How easy is it for search engine to crawl your site?

URLs are like the bridges between your website and a search engine’s crawler: crawlers need to be able to find and cross those bridges in order to get to your site’s content. If your URLs are complicated or redundant, crawlers are going to spend time tracing and retracing their steps; if your URLs are organized and lead directly to distinct content, crawlers can spend their time accessing your content rather than crawling through empty pages, or crawling the same content over and over via different URLs.
Google also shares some best practice tips for ensuring your URLs are fully optimized to be crawled and indexed by the Google crawler.
There are a few things that Google recommends you follow when ensuring your URLs are set-up correctly, which will help the crawlers find and crawl your content faster. These include:
• Remove user-specific details from URLs.
URL parameters that don’t change the content of the page—like session IDs or sort order—can be removed from the URL and put into a cookie.
• Disallow actions Googlebot can’t perform.
Using your robots.txt file, you can disallow crawling of login pages, contact forms, shopping carts, and other pages whose sole functionality is something that a crawler can’t perform.
• One URL, one set of content

Her is a presentasjon made in Google docs and is an explanation on the subject.

Now you can use Twitter in Search

Twitter has changed the look of its public homepage , now it look more like a search engine. And last week we found out that Twitter’s new search guru is Doug Cook, who was formerly of Yahoo and inktomi



This means that Twitter is now effectively competing in search with not only the major players but all the third parties that are using the site’s API as the backbone of their own engines

Internet marketing articles

Internet marketing articles: "Semantic Web Marketing"

As you are aware the Internet continues to change the way we search, purchase and market product and services forcing us to evolve both as customers and as business owners.
We learn how to leverage the change in our favor as consumers, and as business people we investigate how best to monetize it. Regardless of which side of the commercial equation we’re on, evolution is a survival imperative and failure to adapt is bound to have grave consequences.
The semantic Web is an evolution in the way the Internet stores, recalls and displays information, and has been continuing to evolve for the last couple years. The semantic web is no longer as speculation about the future of the net, the semantic web is almost here, and something forward thinking business’s should be considering in their marketing strategies.

Twitter tips (2)

Twitter tips (2)

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Compare Google Caffeine to plain old Google - Google Caffeine Compare

Compare Google Caffeine to plain old Google - Google Caffeine Compare

Facesaerch Caffeine Compare
This new tool from the makers of the facesaerch image search engine shows both “old Google” results and Caffeine results side-by-side in frames. You can test it here.

Official Google Webmaster Central Blog: Help test some next-generation infrastructure

Official Google Webmaster Central Blog: Help test some next-generation infrastructure

Google has just unveiled a “secret project” of “next-generation architecture for Google’s web search“. This new architecture appears to include crawling, indexing, and ranking changes.

Google and Bing
If you can't choose default search engine, And you want to compare Bing & Google results? This is the right place to be. Just put your query in the search box and press Enter. You'll see results from both engines side by side.

Try it out here.

SEOmoz | Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO

Yahoo and Microsoft have announced a long-rumoured internet search deal that will help the two companies take on chief rival Google.

Microsoft's Bing search engine will power the Yahoo website and Yahoo will in turn become the advertising sales team for Microsoft's online offering.

A New Local Ad Strategy for AdWords

Google has announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads. If you're a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account. If you're not the primary business owner of the locations you're advertising, you can manually enter addresses directly into AdWords.

Video about Google Local Business Center Introduction

Google matches business locations to users' search terms and shows the address with advertisers' text ads. When Google can't determine a location or if the address isn't relevant, users will just see the ad without the address.

Advertisers also have the option of not making the address dynamic. If they prefer, they can simply show a specific address for an individual ad.

Ads can show with their relevant extensions on Google and Google Maps. They will show as regular text ads without the extensions on partner sites.

Location extensions will become fully available in the coming weeks. Some advertisers already have access to the feature. Local business ads will no longer be a separate format. Advertisers who already have local business ads, however, will be happy to know that their ads will continue to run as long as they're not edited.

Information about the local extensions can be found here.

Inside AdWords: Location extensions, a new way to run local ads

Inside AdWords: Location extensions, a new way to run local ads

Google AdWords To Add Addresses On Ads: Location Extensions

AdWords Conversion Optimization

Link Your Analytics Goals and Transactions to AdWords

AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface, and the new one is now avaliable.

Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they can just follow these steps:
1. Sign in to your Google Analytics account.

2. Click "Edit Account and Data Sharing Settings."

3. Make sure you've selected at least the "With other Google products only" options under "Share my Google Analytics data."

4. Click "Save Changes" to finish.

5. Go to your AdWords account

6. Navigate to the "Conversion Tracking" page from within your AdWords account.

7. Click "Link your Analytics goals and transactions" from the Conversion Tracking table.

8. Select the Goals or Transactions you want from the list.

9. Edit the action name so you can identify the goals in your AdWords reports.

10. Select "Link" from the bottom of the table to finish.

"The big benefit of importing your Google Analytics Goals and Transactions into AdWords is that you can use them with theConversion Optimizer, an AdWords CPA bidding tool that has been shown to help advertisers get more conversions from AdWords," saysEmel Mutlu of Google's Inside AdWordsCrew. "Conversion Optimizer makes it a lot easier to manage your AdWords bidding and maximize results."

More tips form Google.

Google AdWords Testing “Opportunities” Tab?

AdWords accounts Google is testing a new tab in the AdWords interface named “opportunities.” The new tab seems to include “ideas” for adding new campaigns, keywords and ad groups to your Google AdWords campaign

Do note, adding the “opportunities” tab meant removing the “tools” tab from the top navigation. More on AdWords help expert blog.

Cloud Computing

Ten companies to watch

Cloud computing is spreading through the IT world at the moment, with innovative start-ups and established vendors alike clamoring for customer attention.

Generally speaking, cloud providers fall into three categories: software-as-a-service providers; infrastructure-as-a-service vendors that offer Web-based access to storage and computing power; and platform-as-a-service vendors that give developers the tools to build and host Web applications. Here are 10 cloud companies that are worth watching.

Google Search Appliance 6.0

Now Searches Documents by the Billions.

They are releasing a new version of the software that runs on Search Appliance.

Version 6.0 can search billions of documents. They're also releasing a new hardware Search Appliance that can search 30 million documents.
Google Search Appliance can be deployed to search billions of documents in 5 racks of about 10-12 GSA's each. A little over a year ago, it took a 5 box rack to search 10 million documents. So, you can see how the progress is coming fast and furious.
Google Search Appliance is an enterprise solution that enables companies to search internal documents or provide site search for websites.
The announcement of Version 6.0 comes with a Google-made video that has the look and feel of a Spanish-language soap opera.

A New Search Engine (Wolfram Alfa)


Wolfram Alfa is a "computational knowledge engine". It made its debut last week and, despite the fact it's been commonly compared to other search engines -- everyone's looking for the next Google -- it isn't really that similar at all. While Google indexes and searches the web, Wolfram Alpha is able to process factual data that's been curated by the Wolfram team and converted into forms that can be run through computations. Wolfram Alfa

Why Would Twitter Kill RSS? | WebProNews

Will Twitter Kill RSS? | WebProNews

Twitter and RSS have some things in common. However, they are not the same, and Twitter will not kill the feed reader.(As written in some blogs lately). This is a concept I have seen come up a number of times, and frankly, I just don't see it happening, at least not without some dramatic changes in how Twitter is presented to its users.

14 Key Requirements For A Search Friendly CMS

14 Key Requirements For A Search Friendly CMS

The most important SEO decisions you make is the selection of your content management system. Your CMS can make SEO easy, or, in some cases, make SEO virtually impossible, or cost you a lot of money. Here are 14 crucial elements you should verify in a CMS before you commit to using it.

Yahoo Helping Newspapers Sell More Ads Online

Yahoo Helping Newspapers Sell More Ads Online

Here’s a change of pace: Some newspapers are making money online and crediting a search engine with making it happen. AdAge writes about the Yahoo-Newspaper consortium, and cites multiple cases where individual papers or newspaper groups are using Yahoo’s ad targeting technology to increase online-only ad sales.

Twitter Has Plans to Launch Ranking Algorithm

Twitter will try to become a Google competitor in real time search by announcing plans to build a search ranking algorithm. The algorithm will assign a “reputation” score to certain tweets and use this to deliver the most relevant results to searches.
Currently, search.twitter.com simply performs a text match and returns all posts that mention the keyword you’ve searched for. The down side of this is that for popular terms, many times you will just see re-tweets and low value content from hundreds or thousands of users. By assigning a ranking system to these results, you’ll be able to see the most meaningful results first.
The changes were announced by Santosh Jayaram, who recently joined Twitter after managing search quality operations at Google. Jayaram said that not only will Twitter launch a ranking algorithm; they will also begin scanning the links included within tweets and start indexing this content.
This could see Twitter become a serious competitor to Google in the field of real time search. By indexing external links it will help to make twitter a more complete index about what’s happening in real time across the web.
For more info, check out the post on news.com.

Google Getting Twitterpated

Google Getting Twitterpated

check out what Marissa Mayer said in a press conference last week.

"We are interested in being able to offer, for example, micro-blogging and micro-messaging in our search. Particularly in Blog Search and possibly in Web Search, but we dont have any particular plans to announce."