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Friday, November 13, 2009
Wednesday, November 11, 2009
Monday, November 09, 2009
Google Wave Development
You can now watch your RSS feeds from Google Wave. This incredibly simple robot could not be more useful! You have to add it to a wave, and enter the link to the RSS feed you want to subscribe to and wait for new posts to appear in your inbox as unread blips.
You can now watch your RSS feeds from Google Wave. This incredibly simple robot could not be more useful! You have to add it to a wave, and enter the link to the RSS feed you want to subscribe to and wait for new posts to appear in your inbox as unread blips.
Friday, November 06, 2009
Twitter Blog: Get to the Point: Twitter Trends
Twitter Blog: Get to the Point: Twitter Trends
Twitter Blog has a short blog post mentioning that they have added technology “to show higher quality results for trend queries by returning tweets that are more useful.” Clearly, this is Twitter’s first step in improving Twitter Search by adding relevancy and search quality factors to the search algorithm.
Until now, Twitter Search returns results based on keyword match and the most recent tweet. Trending Topics is the first of Twitter’s search areas to get the relevancy filter, to reduce the “noise” that Twitter Search has. We knew Twitter was working on adding relevancy factors with linkage data, and I assume this is the first signs of it. In the Twitter blog post, Twitter said it might be very noticeable right now, but they hope to improve it over time.
Twitter Blog has a short blog post mentioning that they have added technology “to show higher quality results for trend queries by returning tweets that are more useful.” Clearly, this is Twitter’s first step in improving Twitter Search by adding relevancy and search quality factors to the search algorithm.
Until now, Twitter Search returns results based on keyword match and the most recent tweet. Trending Topics is the first of Twitter’s search areas to get the relevancy filter, to reduce the “noise” that Twitter Search has. We knew Twitter was working on adding relevancy factors with linkage data, and I assume this is the first signs of it. In the Twitter blog post, Twitter said it might be very noticeable right now, but they hope to improve it over time.
Monday, November 02, 2009
Tuesday, October 27, 2009
Friday, October 23, 2009
Thursday, October 22, 2009
Wednesday, October 21, 2009
Thursday, October 15, 2009
Wednesday, October 14, 2009
Tips to help link building
1. Shout it out. You are the link builder and maybe the client thinks that’s all you know how to do, but actively being engaged in the overall process of optimization makes you a better link builder, and makes the results more targeted. Many times, you’d be surprised at how receptive clients are when you say “hey, we think this keyword actually might work out really well, and this one…not so much.” Clients like honesty and straightforwardness, just like anyone else. If you notice that there’s no mention of the keywords in the page you’re trying to build links for, say something and press to get some changes made. You don’t have to write the content…just point out how things could be done in a better way.
2. Learn the basic about SEO. If you’re building links and that’s all you know how to do, you really need to start learning more about everything else. While I definitely don’t think that you can’t be a good link builder without knowing basic SEO techniques, I do believe that you can’t be a great one until you do.
3. Social media is growing, so use it. Remember that link building doesn’t just happen via email or press releases. Get on Twitter and use your keywords in your tweets about the newest blog post or bit of content. Submit the link to niche social media sites that seem relevant. Tell people about the site in any way possible, trying to get the point across that you have what they want.
1. Shout it out. You are the link builder and maybe the client thinks that’s all you know how to do, but actively being engaged in the overall process of optimization makes you a better link builder, and makes the results more targeted. Many times, you’d be surprised at how receptive clients are when you say “hey, we think this keyword actually might work out really well, and this one…not so much.” Clients like honesty and straightforwardness, just like anyone else. If you notice that there’s no mention of the keywords in the page you’re trying to build links for, say something and press to get some changes made. You don’t have to write the content…just point out how things could be done in a better way.
2. Learn the basic about SEO. If you’re building links and that’s all you know how to do, you really need to start learning more about everything else. While I definitely don’t think that you can’t be a good link builder without knowing basic SEO techniques, I do believe that you can’t be a great one until you do.
3. Social media is growing, so use it. Remember that link building doesn’t just happen via email or press releases. Get on Twitter and use your keywords in your tweets about the newest blog post or bit of content. Submit the link to niche social media sites that seem relevant. Tell people about the site in any way possible, trying to get the point across that you have what they want.
Thursday, September 24, 2009
New Keyword Research Tool from Google
A new beta version of a new keyword tool from Google is available in the AdWords console. To get to it, login to adwords.google.com, go to a campaign, click on opportunities (if you have that tab), then on the left bar, click on keyword tool. A “beta” link should be available for you to click on in the top paragraph.
If you don’t see it, below is a big screen shot of the tool. The keyword tool integrates some of the other tools that Google has been releasing. It links to the Google Insights for Search tool and it brings in data from industry segments. It also gives more advanced break down of filter options, from showing country specific data, mobile data, setting your own CPC prices, allows you to add keyword filters, you can filter by industry category, break out by word and filter by match type. This tool seems pretty neat off the bat, but you should really dig deeper into it yourself.
A new beta version of a new keyword tool from Google is available in the AdWords console. To get to it, login to adwords.google.com, go to a campaign, click on opportunities (if you have that tab), then on the left bar, click on keyword tool. A “beta” link should be available for you to click on in the top paragraph.
If you don’t see it, below is a big screen shot of the tool. The keyword tool integrates some of the other tools that Google has been releasing. It links to the Google Insights for Search tool and it brings in data from industry segments. It also gives more advanced break down of filter options, from showing country specific data, mobile data, setting your own CPC prices, allows you to add keyword filters, you can filter by industry category, break out by word and filter by match type. This tool seems pretty neat off the bat, but you should really dig deeper into it yourself.
Monday, September 21, 2009
The Keyword Tag; Google don’t use it.
Google tells the world what every seasoned webmaster and search marketer should already know: The keywords meta tag has no impact whatsoever on how Google’s search engine ranks pages. None. Zilch. Nada. And while Google often needs to be somewhat ambiguous when talking about how it ranks pages, the message in today’s blog post is perfectly clear:
“Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.”
Google’s blog post also talks about an imagined clash between two web site owners, Bob and Alice, over Bob’s use of Alice’s business name in his keywords tag and copying of other words from her keywords tag. Although Google doesn’t mention actual companies and doesn’t reference a specific lawsuit, the video that accompanies the blog post does mention lawsuits that involve the keywords tag and Google’s search rankings. About the keywords meta tag, Matt Cutts says:
“It’s really not worth suing someone over because, at least for Google, we don’t use that information in our rankings even the least little bit.”
Google tells the world what every seasoned webmaster and search marketer should already know: The keywords meta tag has no impact whatsoever on how Google’s search engine ranks pages. None. Zilch. Nada. And while Google often needs to be somewhat ambiguous when talking about how it ranks pages, the message in today’s blog post is perfectly clear:
“Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.”
Google’s blog post also talks about an imagined clash between two web site owners, Bob and Alice, over Bob’s use of Alice’s business name in his keywords tag and copying of other words from her keywords tag. Although Google doesn’t mention actual companies and doesn’t reference a specific lawsuit, the video that accompanies the blog post does mention lawsuits that involve the keywords tag and Google’s search rankings. About the keywords meta tag, Matt Cutts says:
“It’s really not worth suing someone over because, at least for Google, we don’t use that information in our rankings even the least little bit.”
Wednesday, September 02, 2009
YouTube will Share Ad Revenue with Users
YouTube want to share profits with users who post popular videos on the site, the company announced on its blog. By extending the YouTube Partnership Program, the company offers more individuals with one off popular videos a chance to earn thousands of dollars a month.
In the past amateur videos on YouTube never earned a dime for the creator, even if they clocked millions of views. But YouTube is now rewarding authors of videos that keep YouTube popular and is offering to spread the wealth it generates with the authors.
YouTube will monitor the popularity of user-submitted videos and some users will get invited to start earning revenue through the Partnership Program. To determine with videos are worth it, YouTube will look at the number of views the video has so far and its compliance with the site's terms of service (read no copyright infringements).
Once the revenue sharing scheme is enabled on a user's video, YouTube will do the rest of the work, selling advertising against the video and paying the user a share monthly into their AdSense account. This option is available only to users in the U.S. for now, but YouTube says is hoping to roll this feature internationally.
Up until now, only users producing videos that reached a wide audience were able to join the YouTube Partnership Program. Launched initially in 2007, the program included over time regular content producers.
Full guidelines, contest rules and tips and tricks are available on the TV for All.
YouTube want to share profits with users who post popular videos on the site, the company announced on its blog. By extending the YouTube Partnership Program, the company offers more individuals with one off popular videos a chance to earn thousands of dollars a month.
In the past amateur videos on YouTube never earned a dime for the creator, even if they clocked millions of views. But YouTube is now rewarding authors of videos that keep YouTube popular and is offering to spread the wealth it generates with the authors.
YouTube will monitor the popularity of user-submitted videos and some users will get invited to start earning revenue through the Partnership Program. To determine with videos are worth it, YouTube will look at the number of views the video has so far and its compliance with the site's terms of service (read no copyright infringements).
Once the revenue sharing scheme is enabled on a user's video, YouTube will do the rest of the work, selling advertising against the video and paying the user a share monthly into their AdSense account. This option is available only to users in the U.S. for now, but YouTube says is hoping to roll this feature internationally.
Up until now, only users producing videos that reached a wide audience were able to join the YouTube Partnership Program. Launched initially in 2007, the program included over time regular content producers.
Full guidelines, contest rules and tips and tricks are available on the TV for All.
Tuesday, August 18, 2009
How easy is it for search engine to crawl your site?
URLs are like the bridges between your website and a search engine’s crawler: crawlers need to be able to find and cross those bridges in order to get to your site’s content. If your URLs are complicated or redundant, crawlers are going to spend time tracing and retracing their steps; if your URLs are organized and lead directly to distinct content, crawlers can spend their time accessing your content rather than crawling through empty pages, or crawling the same content over and over via different URLs.
Google also shares some best practice tips for ensuring your URLs are fully optimized to be crawled and indexed by the Google crawler.
There are a few things that Google recommends you follow when ensuring your URLs are set-up correctly, which will help the crawlers find and crawl your content faster. These include:
• Remove user-specific details from URLs.
URL parameters that don’t change the content of the page—like session IDs or sort order—can be removed from the URL and put into a cookie.
• Disallow actions Googlebot can’t perform.
Using your robots.txt file, you can disallow crawling of login pages, contact forms, shopping carts, and other pages whose sole functionality is something that a crawler can’t perform.
• One URL, one set of content
Her is a presentasjon made in Google docs and is an explanation on the subject.
URLs are like the bridges between your website and a search engine’s crawler: crawlers need to be able to find and cross those bridges in order to get to your site’s content. If your URLs are complicated or redundant, crawlers are going to spend time tracing and retracing their steps; if your URLs are organized and lead directly to distinct content, crawlers can spend their time accessing your content rather than crawling through empty pages, or crawling the same content over and over via different URLs.
Google also shares some best practice tips for ensuring your URLs are fully optimized to be crawled and indexed by the Google crawler.
There are a few things that Google recommends you follow when ensuring your URLs are set-up correctly, which will help the crawlers find and crawl your content faster. These include:
• Remove user-specific details from URLs.
URL parameters that don’t change the content of the page—like session IDs or sort order—can be removed from the URL and put into a cookie.
• Disallow actions Googlebot can’t perform.
Using your robots.txt file, you can disallow crawling of login pages, contact forms, shopping carts, and other pages whose sole functionality is something that a crawler can’t perform.
• One URL, one set of content
Her is a presentasjon made in Google docs and is an explanation on the subject.
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