PC World - The 25 Most Innovative Products of the Year

PC World - The 25 Most Innovative Products of the Year:
Make no mistake, the Web is taking over. Applications are moving to browsers en masse, and technology to take Web apps offline promises to smooth the road ahead. And let's not forget breakthrough devices advancing the Web-anywhere world.

From Internet Marketing

Googlebot In Aisle Three: How Google Plans to Index the World?

Googlebot In Aisle Three: How Google Plans to Index the World?
Robots reading cereal boxes in the Supermarket? Googlebot at the Art Museum? Street signs and building addresses snatched from Street View images for local search, image search, and product search?

From Internet Marketing

New Search Engine Trends, Old SEO Troubles in 2007 - Search Engine Watch

With advances such a universal search and the explosion of social media, 2007 was quite a landmark year for search marketers. For all of its breakthroughs, a few bad habits still remain from years past. In today's New Search Engine Trends, Old SEO Troubles in 2007, " William Flaiz reminds us that it's the human component that matters most, and clients are finally beginning to understand the value of SEO.

From Website Optimization and Søkemotor Optimalisering

Inside AdWords: Our top 10 of 2007

Inside AdWords: Our top 10 of 2007

Reactrix Systems, Inc., a leading digital out-of-home media company, today announced it has joined with Samsung to launch a revolutionary interactive large-format advertising platform — WAVEscape™, which will be featured in Samsung’s booth during the Consumer Electronics Show (CES) in Las Vegas, January 7-10.

The companies have married Samsung’s LCD digital signage display technology with Reactrix’ immersive interactive technology to create an entirely new form of advertising that compels consumers to engage in an unforgettable “hands-on” experience. The technology will engage consumers, technology buffs and advertisers alike, allowing them to literally immerse themselves in an ad. Reactrix’ strategic alliance with Samsung further strengthens its brand-to-consumer offerings and solidifies its position as the leading innovator in interactive, digital out-of-home advertising.

As traditional forms of advertising become more fragmented and less effective at maintaining the attention of consumers, Reactrix’ new-age interactive signage technology provides a compelling way for leading brands to enhance their global images. Unlike competitive offerings, the Reactrix and Samsung solution, available exclusively on Samsung’s large-format-display 570DX products, features configurable levels of interactivity that are heightened as a consumer moves closer to the display.

From Internet Marketing and Online Annonsering

Google The Stealth Social Network?

Google The Stealth Social Network?

Google's plan to socialize its various applications continues. Google Operating System has spotted code in Gmail that may lead to a Facebook-style news feed of status updates from your Gmail contacts. More about this and Google's continued 'stealth social network' moves below.
Back in September, Google launched a friends update feature on Orkut. Activity Streams & Other Social Nuggets From Leaked Google Video covers this plus how Google is working to create "activity streams" for all of its products, as a way to make them more social and akin to Facebook.

From Internet Marketing and Online Annonsering

Google in search to sell its advertising to newspapers - Times Online

Google in search to sell its advertising to newspapers.

AFTER colonising cyberspace, Google is going into the newspaper business. The search engine giant is in talks with several newspaper publishers to sell space in their pages to its online clients.

This expansion will worry bosses of rival media companies, including ITV chairman Michael Grade, who has already called for greater regulation on the fast-growing Google.

Google Print Ads is an extension of Google AdWords, the auction system that lets companies bid for a slot that appears alongside specific online word searches.

Instead of an auction, advertisers pick a newspaper online through Google and enter a bid for available advertising space on a given page and day.

From Free SEO Tools

Comparing Search Popularity Ratings Services: June To Nov. 2007

Comparing Search Popularity Ratings Services

Search Engine Land have now compiled the latest search popularity stats from Nielsen, comScore, Hitwise and Compete. That means it's time to put them all together, to see what a 'panel' of ratings services agree on -- and don't agree on -- in terms of search engine popularity.

From Website Optimization

Nielsen Online: Nov. 2007 Search Search Sees Google On Top

Nov. 2007 Search Search Sees Google On Top:

It's search popularity stats time, now that the figures are in from all the major ratings services. I'm starting off with those from Nielsen Online, the former Nielsen NetRatings. For November 2007, they show the usual picture -- Google leading the pack, followed by Yahoo and Microsoft.

You'll find the press release here (PDF format), showing the top ten most popular services. Here are the top five:

• Google: 57.7%
• Yahoo: 17.9%
• Microsoft: 12.0%
• AOL: 4.5%
• Ask: 2.7%

From Internet Marketing & Optimization

2007: The Year in RSS - ReadWriteWeb

2007: The Year in RSS

This past year was a big one for RSS. RSS, or Really Simple Syndication, was the backbone of all early developments in the new era of the internet. It made blogs readable, podcasts subscribable, wikis trackable and search persistent. While explicit, knowing adoption of RSS is often said to be dismal ('it's too complicated, it's just more info overload' etc.) - I think we may be underestimating the extent of adoption

From RSS How To

By Odd J. Vik

Why Blog? Better Listings On Google

• Blogs are updated frequently and visited often by Search Engines
• Blogs gain PageRank quickly
• Blogs easily acquire an abundance of inbound links
• Blogs are content-rich and topic-focused
• Blogs can attract an intensely loyal readership
• Blogs Establish Credibility and Trust

Running an online business on the cold, anonymous and impersonal internet is a real challenge to the entrepreneur. How can you persuade your website visitors to take out their credit cards and buy from you? How do you gain their trust and build credibility in their eyes? The answer is Blogs.

When you blog, you allow visitors, prospects, and customers who read your blog a chance to know you, to interact with you. It’s a chance for you to build a relationship, and to establish credibility and trust with your visitors, subscribers and potential customers. As we’ve mentioned before in our articles – the most important asset in your business is Credibility and Trust!

What makes blogs different from other websites?

There are a few important ways that blogs differ from traditional web pages. First, blogs are designed to be frequently and easily updated. Creating a new blog post usually involves nothing more than entering some text into a form and clicking Submit. No HTML or programming skills are required.

This is great from a search engine point of view because search engines love frequently updated pages. If a search engine finds that your page is being updated every day, it’ll return to re-index your page every day to ensure that it always has the most recent copy of your site.

What’s a Ping? Similar to RSS feeds, pings automatically let people know that your blog has been updated. It alerts the weblog trackers that you’ve added new content to your blog. The advantage of pinging the weblog trackers is that you’re telling the blogging world, and more importantly, the search engine spiders that monitor these services that you have fresh, new content. This will bring them to your blog – and from there, you can lead them to your website.

From Internet Advertising and Online Annonsering

Year in review: Apple and Google, telecom's new stars | CNET News.com

Year in review: Apple and Google, telecom's new stars

It was Apple and Google--not the traditional phone companies AT&T and Verizon Communications--that took center stage in the telephony market in 2007.

In January, Apple announced the iPhone and named AT&T its exclusive carrier in the U.S. For almost six months, anticipation and hype surrounding the iPhone grew into a frenzy until the June 30 launch.

With an innovative touch screen that allows people to shrink and magnify Web pages with the pinch of their fingers, the iPhone has set the bar for future mobile devices in terms of usability, functionality, and design.

From Internet Marketing

Design News - Microsoft & Viacom Announce Long-Term Digital Content & Advertising Partnership - TAXI Design Network

Microsoft & Viacom Announce Long-Term Digital Content & Advertising Partnership

Viacom Inc. and Microsoft Corp. announced a broad-based, strategic alliance under which major divisions of both companies will collaborate on advertising, content distribution, event promotions and games over the next several years.

The comprehensive agreement spans across the two companies and includes a number of significant components.

From Interent Marketing

Try A Little Social Media In 2008 [SearchEngineWatch]

Try A Little Social Media In 2008

Make a resolution: Try participating in social media next year. While your site remains important, your visitors aren't only finding you through search. There's definitely enough audience ready to discover you through social media too.

Why bother? “The Internet lets all stuff fall apart in really useful ways” says David Weinberger, the author of Content Is Miscellaneous.

Your success depends on thinking more like Weinberger. All your stuff has already fallen apart, when people find you on search engines. When your content gets further disaggregated and shared through social media, that's another opportunity.

From Internet Marketing and Online Annonsering

Microsoft lands Viacom advertising, content deal | Reuters

Microsoft lands Viacom advertising, content deal

Microsoft Corp won an estimated $500 million, 5-year Internet advertising deal with MTV Networks owner Viacom Inc, giving the software giant a boost against rivals Google Inc and Yahoo Inc.

Microsoft will help Viacom place advertising on its network of entertainment Web sites in the U.S., such as MTV.com. Microsoft will also be the exclusive seller in the U.S. of remnant display advertising, which is ad space that Viacom has been unable to sell, company executives said on Wednesday.

From Internet Marketing and Online Annonnsering

Google wins OK to buy DoubleClick | Technology | Internet | Reuters

Google wins OK to buy DoubleClick

The Federal Trade Commission on Thursday approved Google's $3.1 billion purchase of DoubleClick, saying the much-criticized deal did not pose a threat to competition in Internet advertising.

The deal, which combines Google's dominance in pay-per-click Internet advertising with DoubleClick's market-leading position in flashier display ads, still faces scrutiny from European antitrust officials, who opened a four-month review in mid-November.

From Internet Marketing and Online Annonsering

SEOmoz | Technology Sites Receive an Overwhelming Majority of Search Traffic from Google

Technology Sites Receive an Overwhelming Majority of Search Traffic from Google

Google is the King of delivering traffic.

Google s new Reader Features

Google s new Reader Features:

Google has added a bunch of new features to its RSS Reader over the past week. What are the big ones? Theres now a social network. Along the left side.

From RSS How to and RSS Glossary

Google Removes RSS Feeds From Search Results

Google Removes RSS Feeds From Search Results:

The Google Webmaster Central Blog announced that Google will no longer include RSS feed results in their search results with the exception of podcast feeds.

The reasoning behind Google dropping RSS feeds from the results is that it is very likely that the RSS feed is a text duplication of an html document and when users view RSS feeds they may not be able to render the XML format in their browsers.

From RSS How To

SEOmoz | New Features in Google AdWords & Google Analytics

New Features in Google AdWords & Google Analytics:

There have been a number of updates to Google Adwords and Google Analytics lately, so I thought the SEOmoz community might want a summary of them. For the most part, I am impressed with the new features and Google should be applauded for listening to their user base and responding with these additions.

From Internet Marketing and Online Annonsering