Wednesday, September 03, 2008

B2B Lead Generation Tips

B2B Lead Generation Tips

The goal of many B2B search marketing programs is to generate online inquiries and leads. Search engine optimization (SEO) and pay-per-click (PPC) programs are designed to find highly-qualified prospects and drive them to targeted landing pages where people register to receive valuable information or complete contact forms. Below I share five simple yet effective tips to improve landing pages and registration forms - two critical elements of any lead gen program.

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