Google News Updates Algorithm: Sourcing Story Updates & Local Context To News

Google News Updates Algorithm: Sourcing Story Updates & Local Context To News:

The Google News Blog announced they have updated their algorithms to become more relevant and fresh with news.
The first update Google told us about is that they are not offering news from the original source, but now they will update the news cluster to show updated information from a new source that adds updated or new information to that story. The second update is that Google will try to find the local source of the story and place that as the top story in the cluster.

From Internet Marketing and Online Annonsering

Search Engine Marketing Blog by ineedhits: Google Testing Vote Based Search Rankings

Search Engine Marketing Blog by ineedhits: Google Testing Vote Based Search Rankings:

Google's efforts to introduce social elements into its search results seem to be gathering steam, and their latest test is 'voting buttons' in their organic web results (SERPs).

According to the Google Experimental page for the new vote functionality:

'This experiment lets you influence your search experience by adding, moving, and removing search results. When you search for the same keywords again, you'll continue to see those changes. If you later want to revert your changes, you can undo any modifications you've made. Note that this is an experimental feature and may be available for only a few weeks.'"

From Internet Marketing and Online Annonsering

Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total

Local Online Ads Will Reach $12.6 Billion In 2008, Local Search Will Bring In $5 Billion Of That Total:

Using an expansive definition of the marketplace, Borrell Associates says that 'local online advertising' is worth $8.5 billion today. That number consists of local search, 'local banners' and local video. Banners is the biggest spending category and video the smallest. But Borrell expects local search to grow substantially and to reach almost 50% of the total local online spend next year, which is projected to reach $12.6 billion.

From Internet Marketing and Online Annonsering

Inside AdWords: Google Content Network Tips: Part 3 – Optimizing your keywords for the content network

Inside AdWords: Google Content Network Tips: Part 3 – Optimizing your keywords for the content network

Google recommend keeping separate campaigns for advertising on content and search. These tips are specific to contexual targeting and advertising on the content network and may be different from your search network strategies.

From Internet Marketing and Online Annonsering

Google AdWords Improves Target By Location Feature With Maps

Google AdWords Improves Target By Location Feature With Maps:

Google has quietly improved the 'target customers by location' feature in the AdWords console. You can see old screen captures of the multi-step process at the Search Engine Roundtable, but the new method is much more intuitive.

From Website Optimization

Inside AdWords: Update to the Ads Diagnostic Tool

Inside AdWords: Update to the Ads Diagnostic Tool

Inside AdWords: Template Center now available

Inside AdWords: Template Center now available.

Template Center is a free tool available via My Client Center (MCC). It allows MCC account managers to create templates for pre-defined AdWords campaigns and share them with their directly linked AdWords accounts.

Internet Marketing

Google Launches AdWords Local Plus Box

Google Launches AdWords Local Plus Box:

Google announced the launch of the AdWords Local Plus box. When you conduct some local searches, the sponsored listings may contain a plus sign, which you can click and expand into a map. We have reported tests of this feature months ago, but now it is live.

From Internet Marketing and Online Annonsering

Google Reveals 2008 Plans For Google Apps:

Google is usually fairly tight lipped about future product releases. But they were surprisingly revealing about upcoming plans for Google Apps at an event in Ann Arbor earlier this week. Blogger Andrew Miller took some great notes from a presentation by Googler Scott Johnston, the VP of Product Development at wiki startup Jotspot prior to their acquisition by Google a little over a year ago.

By Web Optimization and Søkemotor Optimalisering

Internet advertising expected to overtake magazines by 2010 - Times Online

Internet advertising expected to overtake magazines by 2010 - Times Online:

The internet will overtake magazines to become the world’s third-largest advertising medium by 2010, according to Steve King, chief executive of ZenithOptimedia. The head of the media-buying firm also believes that China will become the fourth-largest market for advertisers.

From Internet Marketing

Advertising gets social foothold | The Australian

Advertising gets social foothold | The Australian: "

OPTUS and Vodafone are among the first local brands to buy advertising banners on social networking website Facebook, following the launch of the first display ad packages to be sold by Ninemsn. The digital media company would not reveal the cost of packages, which it aims to sell to a limited number of brands for the two-month December-January period.

From Internet Marketing and Online Annonsering

Tracking Santa: NORAD & Google Team Up For Christmas:

This year, Google's getting in on the action. You'll be able to track Santa in Google Earth on Christmas Eve with the help of special file. You can also download a countdown for your iGoogle home page that Google offers here.

From Website Optimization

Is Google s Master Plan to Dominate Google SERPs

Is Google s Master Plan to Dominate Google SERPs:

Is this Google's overall plan to do battle with social networking sites?
In order to rank in many cases, your only option is to be a part of the Google 'social network' with popular videos that can be dished out by way of YouTube, news that shows up in Google News, optimized images that can show up (frequently at the top of the search results page), local maps and so forth.

From Internet Marketing and Online Annonsering

PC World - Yahoo and Adobe Team Up to Put Online Ads in PDFs

PC World - Yahoo and Adobe Team Up to Put Online Ads in PDFs:

Yahoo and Adobe will partner to allow publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail, opening up a new frontier in online advertising.

From Internet Marketing

Inside AdWords: Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats

Inside AdWords: Google Content Network Tips: Part 2 - Targeting Options, Environments, and Ad Formats

To ensure that the advertisers have increased flexibility and control across all aspects of their campaign, Google offer multiple targeting options, a variety of ad formats, and hundreds of thousands of sites on which your ads can show.

From Internet marketing with PPC

Google Allows Group Collaboration On My Maps

Google Allows Group Collaboration On My Maps

Maps can be edited by only selected friends and family or by Google Maps users at large. The benefits of this are fairly straightforward: group travel planning, collective favorites, better overall data (wisdom of crowds), and so on.

From Internet Marketing and Online Annonsering

Google plans service to store users' data: report | Technology | Internet | Reuters

Google plans service to store users' data: report | Technology | Internet | Reuters

Google Inc is preparing a service that would enable users to store data from their personal hard drives on its computers, the Wall Street Journal reported Tuesday in its online edition.

Users would be able to house files they would normally store on personal computers -- such as word-processing documents, digital music, video clips and images -- on Google's computers, the Journal said, citing sources familiar with the matter.

From Internet Marketing

MySpace plans Facebook-style news feeds | Technology | Internet | Reuters

MySpace plans Facebook-style news feeds | Technology | Internet | Reuters

News Corp's popular online social network, MySpace, plans to launch Facebook-style "news feeds" in the next 30 to 45 days, Fox Interactive Media President Peter Levinsohn said on Monday.

News feeds, which alert a user to what their friends and colleagues are doing, have been one of the most popular features of MySpace rival Facebook.

From Internet Marketing and Online annonsering

SEOmoz | How PageRank Works & Why the Original PR Formula May be Flawed

SEOmoz | How PageRank Works & Why the Original PR Formula May be Flawed

A simple and general explanation of PageRank.

From Internet Marketing

Ian Rogers » Google Page Rank - Whitepaper

Ian Rogers » Google Page Rank - Whitepaper
Page Rank is a topic much discussed by Search Engine Optimisation (SEO) experts. At the heart of PageRank is a mathematical formula that seems scary to look at but is actually fairly simple to understand.

From Website Optimization and Søkemotor Optimalisering