Tuesday, February 05, 2008
Microsoft Corp. today unveiled a series of next-generation digital advertising technologies at its fourth annual Demo Fest, an event that showcases some of the leading-edge technologies in development by Microsoft adCenter Labs
The following seven demos were shown at today's event:
Air Wave. This technology creates a "fourth screen" experience beyond
the TV, PC and mobile phone to enable advertisers to engage consumers
outside of the home in public places such as an airport or a shopping
Contextual Ads for Video. Through speech recognition, this technology
enables ads to be dynamically served based on the content discussed in
Intelligent Bug Ads. This technology balances the interests of
advertisers and the target audience by locating nonintrusive frames in
a video in which to place ads.
Visual Product Browsing. This tool uses computer vision algorithms to
browse and categorize images as a human might, without the need for
manual data tagging.
Content Analysis Engine. This technology uses advanced algorithms to
automatically extract and categorize information from search queries
and Web page contents to better understand user intent and minimize
search engine marketing complexity.
Content Detection in Sub-documents. This technology identifies
sensitive or unsuitable content such as pornography, weapons or
negative sentiments that advertisers would not likely want to be
associated with, and automatically blocks contextual ads related to
Ad Research Dashboard. The dashboard builds on the success of the
Keyword Services Platform (KSP) introduced at Demo Fest last year.
From Internet Marketing and online Annonsering