Is Google s Master Plan to Dominate Google SERPs

Is Google s Master Plan to Dominate Google SERPs:

Is this Google's overall plan to do battle with social networking sites?
In order to rank in many cases, your only option is to be a part of the Google 'social network' with popular videos that can be dished out by way of YouTube, news that shows up in Google News, optimized images that can show up (frequently at the top of the search results page), local maps and so forth.

From Internet Marketing and Online Annonsering

PC World - Yahoo and Adobe Team Up to Put Online Ads in PDFs

PC World - Yahoo and Adobe Team Up to Put Online Ads in PDFs:

Yahoo and Adobe will partner to allow publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail, opening up a new frontier in online advertising.

From Internet Marketing

Inside AdWords: Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats

Inside AdWords: Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats

To ensure that the advertisers have increased flexibility and control across all aspects of their campaign, Google offer multiple targeting options, a variety of ad formats, and hundreds of thousands of sites on which your ads can show.

From Internet marketing with PPC

Google Allows Group Collaboration On My Maps

Google Allows Group Collaboration On My Maps

Maps can be edited by only selected friends and family or by Google Maps users at large. The benefits of this are fairly straightforward: group travel planning, collective favorites, better overall data (wisdom of crowds), and so on.

From Internet Marketing and Online Annonsering

Google plans service to store users' data: report | Technology | Internet | Reuters

Google plans service to store users' data: report | Technology | Internet | Reuters

Google Inc is preparing a service that would enable users to store data from their personal hard drives on its computers, the Wall Street Journal reported Tuesday in its online edition.

Users would be able to house files they would normally store on personal computers -- such as word-processing documents, digital music, video clips and images -- on Google's computers, the Journal said, citing sources familiar with the matter.

From Internet Marketing

MySpace plans Facebook-style news feeds | Technology | Internet | Reuters

MySpace plans Facebook-style news feeds | Technology | Internet | Reuters

News Corp's popular online social network, MySpace, plans to launch Facebook-style "news feeds" in the next 30 to 45 days, Fox Interactive Media President Peter Levinsohn said on Monday.

News feeds, which alert a user to what their friends and colleagues are doing, have been one of the most popular features of MySpace rival Facebook.

From Internet Marketing and Online annonsering

SEOmoz | How PageRank Works & Why the Original PR Formula May be Flawed

SEOmoz | How PageRank Works & Why the Original PR Formula May be Flawed

A simple and general explanation of PageRank.

From Internet Marketing

Ian Rogers » Google Page Rank - Whitepaper

Ian Rogers » Google Page Rank - Whitepaper
Page Rank is a topic much discussed by Search Engine Optimisation (SEO) experts. At the heart of PageRank is a mathematical formula that seems scary to look at but is actually fairly simple to understand.

From Website Optimization and Søkemotor Optimalisering

Web advertising to come under EU scrutiny | Special Coverage | Reuters

Web advertising to come under EU scrutiny | Special Coverage | Reuters

Targeted online advertising is set to face increased scrutiny from European Union regulators concerned about invasion of privacy, threatening the growth of a potentially big online revenue-booster for media companies.

From Internet Marketing and Online Annonsering

Firefox 3 Beta 1 Arrives in Fighting Shape

Firefox 3 Beta 1 Arrives in Fighting Shape

Inside AdWords: A change to text ads on the content network

Inside AdWords: A change to text ads on the content network

Google release Webmaster Tools for GoDaddy customers

Go Daddy customers can opt-in to the integration for their hosted sites directly from their control centers. This jump starts account creation, site submission, and the verification process, and customers will then gain access to the tools and statistics available through Webmaster Tools and Go Daddy will automatically submit Sitemaps for those sites.

From Internet Marketing and Online Annonsering

Inside AdWords: Google content network tips: Part 1 - Recent improvements

Inside AdWords: Google content network tips: Part 1 - Recent improvements

NEW - Google AdWords Offering Targeted Placement

According to the Inside AdWords blog, Google has introduced two new enhancements to site targeting on their content network.

The changes allow for specific placement targeting on sites and the service now offers a CPC (cost per click) pricing model.

Until now, Google advertisers have been restricted to simply selecting the site they want theirs ads to appear on through the site targeting option. The renamed "Placement Targeting" service now allows advertisers to specify areas within a website for their ad placement and which types of AdWords ad to use.

Now, advertisers can target not only websites but also precise subsections of sites, such as the football pages of a news site, the show times section of a movie site, and even a specific ad unit (a block of Google ads) on a particular webpage.

The new Cost per Click (CPC) pricing model will also be a welcome enhancement to the service, with advertisers better able to control their spending on the content network.

Where the content network has often been a great way to target immense amounts of traffic, the new changes will hopefully allow advertisers to get more qualified traffic and better ROI on their online advertising.

From Internet Marketing and Online Annonsering

Adsense: A Click is No Longer a Click.

This morning it was reported that Google is changing what constitutes a click on an AdSense ad. In the past, a click on the URL, title or background of the ad would trigger a click and earn an AdSense publisher money. In the future, a click on the background of the ad will no longer trigger a click event and an AdSense publisher will not make money.

In short, a click occurs only if a user clicks on the title or URL of the AdSense ad.

Google has implemented this click behavior requirement for their paid search ads on Google.com back April. Google has now decided to use the same criteria for their contextual ads.

The reason Google is implementing this change for their contextual ads are to "reduce accidental clicks and increase value for advertisers."

From Internet Advertising & Marketing and
Online annonsering

IBM Predicts the End of Advertising as We Know It.

Global Business Services unveiled its new report, "The End of Advertising as We Know It," forecasting greater disruption for the advertising industry in the next five years than occurred in the previous 50.

Distributors will need to deliver targeted, interactive advertising for a range of multimedia devices. Advertising agencies must become brokers of consumer insights and guide allocation of advertising dollars amid exploding choices. All players must adapt to a world where advertising inventory is increasingly bought and sold in open exchanges vs. traditional channels.

From Internet Advertising and Online annonsering

Inside AdWords: Min CPC, Max CPC and Avg CPC clarified

Inside AdWords: Min CPC, Max CPC and Avg CPC clarified

Yahoo's not sitting on the fence

Mobile Moves by Yahoo

Google isnt the only one tearing up the airwaves wireless spectrum. After Google announced its new open source mobile platform, Android, last week, Yahoo is once again in the position of playing catchup. However, as Reuters states, they may still be able to garner millions of advertising customers before Google does.

And that, Yahoo says, is where the real money is:

Unlike Google, which said on Monday it was building a mobile phone operating system, Yahoo is focusing on mobile advertising deals and has no intention of getting into software design of phones like its Silicon Valley rival.

The race is going to be who builds the biggest arsenal of partners and numbers of page views, said -Marco- Boerries, executive vice president of Yahoos Connected Life division. . . .

Google risks being distracted by technology rather than being focused on advertising revenue, the lifeblood of both Internet players, Boerries said.

The first phones based on Googles mobile software, dubbed Android, are not due to appear until the second half of 2008. Google signed 33 initial partners, with Deutsche Telekoms T-Mobile network operator and Taiwanese handset maker High Tech Computer Corp so far the only ones committed to offering some phones next year.

Yahoo already has deals to feature a package of services like search, e-mail and mapping on limited handsets from major phone makers, including Nokia, Motorola, Samsung Electronics, LG Electronics and HTC " every top name except Sony Ericsson

If Android is truly open source, we can take everything out there, Boerries said of the outside possibility Yahoo might use Google phone software and run Yahoo services over the devices. Nothing prevents me from taking it, he said.

Internet marketing and Internet Annonsering

The Google Red Hat and Linux Platform

In a great move, red hat, Google, and other interested Linux folks have gotten together to develop a mobile phone operating system called Android. While the world is abuzz with this one, the question is with Palm, Apple, Symbian, Blackberry and Microsoft operating systems for phones, do we need another one...

We also are looking at a Google Mono Culture that will have some interesting consequences on what we do next. We have a heavy reliance on Google, and just like our dependence on Microsoft, we will have our rewards and risks by the dominance of one group over technology.

Not pinging on anyone, but the cell phone manufactures will be the ones that drive the adoption of the new OS. Consumers will have their say as well, which is something to think about as well. Moreover, given what we already have in the market, do we really need an open handset group when we have people who rip, fold, and otherwise make what were formerly closed systems into nice open systems as we have seen with just about every cell phone OS to date?

Google says:

It's important to recognize that the Open Handset Alliance and Android have the potential to be major changes from the status quo -- one which will take patience and much investment by the various players before you'll see the first benefits. But we feel the potential gains for mobile customers around the world are worth the effort. If you're a developer and this approach sounds exciting, give us a week or so and we'll have an SDK available. If you're a mobile user, you'll have to wait a little longer, but some of our partners are targeting the second half of 2008 to ship phones based on the Android platform. And if you already have a phone you know and love, check out mobile.google.com and make sure you have Google Maps for mobile, Gmail and our other great applications on your phone. We'll continue to make these services better and add plenty of exciting new features, applications and services, too. Source: Google

Is Google on the same path as Microsoft, probably not yet, but it will not be surprising to see more and more anti-Google press, with calls to break up the monopoly, nor do we think that Google will be laboring under the same kind of restrictions that Microsoft finds itself under.

Internet marketing and Online Annonsering

Inside AdWords: Advertise on more than 1,700 AM/FM radio stations

Inside AdWords: Advertise on more than 1,700 AM/FM radio stations