Create Content To #drawthecrowds

Create content to

#drawthecrowds

Content need to be relevant.

If you’re looking to (#drawthecrowd) to your site this year, you need to be familiar with the top-searched keywords and have a plan in place to create relevant content for it.

Use GoogleTrends to identify the trending searches around Halloween. with this insight, your content can transition from ideas to articles that resonate with your users several years after.

If you’re looking for ideas to develope new relevant content, think about this summer and cultural events the world will be searching to stay connected and informed about. Many big sporting events are happening this summer that will likely have a good amount of search interest considering past trends.

Think about important dates, when building your content strategy and timelines, specific games and popular keywords. Think with Google released an infographic showcasing that 70% of game-related searches happen in the month surrounding game day vs. the day itself. Their research shows that these events are more like a month-long series of digital moments–each one an opportunity to connect with fans through search, mobile, and video.

Regardless of what type of site you have, ask yourself if you’re providing your users with the content they need and want.

Help sites: GoogleTrends and Google Analytics

The Importance of Trust in Marketing.

  The importance «Trust» in Marketing

What functions do we typically see in a Marketing job description?

• Increase brand awareness,
• Facilitate growth in sales,
• Increase revenue generation.
• Internal communications strategy and

Look at these job functions. What’s missing here?

The customer.

We can’t approach digital marketing like traditional advertising. The equation for sales in these days was simple, but it worked:

Advertising = Sales

It was a perpetual motion machine of money. The only difference is…Today we build an audience first and THEN we interrupt them.
If these tactics ever did work in the digital space, they do not work anymore. At least not in a capacity that will grow your business in the long term.
Go read some marketing blogs or listen to some marketing podcasts and listen to professional marketers complain about things like Reach, Engagement, and Attention

Audience + Advertising = Sales

There is no doubt, that interrupting your audience with advertising will yield some sales. If it didn’t no one would do it. The issue is when you want more sales.
When you want more sales you have to spend more money.
Then comes audience burnout and the subsequent ad blindness (Think banner ads on websites).
Now you need to find a new audience that hasn’t been burnout and isn’t yet blind to your advertising and begin the process again.

Replace Advertising With Trust

Advertising is an Unconnected Generation concept. We advertise in newspapers and billboards to capture the Unconnected Generation consumers who aren’t online and have no other way coming in contact with your brand.
Except we’re talking about digital marketing, these are Connected Generation consumers, who don’t want their online experience interrupted for some brand’s benefit.
It’s time that we realign our marketing job description to include true digital asset acquisition: Trust.
So the new formula is: Audience + Trust = Sales
Trust acquisition should be the primary responsible of every marketing department.
Trust makes the journey from consumer need, to your product comfortable and effortless. Without trust there is friction in the sales process.

Trust Focused Marketing

Here are job functions more suitable for marketer focused on trust acquisition:

• Storytelling,
• Audience building,
• Internal stakeholder development and
• Nurturing brand evangelism.

 “What about sales?”
When you are focused on building trust, you need less advertising. The trust focused marketer has no need to interrupt the lives of their audience.

Once trust is established, all marketing needs to do is ask.

Once trust is established, there’s no need for interruptions.

Once trust is established, the sale is simply a result of the natural evolution of the consumers relationship with your company.

It’s time to focus.

What to do in 2017!

Content Marketing, SEO and Lead Generation

Search engine optimization is incredibly useful for generating new leads and sales

1. High-quality traffic to your website

The goal of content marketing is? To provide solutions to your customers, and drive engagement. To put this into work, you’ll need to have an audience-centric approach, by producing educational and customized content through various formats: blog posts, eBooks, links to social media, white papers, webinars, and therefore, your website visitors are naturally qualified by your content and decide by themselves to consume it. Also, you will notice that these visitors will better match the buyer personas you defined in your strategy.

2. Lead generation results through Content Marketing and an effective on page Optimizaton.

Lead generation is one of the main goals of content marketers. As your prospects visit your website and see content that meet several of their needs, they are more likely to leave their info through effective CTAs.
A study that an inbound marketing strategy helps generating 54% more leads than outbound marketing techniques, old stuff like: cold calling, adwords, display ads etc.

3. Control your budget and get proper visibility of your ROI.

Content marketing allows you to have a highly accurate approach of your ROI, thanks to an in-depth analysis of the number of leads generated per published post. This allows you to understand precisely the impact on your sales strategy. And furthermore, a lead’s cost of acquisition is lower with a content marketing strategy, in comparison to other marketing campaigns. This leaves an extra budget space for your other marketing actions!

Increase Your On-Page SEO
External factors often take the spotlight when people talk about SEO. But while links, social interactions and other outside signals are important for rankings, one cannot ignore the role played by on-page SEO.
On-page SEO is the practice of optimizing individual web pages (their content and source code especially) to rank higher in the SERPs and earn more traffic. Follow the simple tips below:

• Title: The title tag should capture what the page is about. For best results, include the target keyword, make sure it reads well, and keep it to 70 characters or fewer.
  
• Description: A page's description doesn't count for rankings, but it's not useless. The description can make a huge difference in the click-through rate, so keep it relevant and optimized.
  
• User-Friendly URLs: Keep your URLs short and easy to read. Include your primary keyword so readers have a better idea what's on the page before they click.
  
• Keyword Frequency: Google may not use keyword density, but it does look at the number of times a keyword appears on a piece of content. Use the target phrase a couple of times in the body of your post. So don't exaggerate it.
  

RETARGETING

Retarget Advertising

It allows you to display ads to specific prospects who have completed a certain action online. This is a form of what’s called “behavioral advertising” because you’re targeting your ads based on your prospects’ previous online browsing behavior.
The most common forms of retargeting is to display ads to prospects who have already visited certain pages on your website. For example, you could advertise to only the prospects who visited the landing page, but did not complete their orders. Or you could advertise to the prospects who requested a demo or a quote, but did not end up signing up for your service.
Since the ads are only targeting prospects who have already expressed interest in your product or service, retargeting advertising tends to have a lower cost per lead or sale than other forms of advertising.

How Does it Work?

Retargeting is actually fairly simple once you understand browser cookies. (A browser cookie is just a small file that is stored on your computer and it can include information like which webpages you have visited).Retargeting ad networks can read these cookies, determine within a split second if you have visited a certain webpage in the past, and then display the correct ad. If you have ever noticed a certain ad “following you” as you surf around online, then you’ve experienced retargeting ads.

Learn To Use Retargeting?

If you already advertising, We recommend launching a retargeting campaign for the following reason:

1. It increase conversion rates of all of your marketing
2. It increase your digital marketing reach

Rising The Conversion Rates

Retargeting advertising is a tool to follow up, We all know the importance of follow_up in order to close more sales. The vast majority of website visitors are not going to purchase right away, so it’s absolutely critical to follow up in order to increase your conversion rates.
The benefit of retargeting advertising is that you can use it to increase conversions across all of your marketing channels. If you’re using SEO, web marketing, social media, TV, radio, and/or any other channel to drive website traffic, then you can add retargeting to get better performance.

Increase Marketing Reach

More benefits is f.eks to increase your marketing reach with minimal additional investment. With traditional online advertising, your ads are displayed on a limited number of contextually relevant websites. And if you’re using search advertising, then you’re targeting a small handful of relevant keywords.

But clearly your prospects are visiting other websites and searching other keywords.  With retargeting ads, you can profitably expand your reach to more websites and more search keywords because you’re taking into account the fact that the prospect has already expressed interest by visiting your website in the past. This is how small businesses can get premium ad placement on large, popular websites at a fraction of the cost of traditional media buys.

Video Marketing

You Need To Start ASAP!

The goal of advertising has always been to have your business stand out in your marketplace from your competition and be chosen by consumers. Most small to medium size businesses constantly have the struggle of wanting to do everything to stand out, while keeping a mindful eye of staying within a budget for their marketing efforts. Advertising your business in such a fragmented marketspace today can get costly and without measures in place to determine what the best mediums to market with, it's hard to figure out how you can capture a low-cost marketing ROI?

The answer is Video Marketing.

In social and online marketing, video marketing has taken its place as a leader in attracting new customers. According to comScore, just over 48% of internet users viewed at least one video per month, and the average user is exposed to more than 35 videos per month. Companies are realizing that video has a dominant role to play in your content marketing-mix strategy. Video marketing captures the users attention and gives you the opportunity to deliver your message in an easy format that everyone can understand.

Statistics on Video marketing

• 90% of information transmitted to the brain is visual, and visuals are processed 60K times faster in the brain than text according to Zabisco. Invisia reports that viewers also retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  
• 52% of consumers say that watching a video makes them more confident in online purchase decisions according to Invodo.
  
• 92% of mobile users share videos with others according to Invodo.
  
• 87% of online marketers use video content according to Outbrain.
  
• 46% of users take ACTION after viewing a video according to Online Publishers Association
  
• 59% of executives would rather watch a video than read text according to Forbes.
  
• 800% increase in conversion on websites that have videos on their landing pages vs. websites without
  
• Blogs that incorporate video attract 3-times as many inbound links as blogs without video.
  

It seems like the attention span for desktop and mobile users capacity to watch a single video is about 2 minutes. The "sweet spot" for most custom video marketing pieces should be one minute.

Most individuals host their video's on YouTube. Google owns Youtube. Videos hosted on Youtube appear in more than half of all searches on Google. Makes sense to put your video on Youtube.

You can also separately upload your video to social media networks like Facebook. Once they are uploaded, create or add these videos to your website through an embedding process. This can create a valuable link for your SEO on your website and increase your position on search engines over time

How do I take advantage of video marketing?

The best thing about video marketing can be the ability to connect consumers with your business without them even contacting you yet! They will understand who you are, what you do, what the inside of your shop looks like, and who might be answering the phone when they call.

If your business is on a tight budget, however, there are still great ways to take advantage of video marketing. Businesses can use their own smartphone cameras and create a video marketing campaign in their store or "on-location" for services businesses.
Micro-videos have been a great tool for businesses to create a 10-second commercial, promotion or testimonial from their consumers and using that on social media websites like Facebook, Twitter, G+, Linkedin and Instagram. Customers can quickly view messages on their social media feeds.

Video Marketing will be powerful, and by 2017 video marketing will take up 74% of all online traffic according to Syndacast. Video marketing can be a cost-effective way to market your business with professionally created content as well as DIY marketing. Take advantage of a medium that reaches customers in an easy to understand format with statistically proven success rate!

PPC will not disappear

PPC will be a great source of leads for a long time

If you use PPC, you can launch a campaign and, almost immediately, your ads will start appearing on page one of Google. But SEO, by comparison, is a long-term investment. You have to wait at least two to five months to typically start seeing any type of results, and in a very competitive market, it could take more than a year.


PPC will probabely stay for a long time. Google is a publicly traded company with a responsibility to their shareholders to increase profits, and they're constantly rolling out new things that get more people to click on ads. Every year they roll`s out new improvements, such as callout extensions, that make their ads take up more space on the page.


But Google doesn’t make any money on SEO. They make money on Google PPC system, AdWords. They're constantly rolling out new products for advertisers, and they love local business advertisers. Thats because your business is very relevant to searchers. If someone is searching for an injury lawyer in your town, Google wants people to find an injury lawyer in your town, ------- they want relevant search results.


So the fastest, most reliable, and most profitable way to generate an ROI on Google comes probably from running PPC ads. You just have to make sure you’re approaching PPC the right way for your local business.

SEO Basic

It’s not really necessary for all of us to be SEO experts. But as internet users and professionals, we should all have a basic idea on how websites earn a high ranking position in Google searches.

• The fact that websites that are in the top organic results of Google searches are there because they’ve established themselves as a legitimate and reliable, over time.
• Google punishes websites that use cheap shortcuts to try to rank quickly.
• How to spot an ad versus an organic result in search results.
• The more reputable websites that link to a website, the higher its ranking.
• The more people share links to a site on social media, the better it does in rankings.
• New businesses need to work hard to establish themselves online – no one will find your new website if you don’t put in serious work to build a presence.
• For content to get better SEO, it needs to use popular search key terms naturally.
• One easy way to climb the rankings is to consistently add original content to your site in the form of blog posts.

Improve your SEO

Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you.

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included.


Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers.


Social media is a big part of SEO now and it’s only going to get more important. So if you don’t at least have a Facebook and Twitter page for your business, get on it.
Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t.