Inside AdWords: Improvements to AdWords Conversion Tracking

Inside AdWords: Improvements to AdWords Conversion Tracking

According to the Google AdWords Blog, Google has implemented some improvements to the AdWords Conversion Tracking. You will now be able to define actions that are most beneficial to your business and can perform individual conversion tracking on these actions.

Importance of Conversion Tracking:

Different keywords lead to conversions of varied frequencies, hence it is vital to know about the performance of a particular keyword as it affects your bid. In short, Conversion Tracking helps you improve your ROI (return on investment).

Methodology:

Usually, a small snippet of a code is embedded into specific pages on your websites, that denotes the occurrence of any important event. For example, when a user reaches the order confirmation page after a purchase, AdWords registers it as a Conversion. This data is then sent to your account and you can view it as account statistics and reports.

Improvements:

You can now define and track multiple conversions, which empowers you with more specific details about how conversions occur on your website. Use of AdWords Conversion Tracking brings you one step closer to Conversion Optimizer.

MySpace to allow users to share data with Yahoo, others - Yahoo! News

MySpace to allow users to share data with Yahoo, others - Yahoo! News

Social networking site MySpace said Thursday it will soon enable users to quickly share profile data with Web sites operated by Yahoo Inc., eBay Inc. and others.
MySpace aims to save its users keystrokes and allow them to export their photos, videos and lists of friends.

"There's this concept that social networks are walled gardens," said Amit Kapur, MySpace's chief operating officer. "We're taking those walls down."

Other sites that can receive the MySpace data include Twitter and Photobucket. Like MySpace, the photo-sharing site Photobucket is a unit of News Corp.

Google Friend Connect Launched

Google Friend Connect Launched

Google released Friend Connect, a service for webmasters to add such gadgets as comments, reviews, or contact lists to their site. Furthermore, Friend Connect supports any creation from the Google gadget initiative OpenSocial, and also adds social features to a given site which connect the site to the social network site of a user.

The latter, Google argues, holds the potential to increase your traffic, like when they post the event Pete added a review at I-Love-Movies to Orkut, which may make people visit I-Love-Movies. You may think of Friend Connect as a kind of People Sense, which is a code name Google gave the product; whereas Google AdSense provides an attachable ad layer for your site, this service lets you to attach a social layer.

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Google Introduces "FriendConnect" Social Widgets For Site Owners

Google Introduces "FriendConnect" Social Widgets For Site Owners

Contrary to some earlier reports, Google's new FriendConnect, launching today, is not focused on data portability or a direct answer to MySpace "Data Availability" or the new Facebook Connect. While there's a data portability dimension, it's focused on the flip side of the equation: site owners who want to make their sites more "social." It's more like a Ning competitor accordingly.

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iMedia Connection: Is Yahoo sniffing Glue?

iMedia Connection: Is Yahoo sniffing Glue?

AdWords Adds Landing Page Load Time as factor for Quality

AdWords Adds Landing Page Load Time as factor for Quality

Google has announced, that it will now be displaying load time evaluations or Landing Page Load Time on the Keyword Analysis Page.
Depending upon the loading speed of the keywords with landing pages, the Quality Scores will be determined. The slower the landing page, the lower would be the quality score and vice-versa.
As of now the Landing Time will only be displayed in the Keyword Analysis page.

Online Annonsering

Google AdWords Displaying Quality Score Variables

Google AdWords Displaying Quality Score Variables

Reports are surfacing today that some Google AdWords ads, especially on Google.de (their German TLD), are displaying what may be variables used in determining quality scores: Pscore, mCPC and thresh. The numerical values have been spotted in both sidebar and shaded results:

Yahoo Makes the World a Safer Place

Yahoo Makes the World a Safer Place

Yahoo will now display warnings on SERPs to indicate that some of the sites listed in their results may not be entirely safe.

Yahoos new advisories are based on McAfees Site Advisor findings and are used to denote sites that may feature dangerous downloads (including dangerous downloads disguised as or packaged with legitimate downloads) and unsolicited email harvesters.

These are sites that can stealthily harm a users computer or install malware simply by visiting the site. Beginning today, any such sites or pages included in McAfees data will be removed from search results automatically.

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Online Annonsering

Does Google Need An Ethics Policy Like The New York Times

Does Google Need An Ethics Policy Like The New York Times

Google is really a publisher. It publishes its search results. It adds paid advertisements and the more you pay the more visible your Adwords will be. It is trying to maintain that the non-Adwords content is commercial free. However it realizes that big advertisers may well spend money to get higher in the organic results ( the publication side of the business). It needs to be visible in trying to preserve the integrity of that noncommercial content.

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Online Annonsering

Google Makes Reader a Social Tool

Google Makes Reader a Social Tool

Search giant Google (News - Alert) this week has moved to make its Google Reader RSS tool a more social instrument by adding features that allow users to share content anywhere on the Web.
Google Reader will now constantly check favorite news Web sites and blogs for new content, where previously the tool only allowed feeds that users had registered for.

"As it turns out, there's all sorts of information 'out there' just waiting to be streamed, shared and otherwise consumed by you and your friends," wrote Jenna Bilotta, on the official Google Reader blog. "Now you can finally show all of your Reader friends that awesome talking cat video you found, your favorite grilled trout recipe or reviews of the best brunch places in your neighborhood -- all without a subscription."

Inside AdWords: Landing page load time now available on the Keyword Analysis Page

Inside AdWords: Landing page load time now available on the Keyword Analysis Page

Google Reader gets social features News - PC Advisor

Google Reader gets social features News

Google is making the Google Reader RSS tool more social, adding features that let users share content and add notes as to why they're sharing it.

The updates provide users with "bookmarklets" to share content from web pages from any site, even those that don't have a feed, Google said. Users can also select some text from the page before clicking on a bookmarklet to allow the selection to appear as the item's body.

"As it turns out, there's all sorts of information 'out there' just waiting to be streamed, shared and otherwise consumed by you and your friends," noted Google's Jenna Bilotta.

"Now you can finally show all of your Reader friends that awesome talking cat video you found, your favorite grilled trout recipe or reviews of the best brunch places in your neighbourhood - all without a subscription."

The updated Google Reader also provides a place for users to add notes with comments about why they are sharing specific content.

Internet Marketing
Online Annonsering

SEOmoz | 10 Clear Questions for the Engines that Deserve Some Answers

SEOmoz | 10 Clear Questions for the Engines that Deserve Some Answers

Beware: Google AdWords Phishing Attempts Continue

Beware: Google AdWords Phishing Attempts Continue

Emails disguised as official Google AdWords emails are being sent to advertisers asking them to update their billing information. When an advertiser goes through the link and updated their billing information, their credit card information is being sent to hackers across the globe. I have a copy of the email at the Search Engine Roundtable, where I first reported this back in March.
If you look at the link, embedded in those phishing emails, it might appear that you are taken to Google.com, but in reality, you are taken to a URL that looks something like this: http://adwords.google.com.fr4ck.cn/select/Login.

Internet Marketing
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What SEO/SEM Professionals Should Know About Website Usability

What SEO/SEM Professionals Should Know About Website Usability

In an effort to differentiate themselves from competitors, many SEO/SEM firms come up with interesting unique selling propositions (USPs). Some SEO/SEM firms emphasize search engine advertising and create quite useful tools to help manage PPC campaigns. Some SEO firms specialize in training, again creating tools that help newbie and experienced SEO professionals optimize existing web pages. For the past two to three years, I have been watching SEO/SEM firms increasingly focus on the user, specifically offering website usability services.

Although I laud the evolution of SEO/SEM firms to increasingly focus on the user, I admit that I find some of their conclusions and methodologies rather troubling. Recently, I worked with a company who was happy with their SEO firm, but when they showed me the heuristic analysis I was dumbfounded. The SEO firm actually told this company to remove the primary call to action on product pages because it interfered with keyword density. There were countless other mistakes in the heuristic analysis, and it is that report that inspired me to write this article.

Online Annonsering
Internet Marketing

Inside AdWords: Place ads on television with Google TV Ads

Inside AdWords: Place ads on television with Google TV Ads

Television is a great way to reach new customers who might not be familiar with your product or service. Research shows that 37% of online search users were prompted to perform a search as a result of exposure to television advertising.* Now, you can launch a national television ad campaign right from your existing AdWords account.

Google VisualRank

Google VisualRank

Google researchers at a web conference in Beijing announced they work on some kind of PageRank specifically aimed at images. Called VisualRank, the technology was so far only applied to a smaller test set of images, as apparently applying it to all images Google indexed would be too computing-intensive (even arguably the worlds largest super-computer cant do everything imaginable yet). According to the New York Times yesterday, visual rank is an algorithm for blending image-recognition software methods with techniques for weighting and ranking images that look most similar, and in Googles internal scoring tests it achieved far higher quality results.

Online Annonsering

Google AdWords Displaying Quality Score Variables

Google AdWords Displaying Quality Score Variables

Reports are surfacing today that some Google AdWords ads, especially on Google.de (their German TLD), are displaying what may be variables used in determining quality scores: Pscore, mCPC and thresh. The numerical values have been spotted in both sidebar and shaded results.

Internet Marketing

Google Discovers Holy Grail of Image Search But Will it Scale

Google Discovers Holy Grail of Image Search But Will it Scale

Google has a lofty ambition when it comes to image search. The worlds largest search engine hopes to do for image search what it did for regular text search"make it a whole lot more reliable. How it plans to do this is outlined in a new research paper written by two Google scientists.

Internet Marketing

Google Showing Ranking Scores On AdWords?

Google Showing Ranking Scores On AdWords?