is now much more Social.
Here is a quick list of ways to show if you are at risk of being left behind:

• Is your view of your success just based on search results for those terms?
• Is link building still your main SEO tactic?
• Are you still thinking just in terms of keywords?
• Is the number one spot on Google how you get most of your online business?
• Do you consider ‘anchor text’ to be crucial?
• Is SEO seen as a ‘silo’ of marketing?
• Do you assume your SEO approach can be ‘left to it’ whilst you put new marketing energies elsewhere?

If so, you need change your mindset.

SEO Is Changing Your Business

In the earlier day`s many people used to buy links to increase their ranking on Google. You would employ a company, or staff member, to lead the SEO push and they would target keywords. Then you would squeeze a load of those keywords into your content’s text and hope you would get some visibility. You would use social like you would send spammy emails to people, and you would sit back and hope customers would simply arrive.
But this is no longer good enough, instead you need to look at:

• Have a website that people find easy to get around with content relevant to the user
• Reaching beyond your site so people begin to talk about you and your business - creating a buzz
• Creating quality content
• Have advocates who ‘love your content’ and want to spread the word
• Stay ahead of the rest - be the one people want to include in the latest conversations
• Have ways to engage the customer in conversation.

Trust

Trust is important, but isone of those qualities that you cannot easily define. When it comes to trust what you used to go can only go so far in this new world of the semantic web. You can`t no buy trust with an expensive website. Instead, every time you reach a potential customers you have a touchpoint that will determine whether you build trust, especially through your social activities.
Trust online will stem from two experiences:
1. Direct experience: f.eks having already been a customer of your company, and
2. No direct experience: this is where a third party comes in.

(The most popular third-party {suggestion engine} is search.

Creating an Identity in a Connected World

The ultimate goal of the Web is to support and improve our weblike existence in the world. We clump into families, associations, and companies. We develop trust across the miles and distrust around the corner.
It is Google+ that leads the way in making people want to use their real name, photograph and information. Before Google+ there was not really an incentive to do so; you could create a twitter handle and ‘burn it’ if you wanted to come back ‘as another person.’ But Google+ is different.
The information attributed to links themselves is:

1. Relevance of the website linking
2. The ‘importance’ of the linking website
3. The location of the link on the webpage itself
4. Anchor text used to link
5. The age of the website, the page and the link

Ranking and Reputation Scores
This leads us to ‘Author Rank’ which considers the following in relation to a piece of content:

• Who created it
• What else they've created
• Their online activity
• The content creator’s connections on social media platforms
• The content’s quality
• The nature of the content relevance
• The use of multimedia .

Trust can now be determined by an algorithm and businesses need to take note.
All of this has been made possible by Google being about to attribute content to its right owners.

Getting your image displayed in Search

To get this ‘Google authorship’ markup  you will need:

• To add a pictoure to Google+ Profile
• Tag that you are the person in that image
• Link in the ‘contributor to’ section on your Google+ Profile to sites on which you have authored content
• Have a link back from those sites to your Google+ Profile i.e. a two way link, including using a Google+ badge.

10 Years of Digital Marketing Trends

Here are 10 graphs from Google Trends (focused on the US for consistency and accuracy) that illustrate how we have evolved and why we will all have “hacker” or “influencer” in our job title some day.

Read more

Call out to your customers what matters most.

Whether it’s free shipping on all laptops or a price match guarantee on smartphones, the more information people have, the better purchase decisions they can make online. That’s why we’re introducing callout extensions: additional text that shows with your Google search ads, highlighting specific information about your products and services.

Read more here

Page Speed

Google Unveils New Tool For Faster Web
In Google, there's an organization known as the "Make the Web Faster" initiative, and today, they presented the world with a solution for faster pageload. Something new named mod_pagespeed is supposed to make streamlining a site a quick, easy process.

Google explained in an email, "We just launched a new open-source Apache module called mod_pagespeed that any webmasters can use to quickly and automatically optimize their sites. (It's like Page Speed, but makes the changes automatically.)"

Mod_pagespeed is worth looking into because, "It can reduce page load times by up to 50%. mod_pagespeed should be of definite use to webmasters, considering it's common knowledge that would-be visitors bail when things take too long to load, and as Google factors site speed into Web search rankings, having a fast site will help ensure that would-be visitors are directed to it in the first place. In any event, it's a good bet that more site speed tools and suggestions are on the way.

http://code.google.com/intl/no/speed/page-speed/docs/module.html

Twitter will be putting ads in your stream of tweets

The Twitter streams is going to be changing shortly, as Twitter begins rolling out its plan to place Promoted Tweets inside its users' stream. This is going to be a work in progress and Twitter is rolling out in-stream advertising slowly. The company will begin testing Promoted Tweets within one of its partners, HootSuite. Twitter will be experimenting with how and when to place the ads, hopefully to be as unobtrusive to the microblogging companies loyal users.

The Tweets are not going to be entirely random. The key as allways is relevance and Twitter wants to make sure that the ads you see in your stream are directed at you.

Or as Twitter say it themselves: “During this testing period with HootSuite, we will experiment with where and when Promoted Tweets are shown in the timeline. Not all HootSuite users will see Promoted Tweets and those who do may see different Promoted Tweets in different places in their timeline. As with Promoted Tweets in search, we will display Promoted Tweets in the timeline when they are relevant. Similar to our Promoted Account recommendations, we use several signals to determine a Promoted Tweet’s relevance to a user, including the public list of whom they follow. We will expand the rollout only when we feel we’re delivering a high-quality user experience.”

So, needis to earn money. Twitter can’t continue forever without generating more revenue.

Google Caffeine Predictive Instant Search Solutions:

Google Caffeine algorithm is changing the infrastructure. This is great for the relevancy, and it improves the search, gives faster search results, more search options and real time searches. This is valuable for most of us, and from an online business perspective. Google Caffeine, the non instant variety, has a Predictive Search element. It just isn't "faster than the speed of type".

But Google Instant isn't an algorithm revision, it i's an infrastructure change. And concerns about long tail losses and the Instant Search concept greatly benefiting companies with larger Internet presences are either premature or can be offset by implementing leading edge Google caffeine Practice. Change is an ever problem for many but over time people have the ability to adapt and things tend to even out. predicted Google Instant beneficiaries, in no particular order:

- Google: A Google Instant smart phone APP will make mobile media searches faster, easier and more widely used. Google knows the future of search is small screen wireless technology, and this is one of their biggest reasons for pushing to speed up the web.

- Holistic SEO. Which combines the science of Search Engine Optimization with the conversion emphasis of Search Engine Marketing and the creativity of SEO copywriting skills.

- SEO copywriters, or companies that employ them. SEO copywriting combines the science of keyword research with the art of direct sales marketing. Creating content that attracts Search Engines but is written for your visitors.

- Mobile Media Marketing companies that optimize content for Mobile media devices. Which leads to, Companies that provide SEO and SEM based website optimization services. Because there are still a lot of slow loading websites containing inefficient navigation. Websites with heavy design elements and poor content. Websites that just need a little tweaking and not complete reconstruction.

- Social Media marketing and the variety that involves captured communities. Facebook, Twitter and the companies that develop marketing strategies for these platforms that can show a measurable return on investment.

- Software developers who can create and build innovative applications involving Instant Predictive for the most useful and very specific categories of web searches.

- Companies that is specialized in: articles, press releases, Blogs and Youtube videos for businesses of all sizes as well as specific niches.

With this list in mind here's a quick outline of the potential positives of Google Instant from a small and medium sized business page ranking, Search Engine Optimization and Internet marketing perspective:

Google recognizes that Searchers and searches have become more sophisticated. By acknowledging this evolution in search habits a small and medium sized online business can now find ways to compete with the larger online businesses. They can compete by using advanced keyword research, creating content that attracts Search Engines- but is also written in a naturally persuasive manner for your visitors. By creatively focusing on their strengths, niches and showcasing their obvious authority in them. By creatively using the various affordable or free Internet marketing services that are available. Such as Social Media. Press Releases and articles. Blogs and video.

Social marketing is an important part of SEO

Having a huge network of friends on Facebook or tons of followers on Twitter is just a fraction of the power behind social marketing. Yet the full leveraging of power is often misunderstood. Automatic tweets and links on the Facebook wall end up buried in a stream of constant information. There is certainly a few clicks, but it is hardly an impact. Understanding why people use specific social networks is important.

Twitter is a fine place to post links and even make quick comments towards a follower. In fact, Twitter is often the new way to make a press release and even has replaced RSS feeds for many.

But Facebook is different. It is a lot of f.eks vacation photos, random updates, and sometimes serious thoughts. For every friend made, there is a News Feed of fun, emotional concerns, and life related incidents to compete with. Just posting links on a profile hardly matters in the scheme of things. In fact, this often leads to being completely focused on using the social network and abandons the real goal, getting people to the website and interacting with the content.

Real world connections matter. Social networks provide great tools for getting people to complete the deal. For instance, on Facebook it is possible to build a Friends List to specifically target information to relevant connections. When providing new content on a website, use the Friend List to send out the information. Messages do not get lost in the constant stream.

Targeting an audience is the marketing. Search Engine Optimization comes from those who follow the link. If the information is relative to their interests, people stick around, even repost, Retweet, or do any number of things to help create more relevant traffic.

This is why so many articles online have conveniently placed ways to Retweet, Like, and any other number of social connection buttons on a post. It is usually a simple click for the reader to create a link to all the rest of the people in their network. This is link building going far beyond the power of one person's own ability.
The importance of social marketing is not the social network. It is the power to target a relevant audience. Understanding this single fact makes it far easier to put together a strategy centered bringing people to a website rather than substituting it with a social network. After all the web itself is the biggest social network out there. Having high quality traffic, the kind that does not bounce, the kind that reads more than one page, can only strengthen search resul.

Home Business

An alternative to ordinary jobb?

You have probably noticed several advertisements posted on local or even national newspapers of different companies that are in need of employees, and several to hundred thousands of individuals will respond to this job vacancy advertisements, getting into interview, yet a small percentage will get hired. But there are thousands of workers who are getting laid off and add to the growing number of unemployed population. They will undergo the same old process, trying their luck in getting employed.

But there are still alternatives of getting employed without playing the the game of employment where many are looking for a job but the number of jobs are to few. There are individuals who have heard of various business opportunities over the Internet, brought courage and self confidence to face this unique challenge, and luckily achieved their business goals. In other words, these individuals achieved success in the game of Internet marketing where losing is almost impossible.
If you know how to play the game and adopt an effective marketing system, this could be an alternative.
But these people who are known as Internet marketers, experienced the benefits on this home-based business opportunity, and they know the game. The benefits they gain is that they are free from the hassle and pressure of working on office or factory, enjoy the flexibility of their working hours and stress-free environment of their homes, and spend most of their time with their respective families. Many of them started their new home business, run it, and produced revenues which sometimes make them decide to either quit their regular job for good or do not look for a regular job in an office or factory at all.

Some benefits of starting a home business through different Internet marketing opportunities:

• The earning and growth potential of income and the business itself is far great. Think about the growing numbers of individuals who prefer online shopping as well as the increasing availability of the Internet all over the world.
• There are low risk once the Internet marketer masters the skills and expertise needed in running his home business on the Internet.
• To be successful in this area you need to work hard and long hours, days/nights are waiting for you to use on your home business.
• Running business, especially within the comforts of your home, offers endless challenges as well as learning opportunities that you can use on other businesses.
• In the end you are what most working individuals want to be, you are the boss.

When you have your home-based Internet marketing business, you need to join the pool of online-based entrepreneurs who enjoy the benefits of working from their homes and be their own bosses. With the market being competitive and the demands are constantly changing together with the employment, the trend of starting a home-based business through Internet marketing is increasing not just on a rapid but also on a fantastic rate, as more and more individuals realize that the opportunity is jut around the corner, within their reach.
Internet marketing is one of the popular and legitimate ways of creating sales with cost-efficient and time-saving measures and expanding their clientele base. The Internet marketing provides a wide array of home business opportunity for everyone affiliate businesses, online advertising, and other ventures. Working at home in front of your computer or laptop, with Internet marketing, home-based business and large income is always possible.

You need to Rank Higher In Google's New Search Engines

Recent changes to Google makes it seem like Google is no longer just one search engine but a combination of 6 or 7 different search engines all rolled into one. Your SEO efforts should now be geared to ranking high in these search engines as well as in traditional organic search.

Google has done a whole re-structuring of its SERPs interface or landing page. It really is a whole new Google with not just one search engine but a combination of 6 or 7 search engines all competing for your attention.

The new left side column with its new functions and displays, opens up new opportunities for webmasters to get their listings within Google on that all important first page. In addition there are many new ways to view the results such as view everything or you can view with more or less shopping links. Plus you can also view Google results for books, maps, blogs, updates and discussions - all new ways to get your site or links into Google. Things are looking very different within the new Google SERPs.

Google has implemented major updates before. Some of them very disruptive like the Florida update, but with Google Caffeine, MayDay Update, new layout and the recent shakeup of its Algorithm, Google has fundamentally changed how its organic search are ranked and used.

These recent changes seem to be a "coming together" of all the different types of searches in Google which have been released earlier.

Now it seems with the new interface architecture, each type of search is given more importance or rather more of an equal billing or footing within Google. There are now multiple ways to get your links viewed and hopefully clicked within the most important search engine on the planet.

For some years now, Google has been presenting results for not just static webpages but also for videos, images, news, blogs and shopping/products - but recent changes have shaken up things significantly. With these changes Google seems to be placing more importance on these new ways to search. Videos have taken a big step forward and can now pop up on the first page and stay there. Producing a video is now one of the fastest ways to get on the first page of Google, even for very competitive keywords.

While many online marketers are taking advantage of this fact, it is relatively new and you can have a much better chance of ranking for a video instead of an ordinary web page in Google. It can happen almost instantly.

In other words, Google has always favored ways to make their SERPs more democratic and user generated/rated videos are the perfect fit, and so too are blog posts and entries, these can be easily monitored and (comment spam aside) are more democratic since it's harder to fake Diggs or Re-tweets.

The social bookmarking sites provide the search engines, especially Google, with some very helpful user-generated rankings and ratings. Blogs now also have two subcategories - Twitter/FaceBook Updates and Forum Discussions, and they are now being displayed separately. Google seems to be placing more importance on popular Posts, Diggs, Tweets... in their SERPs. And by using a simple Google owned program like Blogger is an effective way of ranking high in Google

Another way to get your content onto the first page of Google is to use a News Release.
Google has always listed News Items on the first page but this now seems to play a more important role, especially when you consider all the new features in the left side column. Surfers will probably stay on that first page longer and you have a better chance of getting your news item read.

Images and image search is an important feature of Google Search, and online marketers and webmasters have taken advantage of this by creating images to match the main products or keywords of their sites.

For those who are dealing with online marketing, this must probably be the most important listing as you're sure to attract specific buyers who are in the right mind-set to purchase.

How to submit your products to Google Product Search


All these options do present different ways to get on that first page in Google search. And while the number one spot in organic search will always be your main goal, ranking for the top spot in the shopping results, video results, news results, blog results, update results, discussion results and image results are all worth aiming for in your SEO efforts. Some of these are temporary or fast moving, but there are certain tactics you can use which will increase your presence in the most important search engine which delivers the most search traffic on the web.

Have a holistic approach to both your content and SEO. Create videos and images geared towards your site's topic and keywords. Make sure you have a blog and a forum on your site to take advantage of these types of listings.

Bookmarking
Likewise, fully integrate your site with all the social bookmarking sites like Facebook, MySpace, Twitter, Google Buzz, and also need to become an active part of those sites.

Make sure you're creating news related items for your site or keywords, to keep your site in the whole mix of things on the web. Make sure you have a steady flow of fresh content being added to your site regularly and link this content to the "Q&A" types of sites; there is a growing emphasis being placed on these help-based sites by the search engines.

Marketing Social
Something as simple as using a Google Profile to list ALL your online programs and sites is one way of making them ALL reachable by your visitors and Google. But go for the overkill, do the same thing for your Facebook page, your MySpace page, your Linkedin page and Twitter. Interconnect all your different content by referencing your videos in your News Releases, your Twitter profile in your articles, your Facebook page in your posts... well, you get the picture.

You can analyze your competitors in AdWords
Google has now a new beta AdWords feature that gives your more insight into your AdWords competitors. This new beta feature is currently a limited beta and is named analyze competition. You can check under the Opportunities tab to see if you have this feature.

But what does it do? The tool looks at the past two weeks of your campaigns and lists categories that represent the products or services you’re advertising. Google will then add a bar graph of your individual performance compared to the average performance of other advertisers in the same category. You can hover your mouse over the ‘Competitive Range’ column to dig deeper into the numbers, showing you the mean and median performance levels for this range, as well as data on the absolute top and bottom performers.
For more information, see this help document

Wordpress – Twitter Plugins

Wordpress – Twitter Plugins

Ad Planner From Google Helps Find Relevant Sites For You And Your Media Plan

Ad Planner From Google Helps Find Relevant Sites For You And Your Media Plan

Some Guidelines On How to Get High PR Backlinks

You need to check all website blogs for the no-follow attribute on their comment url links, before posting your comments and links, this becauce you need to avoid wasting your time. The easiest way to check for a no-follow attribute is to view the code source of a webpage and scroll to the comments coding (make sure there’s actually a comment on the page). In the hyperlink code for the comment, if it says rel=”no follow” then the link is no-follow.
Even if the blog is on a do-follow list, it is essential you check if the blog is do-follow. The reason being these lists are often never updated and were current at the time of being posted. Webmasters can change their blog to no-follow with a simple plug in so the best is to check every website.

Read more at: Internet Marketing Blog

Internet marketing articles

Internet marketing articles

Site Speed, Google’s Next Ranking Factor

Site Speed, Google’s Next Ranking Factor