Wednesday, October 21, 2009
Thursday, October 15, 2009
Wednesday, October 14, 2009
Tips to help link building
1. Shout it out. You are the link builder and maybe the client thinks that’s all you know how to do, but actively being engaged in the overall process of optimization makes you a better link builder, and makes the results more targeted. Many times, you’d be surprised at how receptive clients are when you say “hey, we think this keyword actually might work out really well, and this one…not so much.” Clients like honesty and straightforwardness, just like anyone else. If you notice that there’s no mention of the keywords in the page you’re trying to build links for, say something and press to get some changes made. You don’t have to write the content…just point out how things could be done in a better way.
2. Learn the basic about SEO. If you’re building links and that’s all you know how to do, you really need to start learning more about everything else. While I definitely don’t think that you can’t be a good link builder without knowing basic SEO techniques, I do believe that you can’t be a great one until you do.
3. Social media is growing, so use it. Remember that link building doesn’t just happen via email or press releases. Get on Twitter and use your keywords in your tweets about the newest blog post or bit of content. Submit the link to niche social media sites that seem relevant. Tell people about the site in any way possible, trying to get the point across that you have what they want.
1. Shout it out. You are the link builder and maybe the client thinks that’s all you know how to do, but actively being engaged in the overall process of optimization makes you a better link builder, and makes the results more targeted. Many times, you’d be surprised at how receptive clients are when you say “hey, we think this keyword actually might work out really well, and this one…not so much.” Clients like honesty and straightforwardness, just like anyone else. If you notice that there’s no mention of the keywords in the page you’re trying to build links for, say something and press to get some changes made. You don’t have to write the content…just point out how things could be done in a better way.
2. Learn the basic about SEO. If you’re building links and that’s all you know how to do, you really need to start learning more about everything else. While I definitely don’t think that you can’t be a good link builder without knowing basic SEO techniques, I do believe that you can’t be a great one until you do.
3. Social media is growing, so use it. Remember that link building doesn’t just happen via email or press releases. Get on Twitter and use your keywords in your tweets about the newest blog post or bit of content. Submit the link to niche social media sites that seem relevant. Tell people about the site in any way possible, trying to get the point across that you have what they want.
Thursday, September 24, 2009
New Keyword Research Tool from Google
A new beta version of a new keyword tool from Google is available in the AdWords console. To get to it, login to adwords.google.com, go to a campaign, click on opportunities (if you have that tab), then on the left bar, click on keyword tool. A “beta” link should be available for you to click on in the top paragraph.
If you don’t see it, below is a big screen shot of the tool. The keyword tool integrates some of the other tools that Google has been releasing. It links to the Google Insights for Search tool and it brings in data from industry segments. It also gives more advanced break down of filter options, from showing country specific data, mobile data, setting your own CPC prices, allows you to add keyword filters, you can filter by industry category, break out by word and filter by match type. This tool seems pretty neat off the bat, but you should really dig deeper into it yourself.
A new beta version of a new keyword tool from Google is available in the AdWords console. To get to it, login to adwords.google.com, go to a campaign, click on opportunities (if you have that tab), then on the left bar, click on keyword tool. A “beta” link should be available for you to click on in the top paragraph.
If you don’t see it, below is a big screen shot of the tool. The keyword tool integrates some of the other tools that Google has been releasing. It links to the Google Insights for Search tool and it brings in data from industry segments. It also gives more advanced break down of filter options, from showing country specific data, mobile data, setting your own CPC prices, allows you to add keyword filters, you can filter by industry category, break out by word and filter by match type. This tool seems pretty neat off the bat, but you should really dig deeper into it yourself.
Monday, September 21, 2009
The Keyword Tag; Google don’t use it.
Google tells the world what every seasoned webmaster and search marketer should already know: The keywords meta tag has no impact whatsoever on how Google’s search engine ranks pages. None. Zilch. Nada. And while Google often needs to be somewhat ambiguous when talking about how it ranks pages, the message in today’s blog post is perfectly clear:
“Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.”
Google’s blog post also talks about an imagined clash between two web site owners, Bob and Alice, over Bob’s use of Alice’s business name in his keywords tag and copying of other words from her keywords tag. Although Google doesn’t mention actual companies and doesn’t reference a specific lawsuit, the video that accompanies the blog post does mention lawsuits that involve the keywords tag and Google’s search rankings. About the keywords meta tag, Matt Cutts says:
“It’s really not worth suing someone over because, at least for Google, we don’t use that information in our rankings even the least little bit.”
Google tells the world what every seasoned webmaster and search marketer should already know: The keywords meta tag has no impact whatsoever on how Google’s search engine ranks pages. None. Zilch. Nada. And while Google often needs to be somewhat ambiguous when talking about how it ranks pages, the message in today’s blog post is perfectly clear:
“Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.”
Google’s blog post also talks about an imagined clash between two web site owners, Bob and Alice, over Bob’s use of Alice’s business name in his keywords tag and copying of other words from her keywords tag. Although Google doesn’t mention actual companies and doesn’t reference a specific lawsuit, the video that accompanies the blog post does mention lawsuits that involve the keywords tag and Google’s search rankings. About the keywords meta tag, Matt Cutts says:
“It’s really not worth suing someone over because, at least for Google, we don’t use that information in our rankings even the least little bit.”
Wednesday, September 02, 2009
YouTube will Share Ad Revenue with Users
YouTube want to share profits with users who post popular videos on the site, the company announced on its blog. By extending the YouTube Partnership Program, the company offers more individuals with one off popular videos a chance to earn thousands of dollars a month.
In the past amateur videos on YouTube never earned a dime for the creator, even if they clocked millions of views. But YouTube is now rewarding authors of videos that keep YouTube popular and is offering to spread the wealth it generates with the authors.
YouTube will monitor the popularity of user-submitted videos and some users will get invited to start earning revenue through the Partnership Program. To determine with videos are worth it, YouTube will look at the number of views the video has so far and its compliance with the site's terms of service (read no copyright infringements).
Once the revenue sharing scheme is enabled on a user's video, YouTube will do the rest of the work, selling advertising against the video and paying the user a share monthly into their AdSense account. This option is available only to users in the U.S. for now, but YouTube says is hoping to roll this feature internationally.
Up until now, only users producing videos that reached a wide audience were able to join the YouTube Partnership Program. Launched initially in 2007, the program included over time regular content producers.
Full guidelines, contest rules and tips and tricks are available on the TV for All.
YouTube want to share profits with users who post popular videos on the site, the company announced on its blog. By extending the YouTube Partnership Program, the company offers more individuals with one off popular videos a chance to earn thousands of dollars a month.
In the past amateur videos on YouTube never earned a dime for the creator, even if they clocked millions of views. But YouTube is now rewarding authors of videos that keep YouTube popular and is offering to spread the wealth it generates with the authors.
YouTube will monitor the popularity of user-submitted videos and some users will get invited to start earning revenue through the Partnership Program. To determine with videos are worth it, YouTube will look at the number of views the video has so far and its compliance with the site's terms of service (read no copyright infringements).
Once the revenue sharing scheme is enabled on a user's video, YouTube will do the rest of the work, selling advertising against the video and paying the user a share monthly into their AdSense account. This option is available only to users in the U.S. for now, but YouTube says is hoping to roll this feature internationally.
Up until now, only users producing videos that reached a wide audience were able to join the YouTube Partnership Program. Launched initially in 2007, the program included over time regular content producers.
Full guidelines, contest rules and tips and tricks are available on the TV for All.
Tuesday, August 18, 2009
How easy is it for search engine to crawl your site?
URLs are like the bridges between your website and a search engine’s crawler: crawlers need to be able to find and cross those bridges in order to get to your site’s content. If your URLs are complicated or redundant, crawlers are going to spend time tracing and retracing their steps; if your URLs are organized and lead directly to distinct content, crawlers can spend their time accessing your content rather than crawling through empty pages, or crawling the same content over and over via different URLs.
Google also shares some best practice tips for ensuring your URLs are fully optimized to be crawled and indexed by the Google crawler.
There are a few things that Google recommends you follow when ensuring your URLs are set-up correctly, which will help the crawlers find and crawl your content faster. These include:
• Remove user-specific details from URLs.
URL parameters that don’t change the content of the page—like session IDs or sort order—can be removed from the URL and put into a cookie.
• Disallow actions Googlebot can’t perform.
Using your robots.txt file, you can disallow crawling of login pages, contact forms, shopping carts, and other pages whose sole functionality is something that a crawler can’t perform.
• One URL, one set of content
Her is a presentasjon made in Google docs and is an explanation on the subject.
URLs are like the bridges between your website and a search engine’s crawler: crawlers need to be able to find and cross those bridges in order to get to your site’s content. If your URLs are complicated or redundant, crawlers are going to spend time tracing and retracing their steps; if your URLs are organized and lead directly to distinct content, crawlers can spend their time accessing your content rather than crawling through empty pages, or crawling the same content over and over via different URLs.
Google also shares some best practice tips for ensuring your URLs are fully optimized to be crawled and indexed by the Google crawler.
There are a few things that Google recommends you follow when ensuring your URLs are set-up correctly, which will help the crawlers find and crawl your content faster. These include:
• Remove user-specific details from URLs.
URL parameters that don’t change the content of the page—like session IDs or sort order—can be removed from the URL and put into a cookie.
• Disallow actions Googlebot can’t perform.
Using your robots.txt file, you can disallow crawling of login pages, contact forms, shopping carts, and other pages whose sole functionality is something that a crawler can’t perform.
• One URL, one set of content
Her is a presentasjon made in Google docs and is an explanation on the subject.
Monday, August 17, 2009
Now you can use Twitter in Search
Twitter has changed the look of its public homepage , now it look more like a search engine. And last week we found out that Twitter’s new search guru is Doug Cook, who was formerly of Yahoo and inktomi
This means that Twitter is now effectively competing in search with not only the major players but all the third parties that are using the site’s API as the backbone of their own engines
Twitter has changed the look of its public homepage , now it look more like a search engine. And last week we found out that Twitter’s new search guru is Doug Cook, who was formerly of Yahoo and inktomi
This means that Twitter is now effectively competing in search with not only the major players but all the third parties that are using the site’s API as the backbone of their own engines
Internet marketing articles
Internet marketing articles: "Semantic Web Marketing"
As you are aware the Internet continues to change the way we search, purchase and market product and services forcing us to evolve both as customers and as business owners.
We learn how to leverage the change in our favor as consumers, and as business people we investigate how best to monetize it. Regardless of which side of the commercial equation we’re on, evolution is a survival imperative and failure to adapt is bound to have grave consequences.
The semantic Web is an evolution in the way the Internet stores, recalls and displays information, and has been continuing to evolve for the last couple years. The semantic web is no longer as speculation about the future of the net, the semantic web is almost here, and something forward thinking business’s should be considering in their marketing strategies.
As you are aware the Internet continues to change the way we search, purchase and market product and services forcing us to evolve both as customers and as business owners.
We learn how to leverage the change in our favor as consumers, and as business people we investigate how best to monetize it. Regardless of which side of the commercial equation we’re on, evolution is a survival imperative and failure to adapt is bound to have grave consequences.
The semantic Web is an evolution in the way the Internet stores, recalls and displays information, and has been continuing to evolve for the last couple years. The semantic web is no longer as speculation about the future of the net, the semantic web is almost here, and something forward thinking business’s should be considering in their marketing strategies.
Friday, August 14, 2009
Wednesday, August 12, 2009
Compare Google Caffeine to plain old Google - Google Caffeine Compare
Compare Google Caffeine to plain old Google - Google Caffeine Compare
Facesaerch Caffeine Compare
This new tool from the makers of the facesaerch image search engine shows both “old Google” results and Caffeine results side-by-side in frames. You can test it here.
Facesaerch Caffeine Compare
This new tool from the makers of the facesaerch image search engine shows both “old Google” results and Caffeine results side-by-side in frames. You can test it here.
Tuesday, August 11, 2009
Official Google Webmaster Central Blog: Help test some next-generation infrastructure
Official Google Webmaster Central Blog: Help test some next-generation infrastructure
Google has just unveiled a “secret project” of “next-generation architecture for Google’s web search“. This new architecture appears to include crawling, indexing, and ranking changes.
Google has just unveiled a “secret project” of “next-generation architecture for Google’s web search“. This new architecture appears to include crawling, indexing, and ranking changes.
Monday, August 03, 2009
Google and Bing
If you can't choose default search engine, And you want to compare Bing & Google results? This is the right place to be. Just put your query in the search box and press Enter. You'll see results from both engines side by side.
Try it out here.
If you can't choose default search engine, And you want to compare Bing & Google results? This is the right place to be. Just put your query in the search box and press Enter. You'll see results from both engines side by side.
Try it out here.
Wednesday, July 29, 2009
SEOmoz | Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO
Yahoo and Microsoft have announced a long-rumoured internet search deal that will help the two companies take on chief rival Google.
Microsoft's Bing search engine will power the Yahoo website and Yahoo will in turn become the advertising sales team for Microsoft's online offering.
Yahoo and Microsoft have announced a long-rumoured internet search deal that will help the two companies take on chief rival Google.
Microsoft's Bing search engine will power the Yahoo website and Yahoo will in turn become the advertising sales team for Microsoft's online offering.
Sunday, July 26, 2009
A New Local Ad Strategy for AdWords
Google has announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads. If you're a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account. If you're not the primary business owner of the locations you're advertising, you can manually enter addresses directly into AdWords.
Video about Google Local Business Center Introduction
Google matches business locations to users' search terms and shows the address with advertisers' text ads. When Google can't determine a location or if the address isn't relevant, users will just see the ad without the address.
Advertisers also have the option of not making the address dynamic. If they prefer, they can simply show a specific address for an individual ad.
Ads can show with their relevant extensions on Google and Google Maps. They will show as regular text ads without the extensions on partner sites.
Location extensions will become fully available in the coming weeks. Some advertisers already have access to the feature. Local business ads will no longer be a separate format. Advertisers who already have local business ads, however, will be happy to know that their ads will continue to run as long as they're not edited.
Information about the local extensions can be found here.
Google has announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads. If you're a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account. If you're not the primary business owner of the locations you're advertising, you can manually enter addresses directly into AdWords.
Video about Google Local Business Center Introduction
Google matches business locations to users' search terms and shows the address with advertisers' text ads. When Google can't determine a location or if the address isn't relevant, users will just see the ad without the address.
Advertisers also have the option of not making the address dynamic. If they prefer, they can simply show a specific address for an individual ad.
Ads can show with their relevant extensions on Google and Google Maps. They will show as regular text ads without the extensions on partner sites.
Location extensions will become fully available in the coming weeks. Some advertisers already have access to the feature. Local business ads will no longer be a separate format. Advertisers who already have local business ads, however, will be happy to know that their ads will continue to run as long as they're not edited.
Information about the local extensions can be found here.
Saturday, July 25, 2009
Inside AdWords: Location extensions, a new way to run local ads
Inside AdWords: Location extensions, a new way to run local ads
Google AdWords To Add Addresses On Ads: Location Extensions
Google AdWords To Add Addresses On Ads: Location Extensions
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